Chapter 156 Reciprocal Cooperation with Jin Yong
"Jin Yong? Did you say something? Has the time and place been decided?" Yang Wendong asked.
Qin Zhiye shook his head and said: "Nothing was said. As for the time, he said you can do it as you like. It depends on you. As for the time, you can decide the place, or you can just stay in a big hotel."
" Okay, let’s go to the hotel tomorrow morning,” Yang Wendong said.
The Grand Hotel is the favorite hotel of Hong Kong's wealthy groups, and it is also one of the earliest luxury hotels in Hong Kong. Most of the more famous hotels in Hong Kong in the previous life were built in the 1960s, and they are still there.
The next morning, Yang Wendong came to the hotel and met Jin Yong in a private room.
"Hello, Cha Sheng." Yang Wendong said with a smile.
Jin Yong also stood up and said: "Hello, Mr. Yang, please sit down, would you like some tea?"
"Okay." Yang Wendong nodded. Generally speaking, there is still a good relationship among Chinese people. I prefer tea, not Gui Lao's coffee.
After Jin Yong also sat down, he made a cup of tea for both of them. After chatting for a while, Yang Wendong asked: "Why did Cha Sheng ask me out?"
Jin Yong said with a smile: "Two things. The first thing is that I read the "Sword of the Sky" in your newspaper and thought it was pretty good, so I wanted to find a chance to get to know the author Gu Long. Maybe we We can communicate with each other."
"Yes, but he is not in Hong Kong now. When he comes back in a few days, I will ask him to visit you in Mingpao." Yang Wendong naturally doesn't care about this kind of thing.
Communicating with Jin Yong is also beneficial to the younger Gu Long. With the current level and popularity of Gu Long, he is still far behind Jin Yong.
Jin Yong said with a smile: "The second thing, I heard that you got Hong Kong's new commercial radio station?"
Yang Wendong's expression did not change, and he said with a smile: "The news about Cha Sheng Really well-informed?”
"Haha, after all, I am a newspaper publisher, so there is still some news about this." Jin Yong said: "To a certain extent, radio stations are more influential than newspapers.
It's a pity that I don't have enough funds. Otherwise, I would also like to participate in the bidding."
"Well, the second thing Cha Sheng said is related to the radio station?" Yang Wendong asked again.
In an era when television is rampant, the role of radio has almost been ignored, unless it is a car radio station, which still has some effect.
This is just like the role of TV has been greatly weakened after the popularity of mobile phones in previous lives.
But in this era, TV sets are expensive, and radios are the first carrier of fast information. In some aspects, they are still more useful than newspapers.
Jin Yong said: "It has something to do with it. I actually hope to promote my novels and advertise through the radio station, which will further stimulate the sales of my Mingpao."
Yang Wendong laughed. Said: "Cha Sheng, can we be said to be competitors?"
"Yes, but not." Jin Yong shook his head and said: "Although we are peers, our sales volume is larger than those of those companies. The newspaper is still far behind, so how can there be any competition?"
"Yes." Yang Wendong nodded.
A company that does not become a large company in an industry is not worthy of becoming a competitor with its peers.
Jin Yong asked again: "Then Yang Sheng agreed? Don't worry about the advertising fee, I will definitely not be short."
Yang Wendong nodded and said: "Okay, but I There is a better cooperation plan.”
“What plan?” Jin Yong asked.
Yang Wendong said: "I think we can put your novel on the radio, just like we put it in the cinema. What does Cha Sheng think?"
Jin Yong also immediately understood the meaning: "You mean, put my novel on the radio and read it?"
Yang Wendong shook his head and said: "It's not just reading, but professional reading. The announcer has emotional descriptions and dialogues, and tries to dramatize the content in the book. Love is shown in an emotional way.
It’s like a movie, but there are no pictures.”
Before getting the radio, Yang Wendong also spent some time listening to the Hong Kong Public Radio program. , I found that the playback on this is really boring and boring.
Either the news from a few days ago, or a lot of advertisements, and the announcer has no emotion, just like reading.
Maybe it’s also because it is an exclusive Chinese radio station and there is little competition.
After comparing the entertainment projects of later radio stations, Yang Wendong decided that some changes would be made in the future, but the specific details would have to wait until the radio station was established.
Nowadays, general radio stations also have some similar story programs, but they are all very short. This also reminds Yang Wendong of the Himalayas in his previous life. For many people, listening to novels is more enjoyable than reading novels. Be convenient.
"That's true, but it will take you a long time to read such a long plot?" Jin Yong asked.
Yang Wendong said with a smile: "It takes a long time, it's like publishing a novel in a newspaper." "Hahaha~" Jin Yong said with a smile: "It seems that Yang Sheng is not only a powerful inventor , this business acumen is also very powerful. Even after Radio Hong Kong was established for so many years, no one has ever considered publishing novels for reading. ”
"Maybe it's because of monopoly. What else needs innovation after monopoly?" Yang Wendong said with a smile.
