Chapter 145 Planning for the high-end newspaper industry
August 12, Tsim Sha Tsui, inside the factory of Changxing Industrial:
Yang Wendong was sitting in the office, holding Mingpao in his hand, looking attentively inside novel: The Legend of the Condor Heroes.
This section is the climax of the plot of the Condor: Yang Guo pretends to challenge King Jinlun's apprentice Huo Du.
When there are no TV dramas to watch, it is still good to read the plot described in words. In many cases, words can even bring a variety of fantasies to the brain, which is more enjoyable than TV dramas.
"Dong dong dong" At this moment, there was a knock on the door. Yang Wendong looked up and saw the person coming, and said with a smile: "Old Wei, come in."
"Yang Sheng." After Old Wei walked in, he greeted said.
"Sit down." Yang Wendong also put away the newspaper, and then asked: "Has the sales volume of sticky hooks come out?"
Just a few days ago, after the preliminary test of sticky hooks, The first step of promotion in the Hong Kong market began through Zhao Chengguang's channels.
In this way, we can also get the data of the first market, so as to make early preparations for Sticky Hook to enter other markets in the future, especially in Asia, where everyone’s living habits are very similar, which is of great reference value.
Wei Zetao nodded and said: "Yes, in seven days, Zhao Sheng's 370 terminal sales points sold a total of 80,000 sticky hooks."
"80,000?" Yang Wendong did the mental calculation and said : "One store sold more than 200?"
Wei Zetao said with a smile: "That's the average, but the difference is huge for individual stores. Some stores are not in good locations. Only a few dozen were sold, and some stores had a lot of traffic and sold five or six hundred;
Some people even bought in large quantities and then took them to other places where Zhao Sheng's sales points could not reach to sell them. "
"Wholesaling? You have a good business sense." Yang Wendong smiled. There are too many Chinese people doing business, and there will always be people who find various small business opportunities.
Wei Zetao laughed again and said: "The information fed back by the terminal site is that basically after the things are taken out, everyone who sees them wants to buy them;
Unless you are poor, or your house is older and not suitable for sticking. Hook.
Now various stores have continued to place orders with Zhao Sheng, and Zhao Sheng has taken another 200,000 sticky hooks from us. It’s a pleasure to give money.”
"As expected." Yang Wendong nodded and said: "Sticky hooks are more valuable than sticky notes. One can be used on the spot to solve problems; the other is to consider future problems."
If it weren't for the fact that the production cost of sticky hooks was higher and the initial investment, technical requirements and requirements for skilled workers were relatively high, then he would most likely make sticky hooks first instead of sticky notes.
Because in terms of explosion speed, the sticky hook is obviously faster; however, I was still a small person at that time, and it was hard to say whether I could maintain this benefit.
Unlike post-it notes, you can keep it secret until you become an "industry king" and then be known to the Hong Kong media.
Wei Zetao added: "There is Zhao Sheng in the Hong Kong market, so we don’t have to worry about it. We are just responsible for production;
I am going to send the sticky hooks directly to Wanwan and Japan. Test the market;
Initially, I plan to implement the policy of selling to anyone who needs it. After a while, after sticky hooks become popular in Asian countries, I will find an exclusive supplier.”
"Well, okay, this time we will focus on Asia policy first. When Asia is ready, we will consider Europe and the United States." Yang Wendong nodded: "This is the normal market expansion route, and the sticky notes are the other way around."
< br>It stands to reason that the expansion of a product must first be in the place of origin, and then expand outward, from surrounding countries to distant places. In the case of Hong Kong, it must be Asia first and then Europe and the United States.
But in the original post-it market, Yang Wendong could only barely do well in the Hong Kong market, and other places could only follow suit.
The American 3M Company was the first to discover this opportunity. Therefore, today, the production of sticky notes is all for the American market, and other European, Japanese and Asian markets have just begun to prepare to test the waters.
Wei Zetao continued: "The sticky hook is very practical, and it will definitely become popular in these areas."
"As mentioned before, are you ready to contact other suppliers?" Yang Wendong asked.
Wei Zetao said: "Get ready, our supplier management team and purchasing department have visited 23 well-known plastic factories in the past month, and almost 13 of them meet our requirements.
In terms of molds, we also separately ordered 30 pairs of molds and handed them over to these 13 companies. If they are all put into production, our daily production capacity will be almost 500,000-600,000. 300,000."
"Close to one million a day? That's enough for a period of time." Yang Wendong nodded and said, "The outbreak on the channel side will definitely be slower, but it will be slower. We still need to be prepared to expand production. ”
Having money is easy. If you invest a lot of money, production capacity can be increased quickly.
Wei Zetao added: "When the order volume increases again in the future, we will ask the suppliers to expand the scale. It should not be a big problem. They are experienced and can quickly put into production and expand as long as there are orders;
On our own side, It can’t be that fast, it will be much slower.”
Yang Wendong nodded and said: “The core people here are to manage the market well, do a good job in new product research and development, glue the hooks, and produce the glue. Just batch management in the warehouse is enough. If you want to do these well , which is very troublesome.
Injection molding is not our strong point. There is no need to invest too much energy, and the profit itself is not high. Our own injection molding equipment should be more focused on newly developed products in the future. Initial debugging and production. "
Plastics have so many uses. Once you have enough funds, you can make a lot of things. Many of these things may be hot products, so you can build a factory a month. , and cannot meet the demand for plastic parts.
