Chapter 614 Boomerang
Zhou Na watched the news on TV and then looked at the Pop Mart blind box figure on the table, her head felt buzzing.
No, she increased the price of benzene in Japan and worked hard to buy the blind box. It is a company owned by a domestic company. It is possible that the blind box is made by a domestic OEM. Then she After spending so much money, what are you doing?
Purchasing agents are popular in China now. It is when the moon abroad is rounder than in China. All kinds of clothes, watches, TVs, washing machines, air conditioners and even toilets, etc., purchased from Hong Kong City, Treasure Island and Japan. They are all considered to be high-end products, and many people pay a premium to buy them.
And if you have relatives from Hong Kong or Baodao who come back to the mainland to visit their relatives, if you bring back some household appliances, you can also gain the envious eyes of your neighbors and become the talk of the town for a long time. .
But now, those two blind boxes were indeed bought by Zhou Na from Riben, but she always felt that something was wrong.
Especially after seeing the news reports, Zhou Na’s pride, pride, satisfaction, and even sense of superiority were all gone.
Wang Yao looked at her mother and looked at the packaging box full of Japanese characters. She didn't expect that this company actually belonged to a domestic company.
Wang Yao is not familiar with Dongling Hi-Tech, but if it comes to the Shenzhou electronic dictionary, then Wang Yao is familiar with it. She has one in her schoolbag now, which was also bought for her by Zhou Na.
Even more than half of the people in Wang Yao's class have a Shenzhou electronic dictionary.
"Auntie, I like it very much!"
Wang Yao looked at the two figurine blind boxes and said to Zhou Na, who was suddenly silent.
"Just like it, just like it!"
"Yao Yao, you have to focus on learning now, don't lose yourself in playing with things, eat more vegetables!"
Zhou Na She said with a long sigh of relief, holding dishes for Wang Yao, but for some reason, Zhou Na, who has been wearing non-imported clothes, non-imported cosmetics, and non-imported home appliances for all these years, for the Japanese Damn it, I suddenly felt a little indifferent.
...
Pop Mart blind box figures suddenly became extremely popular in Southeast Asia, and Hong Kong media and domestic media also began to report on it.
It’s just that compared to the media in Japan, Ben and other places, which crazily tout Bandai, Bubble Mart, Yamako Makoto, etc., the Hong Kong and domestic media will always unconsciously increase the speed of reporting on this matter. In the last sentence, Tanglin Hi-Tech is the largest shareholder of Bandai!
Back then, when Donglin Hi-tech acquired a controlling stake in Bandai, it became the first case in China to acquire an overseas company, which caused huge controversy.
At that time, Bandai suffered huge losses due to a backlog of too many electronic pet machines. It was facing a bankruptcy crisis and its stock price almost collapsed. Investors kept asking Yamako Makoto to get out of Bandai.
Tanglin Hi-Tech took the opportunity to take over Bandai's controlling stake and retained Yamako Makoto's position as President of Bandai. However, at that time, there was considerable controversy over the Donglin Hi-Tech deal.
Many voices believe that Tanglin Hi-Tech is wasting foreign exchange in vain. Bandai is obviously hopeless. They don’t understand why Tanglin Hi-Tech is in this mess.
There are even veterans in the domestic toy industry who assert that Tanglin Hi-Tech will be brought down by Bandai and that no one can save Bandai. There are various opinions, but most of them are Pessimistic attitude.
It’s like, if a foreign company acquires a domestic brand, it’s an honor for the domestic brand, but if a domestic company acquires an overseas brand, it’s just a fool’s errand.
But now, when the news that Bandai went crazy in Japan, making a huge profit of 20 million US dollars in a single day, and the stock price increased several times, was spread back to China, it made countless people who were pessimistic about this company back then. It is inevitable that the media and individuals acquired by the pen will be somewhat silent at this time.
For a time, many domestic media, as well as commentators and sociologists, were somewhat reticent about the news about Nippon Bandai, as if they had not seen it.
However, some people can pretend to be dead and hide away, but some people cannot hide away. For example, Huang Yajian, the owner of a domestic toy company, who criticized Dongling Hi-Tech's acquisition of Bandai on the Shanghai TV Financial Channel, He was dragged back to the TV station to be whipped. No, it was a return interview.
There are some things that Huang Yajian can avoid if he wants to, especially his current toy company, which is also facing trouble. He also urgently needs orders and bank loans.
When Shanghai TV station found Huang Yajian and told him that as long as he went to the TV station again, he would help promote his toy company, Huang Yajian gritted his teeth and went on the show.
Although he knew that appearing on the TV station this time might be the most difficult half hour in his life, it was nothing compared to the bankruptcy of his company that he had worked hard for many years.
"The person sitting on my left is Han Yu, a reporter at Shanghai Economic News, and the person on my right is Mr. Huang Yajian, the general manager of a famous toy company in our city!"
Almost the same place, the same scene , but the people sitting here today are in a very different mood.
“Before we start today’s program, let’s watch a piece of news that our station has just received from Japan, Japan and other overseas regions!”
With Huang Yajian’s uneasy expression, the voice in the studio On the screen, a piece of news reprinted from abroad was played. "A spokesman for Bandai, the parent company of Bubble Mart Blind Box, claimed that in markets such as Siam and Malaysia, the current plan is going smoothly.
