Chapter 613: Going overseas and switching to domestic sales
The female publicist in Ginza, Japan, has the same nature as the ancient domestic brothel gamblers, and their main focus is to provide emotional value.
Many Ginza female public relations are even allergic to alcohol, but they are just like the courtesans in ancient brothels in China. The signs of those courtesans in ancient brothels are that they are performers in name but not prostitutes. They are proficient in playing, playing and singing, but It is the ability to make countless rich people spend huge sums of money by relying on their fame and emotional value.
What you can’t get is always turbulent. Whether it’s an ancient brothel courtesan or a Japanese courtesan in Ginza, the more famous you are and the more reserved you are, the more wealthy people you can spend money on.
In Nihon Ginza, there are rumors from time to time about a top female publicist who earns one to two hundred million yen a day.
But this time, the news came out that someone spent 137 million yen to buy a rare figure, just to make the Ginza Oiran smile!
Pop Mart figures suddenly emerged in Japan and swept through Japan like a hurricane. Among them, limited editions, collectors' editions, collectibles, and rare figures, etc., are even more popular. It has become a figure that countless people want to get, and the price has naturally increased.
Whoever can collect more precious figures will naturally become part of the representative force, including Japanese celebrities, Ginza courtesans, etc., who have also joined this trend of collecting figures.
They will definitely not buy the figures themselves. They are all given by their admirers. The number and value of the figures in their collection will reflect their charm and popularity...
Of course These celebrities have also begun to collect figures, causing the prices of the figures in circulation to rise even higher.
And this time, in Ginza, Tokyo, whoever can get this blind box figure that spent a lot of money to buy will basically be promoted by the media as the number one oiran in Japan. With this ability to attract money, what is it if it is not the number one oiran? ?
However, the higher the value of the blind box figures, the more advantageous it will be for Bandai and Pop Mart blind boxes!
Whether they are celebrities, celebrities, ordinary figurine enthusiasts, or a bunch of Japanese benzene gamblers who want to get rich overnight through blind boxes, the influx of these people has made Bubble Mart blind. Box, Japan has entered a feverish period.
At this time, Bandai was also in Siam, and began to test the sea for the first time with the Bubble Mart blind box.
Similar to the Japanese market, Pokémon animations and comics are first introduced into the Siamese market through Siamese publishers.
Then in cities such as Siam Bangkok, the Bandai International Fashion Show was held, but it was different from the Japanese market. At the Bandai Bangkok Fashion Show, Labubu figures created by artists who signed contracts with Bandai were played in Bangkok. At the exhibition, it was sought after by Siamese users, and it was even higher than that of Pokémon, Gundam and other figures.
Bandai immediately adjusted the focus of its promotion and began to focus on the Pubu figure in Siam.
Bandai invited Siamese celebrities to endorse. Posters of Rabubu appeared in stations, shopping malls, buses and other places in Bangkok. This kind of star-like treatment appeared for the first time in Siam. On the body.
Under the overwhelming offensive, when the Bandai Bangkok store started selling Bubble Mart, the first day was "unremarkable". Although there were not many people entering the store, it was not as popular as Nippon Bandai. There is obviously a difference in how full the stores are.
But then, Bandai released some promotional videos, animations, comics, etc. related to LaBuBu figures, and LaBuBu's popularity in Siam began to soar.
On the third day, people began to queue up in front of the Bandai Bangkok store. Most of these people were rushing to buy Boobu and Pokémon blind box figures!
Just like what happened in Japan, it was replicated in Bangkok. The Labbu blind boxes of Bubble Mart began to be sold out again, and they were out of stock.
The scalpers in Siam are really starting to go crazy for a labubu blind box, because there is really money to be made!
Not to mention the collector’s version of Rabbu, even the basic Rabbu figure, an unopened Rabbu blind box, was originally priced at RMB 99 in Bandai stores.
If you buy it through the secondary market, that is, a store that specializes in gift transactions, the price is 349 yuan. As for buying it from scalpers, it soars to 649 yuan!
That is to say, as long as you can buy a blind box of Labubu figure, the scalper can make a huge profit of 550 yuan, which is about 69 US dollars, equivalent to 1,725 baht.
You know, the Thai baht in Siam has not yet been destroyed by Soros. The exchange rate between the Thai baht and the US dollar is relatively stable. One US dollar can be exchanged for about 25 baht, and the current per capita monthly income in Siam How much is it, around 3830 baht!
As we all know, the salary of people in most areas is not comparable to the average salary, including America and Japan.
In terms of monthly salary, most Siamese earn about three to four thousand baht. If you resell a labubu blind box, you can earn the equivalent of half a month’s salary. This makes Siamese Scalpers, how can you not be crazy!
The more out-of-stock, the harder it is to grab and buy, the higher the price increases for figurines, dolls, etc., which in turn gives buyers a more precious feeling. , the more he wanted to get it, the result was that after the loop was closed, it was La Bubu who was fired at a sky-high price in Bangkok!
"The single-day sales volume of Bandai Siam stores exceeded US$1.3 million. Among them, the Rabbu blind box launched by Bubble Mart is out of stock across the board in Siam!"
