Chapter 166 Life Events and the Launch of the Radio
The Spring Festival of 1960 came soon.
This is the third Spring Festival since Yang Wendong traveled through time.
The first Spring Festival was spent in poverty, but the second Spring Festival was already a small success and a successful business.
And this time during the third Spring Festival, he is already a relatively well-known Chinese tycoon in Hong Kong.
The Spring Festival is still the same as before, with more food and more reunions, but for Yang Wendong, who has entered a wealthy family, the symbolic meaning may be greater.
Thirty of the night:
"Here it comes." Su Yiyi came up with a plate of braised fish in both hands and said: "Every year is more than enough. This braised fish is specially cooked by me, Brother Dong. You try it."
"Okay." Yang Wendong put down the newspaper in his hand, then picked up the chopsticks and hid a mouthful of fish, and then praised: "Well, it tastes really good, and the cooking skills you learned here are really good. Isn’t it bad?”
“It’s good if Brother Dong likes it.” Su Yiyi was obviously very happy: “I can cook it for you more often in the future. I also learned a lot of dishes and the chef said that I cooked it. Better than grandma.”
"You girl, what are you doing with me?" Aunt Guo smiled, and then said: "Come, let's eat and see who cooks better."
After a sumptuous dinner, Guo Auntie was still clearing away the dishes, and Su Yiyi had already gone up to wash up. Yang Wendong stepped forward and said, "Aunt Guo, let's recruit someone to help. You don't need to do these things yourself."
In fact, it happened a long time ago You can find a home cook to cook, but Aunt Guo just doesn't agree, and Yang Wendong can't force it.
Aunt Guo said with a smile: "No need. It would be boring for me not to do something at home every day. I can't go playing Pai Gow every day with a few old ladies nearby, right? Yiyi's father left early, but he hated it the most. "It's gambling."
"Yes." Yang Wendong nodded and said, "I hate gambling too, and du is the worst of all evils."
Being sworn in with gambling is the mentality that any normal person should have.
“Speaking of Yiyi’s father.” Aunt Guo put down the bowl in her hand and said, “Dongzi, in May this year, Yiyi will be 18 years old. According to the past, she should be getting married. "
"I will marry you." Yang Wendong also understood what Aunt Guo meant and said without any hesitation: "I have no other relatives in my life. Taking care of you is my lifelong responsibility."
< br>"Okay" Aunt Guo was very happy and said: "Then I will find an opportunity to tell Yiyi that you can find a time after Yiyi's 18th birthday to have a simple wedding."
"No, Let me tell you." Yang Wendong also understood that as a mother, Aunt Guo might be a little anxious, but he still had to speak for himself about such important matters in his life.
On the first day of the new year, it is not suitable to travel.
On the second day of the Lunar New Year, Yang Wendong took Su Yiyi to a commercial street near the Wharf Pier.
The commerce in Kowloon is far inferior to that of Hong Kong Island, but the pier is a gathering place of urban wealth, and the commerce near Wharf Pier is not worse than most places on Hong Kong Island.
There are many restaurants, hotels, cinemas and even casinos here, and this is the territory of the dock. It is also the need of the Wharf Group to maintain the business prosperity here. No gang dares to cause trouble here, so instead, It is also a relatively safe and secure place.
After watching a movie, the two held hands and Su Yiyi said: 'Brother Dong, the love story in the movie just now was really touching. ’
"Well, Great Wall Film Company is indeed good at this." Yang Wendong nodded and said.
The film companies in this era are not just Shaw Brothers, but many are competing for hegemony. For example, the well-known Xia Meng is one of the three princesses of Great Wall Film and Television.
Su Yiyi smiled and said: "Brother Dong, you have praised me, it is really rare."
"I don't like martial arts movies very much, but this kind of movie is okay." Yang Wendong He smiled, it wasn't that he didn't like martial arts plots, but he was a little disdainful of the martial arts movements of this era.
Su Yiyi said: "Brother Dong, you are really weird. You are the other way around with many people."
