Chapter 127 Direct Sales Model and International Toy Fair
The newspaper owner said with a smile: "This thing is called a Rubik's Cube. It was developed by a company in Hong Kong. It has 6 sides and 6 colors. It will be difficult to restore after messing up.
This company is offering a reward Ten thousand Hong Kong dollars, whoever can find a way to recover can get ten thousand Hong Kong dollars in cash. Are you interested?”
“Really?” The young man is still full of money? If you don't believe it, this number makes him, a young man who has just entered society, feel frightened.
The newspaper owner said: "I didn't believe it at first. There were a lot of deceptive news in Hong Kong newspapers, but this one said that the University of Hong Kong had also participated in finding a way to restore the Rubik's Cube, but in the end it failed. ”
The young man asked: "The University of Hong Kong was involved? But does this mean the news is true?"
The newspaper owner said: "But the University of Hong Kong obviously believes that the reward of HK$10,000 is true, then Many students and even professors wouldn’t do this without distinguishing between true and false, right?”
The young man also felt that it made sense, and asked: “Could it be that this matter is also false? "
The newspaper owner shook his head and said with a smile: "If this is false, then the people behind it will offend the University of Hong Kong. How boring are they to do such a thing? Forget about ten thousand yuan. Even the Ming Pao should have investigated this kind of news involving the university."
"Yes." The young man seemed to be convinced.
Ten thousand Hong Kong dollars is naturally a sky-high price for him, but for two universities it is just a drop in the bucket. There is no need for the people behind this to offend the only university in Hong Kong, or even the Hong Kong government behind it, for a mere ten thousand Hong Kong dollars. After all, Universities are also the face of any local government.
The newspaper owner smiled, then took out a cube similar to the one in the newspaper from underneath him and said, "Sir, do you want to buy one? Maybe you can get the 10,000 yuan. Where's the lucky guy?"
"You still sell toys?" The young man who was just about to start reading the newspaper was rarely surprised when he saw the Rubik's Cube in the hands of the newspaper owner.
The newspaper owner chuckled and said: "Usually our newspaper office only sells newspapers, drinks or some snacks.
It's just that this toy is relatively small, and it happens to be promoted in the newspaper, so we also do it. Bring some over.”
"Oh..." The young man didn't care and asked again: "How much does this Rubik's cube cost?"
"3 yuan and 5 yuan each." The newspaper owner said with a smile.
“You are robbing money!” The young man was almost shocked when he heard the price. Generally, plastic toys of this size basically cost a few cents.
You know, his daily salary is only 4 yuan. He can’t fathom spending a day’s salary to buy a small toy. A newspaper only costs a few cents.
The newspaper owner said with a smile: "This is not me robbing money, I just make a few 50 cents. This is the price when I purchase the goods;
But be careful, this is a few dollars to win 10,000 yuan. If you go to Macau to play, it is much less. If you buy one, you will never spend this money again in your life, so 3 to 5 yuan does not count. What? "
When the young man heard this, he looked at the 1 on the newspaper and the four 0s behind it, and then asked: "Can you lend me your Rubik's Cube to have a look first? I'll play with it a few times and think If it works, buy it. ”
“That’s not possible. The newspaper owner quickly refused: "You can't restore this thing once you turn it around. Who else should I sell it to?" If I had the ability to recover, I would have gone to collect the money long ago, and you wouldn't be able to see me today. ”
“Yes. The young man thought for a while, then looked at the Rubik's Cube in the boss's hand. He felt that he should try it, so he gritted his teeth and said, "Okay, I'll buy one." "
Anyway, the newspaper boss is right. You can buy this thing once at most, and it only costs three or four yuan. What if you succeed?
"Haha, okay." The newspaper owner quickly took out a wrapped Rubik's Cube from behind and said with a smile: "Here, this is brand new. I wish you success as soon as possible and get a bonus of 10,000 Hong Kong dollars."
