Chapter 163 Entering the Real Estate Market
The properties in Central are also divided into grades, one depends on the location and the other depends on the size.
Even in the 2020s, Hong Kong’s housing prices were almost the highest in the world, but it was not difficult for any wealthy person to buy a small property in Central, such as a shop and an area of not Large office buildings, even luxury residences, etc.
It is almost impossible to buy an entire building or a large shopping mall, and you may not have this opportunity for many years.
For example, during the real estate crisis in 1983-84, Real Estate was nearly bankrupted by debt and did not consider selling the building in Central. Finally, in 1985, when it could no longer stand the debt pressure, it sold Hong Kong Land. Lamp Group to Li Jiacheng.
Although Central today is not as good as it was a few decades ago, it is still very difficult to acquire entire buildings.
Su Yiyi asked curiously: "What kind of big money? Earn more than sticky notes?"
"If the operation is good, it may be possible." Yang Wendong smiled and said: " Liao Chong Hing Bank wants me to do real estate business. "
It is true that sticky notes are highly profitable, but after all, I am just a small person. If I want to sell sticky notes globally, I have to rely heavily on channels and have to give up profits.
At the same time, there have always been various piracy problems, not just sticky notes, but also several other products.
If you want to obtain absolute huge profits from it like 3M did in history, you must have strong resources and the background of American imperialism behind it. Yang Wendong obviously does not have this condition.
However, even so, even a partial benefit is enough to make him the most potential rich man in Hong Kong.
But there is no such thing in real estate. If you buy a building, the benefits will be your own. In addition, you can use leverage and know the timing of fluctuations. As long as the operation is good, it will not be low. for industrial profits.
Su Yiyi smiled and said: "That's not bad. I still remember two years ago, when we first went to find Wang Zhixian, you said you wanted to buy a building in Tsim Sha Tsui?
Now you even have a building in Central.”
"The Hong Kong China Daily is not much of a building." Yang Wendong smiled, and then said: "It's only noon now, let's go, I will take you to see Central again, if you like a building, we will think about it later Find a way to buy it."
"Really?" Su Yiyi asked with a smile.
Yang Wendong nodded and said: "Of course, or we can build an equally luxurious one."
Buying a house in Central is quite difficult, but building a house in this era is relatively easy. The value lies in the location of the land. Even now in the 1950s, the most central location in Central is basically owned.
Those core locations may only have an auction opportunity in the next one or two years, and it will be very difficult to compete. However, if you really enter the real estate industry, you may have a chance.
Relatively speaking, it is much easier to buy land than to directly buy some core buildings.
Su Yiyi said happily: "Okay, but I need to apply some skin care products."
"Okay." Yang Wendong nodded and said.
After becoming wealthy, everyone's living habits naturally changed. For example, Zhao Liming and Lin Haoyu both owned houses and cars, and began to pursue other girls.
Not to mention Yang Wendong, life is not luxurious, but he will enjoy what should be enjoyed normally.
Su Yiyi is much better, but every girl has a love for beauty. She also bought some daily skin care products and simple cosmetics.
These are also human nature. Anyone will do this when they become rich, as long as they remain extremely luxurious and even engage in things like gambling.
This time, Yang Wendong drove himself and took Su Yiyi to Central.
Of course, for safety reasons, the bodyguards will still follow him, even in other cars. After arriving in Central, they will still hide around Yang Wendong. Even if something happens, Yang Wendong will call them to do something.
A little after 12 o'clock, the two of them arrived at their destination.
After Su Yiyi got off the car, she said: "I'm so hungry. There was a traffic jam at the ferry just now."
Yang Wendong shrugged and said, "I have no choice but to cross Victoria Harbor like this."
Hong Kong will not have an undersea tunnel until 1972. Before then, Hong Kong Island and Kowloon could only transport goods by ship, whether by people or vehicles.
The one that monopolizes this business is the Star Ferry, a subsidiary of the Wharf Group. As a normal and qualified capitalist, it is certainly impossible to have redundant transport capacity. Naturally, there will be congestion in many cases. If it were not for the Hong Kong government, If there is a strict price limit, the price will probably increase several times.
Su Yiyi said: "Shall we go to eat?"
"Okay." Yang Wendong said with a smile: "There is a steak restaurant above. The scenery is very good. You can see half of Hong Kong."
"Yes." Su Yiyi said happily: "I have learned steak. It’s not easy to do well even if you can’t learn it.”
