Chapter 126 Publicity of the Rubik's Cube
After returning to the company, the car had not stopped yet. Zhou Xianlong, who was in charge of the entire factory production, drove out and was about to go out. When he saw the boss's car returning, he came closer and said, "Yang Sheng , Old Wei, you are back."
Wei Zetao and Yang Wendong also got out of the car one after another and asked the driver to park the car. After seeing Zhou Xianlong, Wei Zetao asked with a smile: " "Old Zhou, where are you going?"
Zhou Xianlong replied: "A few days ago, didn't you ask me to find a warehouse like ours nearby and then change it to a factory that produces sticky mouse boards? I received a call from the agency and they found one that they thought was suitable. I was going to check it out first. "
"So soon?" Yang Wendong asked in surprise. It had only been a few days.
Zhou Xianlong said with a smile: "Xiao Zhao was so anxious that I contacted more than a dozen intermediaries at once. These intermediaries should have their own resources, and one of them may have someone who is almost qualified."
"Well, okay, you go and take a look first." Yang Wendong nodded and said, "Take Liming with you to take a look. After all, he is in charge of the sticky mouse board."
Now for what he once said Several old friends and veterans of the business development period, Yang Wendong has been thinking about how to deal with it for a long time.
First of all, their ability is definitely not enough. After all, they were once illiterate. Even if they learn quickly, it will still take several years. If they learn well in the future, they can talk about it later, but of course they can’t wait now. in a senior position in the company.
Therefore, the sticky mouse board, a product that relies purely on artificial production, and Yang Wendong hope that this industry can stimulate the employment of people in squatters.
Therefore, Zhao Liming is in charge of basic production, mainly asking him to take care of the former squatters. However, he is still assisted by two people with some academic qualifications. In addition, Zhou Xianlong is responsible for all production operations of the entire company, which will continue uninterrupted. Provide a little help and nothing will go wrong.
As for the customer business, procurement, and finance of the sticky mouse board, they are all handled by people who were recruited normally later. This is a limitation of ability. The boss Yang Wendong will not mess around with his own business and just support a person who lacks ability. The person comes to power.
The same is true for Su Yiyi. She is now more like an assistant in the company's financial department, studying behind several other people, assisting, and basically not caring about anything. After all, finance is more important, but she can also become Yang Wendong's eyeliner.
The only special thing is Lin Haoyu. The fixed property rodent control business is completely entrusted to him. Anyway, this business is purely to promote employment for some young people living in squatters, and we don’t expect it to make much money. , or how big it can be, because the Hong Kong market is the upper limit and there is no way to expand.
Zhou Xianlong replied: "Okay, I was going to go to Factory No. 1, and then Xiao Zhao will go with me."
"Okay, after you guys are settled, I'll go take a look too." Yang Wendong nodded and said.
Recently, he will not be as busy as before. After all, he has rented a new factory building, and he is going to check it out and make final confirmation.
The new factory will be officially opened after worshiping the gods. The space here has been filled with sticky note production equipment. The purchasing department has also continued to place orders for Dongsheng Manufacturing. In a short period of time, it can be regarded as This is stable, and only after the new factory is built will things surrounding sticky notes occupy the company's energy again.
Zhou Xianlong said: "Okay."
After Zhou Xianlong left, Wei Zetao said: "Yang Sheng, the factory where Xiao Zhao is located is the first factory of our Changxing Industrial, so it is numbered 1 No. 2 here. If Lao Zhou rented a new factory during this period, it would be No. 3, and the new factory would be No. 4.
It’s the number 4, it’s a bit”
Yang Wendong nodded and said: “It’s really not good, then change it to the number 6. I also like the word 6.” "
Hong Kong people, or Chinese generally don't like the number 4. When mainlanders choose license plates a few decades later, they will try not to use the number 4, but prefer the number 6 and 8.
" good. "Wei Zetao smiled, this is not a trivial matter, it still has to be decided by the boss.
The two walked to the inside of the workshop together. Their office is at the entrance of the factory. It can be said to be integrated. They can only wait until the new factory is completed. Later, there was an independent office building
Yang Wendong added: "We are in the early stages of expansion now and have limited funds, so we have one factory in the east and one in the west. When we have enough funds in the future, we will try our best to arrange the locations of the factories in a planned way. Then these one, two, and three will also There is no need to exist, maybe it can be a warehouse.”