"Everyone is different, it's normal." Yang Wendong said suddenly without further explanation: "Yiyi, were you in the theater just now, did you still feel uncomfortable?"
"Yes, I feel still uncomfortable after a long time. It’s a bit boring.” Su Yiyi said, “But it’ll be fine if you get used to it, it’s just that there are too many people.”
Yang Wendong nodded, and then said: "I bought a piece of commercial land near Changxing Industrial and plan to build a cinema there. It will be smaller than other cinemas. When the time comes, we can go there to watch."
"Ah, where to build it? Can we get our money back?" Su Yiyi asked.
Yang Wendong said: "Of course, the people in our factory will have stronger and stronger spending power, and a company as big as ours will also have some benefits. It would be good to invite employees to watch movies.
Besides, the economy near our factory has just started and will get better and better in the future. ”
In Hong Kong in this era, there are basically no big factories. Occasionally there are a little big ones, and they try their best to squeeze the workers.
I simply don’t understand that when a large factory drives the surrounding economy, it can How much economic vitality it brings, so many cities in the mainland robbed large factories for this purpose.
"Oh. Su Yiyi didn't ask any more questions and said, "When will it be built?" ”
“Before your birthday. "Yang Wendong said with a smile.
Su Yiyi asked: "June? Why do you have to rush before my birthday."
"This is a birthday gift for you." Yang Wendong said: "Our Yiyi is also 18 years old."
"Isn't this too expensive?" Su Yiyi was a little embarrassed and said, "You can just treat me to a movie for free."
"Don't worry about this." Yang Wendong paused and said: "If you hadn't taken care of me in the early days, I wouldn't be where I am today. Let alone the movie theater, I would give it to you."
"Huh?" Su Yiyi didn't react for a moment.
Yang Wendong said again: "Yiyi, when you are 18 years old, you will marry me, okay?"
There were no other actions, only eyes.
Kneel down on one knee to propose. That’s bullshit Western culture. Parents can kneel, and Aunt Guo who raised him can also kneel, but his wife cannot.
Husbands and wives should be equal.
Of course, this refers to public places, you can do whatever you like in private.
"Brother Dong, you..." Su Yiyi was a little at a loss, blushing and speechless.
Yang Wendong joked: "If you don't speak, you agree."
"Yes." After a while, Su Yiyi nodded lightly in agreement.
After returning home, Aunt Guo found out and immediately cooked a large table of dishes happily, and also called the Lin family and Zhao family to celebrate together.
February 1st, The fifth day of the lunar month:
The next day, Yang Wendong came to the Hong Kong China Daily Building on Hong Kong Island. For the boss, it didn't matter which day he went to work, and most companies in Hong Kong had already gone to work.
Qin Zhiye of Hong Kong China Daily and later the head of the radio station Zhang Hui came out to greet him in person.
After walking out of the car, Yang Wendong looked up, looked at the building, and said: "It's not bad, it's quite satisfactory."
Qin Zhiye said with a smile: "It's a new building after all, although it can't compare. Those buildings in the core of Central are much better than others."
Yang Wendong nodded and asked: "Is the decoration upstairs almost done?"
Because time was tight, when the two branches moved in at the end of last year, the upstairs had not yet been decorated.
Qin Zhiye said: "The decoration is almost done, and they are all in the simplest decoration mode. In the future, you only need to buy some tables and chairs to come in and work;
Now our two companies only need three floors The building is enough, Yang Sheng, do you want to rent it out now? This new building is still very popular for rent. Two intermediary companies have already asked me."
Yang Wendong shook his head and said: "No, there is one. I didn’t tell you anything. I established a real estate company, and the real estate company’s headquarters will be located here in the future.”
“Real estate company?” Qin Zhiye looked at each other and then said, “I understand. Congratulations to Yang Sheng for taking his career to the next level. "Well, we can cooperate with you in the future." Yang Wendong smiled.
Seeing the boss speak, Qin Zhiye naturally said: "Okay."
"Go in." Yang Wendong said again.