Three days later, at the headquarters of Changxing Industrial, Wei Zetao walked into Yang Wendong's office with a smile on his face and said with a smile: "Yang Sheng, recently The sales data of the three-day Rubik's Cube came out, and a total of 450 units were sold."
Yang Wendong put down the Mingpao newspaper and asked, "450? Is this our shipment volume or the terminal's sales volume?"
"It's the terminal sales. I asked Zhao Chengguang to calculate it." Wei Zetao replied.
Yang Wendong nodded and said: "450 is not a lot, but being able to sell so much in three days shows that the potential of the Rubik's Cube is still good."
The ex-factory price of the Rubik's Cube is actually only 2.5 yuan, and 450 pieces are equivalent to a turnover of about 1,000 yuan. Not to mention now, even before the advent of post-it notes, Yang Wendong also made tens of thousands by relying on the sticky mouse board.
Wei Zetao continued: "The sales have been high these days, which can be regarded as the effect of Mingpao advertising. Next, we need to let the market grow slowly. As long as some people have a Rubik's Cube, others can also see it. It will also drive some sales.”
“But it shouldn’t be much, it may be very slow.” Yang Wendong shook his head and said: “There are only 3 million people in Hong Kong, and most of them are poor and can really not care about three or five yuan. money to buy There may only be a few hundred thousand people buying a toy.
If the total number of these people can buy a toy, it would be good. I estimate that after this period of time, the sales volume will be reduced. It’s so beautiful.”
“That’s right.” Wei Zetao frowned and said, “The core problem is that Hong Kong’s economy is too bad. If it were an economy like Europe and the United States, a student could easily buy a Rubik’s Cube with his pocket money. ”
"Yeah." Yang Wendong smiled and said: "I actually don't expect the Rubik's Cube to have any success in Hong Kong. Originally, we were also taking a high-end route, and we definitely wouldn't be able to sell much here in Hong Kong."
Wei Zetao also Understanding this truth, he said: "Then there is nothing we can do now."
Yang Wendong nodded and said: "Don't worry, let's wait for Hong Kong to ferment for a while, and then we will send it to a nearby place to try. If Hong Kong How much society Tens of thousands of people can't solve the Rubik's Cube, so we have a promotional selling point in places like Wanwan and Japan." Wei Zetao thought for a while and said, "This should be possible, but the problem is that Hong Kong is less famous and Japan is more famous. This is counterproductive. Come and operate, the publicity advantage is not that strong.”
“That’s right,” Yang Wendong said with a smile, “So we have to start from a young age and conquer the Bayan market, and then think about it later.”
Wei Zetao was very smart and understood immediately and said: "The core of this is Japan. If Japan can't crack it, then we will have a publicity and selling point around the world."
"You can say that. "Yang Wendong nodded and said: "Japan is still quite famous in Europe and the United States, so my idea is to expand globally step by step."
Wei Zetao said: "Then the priority should be to choose a school first? "
"Well, let's start with the university." Yang Wendong paused and said, "In fact, we can consider developing a direct sales model within the school instead of going through the internal store.
Just do it this way. The team is also very demanding and difficult to manage.”
Wei Zetao nodded and said: "Yes, but it is not impossible. The problem is how to go to each school to choose the right direct sales person in charge.
It is unrealistic for us to search one by one, and the universities are still scattered. Yes, don’t get together.”
Yang Wendong said: “It’s still the contradiction between the chicken and the egg. You are famous. , dealers can take the initiative to come to the door, but we need enough dealers to become famous
So we can only promote it ourselves and slowly conquer the market one by one. ”
Wei Zetao. After thinking for a while, he said: "If this is the case, the time will not be short, it may take several years."
"This is normal." Yang Wendong said nonchalantly: "If a product wants to be sold to the world, it only takes a few years.
The reason why our sticky notes can be sold so quickly is Because it is a positive product that is beneficial to social needs. The Rubik's Cube or other toys do not have this feature. In addition, the sticky notes have 3M channels, and the Rubik's Cube does not have any channels."
"Yes." He smiled and said, "We are too impatient."
