Chapter 644 Testing the Water
Over the years, Tanglin Hi-Tech has been supporting its own parts industry chain. As long as it is in the Tanglin Hi-Tech parts industry chain and can produce its own parts, it will not be purchased from outside. .
Some parts, such as chips, memory cards, and screens, may not be as technologically advanced as other overseas brands, or may cost more than them.
But as long as the product quality is up to standard, the technology is up to standard, and the use is not affected, then Dongling Hi-Tech will purchase from companies in its own parts industry chain.
Companies such as BYD, BOE, Hanxi New Materials, Chuanrong Electronics, Dongxin Semiconductor, Dongfang Optoelectronics, Shenzhou Storage, etc. currently have more than 150 parts suppliers in China, and they have entered Dongxin Semiconductor. Ling Hi-Tech parts industry chain.
There are more than 30 overseas companies that provide parts and components for Donglin High-tech. This is completely different from manufacturers such as Lianxiang, which place major parts orders to foreign manufacturers and only purchase some insignificant parts from domestic companies.
Which domestic company can enter the Tanglin Hi-Tech parts industry chain, which means that its performance will soar.
Anyway, in the past few years, some companies that have joined the Tanglin Hi-Tech parts industry chain have complained about being unable to complete orders, and some have not yet complained about not being able to get orders.
Of course, the premise is that their parts must go through cross-examination by Donglin Hi-Tech Logistics and Production Departments before they can be ordered for purchase.
Compared with those overseas companies, these parts companies supported by Donglin High-tech are naturally more cooperative with Donglin High-tech and will not cause any trouble.
With its control over the parts industry chain, Tanglin Hi-Tech's quality and cost control are even more at your fingertips!
For R&D personnel like Zhang Bing and others, the cooperation of parts companies allows them to get twice the result with half the effort. If there is a demand for a certain part, the other party will put his request first and mobilize engineers overnight. Give a plan, then make a sample as quickly as possible and send it to him.
To be honest, Zhang Bing has never heard of this kind of treatment in all his years at Xerox.
In other words, as long as it is official business, Zhang Bing, as the chief engineer of a new product of Donglin Hi-Tech, Tanglin Hi-Tech's internal resources, funds, technical personnel, and parts industry chain suppliers are all involved. For him to mobilize, this kind of power is almost unimaginable treatment for a technical engineer, and it is also the ceiling treatment that engineers dream of!
After entering the Technical Department of Dongling High-tech, Zhang Bing realized why the technical talents who had graduated from Hanxi Jiaotong University in the past few years did not want to go abroad, but went to Dongling High-tech.
There are also many overseas talents who are also recruited by Tanglin Hi-tech. Donglin Hi-tech's attitude towards engineers is rare among those giant companies.
Donngling Hi-Tech offers technicians like Zhang Bing and others not only salary and benefits, but also emotional value. No engineer can refuse. Everyone in the project will revolve around him. As long as All parts companies cooperated with the plan he proposed. This kind of "power of life and death" is what all technical engineers dream of!
Seeing Li Dongling put a tape into the repeater, Zhang Bing said, "Currently, our repeater is the most advanced repeater on the market!
Except In addition to the most basic repeat function, there are also digital display, fast forward, and variable speed functions. Currently, it can achieve 0.2 times slow playback or 2 times fast playback! ”
The concept of repeater is in It began to appear a few years ago, but it is not yet mature. There are other companies on the market doing it, but they are basically small-scale and have not become mainstream electronic products.
As for technology, it is even more different from the new palm-sized repeater developed by Donglin High-Tech Department!
Don’t use bean bags as dry food. Compared with overseas giants such as HP, Dell, and IBM, Tanglin Hi-Tech’s technology research and development capabilities are still weak, but that is relative. In China, Tanglin Hi-Tech Its R&D capabilities, technical staff size, and financial investment are all factors that surpass a large number of domestic technology companies.
“What is the current cost of this handheld repeater?” Li Dongling asked.
“About 240 yuan!”
Chen Tao said, “The cost will be relatively high in the early stage due to production capacity and process. In the later stage, when the production capacity increases and the process matures, the cost should be reduced to About 150 yuan! ”
After hearing this, Li Dongling looked at the metal-textured repeater in his hand and asked again, "What is the current price of the Sony Walkman?"
"The Sony Walkman with an ordinary plastic shell costs about 700 yuan. A high-end metal-cased Sony Walkman costs more than 1,500 yuan!" Chen Tao said after receiving a piece of information.
This handheld repeater launched by Donglin Hi-tech, which product was the benchmark in the early stage? It is not a repeater, but a Sony Walkman!
When Li Dongling gave Chen Tao the drawings, he gave them the drawings of a handheld mini repeater, which was a bit more fashionable than the Sony Walkman.
