Chapter 640 Preview
In the previous life, Beibeijia only cut leeks in China at its peak. But now, Beibeijia has entered overseas through TV shopping established by Focus Media and overseas TV stations. market.
As regions influenced by Chinese culture, Bangzi, Japan, Singapore, Malaysia, Siam and other regions, even if they are reluctant to admit it, the body is still very honest after thousands of years of influence.
The emphasis on the next generation in these areas is exactly the same as in China. For the next generation, investment in learning or other aspects is quite large, not to mention things like good back, correcting posture, etc. A product to prevent hunchback.
Back-to-back Canon is a big seller in China, and it can still be sold in these places, and it is even more popular than in China.
With a sales volume of 850 million in a year, Beibeijia is definitely selling like crazy this year. Moreover, now Beibeijia is more cautious in publicity and has established after-sales service. As long as the reputation does not collapse, it can be maintained for decades. There is no problem with sales volume.
Now Beibeijia’s profit is about 35%. In fact, the production cost is not high. The biggest expense is advertising, finding celebrity endorsements, channel agents, establishing after-sales service, etc. These expenses are all It costs a lot of money, otherwise it would be nothing unusual for Beibeijia's profits to exceed 50% or even higher.
After all, Beibeijia represents the love of parents for their children in a family. How can I say this thing? It’s just like melatonin.
Whether they are useful or not, when they are related to father's love, mother's love and filial piety, people who buy these things, even if they know it is useless, still have to go through the process, otherwise they will always feel that there is something wrong. …
“Currently, the domestic and overseas sales of Beibeijia are about 7 to 3. The domestic market accounts for 70% of Beibeijia’s sales, and the overseas market accounts for 30%.
Next year, Beibeijia will mainly explore overseas markets, and also seek agents from America and Old Europe to enter the markets of overseas developed countries! ”
Du Guoying said that he came here with Li Yan today mainly to report to Li Dongling on Beibeijia’s performance and new plans for next year. These require Li Dongling’s consent before Du Guoying can implement them. .
Donngling Hi-Tech is one of the major shareholders of Jinmen Yipin Company, the parent company of Beibeijia. Du Guoying also realizes the benefits of being backed by a big golden leg.
As an emerging company. The company has obtained so many resources and avoided so many big pitfalls by relying on Canon.
Du Guoying has seen those new companies suffer. It was a lot of hardship, and even after finally making some achievements, they were swallowed up by giant companies, and ended up in vain
Although Dongling High-Tech took away part of the equity of Jinmen Yipin Company, the resources and network support it brought to Du Guoying could not be measured in terms of money.
Just by hanging the brand of Dongling High-tech Department, to be honest, Du Guoying can avoid all kinds of troubles. Even in Jincheng, he is treated somewhat differently by the local city government. !
Li Dongling listened to Du Guoying's plan and nodded lightly. He had a patent that was well-backed. If he could enter the overseas market, the income might be a bit greater than at home.
Don’t think that you can avoid cutting leeks overseas. The cutting of leeks on IQ tax products, health products and the like in those places is even more aggressive than in China.
America’s health care product market has always been ranked first in the world. Health care products that dare to claim to be able to increase memory and lose weight are sold in America at a rapid rate, with sales of 70 to 80 billion a year. In the U.S. dollar health care products market, what is sold is a matter of opinion.
"Beibeijia's technology must also keep pace with the times and continuously introduce new products and technologies.
Future products are destined to be electronic, digital, and intelligent, and Beibeijia must also establish experiments The laboratory will cooperate with more scientific research institutions and universities to introduce human mechanics, rehabilitation, chips, etc."
Li Dongling, holding the fishing rod, stared at the water and said to Du Guoying, "I hope. In the future, we can see the emergence of more lightweight back-to-back products with truly medical assistance effects.
Back-to-back products equipped with chips and sensors can record the wearer's posture and remind the wearer through vibration. Correct posture.
Even increase daily steps, calorie consumption, etc., allowing the wearer to understand the body better! ”
Listening to Li Dongling's words, Du Guoying was obviously stunned. If the kind of back and back that Li Dongling mentioned could be produced, it would be two completely different products from the current back and back.
As the saying goes, people like the new and hate the old, especially when it comes to various products. Beibeijia can indeed be sold for many years, but it also needs to constantly keep pace with the times and launch new products and designs.
If you just stick to your laurels, users will get tired of it in a few years. It’s just like a dish. No matter how delicious it is, you can’t eat it every day. You have to change the taste.
“After I return, I will upgrade the equipment of the technical department of Jinmen Yipin and introduce more talents in electronic technology, kinesiology, and medicine!”
Du Guoying general Li Dongling Keep everything in mind.
"Now that we have good revenue, Jinmen Yipin can invest more in research and development, so that we can have more profits in the future. If we just sit back and eat, sooner or later the mountain will collapse, and then we will be hungry, and we will regret it." No chance.”