In fact, there are already overseas radio stations operating this way in this era, but Hong Kong has obviously not kept up with it. Why bother? Anyway, this is the family, you want to hear it or not.
Even the Hong Kong government launched the third radio station license in order to break the monopoly and force these service companies to better provide fun to the citizens. Otherwise, if too many citizens live boring lives, it may happen social issues.
"Okay, I can give you the copyright, but since it's a long novel, let's sell it one by one. Anyway, it will take you a long time to finish playing one." Jin Yong laughed. said.
"No problem, what's the price?" Yang Wendong asked again.
In Shangyanshang, he also knew that Jin Yong would sell one copy first. Obviously he wanted to see the results of the first copy. If the results were good, he could then sell it at a price.
No way, this is the advantage of copyright and patent, Yang Wendong also relied on these to start his business.
Jin Yong asked: "Which book do you want to buy first?"
"The Legend of the Condor Heroes." Yang Wendong replied.
Naturally, this first book will be a hit. Among the several books that Jin Yong has written, the most popular one is Shooting the Condor Heroes, otherwise he would not have written the second book "The Legend of the Condor Heroes".
Jin Yong nodded and said: "I need to think about this price seriously, but don't worry Yang Sheng, it won't be a lot. I just need to calculate the true value of the audio copyright. After all, I’ve never thought about this before.”
“Okay, I hope I can get an answer sooner.” Yang Wendong said with a smile.
In fact, Gu Long’s novel "Sword of the Sky" is also planned to be adapted for radio. However, in terms of popularity, it is still far behind that of The Condor Heroes. The great knight serves the country and the people. These eight The gold content of words cannot even be described by price.
Relatively speaking, Gu Long's novels are more about the overt and covert struggles in the martial arts world. Even if they involve the court, there are relatively few. The protagonists are mostly unrestrained and carefree prodigal sons.
However, each has its own advantages. There are thousands of viewers, and everyone has different ideas.
The time soon came to mid-December. With Tian Yunjian’s permission, Zhang Hui resigned from the Hong Kong Public Radio in the shortest possible time and brought with him three other people who were not from the public radio station.
The grassroots team of Hong Kong’s third radio station has been officially established.
After getting to know each other, the other three left, leaving only Zhang Hui and Yang Wendong.
Yang Wendong took out a document and said: "Lao Zhang, I will not interfere with some of your professional matters. You have the final say on how the radio station operates and arranges the content. I only look at the final results.
But this is what I need the radio to play, take a look. "
Zhang Hui took the file, took a look at it and said in surprise: "The audio copyright of "The Legend of the Condor Heroes"? Yang Sheng wants to play the novel on the radio? "
"Yes, but it is not a simple reading. Yang Wendong nodded and said: "It has to have emotions, just like the voices in some good movies, which can make people immerse themselves in it instead of reading the plot according to the novel." ”
After a week of consideration, Jin Yong sold the audio copyright of The Condor to Yang Wendong. The validity period is ten years and the price is HK$3,000, which is not very high. After all, it is a well-known novel.
After listening, Zhang Hui nodded and said: "I understand. In fact, for normal radio broadcasts, the announcer should also have emotions. It's just that Hong Kong's radio stations are not doing a very good job in this regard. ”
Yang Wendong said with a smile: "Normally, a monopoly enterprise? But since we are latecomers, we must do this better.
This is true for reading novels. In the future, short stories must also be told with emotion, and even more so for novels. In this way, Shooting Condor has a great reputation, which can be said to be the best and fastest way for our radio station to become famous.”
“Okay, I will try my best to recruit the best people in this field. "Yes." Zhang Hui nodded and said: "In fact, there may be people with this kind of talent in society, but they rarely have this need and have not been discovered."
Yang Wendong said: "Then give it an appropriate boost. High returns, recruiting the best candidates, as long as they are talented, capable and willing to work hard, they should naturally get high returns.”
In Hong Kong society, the current labor cost is really not a big deal.
"Okay." Zhang Hui continued: "Yang Sheng, one more thing. A Japanese company called Sony has entered into a joint venture with a Chinese company to produce radios in Hong Kong.
This is very important to us. This is very good news. If it is produced in Hong Kong, there will be no need to import radios in the future, and the price will definitely fall."
"Oh, this is good news." He said with a smile.
The 1960s are coming in Hong Kong, especially in electronics, watches, toys, and ready-made clothing. In the 1970s, the presidents or prime ministers of Switzerland and Singapore came to learn from the then Governor MacLehose. .
However, this has nothing to do with the British ghosts. Basically, it is the efforts of the Chinese themselves that made the Hong Kong industrial myth possible.
Just like Wanwan in 30 years and the Mainland in 40 years!
……
(End of this chapter)