Chapter 167 Record-breaking listening rate
[Listener friends, this station is called Hong Kong Commercial Radio, which is operated by...,..., and will be broadcast at the 96.5Hz frequency every day in the future.
The next content is the weather forecast for Hong Kong and major cities around the world for the next 7 days. In order to facilitate Hong Kong and business people who need to travel, this radio station will broadcast at 8 a.m., 12 noon, and 4 p.m. and broadcast at 8 o'clock.
The weather in Hong Kong will be sunny for the next 7 days. Since it has not rained for a long time, listeners are asked to prepare more water at home. Next is the weather forecast for international cities...】
Radio Among them, the weather forecast is played, which is the basic content of many radio stations and even TV.
After that, there are local news, international news, local house prices, commodity prices, and stock market trends; there are also all kinds of good music interspersed in between.
......
In a small office in Admiralty, Hong Kong Island, several people were listening to the radio, and then played cards while listening to the content.
“Come on, come on, pay me.” A young man said with a smile: “Aaron, don’t be a coward, I’ll pay you 5 yuan, don’t you dare follow me.”
“Just follow me. Come on, I'm afraid of you." The young man named Aaron was naturally not afraid. He took out a wad of 5-yuan notes, threw them at him, took out two and placed them in the center of the table, saying: "I'll give you 10 yuan."
"Aaron, where did you get rich recently? Are you so generous?" Another person asked in surprise.
In my impression, Aaron was stingy before.
Along said with a smile: "I recently received a big business, Changxing Industrial, do you know?"
"Changxing Industrial? The industry of Yang Wendong, the sticky note king?" One person He asked with a hint of uncertainty in his tone.
"Yes, he is the sticky note king." Aaron said with a smile: "Ah Wei, their company is big enough. There is probably no bigger factory in the entire Kowloon Peninsula."
"Can you get an order from their company? How about Dafa?" Ah Wei's envious voice came from the other side.
Aaron smiled and said: "That's not true. I received an order from their supplier. You can't imagine it now. Nowadays, everyone in the entire Tsim Sha Tsui factory wants to cooperate with Changxing Industrial. Ah.
The order is huge, and the checkout is smooth and in accordance with the contract. Many people are going to make a fortune from this."
"Really, can I go in? "Awei asked.
Aaron shook his head and said: "I guess not. They prefer to cooperate with people in Tsim Sha Tsui or nearby. Your factory is on Hong Kong Island, and the goods have to be transported across the sea, which is too troublesome."
"Yes." Ah Wei nodded and said, "But I'm also considering moving the factory to Kowloon. The rent here on Hong Kong Island is getting more and more expensive."
"Then move here as soon as possible. It's still an injection molding factory, and it will be easier to get business after you come here," Aaron said with a smile.
"By the way, the house prices have risen so much recently, should we try it too?" Ah Wei asked.
Along frowned and said: "It's true that house prices are going to rise, but I don't know which one is better to buy. The same goes for the stock market."
"There is information about this in many newspapers recently. , but there are so many different things that I get a headache from looking at them too much." Ah Wei frowned.
The same goes for Aaron. Everyone wants to play, but they don't know what to choose. Although the overall price is rising, it doesn't mean that every place is rising.
Suddenly, a new voice came from the radio: [Now we invite our special guest, Mr. Li Qiubing, professor of finance at the University of Hong Kong, to introduce to us the trends of the Hong Kong stock market and real estate market.]
"Professor of Finance?" Aaron and others were immediately attracted.
Awei asked: "This person can't be fake, right?"
Aaron said: "It shouldn't be fake. Even some larger newspapers wouldn't dare. If this kind of fraud is discovered, the radio station itself will be illegal.”
"Then listen." Ah Wei said quickly: "I only read newspapers before, and I have never heard of such a person entering."
"Take notes." Aaron also reminded him.
During the day, Hong Kong Commercial Radio continuously broadcast [Hong Kong Economic Analysis], [Hong Kong Island Hot News], [Movie Analysis], [Hong Kong Island Food Introduction], [Sound of Music], [Weather Forecast] Wait.
Ordinary people in Hong Kong suddenly discovered that the content of radio stations can become so rich.
The most important thing is that the announcer's tone has changed in a very professional way, which is much more interesting than the previous boring reading-style broadcast.
In an office in Central, Hong Kong Island, He Zuozhi, smoking a cigar, was listening carefully to a radio broadcast in front of him. There was also a notebook in front of him, which recorded some contents.
A man came over and asked: "He Sheng, you have been listening to this for almost a day. Do you want to go have dinner?"