The biggest reason for the rise of repeaters in China is that the Yanjing Education Commission announced that the English listening test will begin, which directly detonated the repeater market. As long as there are people in school at home, almost every household has bought this thing. , which can sell 10 to 20 million units a year.
However, it will take about a year and a half before the Yanjing Education Commission implements the new rules, and the news will not be released until the second half of next year.
Before this, if Donglin Hi-tech's repeaters wanted to occupy the market, wait for the wind to come, and then eat the fattest piece of meat, they needed to find another way.
Similar to electronic dictionaries, selling repeaters to people who need to learn English or study abroad is a channel, but what about another way of thinking, selling repeaters as Walkmans?
It’s not that the Sony Walkman is unaffordable, but the handheld repeater is more cost-effective!
Even in the previous life, the sales of repeater machines were so popular. A large part of the reason was that people who bought them probably used them as a substitute for the Walkman!
When mobile phones did not have music functions and MP3 players did not appear, electronic entertainment products were quite scarce.
Before, Feiyan Technology launched a mini radio. The reason why it sold so many sales was because many people regarded the broadcast of the mini radio as an entertainment activity. Tangling High-tech launched a handheld repeater, seizing the market first and occupying the entertainment market of repeaters. Then when the Yanjing Education Commission changed the English test rules, basically the biggest piece of meat of the repeater was in the belly of Tangling High-tech.
As for whether the Sony Walkman is uncomfortable or not, that has nothing to do with Donglin Hi-Tech. After all, Tanglin Hi-Tech is launching a learning product, and it has no intention of competing with the Sony Walkman!
“This handheld repeater is priced at 599 yuan!”
Li Dongling said directly that this price has a price advantage compared with many Walkman brands on the market now.
The domestic Walkman market is currently the back garden of Japanese products. Walkmans from brands such as Sony, Panasonic, Aihua, and Sharp are very popular in China, and there are almost no local brands.
Because the patents, production lines, and technology of the Walkman are all in the hands of Nippon, how can other companies be allowed to compete with Nippon, who likes to eat alone.
“The sound quality, analysis, audio restoration, noise, headphone adaptation, battery durability and other technologies of the handheld repeater must be improved!”
Li Dongling said to Zhang Bing, launching The repeater, in addition to reaping a wave of dividends, is also the most important thing to reserve audio technology for the launch of Tanglin Hi-Tech's self-produced MP3.
Following others will always result in scraps, especially if you are on the same track as Nippon Benz. If you just follow the opponent, it will be difficult to surpass them.
Every time Japan Benzene Company enters an industry, it takes over all the technology, patents, and key components of that industry, leaving no room for survival for latecomers.
Whether it is a Walkman, VCD, DVD, plasma TV or hydrogen energy car, Nippon has this style. Even if there are latecomers entering the market, all the money they make will be handed over to Nippon. It’s a waste.
The Walkman and CD player have already been occupied by Nippon Benz. It is simply impossible for latecomers to catch up. Only cross-border can kill the Walkman!
Zhang Bing hesitated for a moment. To be honest, the product positioning is different, and the machines developed are completely different.
Although I don’t want to admit it, the Sony Walkman, including CD players, and the MD launched two years ago, have really reached the pinnacle in the field of music players. It is difficult to have other products. Can surpass Sony's achievements in this area.
"I understand!"
Seeing Chen Tao's wink, Zhang Bing nodded in agreement.
Zhang Bing didn’t understand, but Chen Tao knew Li Dongling’s style. Whatever Li Dongling told him, it was definitely not without purpose.
Li Dongling asked the innovation laboratory to reserve audio technology. There will definitely be follow-up plans. Chen Tao is already familiar with this aspect.
Li Dongling saw the actions of Chen Tao and Zhang Bing, but did not say much. It was enough for the technical department to do what he told them.
"Has the prototype of the stargazing digital video recorder been made?"
Li Dongling asked. Li Dongling came here today mainly for this machine.
The day for Feiyan Technology to be listed on NASDAQ is coming soon, and Li Dongling is going to America with Yao Luoying and others.
With the stargazing digital video recorder, Li Dongling also needs to take it back to the past and let Microsoft take a look at it before putting it into production to test its sales in America.
As part of the cooperation with Microsoft, Microsoft systems support Dongxin Semiconductor's chips, and Donglin Hi-Tech will cooperate with Microsoft on hardware projects.
Including stargazing digital video recorders, Internet set-top boxes, game consoles, computers and other products, and stargazing digital video recorders are a test of the waters.
If this product is sold, Microsoft will increase investment. Otherwise, Microsoft will not be rash and spend tens of billions of dollars.
If you want to get US dollars from Microsoft, you have to prove something. Microsoft is not a good person. If Donglin Hi-Tech can't help Microsoft in terms of hardware, then Microsoft's rebellion will probably be worse than turning over a book. Fast!
(End of this chapter)