Next, Bubble Mart will enter markets such as America, France, the United Kingdom, and Australia. In addition, new Bandai stores will be established in global commercial centers such as Times Square in New York and the Louvre in Paris to maintain the popularity of Bubble Mart. High-end property positioning!
In addition, Bandai is looking to complete cooperation with companies including Disney on the blind box of Pop Mart. In the future, there may be Pop Mart figures wearing Mickey Mouse and Donald Duck costumes. Classic clothing appears in the eyes of the public! "
"However, other industry analysts claimed that the current bubble mart blind box figures are in a period of craze, but this craze is difficult to sustain.
The market will have a cooling-off period, Bandai needs to consider that if the market frenzy is over, if the cooling-off period is passed! "
After the film on the screen finished playing, the host looked at the two people in the studio, "How do you think about the news coming from overseas, and how do you think about the Bubble Mart blind box launched by Bandai? ”
Han Yu, with a smile on his face, was the first to speak. When he was sitting here and arguing with Huang Yajian, he was the one who supported Tanglin Hi-Tech's acquisition of Bandai.
Back then, Han Yu had just entered the journalistic field. He didn’t know how deep the industry was, but at that time, he went to Hanxi and participated in an interview with Dongling High-Tech.
To be honest, Han Yu didn’t know why he believed in Tanglin Hi-Tech back then, but he was still passionate and believed that Tanglin Hi-Tech’s acquisition of Bandai was right.
Now, Han Yu, who has experienced severe beatings from society and has seen all kinds of things in the world, has become a veteran in the media industry, and will never be as motivated as he was back then.
But today, Han Yu received a gift from his impulsive self back then to his current self.
"I didn't expect to be able to witness the historical moment when domestic companies went abroad. Now that Bandai has survived, it has given Tanglin Hi-Tech enough rewards, hasn't it?"
As he said that, Han Yu seemed to be there again Going back to those high-spirited scenes when I first became a reporter, "I want to say that nothing is impossible in the world. Domestic companies may not be able to compare with foreign companies, but Tanglin Hi-Tech has done it!"
< br>The host coughed and asked Huang Yajian, who had his head lowered, "Mr. Huang, you are a senior expert in the toy industry. What do you think of the Bubble Mart blind box figure?"
Huang Yajian heard this That veteran in the toy industry looked obviously embarrassed. He was the veteran who slapped the table and said that Han Yu was too young and didn't understand the rules of the world, and asserted that Tanglin Hi-Tech's acquisition of Bandai would definitely fail.
But now, Bandai has not only survived, but its single-day revenue has continued to hit record highs, and its market value has also continued to create history!
In contrast, Huang Yajian's own toy factory is now half-dead. In recent years, the toy industry has become fiercely competitive, especially for toy factories like Huang Yajian who mainly rely on OEMs and do not have their own original IP. Life is even more difficult. .
The victory and defeat back then are self-evident today. I took a deep breath and said, "Dongli Tech has done it. Tanglin Tech and Bandai have collaborated to create new IPs like Pokémon, as well as bubbles." New figurines like the POMAT Blind Box are more influential in the figurine and toy industries than the electronic pet machines of the past! ”
Say this! When he spoke, Huang Yajian knew that he had completely lost. His words about Dongling Hi-Tech being an outsider in the toy industry had now become a complete joke.
Huang Yajian’s admission of defeat is actually bowing to Tanglin Hi-Tech, hoping that Donglin Hi-Tech will help his company!
Now in the domestic toy manufacturer industry, the most profitable thing is to manufacture various figures for Bandai, as well as Pop Mart’s blind boxes.
Huang Yajian has a premonition that in this wave, a large number of domestic companies that can get Bandai's OEM orders will survive. Those who can't get it will probably have to wait for death and bow their heads to Donglin Hi-Tech. Get the order, survive, don't be embarrassed, is face and belly important?
……
“Nippon Bandai has returned to one of the top five toy giants in the world!”
“Where is the limit of Bandai? Today Bandai’s market value once hit four billion US dollars Near the market value! ”
"Reshaping the global toy landscape, more than 30 securities institutions around the world have adjusted their stock price expectations for Bandai!"
" Analysts from Japan's Nomura Securities once again released the latest forecast for Bandai's performance. It is expected that in the fourth quarter, Bandai's revenue will be It may exceed US$270 million, far exceeding last quarter’s performance expectations!”
“Dongli Hi-tech, the largest shareholder of Nippon Bandai, has received a 300% return from Bandai, and its current equity holdings in Bandai are worth over one billion US dollars! ! ”
“Donngling Hi-tech’s investment in Bandai has become the largest investment for an inland company to go overseas!”
Domestic financial media have also begun to report overwhelmingly, and these follow-up Among the news related to Bandai, Tanglin Hi-tech is undoubtedly the most dazzling existence, especially for some people.
"Bang!"
Boss Liu, who evaluated at the time that the investment in the acquisition of Bandai was not doing his job properly, felt a sense of alienation when he saw the news about Donglin Hi-Tech in the newspapers.
(End of this chapter)