Chapter 146 The establishment of Hong Kong China Daily
Yang Wendong asked: "What method?"
Qin Zhiye replied: "Yang Sheng, you must also know something about this Hong Kong newspaper, no Have you noticed that they are all in black and white? "
"You mean to make a color newspaper?" Yang Wendong naturally understood the meaning.
The newspapers in Hong Kong today are indeed all in black and white, just like the newspapers in the previous MG movies.
Even like the 1980s in the Mainland, many newspapers were completely black when you wiped them with your hand. They also used low-end printing methods. Only those newspapers with higher selling prices did not have this problem.
Qin Zhiye nodded and said: "Yes, countries with better economies such as Europe and the United States have already switched to color newspapers, and even many newspapers in Japan have begun to switch.
With the economic With the development of society, people also have higher pursuits in life. Once color newspapers appear, they will definitely be liked by some people with better economic conditions. "
" It makes sense," Yang Wendong nodded. I didn't think about it that way, maybe I'm used to it after reading black and white newspapers for a long time.
In the original history, he did not know when Hong Kong began to replace color newspapers, but Hong Kong's economy took off rapidly in the 1960s, and there was definitely a demand for this.
So he asked again: "Did Qin Sheng inform his current employer of his idea?"
Qin Zhiye replied: "I told you, but they didn't agree. This kind of color printing equipment is not available in Japan. It needs to be obtained from Imported from Europe or the United States, the price of one unit is more than 100,000 Hong Kong dollars.
This is not the most important thing, the main thing is. The paper required for color newspapers is also very high-end, and the ink is also very expensive, and they can only be imported. Calculating it this way, the price of a newspaper is as high as 50 cents. Only by adding a certain amount of advertising fees can the capital be guaranteed. At this price It’s basically twice the highest price of newspapers on the market.”
“That’s a problem!” Yang Wendong nodded.
Equipment worth more than 100,000 Hong Kong dollars actually doesn’t count. Hong Kong’s larger newspapers can still afford this amount of money. The subsequent high-end raw materials are the big problem.
Just like Tetra Pak, a well-known supplier in the milk industry in its previous life, this company's equipment is not very expensive, but it can only use their own milk carton wrapping paper. Relying on its high-end technology monopoly, Tetra Pak has almost dominated the world. Many beverage and milk giants, in turn, let them work for Tetra Pak.
Qin Zhiye continued: "Yes, they think it is too risky and not very sure."
"The survey done this year?" Yang Wendong asked again.
Qin Zhiye replied: "It was this time last year, in the middle of 1958."
"The economy was the worst at that time?" Yang Wendong said with a smile.
In 1958, due to various reasons, housing prices were at their lowest point. Although housing is not the main economy in Hong Kong now, it is still one of the main entities. Low housing prices will naturally lead to an economic downturn.
Qin Zhiye said: "Yes, if this survey is done this year, it may be much better, but it may not be able to get results that are absolutely risk-free."
"Where in the world can we do this? Is there any risky business?” Yang Wendong shook his head and said, “If you think it’s feasible, you should consider it.”
Even for sticky notes, I dare not say that there is no risk. The market demand is indeed very high. The market and individuals are two different things. If a large number of products with questionable quality are produced, that individual will suffer heavy losses.
This is also the reason why Yang Wendong attaches great importance to quality. It is fatal for small businesses to encounter this kind of problem when they are expanding rapidly.
Qin Zhiye asked: "What Yang Sheng means is that you will invest in color newspapers?"
"I can't say this now. We will discuss it after the specific analysis data comes out. As long as it is suitable, I will seriously consider this issue. "Yang Wendong did not make a direct commitment.
Even if he, as a time traveler, knows that the trend of newspapers in the future is to move towards colorization, it would be too unsafe to make a direct decision without investigating any information. He is no longer in the early days of starting a business, so he thinks it is appropriate. Just got on it.
Besides, even if you really decide, there is no need to say it directly. The promise of the superior cannot be given casually.
"Yes." Qin Zhiye smiled and said: "This year's economy is much better than last year, especially since many people in Hong Kong Island have made a fortune because of real estate, and the acceptance of color newspapers may be much stronger than last year. ”
Yang Wendong nodded and said: "Maybe, but according to your logic, it can only be said that many people today may be able to afford color newspapers, but why do they have to spend more to buy color newspapers?
