Chapter 168 Purchasing the copyright of future "futures"
Zhang Hui said: "Yes, obviously there are many people who like to listen to novels. In the past few days, many people want to inquire about our advertising business."< br>
“Well, you can add some advertising if appropriate, but not too much.” Yang Wendong continued: “Prioritize advertising that does not affect the audience too much, such as introducing movies and hotels, and integrating programs and advertising. "
"Okay." After Zhang Hui agreed, he said, "Yang Sheng, I suggest that we still need to obtain the audio rights of several other novels by Mr. Jin Yong as soon as possible.
I’m worried that other people will discover this opportunity. Even if they don’t have a radio station, if they buy it first, we will be passive.”
"Well, I will find an opportunity to discuss it with Jin Yong." Yang Wendong nodded and said with a smile: "He was only willing to sell me the copyright of "The Condor" before, probably because he has the idea that he can sell it at a later price."
Zhang Hui said: "Normally, he is now a businessman, so he naturally seeks to maximize profits. I also heard that Mingbao's losses are quite serious. If he can make more money, he must make more money."
"That's right." Yang Wendong continued: "As for Xiong Yaohua's novel, you can also find a time to arrange for someone to read and play it and see how the effect is. If it is good, we will not only rely on Jin Yong's novel. ."
Zhang Hui agreed: "Okay, I will also ask about other novel authors, including Hong Kong martial arts novel authors."
"Okay. As long as the writing is good, we will pay for the copyright." Yang Wendong nodded.
There are still many martial arts novels in Hong Kong, and Jin Yong is only the strongest, but others may also have a chance.
Even if these people are influenced by his appearance, then it is possible for them to produce more exciting works.
......
The next day, Yang Wendong made an appointment with Jin Yong.
After meeting, Jin Yong said with a smile: "Congratulations, Yang Sheng. With the addition of newspapers and radio stations, you will soon become the media king of Hong Kong."
Yang Wendong shook his head and said: "Cha Sheng, don't be ridiculous. My radio station has just started. The sales volume of newspapers is not as good as that of Ming Pao, let alone those big newspapers with monthly sales of tens of thousands."
Jin Yongxiao Said: "I won't talk about the radio station. You are the only media in Hong Kong.
As for newspapers, you are taking a high-end route. It is normal that the number is small, but you The customers are all wealthy people in Hong Kong, very high-quality.
Unlike my Ming Pao, most of the people who rely on novels are ordinary people, even many are students, and they have no spending power at all. It is favored by advertisers."
Yang Wendong said with a smile: "I am a student now, and I will be an office worker in a few years, and I will have money by then.
We are in the media industry, unlike finance and real estate, where it is easy to get rich easily. It takes time to accumulate. "
"Yang Sheng said it well, it does take time. Jin Yong smiled and said: "But if Yang Sheng's investment is so high, he will definitely become one of the top newspapers in Hong Kong sooner." "
"Thank you Ji Yan. Yang Wendong smiled, and then said: "Cha Sheng, I think you should know the purpose of my invitation to you this time." "
Jin Yong nodded and said, "Do you want to buy the audio copyrights of my other books? "
"Yes. Yang Wendong said: "Cha Sheng also understands that selling the copyright to me is also beneficial to you."
Many people in Hong Kong don’t like to read newspapers or read novels in newspapers. By broadcasting them on the radio, you can expand the number of readers of your novels. ”
Not to mention now, even a few decades later, there are many people who don’t like to read novels, but like to listen.
Many people have different hobbies, and Jin Yong’s writing skills are relatively high. High, many people in Hong Kong with low education levels may not be able to understand it.
When Hong Kong Commercial Radio records and broadcasts, it also tries to use vernacular to describe the plot and dialogue, so that it can be easily understood by ordinary people and can be played for a longer period of time
It can be said that it is. Kill two birds with one stone
Jin Yong nodded and said: "Okay, Yang Sheng wants everything, including "The Legend of the Condor Heroes" that he is writing?"