Li Dongling explained that now that Beibeijia is in a period of huge profits, it is better to use money to develop technology and continuously launch new products than to wait until it can’t be sold before thinking about new things. At that time, I could only regret it.
“In addition to Backbeijia, next year, Jinmen Yipin will also officially launch belt protection products!” Du Guoying said, Backbeijia and belt protection were products that were developed at the same time. Now that the Back Back Jia is on sale, the belt support has also been developed and will naturally go on sale next year.
Li Dongling glanced at Li Yan, who said, "Focus Media will be solely responsible for the promotion and sales of the BackJia belt!"
With the experience of publishing BackJia, The implementation of belt protection is also familiar to Focus Media.
"Whether it's a back brace or a belt support, or the future launch of electronic thermometers, blood pressure monitors, home oxygen concentrators, blood glucose meters and other
products.
As long as Jinmen Yipin products are available, Can be accepted by users, do something for the lives and health of countless people, and become synonymous with health!
Na Guoying, you will do what those three health products have only dreamed of doing. You will also become a new generation of Confucian businessmen!”
Li Dongling drank a bowl of thick chicken soup to Du Guoying. Li Dongling never doubted Du Guoying’s marketing ability. He only needed to ensure the quality of his products. With good control and his ability to sell goods, he can basically make money standing up.
Who doesn't want to win a reputation before and after his death, and who wants to be scolded for his eighteenth generation ancestors? Not only Du Guoying, but also Li Yan was a little moved by this bowl of poisonous chicken soup.
Investing in companies such as Jinmen Yipin is actually Li Dongling paving the way for Dongling Hi-Tech.
Many of the products made by Tanglin Hi-Tech are now competing with overseas companies. There is no guarantee that they will not be targeted one day, especially when they need to prepare for the future.
Look at how America is dealing with companies such as Nippon Benzene and France. Now America is determined to target Canon, Nikon, Toshiba and other companies.
Now that America is pressing harder and harder, life for Nikon, Canon and other companies is getting more and more difficult. When they make less money, they start to invest less in technology, and in the end they can only slowly decline. , and if they have the support of other blood packs, it may not be clear who will win in the end.
Currently, several major products of Tanglin Hi-Tech have not directly competed with America. However, when it comes to industries such as chips, graphics cards, computers, smartphones, and automobiles, unless Tanglin Hi-Tech never enters the market, it will inevitably compete with them sooner or later. The company in America did one.
If Donglin Hi-Tech is targeted and several major products encounter trouble overseas and revenue decreases, in order to maintain competition with overseas companies, it will still need to continue to spend money on research and development. This will At that time, some other businesses are needed to increase income.
Nippon Bandai, Torch Group, Focus Media, Oriental Times Mall, Jinshan, Jinmen Yipin and other companies have continuously brought profits to Tangling Hi-tech, making Tangling Hi-tech's health bar thick enough. You can spend it with the other party.
This is also the reason why Li Dongling asked Dongling Hi-Tech to invest in these companies. There must be a way out. It’s hard to say when it will be used, but there must be a way out!
In the previous life, after Juhua Factory’s mobile phone was targeted, it relied on its own communication business to withstand several waves of attacks and even start to fight back against its opponents.
And Penguin makes more money from investing in companies than from its own social and gaming businesses.
For Donglin Hi-tech, the same goes for eggs that cannot be put in one basket. Only by being alive can you have the opportunity to overturn your opponent.
Only with enough funds can Tanglin Hi-tech not lag behind those overseas giant companies in technology, and even start to create obstacles for them!
After waiting for a long time, none of the fish below the fishing ground came up as a sacrifice. Li Dongling felt that the fish below the fishing ground were too unruly, so he finally placed the fishing rods Arrived aside.
“This time I asked you to come to Hanxi, mainly for three things, which need to be done by Focus Media!”
Li Dongling turned his head and said to Li Yan that Focus Media's role in Dongling Hi-Tech system will become more and more important.
In fact, today’s publicity is too important, and the idea that the smell of wine is not afraid of the depth of the alley is simply not suitable for modern society.
“Brother Li, please speak!”
Li Yan sat upright. As the general manager of Focus Media, Focus Media’s revenue this year has also exploded. This year’s domestic TV shopping arena, It has reached a scale of tens of billions, and Focus Media occupies half of the domestic TV shopping market.
But Focus Media’s business includes not only TV shopping, but also SMS advertising, elevator advertising, outdoor advertising, TV variety shows, etc.
In addition, this year Focus Media began to go overseas and entered markets such as Bangzi, Nippon, and Siam. Although there are still some losses in overseas business, Focus Media's revenue this year has exceeded 800 million US dollars, making it the most profitable advertising company in the country. , not one of them!
However, as the founder and general manager of Focus Media, Li Yan knows what is the most important thing for Focus Media. Revenue and profit are very important, but more importantly, it is to cooperate with Donglin Hi-Tech. This is the reason why Li Dongling supported Li Yan in establishing Focus Media.
(End of this chapter)