Chapter 152 Competing Commercial Radio
As a time traveler from a previous life, his daily entertainment is naturally his mobile phone and computer.
I rarely watch TV anymore, only occasionally when I am relaxing.
As for the radio, it is really an antique. In this era, when there was no money in the early days, there was no radio. Later, when he got rich, he just watched TV.
Many times, he even dislikes the TV programs of this era. Reading newspapers is sometimes better, which also leads to him paying little attention to the radio station.
Qin Zhiye said: "Yang Sheng, the influence of this radio station is much stronger than that of newspapers, and it suits your purpose."
As a veteran of the newspaper industry who has been in society for many years, He naturally knew that his boss's purpose in making newspapers was not to make money.
As far as profits are concerned, it is estimated that the profits of all newspapers in Hong Kong cannot be as high as those of the boss’s sticky notes.
"Well" Yang Wendong nodded and said: "What is this commercial radio station? How many radio stations are there in Hong Kong now?"
Qin Zhiye replied: "There are currently two radio stations in Hong Kong. One radio station is the Hong Kong Public Radio run by the government, and the other is an English radio station controlled by a subsidiary of the Jardine Matheson Group. The license released this time is that the Hong Kong government is preparing to launch a new civilian commercial radio station. "
"The third radio station? Many people must be interested in it, right?" Yang Wendong asked.
In an era when television was not very popular, radio may be the only way for many people to receive emergency news quickly. It is at least half a day faster than newspapers, and the signal can be received in many locations.
Qin Zhiye shook his head and said: "No, there are actually not many people willing to fight for it, because this radio station is just a license and has nothing else. It needs bidders to invest.
Not to mention other things, it is just a signal transmitting station, plus related technical equipment, it requires A lot of money.
Now, Hong Kong already has two radio stations. It is not easy to compete with them for this third radio station. The newspaper can also say that one person can buy several copies, but the radio station is It's impossible, you can only choose one, and the cost of the radio station operation team is also very high
Also, the number of people in Hong Kong who can own a radio is actually very small, probably only a few tens of thousands. "
"So few? Yang Wendong didn't expect it and asked, "Is the radio expensive?" "
Qin Zhiye nodded and said: "It's very expensive. This thing is just like TV. It can't be produced in Hong Kong. It's all imported.
Cheap Japanese products cost one or two hundred Hong Kong dollars, and the sound quality is not very good. High-end European and American products cost hundreds or even thousands, which is more expensive than some TV sets.
The average family is reluctant to buy a radio. ”
"Yes, if it all needs to be imported, it will be really expensive." Yang Wendong nodded and said.
Although he is not sure what additional costs are incurred in the process of an imported product, after the mainland was reformed in the previous life, various imported electronic products were also very expensive, and there was even an air conditioner. A record worth more than a house in Guangdong.
Qin Zhiye continued: "So from an economic investment perspective, this radio station requires high investment, but the income is difficult to guarantee.
Therefore, many capitals have lost interest in this unless Only those like you who are interested in the media may seriously consider this matter.”
“Well, I am indeed interested in the media. Please help me find out all the details about this matter. !" Yang Wendong nodded and said.
This sentence is true. He is interested in the media, and money, or profit, is not that important.
Whether it is his current industrial products or the Hong Kong real estate market that will be equivalent to a cash machine for him in the future, he can continue to generate large amounts of profits.
Another point is that he needs to control a certain amount of media, because as a time traveler, he got started very quickly. No matter which development route he takes, his foundation is a bit unstable.
And others, even the four major families in the future, or the shipping king Bao family, have gradually succeeded step by step, spanning more than ten or twenty years. In the long-term operation process, they will gradually succeed. With a large number of basic connections, no matter whether there is media, it will not have much influence on them.
Qin Zhiye nodded and said: "Okay, then I will check it out and let you know when it is confirmed."
"Hmm..." Yang Wendong then asked: "If we get this radio channel, we shouldn't need to broadcast it soon. After all, we haven't even finished the newspaper yet."
Qin Zhiye said with a smile. : "Don't worry Yang Sheng, it won't happen so quickly. The radio license is only a legal right to own a radio station, and there is nothing else.