Several people then entered the building, and Yang Wendong also got a rough idea of the recent situation of Hong Kong China Daily.
After Qin Zhiye made a report, he said: "Yang Sheng, the current sales volume of Hong Kong and China Daily has stabilized at 4,500 copies. The main customers are still the elites in the office building."
"4500? Does that mean it's been rising? Not bad." Yang Wendong nodded and said.
The best thing is if the sales of newspapers can increase steadily, which means that there are more and more sticky readers.
Qin Zhiye also said: "Yes, the data is good, but there is one thing. Now several other major newspapers in Hong Kong have begun to prepare color reports.
Although it has not been released yet , but I have also heard rumors that some people have gone to Europe and the United States to purchase this equipment, and there are even joint ventures between several newspapers. "Is this because of our pressure?" Yang Wendong asked.
Qin Zhiye nodded and said: "Yes, when we take out color newspapers, and our content is no worse than theirs, then those big newspapers will definitely follow suit.
Otherwise their final High-quality customers may gradually be taken away by us, especially now that Hong Kong’s economy is getting better and better, and the money to buy newspapers is becoming increasingly insignificant to many people.”
Yang Wendong said: "That's true, I don't care. When the time comes, I will definitely be willing to spend more money to buy better newspapers.”
Qin Zhiye continued: “We can’t stop what others do now, so I am ready to further stabilize some of our high-quality customers.
Nowadays, the middle class in Hong Kong are more and more interested in stock trading. I think our newspaper can invite professional financial professionals to analyze stocks in the newspaper. I think it will definitely attract a lot of people. ”
"This truth is true." Yang Wendong paused and asked: "But do those financial people who are good at analyzing stocks trade stocks themselves? If they can make a lot of money by trading stocks, do they still need to be financial analysts?"
After listening to this, Qin Zhiye said with a smile: "Yang Sheng, they only analyze the general trend and rarely analyze a certain stock. Looking at the trend and selecting a certain stock are two different things.
In addition, These people are also very smart. In order to avoid being held accountable for making mistakes, they usually speak very vaguely. "
"Well, just focus on promoting financial content." Yang Wendong nodded. The head said: "We should also combine some ZZ reasons. In short, we will focus on finance in the future, and we should also pay attention to real estate. Many people also like to speculate in real estate."
"Okay, Yang Sheng. "Qin Zhiye said with a smile.
Yang Wendong added: "By the way, you are a member of the media. Please help me ask if there are any better mid-level villas for sale around Hong Kong Island."
"Mid-level villas? No problem, I'll ask. Ask." Qin Zhiye agreed.
Subsequently, Yang Wendong came to the office room of Hong Kong Commercial Radio.
Looking at the name on the door frame in front of him, Yang Wendong asked: "Can this name be changed? I am also thinking that if there is a chance in the future, I can send the signal to other places?"
< br> Zhang Hui shook his head and said: "It can't be changed. This is the name established by the Hong Kong government. However, if you want to send signals to other places in the future, it will be better to change the name specifically. However, you may need to pay attention to the name when playing the content."
"Okay." Yang Wendong nodded, and then asked: "Are all the things that should be prepared ready?"
Zhang Hui replied: "It is ready. We are already at the signal tower in Phoenix." The signal transmitting platform has been set up on the mountain, and the electricity has been passed through. .
We have also completed testing of the radio signal frequency provided by the Hong Kong government, and its power can radiate to the entire Hong Kong, even to Baoan County.”
“That’s it. Far? "Yang Wendong doesn't know much about this aspect.
Zhang Huixiao said: "This is already a power limit. Mr. Ho Zuozhi's radio station in Macau could receive signals in Hong Kong, but it was not very clear.
