Chapter 141 The development plan of the newspaper industry
"Jin Yong?" Yang Wendong looked carefully. The man in the distance looked a bit like the old Jin Yong in his memory of his previous life, and then he Looking at Lao Li next to him, he asked: "Li Sheng also likes to read Jin Yong's novels?"
"I can't say that I like it." Li Jiacheng paused and said, "I have some free time on weekdays. It’s really good to read his novels; is Yang Sheng reading them too?”
“I am reading them, too,” Yang Wendong said with a smile.
In this era, for a future time traveler like him, there are still too few entertainment projects. There is nothing interesting on Li’s TV station. It has just been established and can only introduce programs directly from Europe and the United States. , or in English.
Relatively speaking, novels are one of the more acceptable entertainments for him, especially Jin Yong's writing style is very high and looks very exciting, so even if he knows the content, sometimes he can read it with relish.
Li Jiacheng said: "I thought it was good at first, but the episode of Little Dragon Girl was really disappointing."
Yang Wendong smiled and said: "Literati? Especially this one A literary giant likes to come up with things that the public doesn’t like, maybe to distinguish himself from ordinary people.”
“Maybe,” Li Jiacheng said with a smile, “But he is just a novelist. In fact, he couldn’t come here originally, but because he founded a newspaper
Although it is not big, but with his popularity among the people of Hong Kong, he may have some achievements in the future. ”
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"Well, the people from Liao Chuang Hing Bank are quite discerning." Yang Wendong said with a smile.
When the novel is on TV, Jin Yong’s popularity will increase a hundredfold.
Li Jiacheng then said: "There are still a few people over there."
Li Jiacheng introduced a few more people. After the meeting, it was almost done and he left.
Yang Wendong said: "Thank you very much, Li Sheng."
"You're welcome." Li Jiacheng smiled and said, "This little busyness is nothing."
"Okay." Yang Wendong nodded. He understood that people like Li Jiacheng must be trying to make good friends. People who have potential in the future or have strength now.
This is also human nature. People who can succeed generally make a lot of friends. Even if they are just acquaintances, the number of friends needs to be enough, so that if something happens in the future, it will not be the same as just now. know.
After Li Jiacheng left, Yang Wendong looked around at the people around him. At this moment, he was considered a celebrity in the banquet hall. Several people he met at the beginning also informed others of his identity.
Subsequently, many people came up to get acquainted with them, and Yang Wendong also greeted them politely.
After a while, he walked out to the balcony.
"Yang Sheng." On the balcony, a person greeted Yang Wendong, whom he had just met.
"Hello, Mr. Qin." Yang Wendong also said politely, but there was nothing more after that. After a few polite words, Yang Wendong discovered that Jin Yong had also come out.
When they met by chance, he took a few steps forward and said, "Hello, Cha Sheng."
Jin Yong was a little curious when he saw the young man in front of him, but he still responded politely. Said: "Hello, who are you?"
Yang Wendong said: "My name is Yang Wendong, and I am the chairman of Changxing Industrial. Mr. Cha, our company also has a cooperative relationship with Mingpao?"
"Yang Wendong? You are." Jin Yong's eyes suddenly changed: "King of sticky notes?"
"Yes." Yang Wendong smiled and said, this "king of sticky notes" is already famous in Hong Kong and Kowloon. Basically, people who are literate, or have literate people around them, Got it all.
Jin Yong gave a thumbs up and said: "A hero comes from a young age. He has achieved such achievements in Hong Kong at such a young age. I have to say that I admire him."
"Being inspired by life Forced." Yang Wendong smiled and said: "Just like Yang Guo in Cha Sheng's novels, if he doesn't learn stronger martial arts, he will be bullied, and he will have to fight to survive. "
"Hahaha~" Jin Yong chuckled softly: "Yang Sheng, you are the first to compare yourself to Yang Guo. People I have known in the past all like Guo Jing. They even hate the character Yang Guo."
"I quite like it, I think I like it differently."
Yang Wendong paused and said: "Since I met Cha Sheng today, it just so happened that I wanted to reach some business deals with your Ming Pao "
This is his goal. Although Jin Yong will be very famous in the future, his influence may not be the same as that of himself who was touted by the media just a few days ago. language.
A businessman with some strength usually really ignores a literary person like Jin Yong.
Jin Yong also asked curiously: "What kind of cooperation? Is it advertising in our Mingpao?"
He also knew that his Mingpao had cooperated with Changxing Industrial.
Yang Wendong replied: "This is one of them. I do hope that my company's products can have long-term cooperation with Mingpao, especially in some high-quality positions, such as the cover or content near the page of your novel."< br>
Jin Yong nodded and said: "Of course there is no problem. If you can often cooperate with Mingpao, then I can also give you a discount price, which is a good thing for us."
" Okay." Yang Wendong smiled, and then said: "The second thing is that I want to invest in Mingpao."
"Invest in Ming Pao?" Jin Yong was stunned for a moment, then shook his head and said: "Sorry, Yang Sheng, although Ming Pao's current financial situation is not very good, there is no need to invest."
Yang Wendong said: "A newspaper company , it is true that the demand for funds is not very high, but if you have more funds, you can develop faster. Mr. Cha, there are so many newspapers in Hong Kong today, even if you have the help of your own novel, it is difficult to get rid of them. stand out, otherwise New Evening News and Hong Kong Commercial Daily would have already become the top newspapers in Hong Kong?” Newspaper companies, these two newspapers are actually not small in scale, but they have not achieved huge growth just because of Jin Yong's novels.
