Chapter 641 Getting to the bottom of it 1.0
Li Dongling is not willing to care about Li Yan’s behavior within Focus Media. As for Focus Media, including the companies invested by Dongling Hi-Tech, as long as they don’t get out of hand, then Li Dongling I rarely get involved in the business of these companies.
But what if one day, Li Yan forgets the purpose of establishing Focus Media and no longer puts Dongling Hi-Tech first?
Then Li Dongling has no choice but to kill his relatives out of justice and give Focus Media a new head!
The bottom line is to make Li Yan and the others aware of this line, so that they will be more cautious when acting.
After dealing with Dongling High-tech for so long, Li Yan actually figured out some of Li Dongling's style.
In Li Dongling's case, as long as Focus Media can cooperate with Dongling Hi-Tech's publicity, and as long as Focus Media does not cause big troubles, basically no one can shake Li Yan's position at Focus Media.
Furthermore, Focus Media can also get a lot of resources from Tanglin Hi-tech, and can also take advantage of Tanglin Hi-tech's "power". By adding this set of carrots and sticks, you can know that Li Yan has great intentions for Tanglin Hi-tech. attitude.
“The first thing, the most important task of Focus Media next year is to promote Dongling Hi-tech’s first Shenzhou computer!”
Li Dongling looked at Li Yan and said, “ In this matter, I don’t want anything to go wrong with Focus Media!”
The promotion of Shenzhou Computer can be said to be the most important step for Tanglin High-tech. Computers represent the most advanced technological products of this era.
If it cannot gain a firm foothold in this industry, there may be risks for Tanglin Hi-Tech to enter other high-tech fields in the future.
And the computer industry is also related to many industries such as chips, graphics cards, panels, etc. In these fields, Tanglin Hi-Tech has its own companies. If Shenzhou Computer fails, these companies will definitely be affected.
The importance of Shenzhou Computer to Tanglin Hi-Tech is self-evident. It can be said that Tanglin Hi-Tech has used all its resources to produce this computer with key components. It is Tanglin Hi-Tech. The embodiment of true technical strength!
If we lose, it will be too demoralizing. I don’t know when we will make a comeback next time.
The solemnity in Li Dongling's words could be heard, and Li Yan also said, "When Shenzhou Computer goes on sale, Focus Media will devote all its resources to publicity and promotion of Shenzhou Computer!"
At that time, , Focus Media must take out all the things that are hidden in the box. TV advertising, SMS push, elevator advertising, shopping mall advertising, outdoor channel advertising must be overwhelmingly printed.
“Internet advertising channels, Focus Media must also start to layout in advance!” Li Dongling explained to Li Yan.
The domestic Internet industry has just started, but the layout must be started in advance.
It is not expensive to place Internet advertisements now, but today’s Internet users, because computers are expensive, mainly come from middle-class families, high-income people, and Internet practitioners.
These users are also the main users of computers. Advertising to them is basically getting twice the result with half the effort!
“The second thing is that Torch Group is going to release a new mid-to-high-end metal lighter brand Zorro.
In the early stage of Zorro, it will mainly target markets in America, old Europe and other regions. We need Focus Media to operate and promote this brand!”
Zorro is a brand new brand, it depends on how Focus Media promotes it, or how it promotes it.
If Zorro can be made into a well-known brand by Focus Media, then the advertising market in the luxury goods field will open the door to Focus Media.
When it comes to the quality, influence, and income of advertising, luxury advertising must bear the brunt!
After all, luxury goods are really about making huge profits, and they never deceive ordinary people. A thing that is the same as transparent film, and affixed with a luxury brand, becomes a transparent tape bracelet, just like three The only thing missing about the 1 yuan film is the logo. It can sell for 23,600 yuan. The key is that people actually buy it!
There are also 12,000 garbage bags of the same style, 13,000 old war-damaged sneakers, the same style key to the bathhouse in Dongsan Province as a hair tie, a sugar orange net bag, and snake skin for moving. Bags, beggar-style short-sleeves, etc., all labeled with luxury brands, sell for more than 10,000 to 20,000 yuan.
Although luxury brands launch these products to increase traffic and attract traffic, if you look closely, you will also know what products those luxury brand companies are launching.
It is precisely because the money comes in so quickly and the profits are so huge that all luxury goods companies spend so much money on advertising.
If Focus Media can take over advertising in the luxury goods industry, its future income and influence will definitely see a surge.
"Besides these two things, there is one last thing you need to do. I hope that Focus Media can jointly promote a new TV program with CCTV!" Li Dongling said. Hearing the TV show, Li Yan obviously became energetic. The "Super Girl" variety show previously promoted by Focus Media has benefited from domestically and abroad.
Due to the popularity of Super Girl in China, Focus Media, which holds the copyright of Super Girl, entered markets in Bangzi, Siam, Malaysia and other places, relying on copyright authorization and cooperating with local TV stations. Basically, Nothing goes wrong.