"Don't be too impatient. In fact, the Rubik's Cube is not for us to make money." Yang Wendong shook his head and said, "I make Rubik's Cubes. , what I want more is to use this unique product to build our own toy channel.
You have also worked in the Hong Kong plastic market for 20 years. There are not so many plastic factories and toy factories in Hong Kong. Any company that has its own channels is just working for some trading companies.”
In today's era, it is difficult for a time traveler like him to conquer some higher-tech electronic products, at least in the early days, because Hong Kong does not have such an industrial chain, at least not before the mid-to-late 1960s, and even the later ones will only be low-end. industrial chain.
Therefore, products with low technical content but with patent or copyright protection are the most suitable for its development direction, similar to post-it notes;
Another bigger market is toys, and the market may It's a hundred times a thousand times bigger. It happens that toys will also be one of Hong Kong's main industries in the future, and there are now related industry chains, which is very suitable for him to conquer.
However, the sales channels of toys in Hong Kong are all controlled by traders. Yang Wendong does not want to just do the hardest work but make the least money. Therefore, the Rubik's Cube is his way to break the situation. , as long as he slowly builds the Rubik's Cube's reputation around the world, he can at least directly contact overseas toy dealers.
Of course, in most industries, dealers eat the big head and manufacturers eat the small head. Unless the manufacturer is very strong, it can also be said that it works for the dealers, but things have to be done step by step, and we must first get rid of Hong Kong. Traders communicate directly with overseas dealers and avoid going to one level of transit. They can consider other things later when their capital is strong
Wei Zetao nodded after listening and said: "Yes, even Cheung Kong Industries, before Plastic Flower, was actually one of the top three plastic toy factories in Hong Kong.
But terminal channels are also I know a dealer in Canada Others are still exported through traders, but it is slightly better. The toys of Yangtze River Industrial are of good quality, so the price is higher, but traders still take the bulk."
"Well. Yang Wendong nodded and said with a smile : "So don't rush and think that the Rubik's Cube will be like a sticky note soon. This is basically impossible. I would rather go slower and use it to lay a solid foundation for the future."
In fact. Even if he took the initiative to promote it, it would be difficult to promote it. Originally, the Rubik's Cube in history was invented in the mid-1970s, and it was not until the 1980s that it began to be introduced to the world. In fact, its sales process also grew exponentially. It was not fast in the early stage, but later relied on As it spreads among people, the speed is getting faster and faster.
“It is indeed difficult to promote a toy when there are insufficient channels.” Wei Zetao thought for a while and said: “Actually, there may be other ways to accelerate promotion, and that is the International Toy Exhibition. This kind of conference will be attended by well-known toy buyers and manufacturers around the world. Maybe we can give it a try. ”
"International Toy Exhibition?" Yang Wendong nodded and said, "That's okay. If we can meet dealers directly at the exhibition and let them promote locally, it will definitely accelerate our gradual regional promotion plan."
Wei Zetao added: "It's just that the cost of going to such an exhibition is very high, usually in Europe and the United States. The air tickets and accommodation costs are not low. The rental space for the exhibition is also very expensive. Many large toy companies are Grab this kind of location.
The location in the middle is much cheaper, but there may not be many people to see it, especially the big toy buyers, who will basically only go to the central location. ”
< br>"Of course." Yang Wendong smiled and said: "Why do you think lawyers and accounting firms like to rent office buildings in the Central Center? Isn't it just to show their strength?
Similar things happen in other industries. In this kind of exhibition, big companies may only look at the central location, and less powerful people may not even take a look.”
Wei Zetao nodded and said: "Yes, back then Li Sheng also wanted to go to Canada to participate in the International Toy Fair, but he calculated that the price was too expensive;
The main toy of Yangtze River Industry at that time was just a water gun. It’s a toy with low technical content. It’s probably useless if I go there, so it’s not cost-effective, so I didn’t go.”
Yang Wendong thought for a while and asked: “Do you know any major international toy exhibitions recently? ”
Asking for a monthly ticket
(End of this chapter)