Chapter 606 Stand up!
Li Dongling looked at the tiles. He was really not proficient in the building materials industry. This industry was notoriously difficult, and even insiders were cheated, let alone outsiders.
But one thing is clear to Li Dongling. Whether it is building materials or home furnishings, the most important thing to sell is the brand!
In this industry, at least one-third of the price of a hundred yuan worth of goods is brand-name goods. However, what is even more frustrating is that there is still some guarantee when buying brand-name goods. Buying unknown brands , I was tricked and I couldn’t find anyone...
Li Dongling looked at the tile in Zhang Dazhi’s hand who was talking endlessly. Due to limitations in technology or trends, they were all made of small tiles. Mainly style.
Moreover, the ceramic tiles all have patterns, mainly geometric patterns such as squares, stripes, and rhombuses. They have the style of this era, which is very different from the style of later generations!
Looking at the dry-mouthed Zhang Dazhi, Li Dongling naturally knew what he wanted to do.
Looking at the exhibition hall of Shangzhong Ceramics Factory, Li Dongling pointed to the sign at the door, "The brand needs to be changed. The brand of Shangzhong Ceramics Factory is too old. We need to launch a new brand, Shangci or Other brands can be easily recognized and accepted by users! ”
“Promote it well, you can introduce some foreign brands as agents first, and then launch your own products!
Dongli Hi-tech’s construction project! There are other orders for tile floors, tile walls, tile wash basins, etc. It’s not that they cannot be given to Shangzhong Ceramics Factory, but..."
Li Dongling pointed at Li Dongshan, "Shangzhong Ceramics Factory must accept investment from Oriental Times Mall so that Shangzhong Ceramics Factory can launch products that meet the requirements!"
I heard that Oriental Times Mall is required to become a shareholder in Shangzhong According to the requirements of the ceramic factory, Zhang Dazhi not only did not look sad, but also looked happy.
Everyone knows that Oriental Times Mall is the property of the Li family. This mall is what Li Dongshan wants to build. Everyone in Hanxi has heard about how much money Li Dongling spent on it.
As long as Li Dongshan is still there, it is impossible for the Oriental Times Mall to collapse. With the Oriental Times Mall on its back, Shangzhong Ceramics Factory is equivalent to a big thick leg.
The construction projects under Tangling Hi-Tech include the residential buildings of Dongfang Jiayuan, Feiyan Technology Headquarters Building, Hanxi Software Industrial Park, as well as the expansion project of Yuhe Leisure Resort related to Tangling Hi-Tech, Binh Duong Cargo Airport, Torch Group Phase II Project, etc.
These projects all require the use of ceramic tiles. Just taking these orders is enough to fill up the orders of Shangzhong Ceramics Factory!
Not to mention, as long as Dongling Hi-tech uses the goods from Shangzhong Ceramics Factory and this advertisement is released, with the influence of Dongling Hi-tech, how many units, companies, and families in Hanxi will use Shangzhong Ceramics Factory? Ceramic tiles from China Ceramics Factory?
In this case, Zhang Dazhi is clear, and letting Oriental Times Mall take a stake in it will definitely bring more advantages than disadvantages to Shangzhong Ceramics Factory.
Now Shangzhong Ceramics Factory is located in Shangzhong. Although it is also a state-owned factory, it does not receive much attention. If it can attract the investment of the Li family, Zhang Dazhi feels that Shangzhong Ceramics Factory may be transformed. As Shangzhong Municipal Government, key support projects are also unknown!
“The management of Shangzhong Ceramics Factory and I have firmly agreed to allow Oriental Times Mall to invest in Shangzhong Ceramics Factory. This is the most important step since the establishment of Shangzhong Ceramics Factory!
But Mr. Li, Shangzhong Ceramics Factory is still a state-owned factory after all. It needs a vote from Shangzhong City Government, but I personally firmly welcome the investment of Oriental Times Mall! "
Zhang Dazhi patted his chest and expressed his stance to Li Dongling, but in fact, he also knew that the Shangzhong City Government would never reject this investment, but could not say that it was very welcome.
The reason is very simple. Now Shangzhong Ceramics Factory is just a small factory with only a few hundred people. Most of the orders come from Oriental Times Mall.
If it gets investment from Oriental Times Mall, Taking the opportunity to establish a relationship with the Li family, Shangzhong Ceramics Factory may start its business and become one of the big companies in Shangzhong!
Everyone knows that only when the plate is bigger can there be more meat. Once the Shangzhong Ceramics Factory develops, it will provide more jobs and more tax revenue. How can the Shangzhong City Government disagree if it can add a pillar industry?
"This..."
Li Dongshan was a little hesitant when he heard that Oriental Times Mall was asked to invest in Shangzhong Ceramics Factory.
“Isn’t the stall too big?”
Li Dongshan whispered to Li Dongling, just managing the Oriental Times Mall made Li Dongshan a little exhausted, and then he invested in Shangzhong Ceramics The factory made Li Dongshan feel powerless.
“Brother, when manpower is limited, professional matters should be left to professionals!”
Li Dongling said to Li Dongshan, "Oriental Times Mall is managed by professional managers. What you have to do is to take care of these professional managers.
You need to worry more about personnel and finance, and hire a third-party accounting firm. Therefore, regular audits of accounts, logistics procurement, etc.”
