Chapter 151 A good start and news from commercial radio
“Hey, why is this newspaper in color?” A young man who was about to buy a newspaper saw the obviously different newspaper and asked in surprise: "Boss, this one just came out?"
The newsstand owner smiled and said: "Yes, this one just came out, called It's a Hong Kong Chinese daily. Look at the color and the quality of the paper. It's very good."
The young man took the newspaper and touched it. It felt good, so he asked, "How much is this newspaper?" One piece?”
The newsstand owner raised his right hand and said, “50 cents a piece.”
"So expensive? You can buy two other newspapers for 50 cents, right?" After hearing the price, the young man immediately showed some hesitation.
The newsstand owner said: "Beautiful boy, look at the quality and color of the paper. Doesn't it look more comfortable to you?
It's like the clothes you are wearing now. There are several colors on them. , isn’t it much prettier than the simple black and white one? It’s also more expensive, right?”
The young man thought for a while and said, “That’s right.”
The newsstand owner said again. Then he said: "Pretty boy, do you like reading martial arts novels? There is also a novel in the Hong Kong China Daily, which feels not much worse than Jin Yong's."
"Is it impossible?" The young man obviously didn't believe it. Then he flipped through the newspaper in his hand and found the page of the novel: ""Sword of the Sky"? Let me take a look."
The boss didn't say much. What? After a minute, he took the initiative to ask: "How was it?"
"It's really good." The young man nodded, then flipped through other news content in the newspaper, and said: "Then what am I going to do today? Buy one and take a look. This colorful newspaper does look very comfortable."
"Okay." The newsstand owner smiled and took out a new newspaper, and the two made a deal.
After the young man took the newspaper and left, the newsstand owner smiled and thought to himself: "The boss of Hong Kong and China Daily is really awesome. He actually came up with an extra rebate policy. As long as he sells more, then This commission is much higher than that of other newspapers.”
Similar things were happening at many newsstands in Hong Kong at the same time. Some consumers felt that 50 cents was too expensive, and it was not worthwhile to spend more just to read a few newspapers. Others thought it was fresh and new for just a few cents. , so I bought it back.
But no matter what kind of person, the first impression when seeing a color newspaper is that it is definitely much better than the ordinary black and white newspaper. Everyone likes colorful things.
That night, in the warehouse factory of Hong Kong China Daily on Hong Kong Island, the color newspaper printing press was still working non-stop.
Yang Wendong also deliberately stayed here. This was his first media industry and it was his first day. Naturally, he had to stay here and wait for the results to come out.
Before the data was completely released, Yang Wendong came out of the office and walked around. When he came to the equipment, he asked: "Is this printing tomorrow's newspaper?"
Qin Zhiye replied: "Yes, tomorrow's. Although today's data has not been fully released, the data fed back in the afternoon is almost 2,300, and it is estimated to be around 3,000~3,500 a day;
So now in the evening it will be based on today's data The sales volume will be printed at 60% tomorrow morning. After receiving real feedback from the market tomorrow morning, if it is better, the volume can be increased. "
" Yes," Yang Wendong nodded. The head said: "This also avoids waste."
Qin Zhiye said with a smile: "Generally speaking, newspapers are a bit wasteful, because many times the sales volume cannot be predicted accurately. Large newspapers are better, and small newspapers are better. Sales are often like a roller coaster;
Controlling waste is an important measure to ensure profitability. However, if our newspaper has a good novel, it can stabilize sales, even if it prints too much. You can still sell it at a discount, because news will expire, but novels will not.”
"This is another advantage." Yang Wendong said with a smile.
Newspapers are different from industrial products in that they need to be produced in advance and are particularly time-sensitive.
If the daily sales volume is unstable, the waste caused will be immeasurable, or if it is more conservative, consumers will not be able to buy newspapers when they are enthusiastic, which will affect long-term profits.
A novel with good content cannot be said to be able to stabilize consumers, but at least it can have a certain calming effect.
Qin Zhiye added: "I went to see Xiong Sheng this afternoon. He seems to be a little stuck now. Although there are still many manuscripts saved, I am still a little worried."
"The jamming is normal, and Jin Yong is often stuck." Yang Wendong said: "This is just something we can't help, so we can start from other aspects. Whatever he needs, we can give it to him as long as it is reasonable."
