Chapter 626: Fierce Storm
Now in the domestic lighter market, plus the newly entered Eastern Europe, Southeast Asia and other markets, the daily market demand for lighters is more than four million!
As for lighters, the high-end metal lighter market may be based on brand recognition, and buyers mainly go there for the brand.
But the market for disposable lighters at the consumer level is not particular at all. Whose machine has an advantage in price will sell well. Users generally do not pay attention to what kind of lighter they have in their hands. brand!
Black label lighters, this time not only entered Eastern Europe, but also tested the Southeast Asian market. Of these two lighter markets, one is the back garden of old European lighter manufacturers, and the other is the territory of Japanese benzene and stick lighters.
But now they are all black label, which can be easily broken. In these areas, the average selling price of overseas disposable lighter brands such as BAK and Donghai is around four or five US dollars. When black label lighters seize the market with a retail price of three US dollars, , snatched away a large piece of meat almost instantly!
It is somewhat difficult to directly enter the lighter market of the old European Union, Nippon, Bangzi, and America, but it is not difficult to enter the markets of Eastern Europe, Southeast Asia, the Middle East, and South America.
Now, Torch Group has to supply the domestic lighter market and rush orders for black label lighters. It has to produce at least four million lighters every day, and its production capacity has suddenly become tense.
This is how today's scene happened. Through the Lighter Import and Export Association, foreign trade orders were distributed to various lighter manufacturers. On the one hand, they were attracted to the Torch Group camp.
On the other hand, Torch Group's production capacity really cannot keep up, especially overseas orders, which are now all in vain.
However, this kind of high unit price lighter order is probably not going to last long. BAK will definitely not tolerate the market being taken away, and will definitely try to start a price war with Black Label!
But in this price war, it all depends on who can withstand it. BAK has been clamoring for the dumping of domestic lighters. This time, the Torch Group, no matter what, must let it see what dumping is!
“It’s just the beginning now. Once black label lighters enter markets such as France and Germany, replacing BAK and other foreign brand lighters, then orders will begin to explode.
< br>In the future, if America, Nippon, and Bangzi all enter the market, then maybe even 10 million lighters a day may not be enough!”
Li Dongling shook his head and asked Zhang Xiaocheng! Be mentally prepared.
It will be difficult for black label lighters to enter markets such as France and America through formal channels. However, if local dealers, scalpers or even gangs use various means to bring black label lighters and sell them, then it will be like black label lighters. The mark doesn't matter.
Even if one day the Black Label brand is discounted, the Torch Group can continue to sell products under the Blue Label, Red Label, or Purple Label brands. This is just a skinny, the key is to sell the machine!
"Producing ten million lighters per day?"
Zhang Xiaocheng was shocked by these words. He recalled that when the Torch Group started construction, when it sold one million lighters, he knocked on the door. They celebrated with gongs and drums, but now it was all about Nissan's 10 million lighters, and Zhang Xiaocheng himself felt shocked.
Li Dongling looked at Zhang Xiaocheng. He felt that not only the product, but Zhang Xiaocheng's mentality also needed to change.
"If Torch Group wants to replace BAK and take over the global lighter market, not only the products, but also the place must be prepared!"
Li Dongling pointed to the position near his heart, "The production capacity must be improved as soon as possible. Orders will be handed over to more domestic lighter OEMs.
If domestic lighters can replace old European, American, Japanese, and stick lighters and become a global lighter supplier, there will be many, many orders. For at least ten years, there will be no need to worry about order issues.
The Torch Group must use the Lighter Import and Export Association to get all domestic lighter manufacturers to gather around the Torch Group to achieve all this!"< br>
Zhang Xiaocheng pinched his head and felt a little swollen. He was not a financial management major. He finally took over the Torch Group. The global lighter market was really not his strong point.
But there is one thing that Zhang Xiaocheng knows very well, that is, it is enough to follow Li Dongling's instructions. Those lighter OEMs that previously opposed the Torch Group can also take this opportunity to get them under the Torch Group's account and act as minions.
Zhang Xiaocheng doesn’t know whether he can fight against those foreign brands such as BAK and Donghai, but based on Dongling Hi-tech’s experience, he has experience in dealing with those foreign brands!
……
“The crueler they are to their own people, the more cruel they are to their own people!
Some companies are still living in the past, being closed, conservative and selfish. , unaware of the fact that the era of globalization is coming like a rolling trend!