Li Dongshan is now personally involved in the affairs of Oriental Times Mall.
But in the future, as the stalls of Oriental Times Mall are opened and more and more industries are involved, Li Dongshan will need to use the method of managing people.
Otherwise, just like Zhang Yufeng in Fangzheng, all the burdens will fall on him, and sooner or later he will be unable to bear it. "This investment will probably be of great use to Oriental Times Mall in the future. I asked Hu Xian to recommend a few people to come over and help you manage these investments!"
Oriental Times Mall, if it can support a few suppliers, it will be of great benefit in the future. The shopping mall industry has its ups and downs. When the market is not good, it is not impossible to fall into losses. It has to be Have some backup.
Just take a stake in Shangzhong Ceramics Factory. If it can be cultivated, in the future, it will reach the level of Marco Polo, Mona Lisa, Nobel, Guanzhu and other brands in the previous life, and the revenue of that year can reach several One billion to tens of billions of dollars.
Not only ceramic tiles, but also fast-moving clothing, snacks, pressed goods, self-owned supermarkets, drinks, fresh food, etc. These products are promising and unique, and the gross profit margin is quite high.
If Oriental Times Mall can cultivate some industrial chain manufacturers, in addition to revenue, it will also receive considerable dividends from the companies that invest in it every year. Even if there is a problem with the mall's revenue, It won't collapse suddenly.
For Oriental Times Mall, there are three outcomes in the future: upper, middle and lower. The worst outcome is that Oriental Times Mall will be just an ordinary member of many malls in the future, barely surviving.
Medium results: able to form a chain of shopping malls in the country, support some supply chain manufacturers and their own brands, become representatives of local shopping malls, and reach the level and status of Fat Donglai in his previous life.
The Oriental Times Mall can also complement Tanglin and become a sales channel for Donglin Hi-Tech.
As for the best result, of course, after consolidating the domestic market, it can go abroad and enter overseas markets, just like Wal-Mart, Carrefour, Aeon and other shopping malls.
At that time, Oriental Times Mall also had hope that, like Wal-Mart, it would try to establish an industrial chain supplier around the world and mobilize global resources for its own use.
Even some product adjustments, such as purchasing or abandoning a certain brand, can affect the livelihood and employment rate of a city or even some small countries.
As for the future of Oriental Times Mall, we can only wait and see what happens after it opens. Now, it would be too much to say that it would compete with Wal-Mart.
But at least, if the Oriental Times Mall can develop, it will give domestic products a hope, and they will not be completely restricted to shopping malls of foreign brands such as Wal-Mart, Carrefour, and Aeon.
In the past life, the domestic shopping mall industry was dominated by foreign shopping mall brands in the past 20 to 30 years. There are more than 20,000 domestic brands that provide products for Wal-Mart. Naturally, foreign brands such as Wal-Mart also have to look at it. The shopping mall's expression was such that the other party had to accept the price reduction and did not dare to resist at all!
If Oriental Times Mall can stand up, then more than 20,000 domestic brands will at least have the right to choose and can barely negotiate prices with Wal-Mart!
...
After coming out of Oriental Times Mall, Zhang Dazhi drove straight to Shangzhong. At the moment, the conditions proposed by Li Dongling were almost unprecedented for Shangzhong Ceramics Factory.
If Shangzhong Ceramics Factory does not seize the opportunity, once the news spreads, who knows how many ceramics factories in Hanxi Province will pounce to seize this opportunity.
In the entire Hanxi Province, there are not a hundred, but dozens of ceramic factories, large and small, and their lives are not very good. There are many factories that want to take advantage of Oriental Times Mall, but they still have to do it. No chance!
The Shangzhong City Government also responded quickly. After receiving Zhang Dazhi's report, the Shangzhong City Government immediately convened the industrial and commercial, urban investment and other units to hold a meeting.
The next day, Shangzhong City News published a news that the ceramic factory established in Shangzhong for many years began to undergo restructuring. Shangzhong Ceramics Factory was officially renamed Hanxi Shang Porcelain Company and launched the Shang Porcelain brand!
Shangzhong Urban Investment invested 5 million yuan in Shangci Company in exchange for 51% of Shangci's equity. It will upgrade Shangci's technology, purchase new equipment, recruit technical personnel, etc.
In addition, the management and employees of Shangci Company will be given 15% equity, and the remaining 34% equity of Shangci will be transferred to Oriental Times Mall!
Shangci also became the first company to invest in Oriental Times Mall after its establishment!
……
While Li Dongling was busy in Hanxi, Shan Kecheng, who returned to Riben, also started taking action.
"Nippon Bandai announced that the 100,000 Shenzhou electronic dictionaries newly ordered from Hanxi have all arrived in Nippon and will be released to the Nippon market in the near future!"
"Received Affected by the Shenzhou Electronic Dictionary, Bandai’s stock price has continued to rise by 11% this year!”
“Nippon Bandai President Yamako Makoto announced that the Pokémon animation, which has been carefully produced by the Bandai production team for many years, will be released to the audience soon! In addition, comics and figures will also be released simultaneously! "
" Yamako Makoto claimed to the media that Nippon Bandai's stock price is seriously underestimated, and it is expected that Bandai's stock price may more than double next year! "
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(End of this chapter)