Even if we win the bid , the later investment in hardware cannot be completed within a few months or even more than half a year.
And the biggest problem is people. Announcers, program planners, and marketing personnel may need to be trained by ourselves. The radio industry is not like the newspaper industry, where it is difficult to recruit people."
"Yes, that's right." After hearing this, Yang Wendong felt that things were not that simple.
There were only two radio stations in Hong Kong before. One belonged to the government and the other belonged to a large British company. It was not easy to poach them.
For such a project, people are more important than hardware. It does require good management and may even require self-cultivation. Just like TVB, which was born a few years later in history, it also established its own training class. It is probably the same. reason.
Qin Zhiye nodded and said: "But there will be office space in the future. After the Hong Kong and China Daily headquarters building is completed, more than half of it will be empty. It would be good for our brother companies to live in."
< br>"Okay, you are all considered a media company." Yang Wendong said with a smile.
The advantage of owning your own property is that it is much more convenient when you need to expand new business. Otherwise, renting a house would be troublesome.
...
Another half month has passed, and the Hong Kong newspaper market seems to have become accustomed to the existence of a color newspaper.
When Yang Wendong came to the temporary office of Hong Kong China Daily again, Qin Zhiye came over with a piece of data and happily reported: "Yang Sheng, the sales volume of our newspaper is gradually and slowly increasing, and the number of people buying it is increasing slowly. There are more and more, and the current average sales volume is between 3,500 and 4,000. "So fast? Have you done any market research?" Yang Wendong was also delighted when he heard the number. It is difficult to improve. Many newspapers in Hong Kong have been established for decades, but they still remain at the second-tier level.
Qin Zhiye said: "After investigation, there are two reasons. One is that our quality is really good, and the color pictures make many people feel comfortable. Many people buy it and try it before looking at other black and white pictures. Yes, I feel unaccustomed to it.
Among these people, those with better financial conditions will continue to buy our color newspapers. Of course, in terms of content, we are no worse than other newspapers, otherwise we would not be able to replace other newspapers.
The second one is Xiong Sheng's martial arts novel "Sword of the Sky". Now as the plot unfolds, it is becoming more and more exciting. Even I want to rush to update it, and many readers are also attracted. . "
"So powerful? I didn't look at it? Yang Wendong smiled and asked: "Then how big a gap do you think there is compared to Jin Yong's novels?" "
"Well" Qin Zhiye thought for a moment and said, "I can't tell you this. I'm reading both books. Yang Wendong asked again: "What about choosing one of the two?" Which one should you choose? ”
"If I had to choose one, I should choose Jin Yong." Qin Zhiye replied after thinking for a while.
"That means he is still not as good as Jin Yong." Yang Wendong smiled and said, "But this is normal. Xiong Sheng is still a bit too young now, so it is normal to be a little different from Jin Yong.
But if it takes a few years or ten years, it will be difficult to say.”
Gu Long is only three years older than Yang Wendong, and he is only 22 years old this year. At this age, most people can write 800 words. Composition is a headache. He can write martial arts novels of good quality, which is already an extraordinary talent, just like Jin Yong.
But they are all very talented, and naturally it will take some time for the smaller ones to catch up.
"Yang Sheng, there is something I need to tell you." Qin Zhiye thought for a moment and finally decided to speak.
Yang Wendong asked: "What's the matter?"
Qin Zhiye said: "Xiong Sheng started drinking recently because of Carvin. Originally, this was nothing, but he seemed to have drank too much. "
"Alcoholism?" Yang Wendong frowned and said, "Is it a big influence?"
Many people who like martial arts novels know that Gu Long was an alcoholic in his previous life. According to Yang Wendong's recent information survey, , his life was quite tragic. He was abandoned by his father when he was a child. Later, his mother died and he gradually turned into an idle gangster.
Because of financial difficulties, he was forced to start writing martial arts novels, and then he became one of the most famous martial arts novelists in the Chinese world.
Now the emergence of Yang Wendong has changed his history and given him better conditions, but some of the problems in the past still follow him, such as his preference for drinking.