A talent show copyright has become a bargaining chip in Focus Media’s hands. Relying on this bargaining chip, Focus Media has won the cooperation rights of many overseas TV stations and launched TV shopping!
Li Yan was certainly excited when he heard that Li Dongling asked Focus Media to launch a TV program again.
Seeing the look on Li Yan's face, Li Dongling shook his head, "This time, the TV program that Focus Media will promote is not a variety show, but a "popular science" program"
"Focus Media and The central media jointly launched a program to showcase the inventions and creativity of private scientific research creatives. I love inventions! "
Li Dongling said, "Anyone with new ideas and inventions can sign up for this program. , the program team can invite corresponding industry experts and technicians to provide necessary technical support to the inventors participating in the program
Zhixing Foundation, together with Hanxi Joint Laboratory, and Focus Media, Let’s set up an investment foundation for this show together to provide those who sign up to participate in this show with funds for research and development, product improvement, and even investment in mass production in the future.
Of course, the Zhixing Foundation also hopes to get some funds. In return, the Zhixing Foundation will have priority in investing in products participating in this program.”
Since ancient times, masters have appeared among the people, and there are many strange people in China. If three men are together, they will definitely come up with an idea. There is no shortage of talented people in China with big ideas. For example, a well-known blogger makes handicrafts. Don’t worry about whether the things he develops are useful or not. Just talk about how big your brain is...
Compared to professional and technical R&D personnel, R&D developers in society are definitely far behind in terms of professionalism. This is a fact.
There is a famous saying in the basketball world, don’t use your own hobbies to challenge other people’s jobs. A water cooler player who cannot play in the NBA will be at the level of a ball king in an ordinary basketball league.
But in addition to professionalism, a new product requires innovation. Without innovation, how can we talk about professionalism?
Inventors in society may not necessarily be outstanding in terms of their imagination and creativity.
In my previous life, I loved inventing programs, but I was able to come up with a lot of good things. I could be called a folk imaginary explorer. I came up with all-terrain Bobcat vehicles, Keyma idling locks, fire-fighting fireproof balls, corn threshers, waterproof sockets, etc. invention.
No matter how many inventors and products appear in it, as long as there are a few useful products, it will be enough to pay back the investment.
Like the all-terrain Bobcat, if Tanglin Hi-tech enters the automotive industry in the future, it is hard to say whether it will be able to develop a hot-selling car model, but with the launch of electric bicycles, electric motorcycles, electric tricycles, and scooters , self-balancing vehicles, and all-terrain Bobcat vehicles and other products are enough for Donglin High-tech Automobile Company to live a very prosperous life.
It doesn’t matter if one model fails. With businesses such as electric bicycles and all-terrain Bobcat vehicles, Donglin High-tech Automobile Company will never say that if one model fails, it will not survive.
Only by Donglin Hi-tech, we can’t develop many new products even if we are exhausted. However, with the help of this program, we can discover some genius products and genius inventors. As long as there are a few For one, Tanglin Hi-tech can make venture capital and support the commercialization of products, which is all profitable.
This is also an alternative type of venture capital. Venture capital may not necessarily be in the most popular industries, but it cannot be said that these investments can bring huge returns to Tanglin High-tech!
Of course, for countless people, participating in the I Love Inventions supported by Tanglin Hi-Tech is an opportunity to change their destiny.
Countless people have complained more or less that Chollima is often seen, but Bole is not. Li Dongling and Dongling Hi-Tech used this program platform to give them a chance to show themselves, but how many people can catch it? Live, it’s hard to say.
As long as the product can be recognized and has certain commercial value, after the product is developed through the guidance of professionals, the Zhixing Foundation will make venture capital and conduct trial production.
Then it will be put on the market through Donglin Hi-Tech’s publicity and sales channels. If the response is good, it will be mass-produced. The inventor will become a billionaire, and it may not be impossible to finally go public!
In fact, companies such as Xiaomi, Juhua Factory, and Alibaba in previous lives have all promoted crowdfunding products on their own platforms. This is actually a kind of venture capital.
Among them, Xiaomi is the biggest player. It has established its own ecological industry chain through crowdfunding and venture capital, and has indeed launched some good products.
Li Dongling asked Focus Media to launch the I Love Inventions program with Central Media. Basically, it was the same way. It just depends on how many people can break through.
Li Yan listened to the plan of this program. He felt that after the program was launched, there would be a mixed bag of good and bad people. As for how many people could jump over the dragon gate, it was hard to say, but he would definitely do what Li Dongling asked.
As for CCTV, the funds are provided by Zhixing Foundation and Focus Media, and Donglin High-tech Company also places advertisements. There is no reason to reject this program!
(End of this chapter)