Chapter 639 Dark Horse Capital
Spring River Plumbing Duck Prophet, Focus Media received news from the advertising industry, and can guess that the current capital chain of the Sanzhu Group is very tight.
After so many years of development, the health care product industry has now become a high-investment and high-return industry, that is, spending money on advertising, recruiting marketers, selling the goods, and then returning to the market. funds.
If any link breaks in the middle, it will be like a domino, and the whole game will collapse.
If the product cannot be sold, then the money cannot be collected. If there is no money, there will be no advertising. If there is no advertising, there will be no sales. It will soon fall into an endless cycle.
According to the news obtained by Focus Media, Sanzhu has begun to default on advertising fees. This is a huge blow to companies in the health care product industry. It means that Sanzhu's products have begun to be unsold!
“Is it possible that Three Plants will really fall?”
Du Guoying was shocked when he heard this. He didn’t know much about Three Plants, but Three Plants were young. A behemoth with revenue exceeding RMB 8 billion.
Once such a giant company falls, the entire domestic health care product industry may be shaken.
“There is no such thing as a feast that lasts forever, and it will eventually come to an end and everyone will leave!”
Li Dongling looked at the water under the fishing rod and said, remembering the scene when he met Wu Siwei, the prince of Sanzhu, at the Yuhe Leisure Resort last year.
At that time, Sanzhu wanted to advertise through Focus Media's TV shopping platform, but Li Yan declined, so Wu Siwei went to Li Dongling's side. Of course, he was also rejected by Li Dongling.
At that time, Wu Siwei was dissatisfied with Li Dongling for not advertising Sanzhu, and he vowed that Sanzhu would be a century-old store and also enter the overseas health care product market!
In addition, Wu Siwei is also preparing to start a new business, allowing three strains to enter the traditional Chinese medicine market, revitalize traditional Chinese medicine, and establish a traditional Chinese medicine empire to compete with Western medicine.
But the words of last year are still in my ears, but this year the three plants have made a split. If they can't pass the current test, the three plants will basically become history.
All the chips have been determined. There are two reasons for the current predicament of the three strains. In other words, the incident in September this year was just the beginning of the troubles the three strains encountered.
In September this year, an old man bought ten bottles of three strains for 428 yuan. The price was really not cheap, but after drinking three strains, the old man became ill and was sent to the hospital. , the person was gone two months later.
If it was just a medical accident, there wouldn't be an uproar. But when this incident was related to Sanzhu, the news immediately changed.
At first Sanzhu didn’t pay much attention to this matter, but when the old man’s family sued Sanzhu and won the lawsuit in the first instance, countless media began to focus on this matter. Sanzhu’s competitors , Friendly businessmen also began to add fuel to the flames.
As a result, the public opinion storm was completely unable to stop the car, and rumors of three plants drinking people to death began to spread.
At this time, Sanzhu, who felt something was wrong, started to form a team of lawyers, and then filed a second trial lawsuit. In the previous life, Sanzhu did win the second trial of this lawsuit.
But by that time, it was already too late. Under the huge public opinion, the three plants went from being flocked to by others to being shunned, just like seeing arsenic. It only took a handful of Less than a month.
Now Sanzhu is busy fighting the lawsuit, but the public opinion has been completely brewed. In the past, Sanzhu and other health products have all boasted that they are about to become a miracle medicine that can cure all diseases. Pigsty Advertisements are printed on them.
How bad the blow was back then, how big the backlash the three plants have suffered now!
Sanzhu's revenue has plummeted visibly to the naked eye, from 60 to 700 million per month to less than 10 million per month.
And because they couldn't sell goods, Sanzhu couldn't afford to support the 150,000 sales staff it had recruited from all over the country, so they had to keep dismissing them. The sales channels that Sanzhu was proud of among the leaders of health care products were directly abolished.
The sales channels are closed, and the more than one billion yuan worth of goods squeezed out of the inventory cannot be sold. The entire Sanzhu Group has basically collapsed. Now it is just holding on, hoping to win the lawsuit and turn around.
Will the friendly merchants give it a chance? Those buyers who used to regard it as a miracle medicine still dare to joke with their own lives. Although the dust has not settled yet, anyone with a discerning eye knows that the three plants are far away. Falling down is only one step away...
Only three plants fell down, and those friends and businessmen who added fuel to the flames and took advantage of the situation were not much better. As representatives of domestic health care products, three plants fell down. Basically, This marks that the most brutal and profiteering era of the health care products industry is coming to an end.
In the future, Yanjing will definitely introduce management rules for the health care products industry. It is impossible for there to be three more of these. I don’t know whether they are selling water or medicine. In just a few years, the revenue has increased. swelled to tens of billions of giants. When the tide recedes, you will know who is swimming in fruit. In the past, even if it was boiled water, as long as the advertisement was loud, it could be sold for a gold price. Such days will no longer exist.
Once the rules of health care products change, users' attitudes towards health care products will change, and the entire industry will begin to undergo a major reshuffle. During this period, no one knows how many of the most powerful health care brands in recent years will survive.