Even if we make colored newspapers, apart from the beautiful appearance, what else can attract people willing to spend more? Where's the money? "
Qin Zhiye replied: "There is no other way but to do better in terms of content. Only by improving the content and improving the appearance can users feel that the extra money is worth it. "
"But how can we make the content better than those of big newspapers?" Yang Wendong asked again.
This is a knowledge point that he really doesn't know. In a market where others are already mature and there is no technological innovation, how can we form a unique competitive advantage?
In the newspaper industry, time travelers have no advantage. As for the "shock" headlines, he doesn't dare to try it casually. Newspapers that let others spend money to buy are not free Internet. If you lose this way, it will be useless.
Qin Zhiye thought for a while and said: "It's not impossible. Except for the occasional Hong Kong news, most of the main news in Hong Kong newspapers comes from overseas.
For example, the mainland and Bay Area , Japan, Commonwealth countries or the United States, even though there are occasional hot headlines in Hong Kong news, the mainstream content is still from overseas. So the focus is on overseas news."
"Yes." Yang Wendong nodded and said, "Then how can we quickly capture overseas news hot spots?"
There is indeed no such thing in a small city. What kind of news is that after the popularity of Hong Kong TV in later generations, the news on Hong Kong TV is generally trivial about Hong Kong.
However, this era may be a little more complicated than the previous life, because the threat of war and war is always there, although Yang Wendong knows that this is not a possibility.
"Speed." Qin Zhiye said: "No media in Hong Kong has the ability to conduct real news interviews overseas. The only thing they do is to copy the news content published by overseas newspapers intact. Copy it back.
So there are two problems here, one is how to deliver the news content back as quickly as possible, and the other is that there are many overseas news newspapers, so what kind of news should be sent back, and After a lot of content arrives in Hong Kong, what news will Hong Kong newspapers choose to publish?”
After hearing this, Yang Wendong also felt that it made sense, and then analyzed: “The choice of content can only depend on the ability of professionals? There seems to be no good way?”
“Yes, whether it is overseas or in Hong Kong, we can only rely on personal abilities.” Qin Zhiye nodded and said, “This needs a high-quality editor to decide.
I could stay here in Hong Kong and do this, but the source of overseas news still has to be screened by people overseas before passing it on to Hong Kong. Yang Wendong asked again: "After the news is selected overseas, how does it spread the news to Hong Kong?" Mail it? "
There is no Internet in this era. There seems to be no good way to send a large amount of news content back to Hong Kong.
"It used to be mailed. "Qin Zhiye said: "A few years ago, newspapers were passively waiting for overseas newspapers to come out, and then asked friends there to send them to Hong Kong, and then selected them themselves.
So the hot overseas news published in Hong Kong newspapers has already happened a week or two ago.
But Galaxy Daily reported a ruthless person. She directly arranged permanent personnel in some European and American countries to keep an eye on various newspapers. If there was hot news, she would immediately call back to Hong Kong and describe the general situation clearly.
The next-level news is also sent back to Hong Kong through emergency airmail, which leads to some hot news. The speed of Galaxy Daily is only two or three days later than that of overseas media, and other news is quickly reported. The newspaper was stunned. "
"Galaxy Daily? "Yang Wendong felt that this name was a bit familiar.
Qin Zhiye said with a smile: "It was the newspaper that first exposed Yang Sheng, the post-it king. "
"Oh, no wonder, it seems like they were the first to report it, wasn't it luck? "Yang Wendong nodded. Those who can achieve good results in Hong Kong really have no job.
When Xingxing Daily was the first to expose his affairs, Yang Wendong took a brief look at it and discovered that this newspaper turned out to be the famous Sing Tao Daily in his previous life, and its person in charge was also the daughter of the "King of Hong Kong Newspaper Industry" Hu Xian.
Qin Zhiye smiled and said: "Yes, Hu Xian is a very powerful leader. In her hands, Galaxy Daily is even stronger than when her father Hu Wenhu was in power.