When facing a sharp outbreak of market demand, it is impossible for any factory to quickly meet production capacity, and there must be a process of expansion; If there are not enough funds, then various plans cannot be made uniformly.
For example, if you don’t have enough money to build a factory first, then you can only rent a house, or even rent a factory with a large enough area, then you can only rent a smaller one and wait for a while. , take the next step when the financial situation is better.
This was obviously the case with Changxing Industrial at the time. Fortunately, because of 3M’s strong channels and transaction certificates, they were able to obtain bank loans much faster in the early stages. Otherwise, the development process would have been slower.
This situation is actually the norm. It took many companies several years to gradually meet the market demand. This is relatively fast. It is most likely that the product structure is simple.
Wei Zetao nodded and said: "Yes, our No. 6 factory. There is still a lot of wasteland next to the new factory. I have also discussed with officials from the Lands Department of the Hong Kong Government that if there is a need in the future, we will still be there. Buy land."
"Well, it's good. Money can solve most problems." Yang Wendong said with a smile.
I had no money some time ago, but now that I have obtained the loan, many problems have been solved; the next step is to quickly build a new factory, purchase equipment, increase production capacity, and earn back all the money from the loan, or in other words If you can prove to the bank that Changxing Industrial has the ability to make money back, the bank will also send funds later.
With money, all production capacity planning can be carried out in a planned way.
The two returned to their offices respectively. After a while, Wei Zetao came over again, handed Yang Wendong a piece of information and said, "Yang Sheng, this is the quoted price for the homepage advertising space provided by Mingpao. .”
"From Ming Pao? Yes, you have been to Ming Pao." Yang Wendong took the document and asked again: "Have you met Mr. Jin Yong?"
Wei Zetao shook his head and said, "No, I saw Ming Pao. Another founder , called Shen Baoxin, I discussed some cooperation content with him.
Afterwards, I chatted with this Shen Baoxin and found out that Jin Yong is not responsible for the management of Mingpao now, but just immerses himself in writing novels, and he has to write them all day long. After writing 2,000 words, I lost a lot of hair."
"2,000 words?" Yang Wendong nodded and said, "It's really hard, 2,000 words a day?"
Now. The literature of China is still completely different from the Internet articles of a few decades later. From the perspective of quality, depth of content, writing style, story description, etc., the 2,000 words written by Jin Yong are probably more than the 30,000 to 50,000 words of Internet articles. It's much more strenuous. Wei Zetao said with a smile: "Absolutely. Ming Pao now relies on the newly published "The Legend of the Condor Heroes" to sell newspapers. They are just a start-up. Now they don't even have many reporters and there is not much content in the newspaper. Who will buy Ming Pao? Not for reading novels?
If there is no novel content in an issue, then no one will buy it at all. Even if we buy ads from it, we are required to have 2,000 words of novel content in the current issue. I guess the same is true for other businesses. "
Yang Wendong nodded and said: "Indeed, it is not easy to do well in this newspaper industry. Novels are just embellishments. In the end, we still have to rely on news content to be successful in the long term. Big ones. "
Wei Zetao also said: "Yes, but many people like to read Jin Yong's novels. As long as we slowly cultivate a news team and improve the news content during the one or two years of serialization, then Maybe this newspaper will be the one. "
"Well, if capital is insufficient, this method is indeed the best method. "Yang Wendong also agrees with this view.
This is how Ming Pao has been successful in history. It first relied on the content of the novel and Jin Yong's fame to establish the Ming Pao brand, and then it produced news like a normal newspaper. In addition, Jin Yong himself has huge influence, and finally succeeded. .
This kind of trick cannot be copied by others. Several other newspapers in Hong Kong also relied on strong capital to first invest in building teams and content before building channels. They relied on money to open the way and spend money. It takes a long time, but very few succeed in the end.
And there are very few who actually make profits from the capital level. However, many big capital companies do not do it for profit. Most of them do it either to have newspapers to promote their products, or to " Mouthpiece right”.
Wei Zetao said with a smile: "No one else can copy it. This Hong Kong novel is still his best."
"Yes." Yang Wendong naturally agreed.
Wei Zetao then said: "Yang Sheng, can you take a look at the content and price? If so, we will prepare to advertise like this."
"I don't know the price very well. Compared with peers, How is it?" Yang Wendong looked at the data on the paper and asked.