"Okay. "Qin Zhiye added: "He has been shopping in Hong Kong for a long time in the past few days, and he also said that he wanted to go back to Wanwan to worship his mother. He said that he wanted to stay in Wanwan for a while, and he might get some inspiration.
I agreed, and I also booked an extra ticket for him on the way."
"It doesn't matter, the ticket is only the price of a few newspapers," Yang Wendong said nonchalantly: "You and Xiong. It is enough to negotiate with the students, as long as it can ensure that its novels can be updated normally;
Not only this one, but he will continue to write one after another. If he runs out of inspiration, what should he buy? Books, going to the library, and even traveling, as long as the request is not excessive, I will agree to it.”
In terms of fame in his previous life, Gu Long was not as good as Jin Yong, but he had many more novels. Yang Wendong naturally wanted to make good use of this advantage, and it was also good for Gu Long himself.
If you want writers to write novels and singers to invent new songs, general entertainment companies will try their best to meet their requirements, even the weird ones.
Anyway, as long as it succeeds later, the benefits to the company will be greater.
Qin Zhiye nodded in agreement and said: "Okay."
At this moment, a young man trotted over and said: "Yang Sheng, Qin Sheng, the sales volume on the first day is out A total of 3,753 newspapers were sold in Hong Kong. ”
"More than 3,700?" Qin Zhiye was actually prepared in his heart, but he still said happily: "Yang Sheng, this number is already very good. In Hong Kong, there are only six or seven newspapers with stable sales of tens of thousands. A new newspaper can With this result, it’s definitely a good start.”
“Yes, I know that.” Yang Wendong nodded. Hong Kong’s current population is only 3 million, and only 30 to 40% of people can read newspapers. There are estimated to be hundreds of types of newspapers in Hong Kong, large and small, and the competition can be said to be very fierce.
Qin Zhiye said with a smile: "Yang Sheng, your strategy of giving extra rebates to the newsstand bosses is really good. In this way, they will be more willing to sell for us."
"It's just a little strategy." Yang Wendong smiled. This was a trick that OV phones liked to use in his previous life, and it was still somewhat effective.
However, he still said: "The premise of this method is that the content is at least not bad. If you want to continue to sell better later, you still have to look at the quality of the content."
Qin Zhiye nodded and said, "Yes, it still depends on the quality of the content. This is the core of the newspaper, especially since we are a high-end newspaper." "Have the overseas people made arrangements?" Yang Wendong asked again.
Qin Zhiye replied: "It has been arranged. We have people from the United States, the United Kingdom, and Australia. They will sort out the local big news and inform us as soon as possible. If it is urgent, , will contact us by phone.
In Hong Kong, I also organized a group of 6 reporters. The team investigates various things in society. "
Yang Wendong thought for a while and said: "You are professional and I don't care about things in society, but I suggest that you focus on real estate and stock prices, especially. It’s about housing prices. Nowadays, housing prices in Hong Kong have been rising, and the public is very sensitive to this information.”
The people of Hong Kong care most about how to make more money. Regardless of whether they have money or not, they all want to buy houses and land. This is a characteristic of Chinese culture.
The same is true for stocks. There are fewer people playing, but it is easier to make people crazy because the fluctuations are greater than real estate, so many people are willing to gamble
Qin Zhiye nodded and said: "Okay Yes, I will let a few reporters focus on this area.
From another perspective, if we do well in this field, real estate companies will be more inclined to advertise with us. "
"Yes, the real estate company is a big customer of the newspaper." Yang Wendong also agreed: "It is considered a success today. Except for those who have to work the night shift, everyone else should go back to rest. br>
In addition, prepare some better dinners for the colleagues who work the night shift, and then tomorrow the colleagues who work the day shift will have a big meal to celebrate. "
"Okay, thank you Yang Sheng. "Qin Zhiye agreed with a smile.
The next day, Hong Kong and China Daily continued to sell, and various newsstands also found that many people were still willing to buy again.
Hong Kong, Galaxy Daily At the headquarters, Hu Xian was reading some English newspapers when suddenly there were several knocks at the door.