"Yes." Yang Wendong said: "I plan to finish the broadcast of The Condor Heroes. Just start Shendiao, and other novels will be released on the radio as soon as possible.
As for the price, Chasheng, can you give me a price?"
Jin Yong thought for a while and said, "I have nothing but the price. Shen Diao, there are 4 books, how about 50,000 Hong Kong dollars?”
“Cha Sheng, is this too expensive?” Yang Wendong shook his head.
HK$50,000 can buy a thousand-square-foot mansion in Central. Based on house prices, it is equivalent to tens of millions in the 21st century.
It is true that the copyright of Jin Yong's novels in the 21st century is very valuable, but this is only the audio copyright, which is the least valuable type of copyright. Moreover, Jin Yong's fame in this era is far less than that of his previous life.
Although for Yang Wendong, 50,000 is not too much, but business is business and cannot be taken advantage of. The price should be whatever.
Jin Yongze asked: "How much is Yang Sheng willing to pay?"
"Twenty thousand, in fact, except for the Condor, the other novels are not as well-known as The Condor." Yang Wendong said directly.
The few remaining books in Jin Yong's hands are "Book and Sword Enmity", "Blue Blood Sword", "Snow Mountain Flying Fox" and the unfinished version of the Divine Eagle.
The first three books cannot be said to be bad, but they are indeed not as famous as The Condor Shooting.
The Eagle Shooting Trilogy is the pinnacle of Jin Yong’s martial arts novels, plus the Tian Long Ba Bu.
Jin Yong frowned and said: "Yang Sheng, your price is a bit too low."
Yang Wendong smiled and said: "Cha Sheng, this price is not low. Your novel will be published. The copyright fee for one copy is only two or three cents, right? You can’t sell tens of thousands of copies this year, right?”
"It's not because of piracy, otherwise it would definitely be more than this amount." Jin Yong said with some resentment.
Yang Wendong nodded and said: "I also hate piracy. Several of my Changxing Industrial products have also been pirated. I have paid a lot of money to suppress piracy, and even many piracy cannot be suppressed. .
But hate is hate, we must also consider reality when doing business, piracy exists, no matter what No one can do anything about it.
But I won’t fake the audio copyright. It’s all paid in cash.”
“But 20,000 Hong Kong dollars is too little.” Jin Yong paused. Dun said: "What I give you is not limited to regions. You can sell the audio to other Chinese regions in the future."
"Theoretically it's possible, but in practice it's very difficult to do. This kind of thing is still decided by the channel, and it doesn't cost much to sell it." Yang Wendong shook his head, and then asked: "Cha Sheng, Mingpao is short of funds now. "A little nervous." Jin Yong paused and said, "Now many newspapers in Hong Kong have started to publish color newspapers like Hong Kong China Daily.
My Ming Pao. It’s okay not to follow in the short term, but it won’t work in the long run, so I also want to buy such equipment.”
The issue of Mingpao’s funds is not a top secret, and others can find out if they want to. , Jin Yong has no need to keep it secret.
Yang Wendong smiled and said: "I see, this color printing equipment is indeed very expensive."
It seems that it is because of my own butterfly effect that the newspaper industry in Hong Kong has changed.
The feel and visual feel of the color newspaper are very good, especially the equipment purchased by Hong Kong China Daily is from Heidelberg, Germany. Once launched, it will definitely be loved by the wealthy people in Hong Kong.
This is an invisible and slowly grabbing market, and other brands can’t even think about following suit.
Jin Yong nodded and said: "Yes, many other newspapers have also purchased equipment now, and some small newspapers even jointly purchase equipment.
But when it comes to the confidentiality of novels, I only Able to print by myself.”
Yang Wendong thought for a while and said: "Cha Sheng, the price you just quoted is too expensive. How about this, I can buy some more copyrights for other books from you.
In this way, our transaction volume will also increase How about getting bigger, even more than 50,000, and you can get the funds you need?"
After listening to this, Jin Yong asked in confusion: "These are the only books I have that are somewhat famous. ? The previous one wasn’t very good, what does Yang Sheng mean?”