"No, I don't really want to eat right now. "He Zuozhi waved his hand and then said: "Xiao Li, you can listen to it more in the future. The content of this Hong Kong commercial radio station is really good. The announcer's tone is also very good, better than our previous radio station in Macau. , much stronger "
Xiao Li said: "He Sheng, that sticky note king Yang Wendong is probably worth much more than us. If we were so rich, it would be much better to invest in the radio station. "
He Zuozhi shook his head and said: "More money will indeed help, but money is not everything. Then Hong Kong Public Radio has been around for decades, what kind of bullshit content does it produce;
But now this new radio station is much better. When it comes to news, it also broadcasts very attractive news, as well as introductions to Hong Kong stocks and real estate. The people invited are very professional and the lectures are very good. , and easy for people to understand. "
Xiao Li nodded and said: "That's true. "At this moment, a new program suddenly came out on the radio: [Pin Wuxia]
Soon, the content of [The Legend of the Condor Heroes] was read by several people. It was read in a very immersive tone.
"Let the audience listen to Condor Shooting? He Zuozhi was suddenly shocked and said: "I didn't expect that there is such a method." ”
Xiao Li frowned and asked: "Is this really okay? I read novels slowly, word by word. If they read it like this, will anyone like it?"
"Don't think of yourself as everything. People, many people may just like to listen to it once." He Zuozhi sighed and said, "I thought Yang Wendong was just joking, but I didn't expect it. He was able to come up with so many ideas.
I am impressed by the young entrepreneur who rose from the squatter community in just two years.”
[Pin Wuxia] only lasted 1 hour. After that, it was the night program. After a few news broadcasts, it was time to enter the "Sound of Music" program that spanned the middle of the night.
The next day, all employees of Hong Kong Commercial Radio were very busy in the Hong Kong China Daily Building.
Yang Wendong also came here specially. On the second day after the radio station started broadcasting, he, the boss, naturally needed to come over to understand the specific situation.
Zhang Hui had also made preparations long ago. When Yang Wendong arrived, he took people to an office and said: "Yang Sheng, yesterday's audience data is out.
At the peak, there were 26,000 radios listening, and the lowest was 7,000. The average number was 14,000, accounting for 23.8% of the total listening rate in Hong Kong. This listening rate , it can be said to be a very popular result."
Yang Wendong asked: "14,000 people account for 23.8%? Hong Kong only has so many audiences?"
Zhang Hui explained: " That's not the case. The number of radios in Hong Kong was roughly calculated by the public radio station at the end of last year, and it was estimated to be around 150,000.
However, many people do not listen to programs all the time, so those who often turn on the radio often account for less than half of the total number. "
"Yes, that's right. "Yang Wendong nodded. This radio is still not as good as a TV. Even if there is one at home, people may not listen to it, and the TV is much more attractive.
Zhang Hui continued: "26,000 The problem is that at night, there are the most people at this time, and Jin Yong’s novel is more attractive. "
"Okay, then continue to follow this model and wait for more data to come out before deciding how to change it. "Yang Wendong nodded and said.
What programs are played on the radio and how long is each program? Yang Wendong has also participated in the past half month, using some of his previous life experience to provide help, especially as an announcer Questions over various intonations
However, it is impossible to completely predict the future of the program in the early stage. What to do later still needs to be modified based on the listening rate.
"Okay." Zhang Hui agreed.
In the following days, the launch of Hong Kong Commercial Radio became a topic of conversation among Hong Kong citizens.
Especially the reading program of "The Legend of the Condor Heroes" in the evening has attracted more and more people.
Mingpao Headquarters:
Jin Yong listened to the content of the novel broadcast on the radio and couldn't help but praise: "Yang Wendong's business thinking is really strong. He can think of such a long novel when it is read on the radio."
Next to Shen Baoxin said with a smile: " Yes, radio stations used to tell stories, but they were usually short stories. No one would have thought about telling such a long story over several months."
Jin Yong nodded and continued. : "I heard that the listening rate of The Condor is pretty good?"
"Yes, I don't know the specific data, but the Hong Kong China Daily once mentioned that the listening rate of The Condor is very high." Shen Baoxin replied: "Many people actually know your novel, but they are either very busy or Either I'm lazy or don't have time to read.
Now you can hear your novels through the radio. People who read them have emotion in their tone and it sounds comfortable. Naturally, more people will listen to them, and even many people who have read the novels. , I will listen to it again.”
Jin Yong said: "Listening to novels is the same as watching movies. You accept the plot passively and enjoyably; while when reading novels, you have to take the initiative to read it yourself;
In this way, Yang Wendong has done me a big favor. It gives me more readers.”
“Yes.” Shen Baoxin said: “When the Condor video is played later, if I continue to play the Condor game, Maybe it will be of great help to the sales of our newspaper.”
“It’s really possible.” Jin Yong nodded and said, “But that’s for the future. It just so happens that the complete printed version of She Condor is also available. It shouldn't be a problem if you tell the people at the commercial radio station and let them publicize it."
"Okay, I'll ask," Shen Baoxin agreed.
A few days later, the Hong Kong China Daily Building:
Zhang Hui came with some information and said with a smile: "Yang Sheng, yesterday's plot of The Condor Shooting was that Guo Xiaotian and others were killed, Guo Jing was in trouble, and the listening rate was high At 41%, the number of listeners exceeded 40,000 radios. This This data has broken the previous record of Hong Kong Public Radio."
After listening to it, Yang Wendong laughed and said: "Jin Yong's novel really works."
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(End of this chapter)