Therefore, it is his established plan to leverage the current scale of Hong Kong's injection molding industry to produce mass production for himself.
"Okay." After Wei Zetao agreed, he added: "By the way, Yang Sheng, the Rubik's Cube has already begun to have orders in Europe and the United States, which are our previous customers in New York.
Lin Youjing also began to look for direct sales dealers in American universities. Last week, they placed a total of 35,000 Rubik's Cube orders."
"Okay, just keep tracking and let the Rubik's Cube develop on its own. Time." Yang Wendong didn't care too much and said: "When we have sufficient funds in the future and the Rubik's Cube has gained a certain market based on its playability, we will vigorously promote it. ’ Compared with sticky hooks, sticky notes, and even future spin mops and luggage trolleys that have not been approved yet, the Rubik’s Cube is a long-term plan.
It cannot become popular immediately. After spending energy to push it in the early stage, just wait for it to bloom and bear fruit through human-to-human transmission, and occasionally fertilize during the process.
"Understood." Wei Zetao then said: "One more thing, Yang Sheng, you asked me to find a headhunter to find a management talent in the newspaper industry, and I have already found him. This person's name is Qin Zhiye.
In his early years, he worked at Nanyang Siang Pau in Malaysia, and later came to Hong Kong and worked at Ta Kung Pao for almost ten years. It can be said that he has been in the newspaper industry for half his life, and he meets your requirements in all aspects. ”
< br>"Oh?" Yang Wendong suddenly became energetic and asked: "Then why did he leave Ta Kung Pao?"
Wei Zetao said: "It is said that it was because of the conflict between the three factions within Ta Kung Pao, and Qin Zhiye was unwilling to participate in it. , he just wants to do his own thing with peace of mind;
Because it comes to this aspect, I didn’t ask much. "
"Well, you did the right thing. Yang Wendong nodded and said: "I will try my best to avoid the affairs of the three factions in the future to avoid causing trouble to myself." ”
The so-called three factions are naturally the left, middle and right. When working in the media in Hong Kong, you cannot avoid this topic, but you can try to be as vague as possible without offending. Many newspapers also play this way, sometimes at most When one faction's affairs become big, it's okay to follow the trend and report it.
Not to mention the media, even Hong Kong's giant businessmen or celebrities will be involved in the issue of the three factions.
Wei Zetao said: "Then when should I ask him to come to our company? ”
Yang Wendong nodded and said: "Just these few days, anyway, I have been here, just come according to his time."
On August 15, at the door of Changxing Industrial, a 45-year-old man A middle-aged man got out of a car, accompanied by a woman.
"Qin Sheng, this is the gate of Changxing Industrial." The woman introduced.
Qin Zhiye looked at the crowd of people at the door and asked curiously: "There are so many people here, right?"
The woman replied: "These are all people who want to apply for jobs, Changxing The wages in the industry are relatively high in the area, and the working environment is also very good. The work meals are better than those at the dock, and gifts are given out every three months
The various benefits combined have attracted many people who want to find jobs nearby. ”
“That’s it. Qin Zhiye nodded and said, "I have long heard that the sticky note king was born in a humble family. Since he started his business in squatters, he has been very kind to everyone who works with him." "
The woman smiled and said: "These are all true. I have worked as headhunters for so many different companies, but the one who treats ordinary employees the best belongs to Yang Sheng. "
"Then I think it's really good to follow a boss like Yang Sheng. "Qin Zhiye said with a smile.
The headhunter said with a smile: "Then I have to wish Qin Sheng good luck in advance. Let's go in." ”
"Okay." Qin Zhiye agreed. At the same time, he looked at the hundreds of people around him. Their eyes were full of hope and nervousness.
Based on his half-life experience of working in the media industry, this kind of expression has basically never been seen in factories in Hong Kong. In other factories, some just show fatigue and numbness.
The two took the elevator to the 6th floor, met Wei Zetao, and then went to Yang Wendong's office together.
"Yang Sheng, this is Qin Zhiye Qin Sheng." Wei Zetao introduced with a smile.
Yang Wendong looked at the person who came in, stood up and said: "Qin Sheng, hello, come and sit here."
"Thank you Yang Sheng." Several people followed Yang Wendong's instructions and sat on the sofa nearby.
A secretary made tea, and after the four of them chatted casually for a while, Wei Zetao and the headhunter woman said goodbye and left.
The interview has officially begun. Yang Wendong asked his first question: "Sheng Qin, the Hong Kong newspaper market has been competing for decades. What do you think we need to do if we are a new newspaper?" Only then can we successfully enter?"
Qin Zhiye asked: "Yang Sheng, do you want to be a high-end newspaper or an ordinary newspaper?"
"What's the difference?" Yang Wendong asked. .
Qin Zhiye said: "If you do high-end, the main customers will be people in Central or some wealthy places, and the ordinary ones will be the rest of the people, taking the cheap route;
The business strategies of these two newspapers are also different. Similarly, newspaper channels are also different. Generally speaking, Hong Kong newspapers are biased towards one end of the spectrum, and it is difficult to cover both ends. Yes.
Or, Yang Sheng can also make two different newspapers.”
Yang Wendong thought for a moment and said, “Then we’ll make the high-end one first, and then we’ll talk about the ordinary one.”
Qin Zhiye added: "If it is high-end, I have a way, that is, the investment will be larger."
Asking for a monthly ticket
(End of this chapter)