A certain company, which claims to be the overlord of domestically produced lighters, touts its so-called world-leading technology, but the reality is that it has difficulty entering the markets of developed countries. Is this deceptive approach really effective?
It is extremely foolish to prevent domestic lighter manufacturers from OEMing for world-famous lighter brands such as BAK, Donghai, Dunhill, and Grasshopper, and will put the entire domestic lighter industry into dire straits! ”
Yan Lixiang wrote an eloquent and eloquent article. Although he did not mention the name of the Torch Group, he criticized the Torch Group and the Lighter Import and Export Association as worthless.
What? Leading the international level and possessing exclusive patents, in Yan Lixiang's view, it is just using domestic brands to deceive the country.
For people like Yan Lixiang, who have already planted their ideological stamp, it is impossible in China. If someone says that foreign advanced technologies and products can be achieved, they are liars!
As a senior media commentator, Yan Lixiang's life has been quite difficult in recent years. On the one hand, it is due to financial reasons. On the other hand, after he made his comments, the scene that was highly sought after by everyone disappeared.
When he criticized the Shenzhou Digital Cordless Phone, he overturned. The incident that year caused Yan Lixiang to fall from the altar and become a street rat. He never raised his arms again and was followed by thousands of people. Subsequently, in the media and public opinion industry, Disappeared for several years.
In the past few years, Yan Lixiang has created a new pen name, and with the help of some overseas friends such as Japan Benchmark, which has paid for and contributed to public relations, Yan Lixiang’s new account has gained popularity in the domestic media and public opinion industry. had influence.
Even Yan Lixiang followed the trend and established accounts on Tianya.com, Yinghaiwei, some Internet forums, and BBS.
Because he "speaks for justice", often makes some "far-sighted" comments, and has "deep knowledge" of overseas developed countries such as Japan, America and Japan.
Through his description, people who have never been abroad can know what kind of paradise life is like in developed countries. This also gave him a considerable number of supporters under the pen name "Ming Deng".
This time, Yan Lixiang criticized Torch Group because he was entrusted by Nippon Tokai lighters and some domestic lighter companies. He hoped that Yan Lixiang would speak out for them. Yan Lixiang wrote several articles in succession to attack Torch Group. .
But what makes Yan Lixiang regretful is that nowadays the world is declining. Back then, when he criticized someone or a certain company, it could cause an uproar and ask the people he named and the company to "correct their mistakes when they know they are wrong."
But now, he and many like-minded independent media people, social commentators, scholars, etc. have been criticizing the Torch Group for a long time, but they have not seen any intention of "repentance" from the Torch Group.
In the past, in the face of such huge public opinion, the industrial and commercial departments that would suffer were also silent, which made Yan Lixiang lament that people's hearts are not the same...
After writing this soul-stirring manuscript, Yan Lixiang looked at the time, picked up the manuscript, and prepared to go to a dinner party. It was a drinking party sponsored by some lighter manufacturers.
In special times, people like Yan Lixiang, who have the right to speak out in public opinion and can "speak uprightly" for lighter manufacturers, have become guests of honor.
Of course, Yan Lixiang does not get what he pays for in vain. Just like this heroic article, if the bosses of lighter manufacturers read it and publish it, he can get a considerable amount of "retouching fees."
Arrived at a restaurant with quite high-end decoration. After Yan Lixiang reported his name, he was led to a private room.
Originally, Yan Lixiang imagined that as soon as he entered, he would be greeted by a group of lighter manufacturer bosses, and he would be welcomed to the main seat, and then listen to him scolding Fang Qiu and giving advice to those bosses.
But the fact is that when Yan Lixiang entered, no one was around him at all, and no one even looked at him. Instead, they gathered around a man in his twenties and seventies with a slim figure and an obvious scientific and engineering look. The man of scientific temperament is spinning. "Technician Xiao, please come to our factory for guidance first. Our first batch of black label lighters have failed to pass the trial production three times. If they fail to pass the test again, we will not be able to receive this order!"
< br>"Come to our factory first, Mr. Xiao. As long as you come, our factory will subsidize you 5,000 yuan for your travel expenses every day!"
"We will subsidize 10,000 yuan. As long as Mr. Xiao can help us put it into production successfully, how much will it cost?" Money is easy to talk about!”
“My Chief Engineer Xiao, you have to save us first. There are more than 800 mouths in our factory, but they are all waiting for food!”