Hu Xian raised his head, saw the person at the door, and said: "Editor Li, please come in. ”
"Ms. Hu." Editor-in-chief Li greeted after coming in: "Something happened in the Hong Kong newspaper industry yesterday. There is a newly opened newspaper called the Hong Kong Chinese Daily. They have launched a color newspaper. Take a look."< br>
"Colored newspaper?" Hu Xian was stunned for a moment, and then he took the newspaper and said: "We had discussed internally whether to make a colored newspaper, but we just put it away because of cost reasons. Abandoned. "
Editor-in-Chief Li said: "Yes, it's not that color newspapers can't make money, but it will affect our existing newspapers.
As far as I know, other newspapers. Several newspapers have actually considered it, but they all gave up.
The Hong Kong China Daily is a new newspaper, so it naturally doesn’t have this burden.”
"The quality of the paper is good, and it feels good at first glance." Hu Xian's first reaction after getting the newspaper was to praise: "The cost is not low. How many cents does it cost? How much is the sales volume?"
Editor-in-Chief Li said: "The price is 50 cents. I don't know how much the sales volume will be. It shouldn't be too bad."
"50 cents?" Hu Xian flipped through a few more pages of the newspaper and said : "You will definitely lose money based on the selling price alone. There are no advertisements in this newspaper yet. I guess we have to wait until the sales volume increases before attracting advertisers.
I have to pay for it myself during this period of time. , has the boss found out who it is?"
Editor-in-chief Li said: "It's an acquaintance of ours, the sticky note king Yang Wendong."
"Is it him?" Hu Xian was stunned for a moment, and then said: "With his financial resources, there should be no problem in supporting this newspaper."
Although the popularity of the sticky note king has disappeared, as Hong Kong's top media , Hu Xian also pays attention to the group of wealthy people in Hong Kong. After Changxing Industrial relocated its factory, its output increased several times;
Although the specific financial situation is not known, the scale can probably be seen.
Editor-in-chief Li said: "The financial resources are very strong. After this newspaper appeared yesterday, I immediately arranged for people to check. The headquarters of the Hong Kong and China Daily is still under construction. It is a 12-story building. It is also Yang Wendong bought the old building specifically for the newspaper and demolished it to build a new one. "
“It seems that he really attaches great importance to this newspaper?” Hu Xian murmured: “Yang Wendong’s financial resources far exceed ours. If he is determined to come in and is not just playing for fun, then what will happen to him? For us, I’m afraid there will be a lot of pressure in the future.”
"I guess it's serious." Editor-in-chief Li added: "Ms. Hu, there is also a novel in this newspaper. The content is very good. I don't know where the novelist was found in Conghua."
Hu Xian also turned to a page with the content of the novel, read it for a while, frowned and said, "It's really troublesome. If a newspaper company relies on color newspapers to increase its sales, then we have to replace it.
In this case, you go ask about the price of these equipment, and we will make preparations first.”
Editor Li nodded and said, “Okay.”
A few days later, Hong Kong. The China Daily newspaper has begun to become a habit among Hong Kong citizens. Many people also know that there is a color newspaper recently. The price is a bit expensive, but there is a novel in it that is not bad.
At the temporary location of Hong Kong China Daily, Qin Zhiye came to an office of Yang Wendong and reported: "Yang Sheng, in the past few days, the lowest one-day sales volume of our newspaper has been 3,500, and the highest one has been 4,100. Judging from the current trend, it will Stable within this range;
If you want to continue to grow, you have to rely on quality over a long period of time to slowly attract people. Many newspapers in Hong Kong have also achieved this step by step. ”< br>
"Well, okay, just follow the normal pattern." Yang Wendong nodded. Even Ming Pao, a commodity like newspaper, would take a long time to reach the front of the Hong Kong market based on Jin Yong's novels. Ten, it is unlikely to be achieved overnight.
Now I have gained a foothold in the Hong Kong market by relying on colorful newspapers, Gu Long's novels and decent content.
"Okay." Qin Zhiye paused and then asked: "Yang Sheng, you have said before that making a newspaper is only the first step for you to enter the media industry, which means that you will do more in the future. Invest in other media? ”
"Yeah, what's wrong?" Yang Wendong asked. Newspapers can only be said to be a small part of the media. The big part is actually television. However, TVB is still a few years away from the emergence.
Qin Zhiye said: "I just learned something. The Hong Kong government is planning to launch a new commercial radio station. I wonder if you are interested?"
"Commercial radio station?" Yang Wendong suddenly reacted , I almost forgot about the radio station.
(End of this chapter)