News from Nippon Tokyo TV Out, so that people who bought Bandai stocks will have no worries at all.
Originally, there were some people who were worried that the road of Pop Mart’s blind box overseas would not be smooth, but after seeing the scene of Siam’s frenzied looting, all those who invested in Bandai’s stocks put aside their worries. They began to keep adding positions, which caused Bandai's stock price to skyrocket again.
From the release of Pokémon to the release of the Bubble Mart blind box, Bandai’s market value has grown to $3.7 billion, setting new highs since Bandai’s launch!
After conquering the Siam market, the blind box markets in Singapore, Malaysia and other Southeast Asia are equivalent to opening the door to Bandai and Bubble Mart.
...
"Yao Yao, this is the gift your aunt brought back to you from Japan!" Wang Yao, who is in junior high school in Shanghai, hurried back home after school.
As soon as he walked in, Wang Yao knew who was at home without looking. The strong smell of perfume came from a woman of about thirty years old sitting at home. of.
“Thank you, auntie!”
Wang Yao took two delicately packaged boxes from her mother, and then said to Zhou Na.
Zhou Na is that woman in her thirties, wearing a brand-name outfit. Her hair has been permed and dyed, as has been popular in recent years, and she looks like a rich lady.
Zhou Na and Wang Yao's mother are biological sisters, but Wang Yao's mother is the eldest daughter and Zhou Na is the youngest. There is a lot of age difference between them.
Zhou Na married a small business owner. Although he was more than ten years older than her, after Zhou Na married him, she got brand-name clothes and a car, and she even traveled abroad from time to time.
Although Zhou Na is picky every time she comes to the Wang family, she always brings a lot of gifts to Wang Yao and the others, and she takes good care of the Wang family.
"This girl Nana is getting more and more beautiful as she grows up!"
Zhou Nana pulled Wang Yao over, looked at her carefully for several times, and then said to Wang Yao's mother, "Sister, this girl Wang Yao, You can't go back to your old ways. You have to find a good family in the future. If you had married back then..."
"What nonsense are you talking about," Wang Yao's mother said angrily, " You've been mentioning the old sesame and rotten millet thing for so many years. We can't get used to your delicacies, so we like to eat vegetarian food!"
"Go and wash your hands, it's time to eat!"
Wang Mother Yao said to Wang Yao. Zhou Na curled her lips, but still didn't leave. She sat on the table and prepared to eat. She was brought up by Mother Wang Yao. She is like a mother. For this eldest sister, Zhou Na has deep feelings in her heart. She was a little scared, but she couldn't help but get close to her. She knew that since her parents left, it was this eldest sister who really cared about her.
But not long after, Zhou Na couldn't help it anymore, and told Wang Yao about the gifts she brought today, "Yao Yao, those two gifts were specially brought back for you when I traveled to Japan, and they are the same now. The most popular items sold in Japanese benzene.
Just these two boxes. One box is sold in the store for 99 yuan. No matter how many Japanese benzene girls want to buy it, they may not be able to buy it from scalpers outside. You can buy it for hundreds of dollars.
If the thing you take out is a collector's item, it will be very valuable. I heard that a collector's item over there can be sold for dozens of dollars. Ten thousand dollars!”
“So expensive!”
After hearing this, Wang Yao’s mother felt that Zhou Na was exaggerating, but she was still shocked, “We can’t have this. ! ”
"It's okay. I bought this for Yaoyao. I'm the only aunt to ask her to buy it. If I don't buy it, whoever will buy it!
However, these are Japanese benzene products, so they are really hard to buy..." Zhou Na fiddled with her curly hair and said in a slightly showy manner.
“Auntie, is this what you said on TV?”
Wang Yao, who was eating rice and watching TV, couldn’t help but see the news being reported on TV. Said to Zhou Na.
Zhou Na, who was bragging about how difficult it was to buy gifts for Wang Yao in Japan, couldn't help but look at the TV.
Seeing this, Wang Yao's mother also picked up the remote control and turned up the TV volume.
“According to reports from Nippon TV Tokyo, NHK and other Japanese media, the Bubble Mart blind box issued by Nippon Bandai is currently popular in Nippon, and is sold in Southeast Asia such as Siam, Malaysia, and Singapore. A box is hard to find in many places!
The price of some blind box figures has increased significantly, and there are even blind box figures exceeding one million US dollars.
Japanese media and overseas media claimed that Bandai. The launch of the Bubble Mart blind box figure is redefining toys, and the global toy industry will be affected.
The current stock price of Nichiben Bandai has continued to rise by more than 230%, and Nichiben Bandai's stock price has continued to rise by more than 230%. A major shareholder is Hanxi Dongling Hi-Tech Company
At present, several toy OEMs in China, including Yangcheng, Pengcheng, and Shanghai, have received blind box OEM orders from Nippon Bandai. Some toy manufacturers have announced in advance that they will discuss with their employees this year to seek overtime work during the Spring Festival. , to complete the order for Bandai blind box figures..."
Hearing the news on TV, Wang Yao, her mother, and Zhou Na couldn't help but look at the two blind boxes on the table.< br>
(End of this chapter)