Chapter 627 March of Steel Torrent
At this time, Antoine seemed to wake up, looked at Brenno Bick and said, "In order to maintain the Bick lighter market, we need to make some price adjustments. !”
“If the price is reduced, can the problem of black label lighters be solved?”
A BAIC Group board member sitting in the conference room asked Antoine angrily.
Can you win a price war?
Antoine was also worried. After losing the mainland lighter OEM, the costs of BAK and other lighter brands began to soar. The inventory was used up less and less, and the production capacity began to decline. He could only keep raising prices to maintain his own profits.
We can’t let BAK Group lose money, we can only suffer, those smokers in old Europe!
“This is the information we found!”
Antoine pulled out a few documents, “This is a war, the patent and technology of the black label lighter launched by Global Trading Company , all supplied by China Lighter Company Torch Group!”
“Wow!”
When Antoine said that Torch Group is a global trading supplier, there was an uproar in the conference room.
What Antoine took out were the found patents and technologies used in Black Label lighters, and these patents all come from the patents registered by Torch Group in old Europe. Whose vest is the Black Label lighter? It's just lice on a bald man's head, it's obvious.
"The Torch Group is provoking our BAK Group!"
"Drive it out!"
"Damn, this is malicious dumping!"
"We want to sue and ask the French Ministry of Trade to go to the old European Trade Commission to ban the sales of Black Label and Torch Group!"
The conference room was full of curses, all of them were yelling at Torch Group. , the BAK Group's stock price plummeted, and their net worth also lost a lot of money. It would be strange not to be angry.
“I’m afraid it will be difficult!”
The words of Rousseau, the legal manager of BAK Group, made the meeting room full of anger, as if a bucket of cold water had been poured on it.
"What did you say?" Brenno Bick frowned and asked Rousseau.
"From the information I have collected so far, from a legal perspective, the transactions between Global Trading, Black Label Lighters, and Torch Group are completely normal!
In addition, Global Trading Company has not entered the In the old European Union market, the black label lighters circulating in France are not environmentally friendly. Global Trade sells it directly.
Both the French Trade Commission and the Old European Union Trade Commission can only put pressure on Global Trade through the Hungarian city government.
However, the Old European Union, Will he put pressure on the Hungarian city government for Bick?" Rousseau asked, spreading his hands.
The old European Union has just been upgraded from the old European Community to the old European Union. It is gearing up and preparing for a big fight, and even wants to replace America.
At this time, the old European Union needs to attract more countries from the old European region to join to increase the strength of the old European Union.
Externally, the Old European Alliance must maintain its image and show that this alliance was formed to protect the old Europeans.
At this time, to put pressure on Hungary for such an inconspicuous industry as lighters, this is something only a crazy person can do!
"Then we will just watch Black Label being dumped in France and compete maliciously?" A BAIC director couldn't help but said angrily.
"The legal department can request the French Customs and Justice Agency, the Anti-Smuggling Agency and other departments. It may be possible to ask the French judicial department, as well as judicial agencies from all over Europe, to help combat the smuggling of black label lighters into the old European Union. .
However, no one knows how effective it will be! ”
Again, lighters are really not an eye-catching industry. If it were smuggling weapons, contraband, cars, etc., the judicial agencies of the old European Union might pay special attention to it.
But what the heck, if there are scalpers selling lighters, how much power can they expect from the judiciary of the old European Union?
And, are these judicial institutions of the old European Union really reliable? Do they really want that? If they are clean and pure, they will not let black label lighters flow into France. Maybe scalpers and gangs will resell black label lighters, and they will have a share of the money they make...
"Enough! ”
Seeing that the conference room was becoming noisy again, a depressed Brenno Beek slapped the table, "Antoine, I don't care what method you use, the cost of Bick lighters must be reduced!"
"Rousseau, find the French judiciary to combat smuggling. We pay so much tax every year. It's their turn to do their job. Let them confiscate all those damn black label lighters from me!"
Brenno ·BAK is preparing a two-pronged approach. On the one hand, it will engage in a price war with Black Label. On the other hand, it will use the BAK Group’s connections and relationships to confiscate those illegal, non-compliant, and dangerous Black Label lighters on the market.
As the vice president of the Old European Lighter Association, it is not him who has the final say on which lighters are qualified and which ones are not!
“I will also look for some influential people to solve problems for the BAK Group!”
With these last words, Brenno Bick also reassured everyone in the conference room, saying that the Bick Group has a backer and the sky... cannot fall.
“The Old European Union Lighter Association issued the latest statement, claiming that black label lighters have not been reviewed and approved by the Old European Union Lighter Association. The safety of black label lighters is unknown. We hope users will use them with caution!”
