Chapter 645 Because he is good
"Stargazing digital video recorder, the prototype has been made!"
Zhang Bing took out a machine that is somewhat similar to a VCD, with red and black colors. The casing, although the body material is plastic, does not look cheap.
“This prototype was developed by us. It currently has the functions of recording TV programs, skipping commercials, pausing, fast forwarding, rewinding and simple search!
In terms of functions, it has been Meet Mr. Li’s requirements for stargazing digital video recorders!”
After Zhang Bing finished speaking, Li Dongling gestured to the innovation laboratory to connect the stargazing digital video recorder to the TV.
“Compared with the pictures broadcast by TV stations, how much impact does the picture quality, sound quality, and resolution have on the recorded programs?”
Li Dongling asked, to put it bluntly, digital video recorders The same principle applies to watching TV series on a computer website, then downloading the video and watching it yourself.
Only when recording TV programs, it is impossible to restore the video 100%, and there will be some effects to some extent.
“Digital video recorders record TV programs. If TV stations program, due to signal reasons, the recorded content will definitely have an impact.
But for the digital video recorder itself, the most important components are the encoder and hard disk! ”
Zhang Bing put a lot of thought into the digital video recorder. This is the first project he has overseen since joining Tanglin Hi-tech. How dare he not pay attention to these issues? It took a lot of effort.
The TV station was tuned to the Hanxi TV station. At this time, the noon TV series was playing.
The stargazing digital video recorder recorded for nearly half an hour. The program also included a three-minute commercial.
When the TV signal was disconnected, Li Dongling took the remote control and used the video recorder to play the program he had just recorded.
When the picture appeared on the TV, Li Dongling saw that it was slightly different from the picture on the TV just now, but it did not affect the viewing.
Other functions such as pausing, fast forwarding, rewinding, and skipping the previous advertisement can also be used.
“Thank you for your hard work!”
“This time when I go to America, I have to trouble Brother Zhang to go with me to Microsoft!”
Li Dongling put down the remote control. Speaking to Zhang Bing and the director of the innovation laboratory beside him, Zhang Bing couldn't help but breathed a sigh of relief.
"Technically speaking, how many overseas components are needed for a stargazing digital video recorder?"
Different from repeaters, digital video recorders obviously require systems, chips, motherboards, memory, hard disks, and encoders. Waiting for a lot of technology and parts.
Among them, as for the system, Tanglin Hi-Tech and Kingsoft jointly developed a video recorder media management system using Linux.
It is similar to the simple management system of MP3 in the previous life. After all, the video recorder only has a few functions and does not require any complicated operating system.
Donglun High-tech Technology Department and Kingsoft jointly launched such a simple management system. It is not difficult. At least it is much easier than developing computer operating systems and office software...
But when it comes to hard drives, Shenzhou Storage is not yet able to produce them on its own. Shenzhou Storage has businesses such as USB flash drives, flash memory cards, and memory sticks. Its most important R&D project is the Stud solid-state drive.
However, in terms of large-memory hard drives, Shenzhou Storage has not yet launched a product. Stargazing digital video recorders require large-memory hard drives, which require purchasing from overseas.
“Processors, memory modules, motherboards and other components are currently supplied to stargazing digital video recorders by companies such as Dongxin Semiconductor and Shenzhou Storage, but hard drives need to be purchased!
We The plan is to purchase a batch of 8G memory hard drives from IBM for stargazing digital video recorders!" Zhang Bing said.
At Shenzhou Storage, the one that has the deepest cooperation with the storage company is IBM. Shenzhou Storage has licensed the patents for USB flash drives and SD memory cards to IBM, and also purchased memory modules from IBM. Technology and production lines.
Including the hard drives installed in Shenzhou computers, if nothing else, they are probably purchased from IBM.
Only when Shenzhou Storage makes a breakthrough in hard drive technology and can produce it itself will it stop purchasing hard drives from IBM.
The current mainstream hard disk is mechanical hard disk, which is mainly occupied by IBM, Seagate, Quantum, Western Digital, and Maxtor in America. Whether it is patents, technology, or production lines, they are all ahead of the competition. Other opponents.
Nippon, Toshiba, Samsung, or the old European companies cannot squeeze into this industry, let alone Shenzhou Storage, which has only been established a few years ago.
There are only two ways to enter the hard drive industry. One is to acquire a mechanical hard drive company.
Another way is probably to develop solid-state drives. With solid-state drives, we can take a piece of the pie from mechanical hard drives, otherwise it would be difficult.
"What about the cost? How much does it cost to mass-produce a stargazing digital video recorder now?" Li Dongling asked the most critical question. "Now the cost will be very high!"
Zhang Bing coughed and said, "Now the cost of purchasing an 8GB hard drive is about one thousand yuan, plus chips, motherboards, memory sticks and other components, The overall cost is about 1,800 yuan, and this is based on the fact that Donglin Hi-Tech can produce its own chips!"