At the dinner table, a group of lighter manufacturer bosses, holding wine glasses, rushed to toast Xiao Yuan, a technician sent by the China Lighter Import and Export Association to guide them in the production of black label lighters.
As a science and engineering major, Xiao Yuan has never experienced such a battle.
I finally pushed the wine away and said to the lighter manufacturer bosses, "Drinking will make things worse. I was sent here this time to help you start producing Black Label as soon as possible.
Time is tight this time. , the task is heavy, I will not drink wine. I will drink this glass of celebration wine when Black Label is put into production.
Don’t panic, my new colleagues will come over tomorrow to help you solve technical problems. , I will go to... Boss Hong’s factory first!”
"Okay!"
Boss Hong, who was told by Xiao Yuan, was overjoyed when he heard this. He immediately stood up and took Xiao Yuan straight to his factory.
Seeing this, the bosses of other lighter manufacturers did not care about drinking any more bad wine. What kind of wine is more coveted than an order for a $1.50 lighter?
As soon as Yan Lixiang sat down, he saw a group of lighter manufacturer bosses, whooped and ran away after Xiao Yuan, which made him a little dumbfounded.
Hurrying to grab someone, Yan Lixiang asked, "Boss Zhou, what's going on? I've just written a new manuscript and I haven't shown it to everyone yet!"
Boss Zhou, who was pulled by Yan Lixiang, did not even read the article, "You are delaying my big event, you know!" , take them all down for me!”
Boss Zhou said angrily, when the Lighter Import and Export Association placed an order with these OEMs, anyone who was dissatisfied with the Torch Group and the Lighter Association would After the smoke disappeared, who dared to say that the Torch Group and the Lighter Association were not good anymore? He, Zhou, was the first one to refuse!
Looking at the people running away, Yan Lixiang was a little dumbfounded and didn't know what was going on.
This feeling of being thrown away just like toilet paper makes Yan Lixiang uncomfortable.
Full of doubts, when he was about to leave to inquire about the situation, Yan Lixiang saw a Black Label lighter left on the table.
Yan Lixiang picked up the black label lighter and looked at it carefully for a long time. He saw that it was not a torch brand, but an English brand. Thinking of the scene just now, Yan Lixiang felt that he had discovered the "truth."
……
When the domestic Torch Group is at full power and the Lighter Import and Export Association continues to place orders for domestic manufacturers, black label lighters produced in China are shipped from Suifenhe day and night. Entered Lao Maozi, and was then sent to Hungary, where it began to spread throughout old Europe.
When the profit of a lighter reaches one dollar or even two dollars, it doesn’t matter what is allowed or not allowed to be sold.
Lighter dealers, scalpers, and gangs in old Europe worked hard to get goods from Global Trading, and then resold them in France, Germany, England, the Netherlands, Belgium and other places.
First, black label lighters were put on the shelves of convenience stores and tobacco shops in Paris, and then it quickly spread to the entire France.
“BAK Group’s stock price has fallen by more than 33% continuously. There are rumors that BAK lighter sales have dropped by more than 50% in a single day in recent days!”
“The new lighter brand Black Label, It is spreading in France and other old European regions, and about 70% of the Eastern European lighter market has been occupied by black labels!”
News suddenly reported in the French media made the outside world pay attention to this old company.
…
“BAK lighters have been lost in the Eastern European market. If the price is not lowered, we will also be lost in Western Europe and even the French market!”
“Black label lighters are now sold in old European markets. The sales volume in a single day is almost over two million!”
“The investors are very dissatisfied with us!”
“Look at the tobacco shop downstairs. There’s a black label lighter!”
The conference room of BAK Group was like a vegetable market, with a lot of noise, and the person who was besieged by everyone was Antoine, the head of BAK lighter business.
Antoine sat there like a wooden chicken, obviously still a little confused.
The Bic lighter market was lost too quickly, just like during World War II, France’s Gallic roosters were still drinking coffee in the Maginot bunker, but Paris disappeared...
Before Antoine could react, Bic lighters were robbed in the Eastern European market.
Now a group of old European scalpers, and even gangs, have begun to resell Black Label to Paris. The huge price difference makes Bic vulnerable to Black Label.
"Antoine!"
"What do you have to say?!"
Brenno Beek, the head of the Bic Group, asked angrily, lighter sales dropped That's all, but the stock price plummeted, which made him feel uncomfortable. It was all his money.
(End of this chapter)