Qin Zhiye said: "It has a great impact. Sometimes he drinks too much. My worry about not being able to write a novel is secondary. The problem is whether his body can tolerate it."
"Then we have to find a way to get him to drink less." Yang Wendong said with a frown.
Does he know that Cologne died from a disaster caused by drinking too much in his previous life? Now in Hong Kong, no one knows what will happen.
After these few months of meeting and getting along occasionally, he can be considered a semi-ordinary friend. If he can help, he will still help.
Of course, drinking is not prohibited, but you have to control it.
"I'm afraid it's a bit difficult. Not letting him drink seems to interfere with his freedom." Qin Zhiye said: "And his temper is not very good after drinking."
"Who drinks? It will be the same after that." Yang Wendong paused and said, "There should be a psychiatrist in Hong Kong now? You should find a good one and ask him to talk to Xiong Sheng. There should be historical reasons why he is so young and likes to drink so much. "
"Psychiatrist? Okay, I'll ask." Qin Zhiye nodded.
Yang Wendong asked again: "How is the matter with commercial radio stations?"
"I have registered with the Commerce and Economic Development Bureau of the Hong Kong Government, and the bidding will be held at the end of November." Qin Zhiye said: "But this Bidding is not just about price bidding, it also requires a detailed development plan.
The Hong Kong government does not launch the radio station to make money, but to meet the needs of the people and society, so it must be handed over to a sincere person. "
"Well, then we need to find someone with experience in this field in advance?" Yang Wendong nodded.
Although the British Hong Kong government is not a good thing, as a government, even if it is a colonial government, they still hope for a stable society. Otherwise, they may not be able to maintain their position if it is unstable.
Therefore, in many cases, for the sake of stable rule, they are not short-sighted and only look at immediate interests.
Qin Zhiye nodded and said: "Yes, I have also been asking people in this field. Although there are few such people, they should be found by headhunters.
But there is another one The problem is, besides us, there are several other radio stations that are also competing for it. The most powerful person among them is called He Zuozhi. He is A descendant of the He Dong family, there are rumors that he started his own business independently from the He family, but no one knows how reliable it is."
"He Zuozhi" Yang Wendong also knows about this He family. In the 1920s and 1930s, Hedong was the top business family in Hong Kong. Today, the more famous Industrial and Commercial Daily belongs to the Ho family.
However, Mr. Ho Tung passed away a few years ago, and his family has begun to keep a low profile in recent years.
And Ho Zuozhi is a more famous person after Ho Tung. It is said that he is an illegitimate child. He has been active in the media field for a long time. His most famous experience is founding Jiayi TV Station. Although it took three years, he was forced by the Hong Kong government to broadcast in prime time. Broadcast educational programs and go out of business.
Qin Zhiye said: "Yes, this He Sheng has been working as a radio station in Macau for the past few years. His radio station also sends signals to Hong Kong, but because the distance is too far, the effect is particularly poor.
Now that the Hong Kong government is launching a new radio station, he is naturally the most active.”
“Having experience in this area is an advantage,” Yang Wendong nodded.
Qin Zhiye added: "This is an advantage, so we also need other advantages. This can only be done by Yang Sheng;
The radio station is managed by the Bureau of Commerce and Economic Development, and I have already contacted their people. I also treated them to dinner and gave them everything I had to give;
But the only thing I can contact is that it is For ordinary levels and high-level levels, you have to communicate with them here. "
"Well, that's the truth. "Yang Wendong nodded and said.
To meet with high-level government officials, the boss usually has to attend in person, unless your company is very large and ignores the local government. But it is obviously impossible in Hong Kong. Here it is just A city.
Qin Zhiye said: "Then I will be in the middle and make contact. ”
"No need." Yang Wendong shook his head and said: "You are not suitable in the middle. I will ask Zhao Chengguang to see if he can be contacted. His connections in Hong Kong are not bad. Even if he cannot be contacted, the people he knows should be I can get in touch.”
Hong Kong is a small city, and the relationship is actually not that complicated. Basically, you can find the person you need through two more people.
Qin Zhiye nodded and said: "Okay."
(End of this chapter)