Li Dongling pondered for a moment, the cost of 1,800 yuan is only 225 US dollars, this cost is really not much. Considered low.
After taking a few glances at the stargazing digital video recorder in front of him, Li Dongling said, "I will quote Microsoft. The production cost of the stargazing digital video recorder is US$280, and it will be sold at a retail price of US$320!"< br>
Zhang Bing, who was about to say that in the future, the innovation laboratory will optimize components and production processes, and the cost of digital video recorders will be greatly reduced, looked at Li Dongling with his mouth wide open.
The quoted price of a digital video recorder is US$280. After excluding the cost, Tanglin Hi-Tech makes a net profit of US$55 per unit!
Then the machine was sold. According to the equity of Stargazing Digital Video Recorder, Tanglin Hi-Tech holds 60% of the shares and Microsoft holds 40%.
That is, the profit of selling a machine for US$40 will be divided into 64% by Tanglin Hi-Tech and Microsoft. Tanglin Hi-Tech will get US$24 and Microsoft will get US$16!
Overall, Tanglin Hi-Tech can earn US$79 by producing and selling a stargazing digital video recorder.
This is not to say that Dongling Hi-Tech has a bad heart. If we look at the hardware companies that Microsoft has cooperated with in his previous life, Li Dongling is already the most conscientious person who has cooperated with Microsoft!
From the Xbox game console that provides parts and OEMs to Microsoft, to tablets and notebooks, any hardware product launched by Microsoft has not been completely cheated.
Microsoft lost more than 10 billion U.S. dollars selling game consoles. This means that Microsoft does not have any insiders. It cooperates internally and externally with those component suppliers to hollow out Microsoft.
Microsoft loses money selling game consoles, but some people make a lot of money relying on Microsoft's orders.
As some five-star reviewers said, instead of losing tens of billions of dollars on the sale of game consoles, Microsoft might as well spend money to ask Capitol Hill to order America to encircle Japan and Japan with troops. Forcing the Japanese cabinet to sell Nintendo or Sony console business to Microsoft, it might be cheaper...
Compared to those people, isn’t Tanglin Hi-Tech considered a conscience?
Just let Microsoft make less money. This is not a digital video recorder. Why should Microsoft make 16 US dollars? It is better than making Microsoft lose money on a game console. Doesn't this prove that Li Dashan is kind to others? ?
“Will Microsoft accept this?” Zhang Bing, who has been engaged in technology, is still a little confused about the routine involved.
Li Dongling laughed, stood up and said, "The stargazing digital video recorder is just a test project of the cooperation between Dongling High-tech and Microsoft. As long as it does not lose money and can sell sales, it is enough!
Even for Microsoft, as long as there is sales, it is acceptable to lose money!”
What Microsoft cares about most in the hardware industry is not how much money it makes, but sales and popularity.
Microsoft has lost so much money in the game console business, but the stock price has not continued to rise. The small amount of money lost is nothing compared to the stock price.
Similarly, as long as the stargazing digital video recorder can be sold without losing money, for Microsoft, if its breakthrough in the hardware industry causes its stock price to rise, it will be enough to make a huge profit!
“Make another prototype and put it out for later use. Let’s go to America together the day after tomorrow!”
……
The weather in Pingyang is the same as that in most cities in China. It is quite cold now. However, the whole city in Pingyang is not like the cat winter in previous years. Instead, it is quite noisy.
The news of the trial opening of Oriental Times Mall has been reported by major media in Hanxi. Promotional flyers have been distributed to various urban areas in Hanxi and even surrounding provinces. People in Pingyang and even Hanxi are excited. Few people are looking forward to it.
I don’t know that this Oriental Times Mall, which is known as the ceiling of Hanxi Mall, has a trial opening of 1.07 million people like Carrefour, Aeon, Wal-Mart, Metro, and Sam’s Club that entered Yanjing and other places last year. What are the differences between Yaohan and others.
Starting from this year, large foreign brand shopping malls have poured into the country like a tide, defeating the domestic shopping malls.
Asia, which was the representative of domestic shopping malls in the past, is now on the verge of collapse. , Oriental Times Mall dared to stand up at this time, which still surprised many people.
If you dare to promote it in a big way at this time, you are obviously preparing to go head-to-head with Walmart, Aeon, Yaohan, Metro and other shopping mall giants!
In addition to the ongoing battles at Oriental Times Mall, Binh Duong Animal Park has also announced that it will be in trial operation during the Spring Festival and will open its animal exhibition area, including giant pandas, to the outside world.
In addition, signs for Zhixing Bookstore and Zhixing Self-Study Room are also hung on several main streets in Pingyang, including Xicheng District, Dongcheng District, and Shangguan Economic Development Zone, which are quite attractive.
Even though the end of the year is approaching, there is still a lot of big news coming out in Pingyang. New things are constantly attracting the eyes of Pingyang people. There is no sign of silence, and it naturally seems to be noisy.
(End of this chapter)