Jin Yong said with a smile: "In the same way, I can also give it back to Yang Sheng. Even if the Hong Kong Commercial Daily adds my novel, it will not make much progress; then even if the Ming Pao now adds Yang The funds raised may not be of much use, right?”
"It makes sense." Yang Wendong nodded and said, "That means there is no chance?"
Jin Yong thought for a while and said: "At present, Mingpao will indeed not consider this matter, but if there is a need in the future, we will How about further negotiation? "
"Okay." Yang Wendong also said that the future is just negotiation. This kind of words is not even a promise, it is just to save face.
In shopping malls, people generally don’t say 100% sure what will happen, otherwise if it changes in the future, it will indirectly offend people.
Jin Yong asked: "Why did Yang Sheng invest in Ming Pao?"
Yang Wendong smiled and said: "I am also optimistic about Cha Sheng's future. I think Ming Pao will definitely develop better under your leadership."
Jin Yong asked again: "Yang Sheng, do you want to invest?" Mingbao, it’s not for financial gain, right? Given your current situation, you probably don’t like it.”
“You can say that,” Yang Wendong nodded.
Not to mention newspapers, TVB was established a few years later, and its economic benefits were only a drop in the bucket compared to post-it notes and future real estate. From an economic point of view, it was not even on the table.
It’s just that the media’s greatest strength is never how much money it makes, but its influence. The simplest example is that the Statue of Liberty in the previous life was covered with tentacles.
Jin Yong smiled and said: "Yang Sheng's idea is right. In this case, you should not even think about investing in Ming Pao, because even if you invest in Ming Pao, you will not be able to affect Ming Pao. I will tell you this right now. Yes, to avoid it happening in the future Misunderstanding;
Of course, if Yang Sheng still wants to become a shareholder in the future, but does not interfere with Mingpao's operations, he can consider it if he has the opportunity."
"Okay, I understand." Yang Wendong nodded. said.
Historically, Jin Yong also had absolute control over Ming Pao, even if new shareholders were introduced later.
In this case, there is really no point in investing on your own. You can’t compete for equity later, right?
The reason why Ming Pao was successful, at least in the first 20 years, was because of Jin Yong. Without him, this would be an ordinary newspaper.
Jin Yong smiled again and said: "In fact, with Yang Sheng's worth, it is easy to become a newspaper publisher. Generally speaking, a few hundred thousand is enough. My starting capital for Mingbao is only one hundred thousand. "
"It's certainly easy to be a newspaper, but it's a bit difficult to do well." Yang Wendong smiled and said, "As I just said, there are many newspapers in Hong Kong now, and the competition has long been fierce. If you want to get in, you definitely can't succeed by throwing money at it.
Ming Pao is doing well now. Isn't it because Cha Sheng's novels are very interesting and attractive? Otherwise, it wouldn't be so easy to succeed. ”
Who among the rich people in Hong Kong didn’t know that newspapers have additional functions? It’s one thing to know, but it’s another thing to run it well;
There are no shortcuts to this. Only by combining high investment with relevant talents and frequently catching hot news can we gain a stable group of long-term readers.
Of course, you can also directly acquire a newspaper, but really big brand newspapers will generally not be sold.
Jin Yong nodded and said: "That's true. It's not easy for a newspaper to do well. Even Ming Pao now only relies entirely on novels;
The issue without novels, Basically no one will buy it, and no advertisers are willing to choose to put it. Novels or other interesting content are just a supplement after all. If you want to make a good newspaper, it ultimately depends on the quality and speed of the news content.”
< br>"Indeed." Yang Wendong also agreed with this view.
Jin Yong laughed again and said: "But money is still more important. If you keep throwing money, as long as the path is good, you can still build a newspaper. It is difficult to be among the top few in Hong Kong."
"Also ." Yang Wendong nodded.
Jin Yong smiled and said: "If Yang Sheng's newspaper is established, I will definitely give you this advertisement in Ming Pao."
"Okay, thank you." Yang Wendong smiled, We haven’t reached the peak yet, so there’s not much competition.
Jin Yong took another look inside the hall and said, "Yang Sheng, the time is almost up, the banquet is about to start, we should go in."
Yang Wendong nodded and said: "Okay, let's get together. We can discuss the novel later. I really like Guo Jing's 'The Great Hero Serves the Country and the People'."
"Haha, okay." Jin Yong sighed and said: "Actually, this In a word, I am referring to the many heroes who fought against Japan in the past. Each of them was Guo Jing. "
"Indeed." Yang Wendong nodded, no matter what the situation, as long as he can resist Japan, he will be a general. All soldiers and civilians can be said to be "great chivalrous people".
The banquet officially started soon, and the program was just like that.
First, Liu Liewen took the stage and thanked all the business seniors who came as a junior. Then Liu Baoshan took the stage and praised the future plans of Liu Chong Hing Bank, displayed the model of the new headquarters building, etc.
Yang Wendong just listened, but he knew the tragedy that was about to happen to this bank in two years.
After the Liao family’s self-bragging was completed, everyone used chopsticks to enjoy the food on the table. There were also various entertainment activities on the stage, the simplest of which was singing and dancing.
Suddenly, Yang Wendong saw a familiar figure.
Asking for a monthly pass
(End of this chapter)