"The spokesperson of BAK Group announced that it will sue Global Trading Company, the parent company of Black Label Lighters, for malicious competition!"
BAK Group has released a lot of news through the media. When the lighter industry saw this news, , everyone knows that this is the BAK Group's move to black label lighters. "What is the lowest cost of BAK lighters now?"
Antoine, who returned to the office, asked the supervisor in charge of production.
“At present, BAK lighters are mainly produced by BAK Group in overseas factories. We are also looking for more foundries in Siam, Malaysia and other places, but it will take a certain amount of time to reorganize the industrial chain and put into production, and the cost It’s impossible to suppress it right away!”
“How much is the cost?” Antoine was too lazy to listen to this nonsense.
“3.4 U.S. dollars, plus publicity, transportation, warehousing and other expenses, the minimum retail price is more than four U.S. dollars before we can make a profit!” said the director of the production department honestly.
“So high?”
Antoine was startled, and then looked at the supervisor in front of him with a scrutinizing gaze, which made cold sweat break out on the latter's back.
With such high production costs, I would kill Antoine to believe that no one is lining his own pockets. He has been working at BAK Lighter for more than ten years and has worked in various departments. He was too familiar with the tricky stuff.
"You and your subordinates, I don't care what happened in the past, but now, I have to keep the cost down, at least to 2.5 US dollars, or even less than 2 US dollars!" Antoine pointed. The person in front of me said.
Once a price war breaks out, it is quite cruel. It is impossible to stop until the winner is determined. By then, even if it is a loss, the trick will have to be completed. Antoine only hopes, Only if he can lose less by then can he keep his position.
……
"BAK lighters announced that all prices supplied to dealers in Europe will be adjusted to US$3.50!"
When BAK announced the price adjustment, it instantly attracted various lighter companies in Europe and even overseas lighters. Manufacturers also paid attention.
As for the lighter dealers, scalpers, and black label reselling gangs in old Europe, they all stopped suddenly and looked at the Hungarian company unconsciously.
“Scoff”
When he heard the news from France that BAK was going to start a price war, Gabor did not panic, he just sneered. He was not afraid of BAK’s price cuts, he was afraid The other party will not lower the price.
"Bik's side is taking action!"
Gabor called Lan Qi's side immediately.
“Let’s proceed as planned. As for the price, you just have to make the decision!”
After hearing Lan Qi’s words, Gabor put down the phone and tied his tie, which felt a little tight, to He pulled it off and stood at the stairs of the second floor.
“Notify all purchasers that no matter how many black label lighters are purchased at one time, the supply price will be adjusted by US$2!”
"In addition, the commission remains unchanged. If you sell 500,000 lighters, you will get a 3% commission!"
With the order, all the salesmen of Global Trading Company immediately started busy.
When Bic and Black Label began to fight, the prices of lighters in supermarkets and tobacco shops across Europe began to fall rapidly.
But that day, when the sales were being counted, Antoine was so angry that his face turned blue.
“Today’s sales of BAK lighters in old Europe were 580,000, another 35% drop!”
Looking at the report in his hand, Antoine's hands began to shake with anger, and he threw the report out. You know, last month, the single-day sales volume of BAK lighters was still more than a few million units. But now, there is only a fraction left!
“Black Label has cut prices too much and we can’t sell them at all!”
BAK’s sales manager said with a sad face that the supply price of Black Label lighters is higher than their production cost. They are all low, how can we fight this?
Antoine knew that this was a black label, forcing Bic to start a price war.
"The Bic supply price has also been adjusted to two dollars!" Antoine said almost biting his gums.
"Global Trading Company announced that the supply price of black label lighters will be adjusted to US$1.5 per piece!"
"BAK Group announced that it will adjust the price to dealers again to US$1.5!"
"A Hungarian lighter dealer claimed that the cost of lighters purchased from Global Trading Company has been reduced to US$1!"
"BAK Group Sales Department has not announced the latest supply price yet!"
“The French media claimed that BAK Group will supply lighters at a price of US$1 each!”
"Today at 8:10, Global Trading Company officially announced that the supply price of black label lighters will be adjusted to US$0.8 per unit!"
The Financial Times of England declared, "The price of old European lighters has entered the lowest era in history. ! ”
And just after the Financial Times reported on the market for old European lighters, news came out that stunned the entire old European lighter industry.
“The supply price of black label lighters has reached 0.5 US dollars!”
It’s crazy, this is what everyone feels, the constant flow valve is 0.5 US dollars each, and it also has a safety lock This is the first time for lighters from all over Europe, even from lighter dealers!
(End of this chapter)