The power of his signal station is not as high as ours, and it is not as high as ours in terms of height. Our conditions are now much better in all aspects. Even if you want to expand into the Macau market, you can also install a signal amplification device there specifically. ”
“Macau market? Let’s talk about this later. Yang Wendong didn't think too much and had to do things step by step, so he asked again: "The equipment is ready, where is the person?" "
Zhang Hui said: "Several main announcers of the radio station are already in place. In addition, according to your request, I have found a total of 6 people for the reading team of "The Legend of the Condor Heroes". They have already We are already recording dialogue for the novel, and the progress far exceeds the needs of the radio station. "
"Okay. After Yang Wendong listened, he asked again: "What about music?" ”
Zhang Hui replied: “We have purchased more than 65 different music copyrights, including Chinese, Cantonese, and English.
In addition, I have sent people to Japan to contact their music company to discuss purchasing the music cover rights, but there has been no progress yet. "
"This matter cannot be rushed. For them, they will definitely have to think about it for a while. Yang Wendong continued: "Then just use normal music first, and then slowly improve it later." "
"Okay. Zhang Hui continued: "The news team currently has five people. They will take turns at different times to ensure that there are people on the 24-hour radio station. The selection of news content is handled by colleagues from Hong Kong and China Daily. They are more professional than us." "
"That's okay, you can do this in the early stage, but in the later stage, you two will still have to be independent. Yang Wendong paused and said, "At least you have to use your own people in your normal position. It doesn't matter if you help occasionally." "
"Understood. Zhang Hui added: "There are currently three people in the advertising business department. In the early stage, we did not accept general advertisements, but only accepted business such as event sponsors and audience song requests that did not affect the experience;
When the number of listeners increases later, we will slowly add advertisements. "
"Well, advertising must be added. After Yang Wendong listened, he said: "In the future, you have to study how advertisements can be embedded invisibly without affecting the audience." ”
Different from TV commercials, when TV commercials are switched, the audience will be informed visually first, while radio stations rely on listening, so suddenly switching commercials will make people uncomfortable;
Although there are not many ways for people to choose entertainment in this era, people can also choose not to listen, so if they can do it well, they have to do it well.
What's more, the radio station itself has competitors, and it has been doing so for more than ten years. TV stations nowadays are desperately trying to increase their ratings, and radio stations should work even harder
"Okay, we will study this aspect." Zhang Hui said.
Yang Wendong asked again: "When are you going to start broadcasting?"
Zhang Hui replied: "The time given by the Hong Kong government is before March 1, but because we are fully prepared, we outsource the press The equipment supplier is also working overtime during the Chinese New Year, so I plan to start broadcasting on February 15th.”
"February 15th?" Yang Wendong thought for a moment and said: "That means there is less than half a month left. Well, I will wait to listen to your new radio station."
Zhang Hui smiled and said: "Actually, you can do it now. We will continue to exercise here during this period, just to prepare for the future."
"Okay, let's listen." Yang Wendong nodded and said: "In addition, I will let the Hong Kong China Daily, Ming Pao, or other newspapers report this matter, so that you can get a lot of listeners on the first day ;
Be completely prepared and don’t have any problems on the first day. Question, this radio station is not a newspaper. Many times, news needs to be released on the spot. "
"Understood, we will make all preparations." Zhang Hui nodded and said, "Thank you, Yang Sheng. "
"Let's get started," Yang Wendong said with a smile.
Zhang Hui said: "Okay, get ready to start."
On February 5th, many newspapers in Hong Kong suddenly began to advertise on a large scale that a new Hong Kong commercial radio station would be launched on the 15th, with a frequency signal of .HZ, and listeners on the first day would have the opportunity to receive gifts worth a thousand dollars.
In a short period of time, many people became aware of this matter. After all, 1,000 Hong Kong dollars was a large amount of money in Hong Kong in 1960, enough for a family to eat and drink for a year. .
Many people are also curious, what is this gift worth a thousand yuan?
Soon, the time came to February 15th. At 8 o'clock in the morning that day, many people tuned into Hong Kong Commercial Radio based on the frequency in the newspaper. The noise soon became clear.
An elegant voice came from the radio: [Hong Kong listeners, welcome to Hong Kong Commercial Radio. 】
PS: Please give me a monthly pass
(End of this chapter)