Wei Zetao replied: "If you look at the sales volume comparison, Ming Pao is about the same as other newspapers. When there are novels, they can sell tens of thousands of copies a day, and the people who buy them can be considered to have a good income. The crowd matches our Rubik’s Cube customers.”
“Okay, that’s no problem.” Yang Wendong read the content again and said with a smile, “This promotional content also includes thousands of people from the University of Hong Kong. If you don’t have a cracked toy, you won’t offend other universities, right?”
“That’s not the case.” Wei Zetao shook his head and said, “As long as you don’t make up the facts out of thin air, I also told Professor Yang, and he said the same. It’s nothing, but let me also add the name of the Chinese University. This is also true. There are actually many people playing Rubik’s Cube at the Chinese University during this time.”
Yang Wendong smiled and said: "It's okay to drag colleagues into the water."
Wei Zetao added: "Unless someone solves this problem in a short time, it will be a bit embarrassing for these two universities. If it doesn’t happen for a long time, and even other overseas universities can’t break it, then no one will take it seriously.”
“That should be no problem,” Yang Wendong put it back. Document, said: "That's it, let's publicize it through Mingpao first."
"Okay." Wei Zetao put away the document, and then said: "Actually, Shen Baoxin also told me one thing. He said We promote through Ming Pao, which has the absolute lowest cost and the greatest effect, because Ming Pao newspapers have the highest turnover rate." "Turnover rate?" Yang Wendong didn't understand what it meant.
Wei Zetao explained: "One person buys a newspaper and gives it to others after reading it. This is very common in the newspaper industry and even the book and periodical industry; Mingpao mainly relies on novels, and there are many people who like novels, but generally one out of ten people Just buy it.
So on the surface, the sales volume is 10,000 copies a day, but for advertisers, the number of customers that can be seen may be much more than the same 10,000 copies sold by other newspapers.”
"This makes sense." Yang Wendong agreed after listening.
He still remembered that when he was in school, many students in the class liked to read the two novels "Kunlun" and "Sou Shen Ji". At that time, the price was 5 yuan per book. As a student, each It would be too luxurious to buy them all.
So each person in the class paid a few cents to buy a copy, and then read it one by one. But because everyone couldn't wait, they tore the book apart and read it one by one. Look.
Wei Zetao added: "Shen Baoxin deliberately disclosed this matter, but the charges were normal. In fact, he just wanted to win the favor of advertisers."
"A very smart strategy." Yang Wendong smiled and said: " They clearly want to grow bigger, they just need Advertising fees are used to cultivate the news team, so Ming Pao is not just relying on Jin Yong’s novel ability.”
Although Jin Yong’s novels are very powerful, Ming Pao can develop into the largest newspaper in Hong Kong. One, it is absolutely impossible to rely solely on novels.
Wei Zetao nodded and said: "When they get bigger in the future, it will be good for us. I will contact them first and they will be published in the newspaper in a few days."
"Okay. Yang Wendong nodded and said: "I have also told Zhao Chengguang that he will deliver the Rubik's Cube to many small stores in Hong Kong, including some large shopping malls."
The previous sticky mouse boards could not be put on the countertop, so they could only be sold through low-end sales channels. It was impossible to sell this thing in ordinary shopping malls, and no one would go to the mall to buy this thing. Even in the previous life, big supermarkets would There is no such thing for sale.
The sticky notes are intended for use by office workers, not for civilian use. Therefore, most of the sticky notes in Hong Kong are directly handled by Changxing Industrial, and only a few are given to Zhao Chengguang.
As for today's Rubik's Cube, the potential customer base is even more dispersed, and anyone can buy it. This kind of product absolutely needs to rely on various sales channels throughout Hong Kong, which naturally requires the cooperation with Zhao Chengguang again. Cooperated.
Wei Zetao said with a smile: "It depends on how many people will be interested in 10,000 Hong Kong dollars."
Three days later, on the home page of Ming Pao, a square composed of countless small squares appeared of large squares.
A newsstand in Admiralty, Hong Kong Island.
A man stepped forward and asked: "Boss, has the Mingpao newspaper updated the novel today?"
"It has." The newspaper owner smiled and said: "Today's novel I read the content. Li Mochou is chasing Xiao Longnu and Yang Guo."
"You must read it." After giving the money, the young man got the newspaper and frowned when he saw it. What is it?”
Asking for a monthly pass
(End of this chapter)