Galaxy Daily is right After the overseas news reports were advanced, other newspapers were forced to keep up with this pace, but ordinary small newspapers could not Only a few big companies can achieve this level of financial resources.
In this way, the newspapers in Hong Kong can be quickly classified. The stronger ones are stronger and the weaker ones are weaker. ”
Yang Wendong nodded and said: "So, if we want to be a newspaper company, we must be like them?"
"Yes." Qin Zhiye said: "If you want to make an ordinary newspaper, Yang Sheng, it doesn't matter at the beginning. You can do some news about Hong Kong or Asia, and some interesting content.
But if you want to make a high-end newspaper, , Major international events are a must, and they must be done very early.”
“Well, sending people to stay in Europe and the United States is actually a matter of money. I can invest in it. Yang Wendong paused and said, "But You also said that these people must be experienced people. Can you find them in this regard? "
Qin Zhiye replied: "Yang Sheng, there are such people, but are they willing to go to Europe and the United States? , I can’t say.
But there is another way, and that is to directly recruit such people. All major newspapers have these people overseas. We can just recruit them directly, and we can also use them based on their past results. to choose the best one.”
Yang Wendong nodded and said: "That's okay. It seems that it's just a matter of comparing who has the money."
"Yes, having money will definitely be a lot more convenient." Qin Zhiye said: "It's just that it's easy to make a newspaper. It is said that the initial capital of Ming Pao is only 100,000 Hong Kong dollars, but if we want to do it well, it may not be enough to increase it ten times. Especially now that the Hong Kong newspaper market has already stabilized, even if we succeed, It is difficult to make a profit in a short period of time.”
“I know this.” Yang Wendong naturally knows what he wants to do.
Nowadays, the production of post-it notes can produce blood by itself, the test of sticky hooks in Hong Kong is also very good, and even the sticky mouse pads are doing very well this summer;
Judging from the books, he did still owe the bank funds, but after calculating the transaction data for this month, even the bank knew that he could easily cover the debt.
For this reason, Yang Wendong has become a high-quality asset in the eyes of banks and has a certain credit line.
As long as you wait another half a year, all the debts can be cleared.
Then he asked: "Qin Sheng, do you think Jin Yong's novels have a big impact on newspaper sales?"
"It's very big." Qin Zhiye replied: " A high-quality novel can attract thousands or even tens of thousands of people to buy this newspaper. However, this does not last long, because when the novel is finished or the content becomes worse, there is no more fun.
However, if a novel can be serialized for more than a year, and the content can be well done and attract customers during this time, then maybe it can be successful.
Except for Jin Yong, I can’t think of anyone else who could write such a high-quality novel. "
"Well, I'll look for this, you don't have to worry about it. Yang Wendong paused and then said: "Qin Sheng and we have chatted for a while. I think you should have understood my situation before coming."
In terms of funding, there will not be any big problem. I hope to be able to produce a newspaper that is among the top ten in Hong Kong, and I also hope that Qin Sheng can help me.
In terms of salary, how about I give you double your current salary? ”
The goal is not to be number one, but the top three should be the goal. But now there is no shadow, so there is no point in boasting so much. Let’s first settle on the top ten.
"Am I responsible for that?" Qin Zhiye thought for a while and asked.
Yang Wendong replied: "As long as your request is reasonable, well-founded, and can be proven to be beneficial, then I generally will not interfere. Investments of large amounts of money require my consent, but the same logic applies."< br>
Qin Zhiye asked again: "Have you thought about the name of Yang Sheng's newspaper?"
"I'm going to call it Hong Kong Chinese Daily." Yang Wendong smiled and said: "The full name is Hong Kong Chinese Daily. What do you think?”
"Good name." Qin Zhiye nodded and said: "Yang Sheng, I am very happy to join the Hong Kong China Daily."
Yang Wendong immediately stretched out his hand and smiled: "Okay, welcome Qin Sheng to join."
"Just call me Lao Qin." Qin Zhiye also said with a smile.
Yang Wendong said again: "Okay, Lao Qin, it may take some time before you can join the job. In this way, during this period or at night, when you are free, go to Central to find a suitable position for your future. The headquarters of Hong Kong China Daily”
Asking for monthly tickets
(End of this chapter)