Yang Wendong said with a smile: “How about I book the audio copyright for your future novels?”
In the entertainment industry, some companies will It is also very common to reserve a certain copyright for a powerful person's next movie script, TV series script or music.
In this era, Yang Wendong doesn’t know if there is such an operation in Hollywood, but a character like Jin Yong is completely worth it.
Jin Yong frowned and said: "How do you calculate the number of years? You don't have to buy the copyright for a lifetime, right?"
"It's not impossible." Yang Wendong said: "You make a price, and we Let’s discuss again?”
If you can buy the lifetime copyright, that’s also possible. It is said that the film and television rights of the previous life “The Three-Body Problem” were all sold in the early stage, and only sold for 100,000.
After "The Three-Body Problem" became famous, people who bought the copyright were like planting dozens of Mark Six lottery tickets, and the film and television copyright in their hands was worth more than hundreds of millions.
Of course, this audio copyright is not that valuable.
Jin Yong shook his head and said: "I'm sorry, I don't sell the permanent copyright."
Yang Wendong nodded and said: "That's OK, we should still follow the 10-year authorization period. Your future books , after writing, the audio copyright will take effect, how about it?"
Jin Yong thought for a while and said: "This is a bit similar to futures."
"Yes, it is considered a futures. ." Yang Wendong smiled and said: "The bet is on the future."
Jin Yong smiled and said: "Yang Sheng, you have invested so much money. If the novels I write in the future are not good, then you will suffer a big loss."
Yang Wendong shrugged and said: "Futures are originally It's a big gamble. If you lose, you will lose money, and if you win, you will make a lot of money.
For Cha Sheng, he can prepay future funds. It is also beneficial to develop now.
And what you are selling is not a lifetime copyright. Even if your novel becomes popular in the future, you will still be able to get the copyright back sooner or later.”
Jin Yong is not just. A martial arts writer is also a powerful businessman. Otherwise, among so many martial arts writers, he would not be the only one with the highest commercial achievements.
It is normal for him to refuse to sell the lifetime copyright. If it were the other way around, if Yang Wendong were him, he would definitely not sell it.
Jin Yong thought for a while and said: "This matter is more important and needs to be considered for me."
Yang Wendong smiled and said: "As for the price, I can Purchase the audio rights of your next ten novels for HK$6,000 each.
In this way, plus the 20,000 yuan just now, it will be enough for Mingpao to purchase color printing equipment.”
Jin Yong smiled and said, “I really mean what Yang Sheng said. I’m a little excited, so be it, I’ll give you a reply as soon as possible.”
"Okay." Yang Wendong then asked: "Chasheng, have you sold the film and television rights for your novel?"
"Do you still want the film and television rights?" Jin Yong was a little surprised after hearing this and asked He said: "Does Yang Sheng want to make a movie?"
"Haha, not at the moment." Yang Wendong smiled and said, "Maybe it will be possible in the future."
The film industry is also the media An important part of the TV network, second only to TV stations in importance.
When you have almost the same number of theaters, you can start this aspect. Anyway, you only need to pay for it yourself and hire a professional. Even this person, Yang Wendong, has already been selected.
Jin Yong also heard the meaning from the words, and then said: "If Yang Sheng wants to make a movie in the future, it is okay to make my novel.
But the film and television copyright is more important, let's wait until then. "
"Okay, I'll talk about it later when I need it." Yang Wendong nodded.
He also knew that Jin Yong authorized the Great Wall Film Company to film "The Book of Swords and Enmities".
For a shrewd person like him, he must wait until the results of the movie are released before considering other things.
Furthermore, Jin Yong's novel is too long and not suitable for making a movie. A TV series is more suitable.
It’s just that there is only one TV station in Hong Kong now, and the second one will have to wait five or six years before it starts bidding for licenses. There is nothing to discuss about the fact that the TV station is gone now.
……
PS: Please give me a monthly ticket
(End of this chapter)