However, there is also an example of giant boss Shi bucking the trend. Instead of touting health products as a miracle cure for all diseases, he linked health products to filial piety and holiday gifts. Together.
This move has also made melatonin the swan song of the domestic health care products industry. In the future, this industry will not be able to experience the madness of the past few years.
Li Dongling doesn’t have any special feelings about whether the three plants will fall. To be honest, even if this incident hadn’t happened, the health care products industry is already at the end of its tether. After all, that thing can’t be used as food. I have so much money, I buy it for food every day.
Countless families have spent enough money on these. To a certain extent, health products have served as a substitute for medicines that are in short supply in towns and rural areas. They are cheaper than medicines and have a psychological impact on the people who use them. It's just comfort. With the improvement of medical standards and medicine in these areas, health care products will naturally gradually disappear in these areas in the future.
It’s just that no matter whether the three strains are right or wrong, it is true that the three strains are engaged in traditional Chinese medicine. If they can really get started, then there is a chance that traditional Chinese medicine will rise in advance. But after the three strains fell, traditional Chinese medicine also fell into decline. Li Dongling only said this, It's just a bit of a pity.
Li Yan and Du Guoying listened to Li Dongling's words. They had heard about Li Dongling's vision for a long time. Even Focus Media and Beibeijia were following the plan Li Dongling made for them.
Now that Li Dongling is not optimistic about Sanzhu, it means that Sanzhu may really become the fallen giant.
Hearing that all three plants were likely to fall, Du Guoying was frightened, but he couldn't help but feel a little lucky. The Beibeijia he introduced had been medically tested in terms of safety and quality. Level review and improvement.
It seemed before that when selling Beibeijia, Li Dongling required Beibeijia to set up all the red tape and take the trouble to explain to customers how to use it and what to pay attention to, including how many minutes they could not be worn at a time and how many minutes they could not be worn in a day. Three hours, and you have to pause for a period of time after wearing it for a month.
The Backbeijia Foundation has also been established to insure customers who purchase Backbeijia, ensure user safety, and issue scholarships to users who have purchased it, etc.
These previous constraints on Beibeijia have now become a moat to protect the Beibeijia brand. Now some people are accusing Beibeijia of charging IQ tax. Wearing Beibeijia is useless at all, but no one accuses it. Seeking wealth and killing.
Compared with the three bloody plants that are being scolded today, Du Guoying's reputation is much better.
The picture of contemporary Confucian businessmen that Li Dongling painted for Du Guoying before, in which poor people can live alone, and prosperous people can contribute to the world's pie, is still hanging in front of Du Guoying's forehead.
Compared with the man in his previous life who used all kinds of means just to cut leeks, Du Guoying now obviously has pursuits, and his methods are also very restrained. He really wants to make money, but he doesn't want to bear it. infamy.
As he spoke, Du Guoying's fishing rod shook, and then a fish was caught by Du Guoying.
Seeing this, Li Dongling looked at the fish on Du Guoying's fishing rod. Li Dashan was not envious of this. He felt that Du Guoying was only in the novice's protection period.
Whether it is playing cards, fishing, or stock trading, if there is no novice protection period, the beginning will be crazy, but after the luck runs out, it will become ordinary. Now I just have better luck!
But just after Du Guoying, Li Yan caught another bass. Li Dongling looked at the fishing rod specially customized by Guangwei Fishing Gear Technical Department in his hand and fell into deep thought. Could it be that this fish pond Are the fish in there familiar with this fishing rod?
Afterwards, when Du Guoying caught fish one after another and filled the bucket at hand with half a bucket, Li Dashan became a little uneasy. Could it be that the bait he caught today was not enough and he would need more Scatter two bags of relief food?
When he saw Li Dongling's eyes on the bucket next to Du Guoying, Li Yan touched Du Guoying and coughed lightly.
"Beibeijia's performance this year should be out, right?!"
Du Guoying, who was still a little confused, immediately reacted and put away the fishing rod, "It's my luck today!" Okay, maybe it’s because I have good feng shui here, it’s funny!”
Listening to Du Guoying’s words, Li Dongling looked around the fishing ground and felt that Du Guoying’s words made sense. In a few days, please come. A Feng Shui master should come over and look for dragons and caves to find a good Feng Shui location for fishing. Otherwise, wouldn’t it be delaying Li Dashan’s skills as a fishing guy?
“This year has been a good year. In addition to inland and port city markets, we have also entered the Japanese benzene, Bangzi, Singapore and other markets.
The final sales statistics have not yet been completed, but it is estimated that the total sales volume this year may be around 2.84 million units, the total revenue will be 850 million yuan, and Beibeijia's profit will be around 35%! ”
When talking about the sales of Beibeijia, Du Guoying looked a little proud. This year, Beibeijia is definitely one of the biggest dark horses in the country.
Now Beibeijia Jia, because it has entered overseas markets, its sales and revenue are much better than in its previous life!
(End of this chapter)