Yang Wendong smiled and said. Said: "You can just eat steak occasionally. It can't compare to our Chinese food. Even if you really want to learn cooking in the future, just learn Chinese food with peace of mind;
There are so many provinces in the mainland, Each province has different delicacies." "Okay." Su Yiyi nodded.
The two soon arrived at the steakhouse upstairs. After ordering their meal, they went to a nearby cinema to watch a movie.
After the movie, Su Yiyi said: "Brother Dong, I don't know if my nose has been feeling uncomfortable recently. The environment in the theater just now made me feel a little uncomfortable."
"Are you feeling uncomfortable? Is the smell too strong?" Yang Wendong asked.
The cinemas of this era, even those in Central, are mainly "big". A cinema has only one screen and more than a thousand seats in front of the screen;
This may also be This is because there are fewer movies in this era and simultaneous screening packages are too expensive.
But you can imagine what hygiene would be like in an environment with so many people.
"Maybe?" Su Yiyi said uncertainly: "It feels quite boring."
"Hong Kong cinemas are like this, it's a bit troublesome." Yang Wendong nodded and said.
It has been almost two years since he came to Hong Kong. He has watched a lot of movies in the past year, but none of the environments are good.
Su Yiyi saw what Yang Wendong seemed to be thinking about, so she held hands and asked: "Brother Dong, what are you thinking about?"
Yang Wendong smiled and said: "Yiyi, you said that if you build a luxurious theater with fewer people, the ticket price will be higher, say 3-5 yuan, are you willing to spend this money?"
"It's okay if it's more comfortable." Su Yiyi thought for a while and said.
Yang Wendong smiled and said: "Yes, there are quite a lot of little rich women like you in Hong Kong. Maybe there will be a market for this."
He had never thought about entering the real estate market soon before. , so I didn’t think too much about it, but now that Liao Chong Hing Bank took the initiative to give him such a high credit line, it would be silly not to invest in it when he knew the future of Hong Kong real estate.
However, he also knew that housing prices in Hong Kong would plummet starting in 1966, so there were only two ways to do real estate:
One is to sell off-the-plan properties to quickly cash out, and the other is to acquire some properties that are worth buying in advance even during the real estate crisis.
After all, the plummeting housing prices that began in 1966 were relative to the peak period in 1964-65, and may be even higher compared to now.
Su Yiyi is also a smart person and asked: "Brother Dong, do you want to invest in theaters?"
"Well, now I have this idea." Yang Wendong smiled and said: "The film market in Hong Kong is still not small, and I own a media company, theater chain or movie, which is also part of the media.
In this way, an investment can invest in both real estate and media. , it’s a good deal.”
Su Yiyi curiously asked: "Can cinemas be considered media?"
Yang Wendong said with a smile: "One of the essences of media is to deliver information to the public. Movies can do this, but in many cases they cannot do it directly. Their biggest benefit is the fame they bring indirectly.
But theater chains, think about how many advertisements there are in them."
"That's right." Su Yiyi also understood. .
Yang Wendong continued: “Moreover, theaters must be in places with a large flow of people, which is also very suitable for real estate investment.”
The next day, after arriving at the company, Yang Wendong called Wei Zetao. After listening to some of the internal affairs of the factory, he said: "Old Wei, contact the headhunter and find me someone who is proficient in real estate business."
"Okay." After Wei Zetao agreed, he asked again: "Yang Sheng, are you planning to enter the real estate market?"
"Yes." Yang Wendong nodded and said, "Actually, I was planning to enter the real estate market." I'm not in a hurry, but the Liao Chong Hing Bank gave me such a large credit line, so I don't have to use it in vain;
As for our factory, Post-it notes can be developed by themselves, and other things are mainly outsourced. There is not much capital.”
The only industries that can absorb large amounts of capital are shipping, real estate and the stock market;
Shipping is too difficult and requires a lot of capital. It is not suitable for me at the moment. Even if I really start to try it in the future, I will focus on my own factory business services for a period of time, similar to BYD in the previous life, which bought ships and exported its own cars. .
It is too early for the stock market now, and the Hang Seng Index has not even come out yet.
"Okay, Yang Sheng, I will contact them right away." Wei Zetao agreed.
Yang Wendong said again: "Let's arrange to register a new company name, let's call it Changxing Real Estate."
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(End of this chapter)