Chapter 164 High-end Residential and Cinema Investment
The time soon came to 1960.
January 6:
Yang Wendong met an elite in the real estate industry recruited by a headhunting company at the headquarters of Changxing Industrial.
"Hello, Zheng Sheng." After Wei Zetao's introduction, Yang Wendong shook hands with the visitor Zheng Zhijie and smiled.
"Hello, Yang Sheng." Zheng Zhijie also greeted him politely.
"Let's all sit down." Yang Wendong smiled and said to Wei Zetao: "Old Wei, you can also stay and listen."
"Okay." Wei Zetao agreed, and then from A few bottles of Watsons soda were brought nearby.
Yang Wendong asked: "Zheng Sheng used to follow Huo Yingdong and Huo Sheng?"
"Yes." Zheng Zhijie nodded and said, "What's the situation over there with Huo Sheng? Yang Sheng and Wei Sheng should also know something. His real estate company is having some difficulties in developing, and Huo Sheng himself has begun to invest in the sand mining industry on a large scale. "
"Yes." Yang Wendong nodded. Naturally, he knew very well what was going on with this Hong Kong businessman who wore the national flag after his death.
Then, he asked: "What does Zheng Sheng think of the current real estate industry in Hong Kong?"
Zheng Zhijie replied: "Yang Sheng, I have already used 80% of my assets. , paid the down payment for 4 houses."
"Haha~" Yang Wendong smiled and asked, "Why is Zheng Sheng so optimistic about it?"
Zheng Zhijie replied: "Because industry, Hong Kong's industry, has developed so fast in recent years. There are not only post-it kings like Yang Sheng, but also hundreds of small factories of various kinds.
I found some data before. In 1958, Hong Kong's re-export trade accounted for 61% of exports. In the first half of last year, it became 52.6%. It may fall below 50% in the second half of the year or even the whole year.
This is because a large number of Hong Kong factories are exporting various industrial products. These industrial products have created a large number of jobs and the factory owners have also made money. Then they will inevitably invest in real estate. This is the instinct of many people.
Another important reason is the population. The population of Hong Kong has also increased significantly in recent years. Although the increase is mainly among the poor, the demand has increased, which can still promote the increase in housing prices. ”
“Good analysis. Yang Wendong nodded and said: "Population and economy are the core of real estate." ”
In the past life, after the 1920s, real estate in mainland China gradually became less prosperous. The fundamental reason was the decline in the birth population and the slowdown in economic growth~
Zheng Zhijie said: "Yang Sheng's summary is also very correct and accurate."
Yang Wendong smiled and said: "I know a little about theory, but for practical operation, we need professionals like Zheng Sheng "
"Yang Sheng, isn't this what a boss like you wants us to do?" Zheng Zhijie asked with a smile: "Then I don't know what area of real estate Yang Sheng is planning to do. The selected area?”
“Is there a difference?” Yang Wendong asked.
Zheng Zhijie said: "There is not much difference, but the relationships between the corresponding people in different fields or regions are different. If you want to do a good job in real estate, you need to have good relationships with these people;
As a new company, it is better to go from region to region. Only those large companies that have connections with the Hong Kong government can invest at will in Hong Kong, but these are mainly British-owned companies at present. "
"That makes sense. Yang Wendong nodded and said, "Then where do you think we should invest?" "
Zheng Zhijie said: "Yang Sheng, I would like to ask, how much capital are you prepared to invest? Or, how much bank resources can we use? "
Yang Wendong said: "Hundreds or tens of millions is no problem. I have a very good relationship with Liao Chong Hing Bank and have negotiated with them. They will support me in real estate. ”
Although there is only a verbal agreement with Liao Chong Hing Bank, it is impossible to promise this kind of thing in writing, because this is not cooperation on an actual project;
However, Yang Wendong is not worried about any problems. This kind of cooperation is not a one-time event, and the amount of the initial cooperation will not be large, and it will be gradually added later if everything goes smoothly.
And real estate has basically not lost money in the past few years, unless it chooses an unlucky location.
Zheng Zhijie said again: "If this is the case, then you should go to Hong Kong Island."
Yang Wendong asked: "Isn't it possible here in Kowloon?"
Zheng Zhijie shook his head and said : "In the long run, it's okay. For example, if Yang Sheng wants to hold a long-term property here, it's okay.
Because the current trend of Hong Kong's industry is to move from Hong Kong Island to the New Territories of Kowloon, and the population will also flow here. You only need to look at the annual power growth data of CLP Power to know this.
But this process is very slow, and most of the people who migrate here are ordinary workers and cannot afford houses, so if you want to do a normal real estate business, you cannot choose here. "
There are two power supply companies in Hong Kong. Hong Kong Electric is responsible for Hong Kong Island, and China Electric Power is responsible for the Kowloon Peninsula. Electricity data is the most direct reflection of the economy.
" What you said makes sense. "Yang Wendong nodded and said: "Just right, it coincides with some of my ideas. What I want to do is high-end housing. ”
“High-end housing? Zheng Zhijie asked: "Yang Sheng is talking about the villa?" ”
Yang Wendong shook his head and said: "No, a villa is a villa. Mine is essentially a normal high-rise residence. The building is no different from the residences of other companies.
The difference is the decoration. I want to do it What is more, it provides house buyers with a living room to move in. We will be responsible for the environment, that is, the decoration.”
During this period, he also visited some houses in Hong Kong. They were basically the same as in his previous life in China. They were rough transactions and needed to be completed after the owners moved in. Updating by yourself is actually something that many people worry about.
Therefore, Yang Wendong also had this idea. In the previous life, a few high-end brands would launch the concept of finely decorated rooms to facilitate the owners;
Of course, this concept is good, but there are many The company is still a bit too black-minded and makes the decoration very rubbish, which leads to the brand being smashed. On the contrary, it forces many home buyers to be reluctant to buy furnished houses. Zheng Zhijie thought for a while and said: "This is feasible. There is no need for the real estate company to do anything. It can be outsourced to other decoration companies;
There's just one problem. Everyone has their own preferences and different requirements for decoration. ”
Yang Wendong said with a smile: “Theoretically, this is true, but in fact, ordinary home buyers, even if they are a group with relatively good economic conditions, where do they come from? experience?
Most people actually just look at how other people decorate their homes. If they have the same house type, they may just imitate it and change a few places at most, right? ”
“Yes. "Zheng Zhijie said after pondering for a moment.
Yang Wendong continued: "So, before we sell the house, we can build a sample house and show it to all the buyers. If they like it, they can just deal like this.
If you want to change anything, then It will be recorded by a dedicated person and then changed during the later decoration. There will be a little extra charge.
If it still doesn’t work and the home buyer is not satisfied, that’s not a problem. Just hand over the house. ”< br>
Zheng Zhijie thought for a while and said: "A good way is to use unified decoration to reduce costs. Yang Sheng's idea is really good."
"Reducing costs is secondary, the main thing is to make the community The higher the level, the more valuable it will be," Yang Wendong said with a smile.
A house is not an ordinary commodity. Its financial attributes are greater than its actual residential attributes. That is to say, many people buy houses, even if they are used to live in, but they also need to consider the financial value.
The most important thing in realizing financial value is the location of the land. This is difficult to change, but improving the level of the entire community is also a good method.
Zheng Zhijie nodded and said: "Yes, if the location of such a community is suitable and the surrounding facilities are comprehensive, the selling price will definitely be much higher than those in the same location."
"Yes. Yang Wendong nodded and said.
Zheng Zhijie asked again: "Yang Sheng, if this is the case, others can also imitate it. This kind of creativity is not difficult to register for a patent like industrial products."
"Huo Sheng invented off-plan properties, and he also has no patent, but that doesn't prevent him from becoming Hong Kong's top real estate tycoon, right?" Yang Wendong smiled and said, "If it weren't for that reason, Huo Sheng's current achievements would definitely be higher."
In the history of Hong Kong’s real estate, Huo Yingtung was much earlier than Li Ka-shing, Lee Shau-kee and others. It can be said that it is no exaggeration to say that he was the previous generation.
In the early days, real estate for sale in Hong Kong was sold one by one and required a one-time transaction. Most of the buyers were landlords who bought and then rented out.
The huge demand for funds caused the real estate industry to remain sluggish until Huo Yingdong invented off-plan properties (pre-sale).
Because of this idea, Huo Yingdong used 100,000 Hong Kong dollars and bank leverage to leverage a real estate project worth 2.5 million Hong Kong dollars, and ultimately made hundreds of thousands of Hong Kong dollars or even one million Hong Kong dollars, an extremely huge profit.
However, others naturally followed suit and also made huge profits. In the end, this greatly stimulated the real estate market and also stimulated banks, completely tying real estate and banks together.
"Yes." Zheng Zhijie nodded and said: "Huo Sheng's talent in management is the strongest I have ever seen."
Yang Wendong continued: "I can't control other people's affairs. , but just take care of yourself, because I really want to build a good brand, so the quality of the decoration must not be inferior to the owner's normal decoration, or even better.
On this point alone, I don’t believe that those real estate developers who only want to make quick money can do it.”
Everyone likes to make quick money. Even if A-shares were like that in the previous life, everyone knows that entering is closed. It's a gamble with your eyes, but there are still many people rushing to jump in.
Even many factories, knowing that they are in long-term business, sometimes save costs and seek short-term profits.
Zheng Zhijie said: "If Yang Sheng thinks so, he will definitely be able to build this real estate brand well."
"Yes." Yang Wendong nodded and said, "In addition to high-end residential buildings , I also want to invest in a real estate project: cinema chain."
"Cinema chain?" After listening, Zheng Zhijie asked: "Yang Sheng, you have a radio station and a newspaper, and you are preparing to enter the film market. ?”
“We’ll talk about this later,” Yang Wendong said with a smile: “Let’s buy the property first. If we can buy a theater, then we can negotiate the price and buy it if it’s suitable; or we can choose the right land and build it ourselves. OK.
Not only Hong Kong Island, but also some high-quality locations in Kowloon need to be considered. However, you basically need to build it yourself here. You can just choose a densely populated place, that is, the town center. ”
The movie market is indeed good. Although it is not as valuable as real estate or industry, it is also a part of the media. In an era when free wireless TV stations did not exist, many people relied on movies. Contact with the "screen".
But don't rush into this matter. Get the suitable cinema chain first. As long as the cinema chain is in your hands, you will be invincible from now on.
Zheng Zhijie nodded and said: "This matter is not difficult, as long as you have money, it is much simpler than running a real estate company. "
"Yes, how to operate the theater chain has nothing to do with your real estate company. I will find someone to take charge of this matter in the future. "Yang Wendong paused and then said:
"Zheng Sheng, we have been talking for a long time. I wonder if you would like to join our Changxing Real Estate Company. I will increase your salary by 50%. There will also be project bonuses in the future. According to market rules, that is Yes. ”
The real estate industry has project bonuses, which fluctuate according to market conditions. In this way, when the market is good, the project leaders and management are very motivated, and when the market is bad, they can also be reduced. The cost of real estate companies kills two birds with one stone.
“I am extremely honored to be able to follow Yang Sheng, the king of post-it notes.” Zheng Zhijie said with a smile: “I am very willing to join.”
Yang Wendong said with a smile: “Okay, welcome to join Changxing Real Estate Company .”
(End of this chapter)