Chapter 184 Real Estate Auction
According to the information previously found by Yang Wendong, Fu Mao started from US$500,000, including loans. In 1957, he almost lost money and was bankrupt. Later, he bucked the trend and expanded the scale and succeeded. .
After stabilizing the Wanwan market, it is normal to estimate that the market value will increase several times. Even if it were not for the fact that Changxing Industrial can bring it very generous orders, then ordinary wealthy people would just think about it. It is almost impossible to invest in it.
When a company reaches a certain scale, it basically does not accept funds without any additional help.
Fu Mao’s information has been handed over to lawyers and investment analysts from the same industry. The boss, Yang Wendong, only looked at Fu Mao’s net profit and turnover last year. How to value it still depends on the professional. person.
After free time, the group from Hong Kong also went to downtown Taipei for some sightseeing.
Accompanying him was Wang Hongyuan, a colleague of Changxing Industrial who had been sent to Wanwan earlier. By the way, he also introduced the sales situation of his own products in Wanwan.
After listening to the meeting, Yang Wendong smiled and said: "Our spin mops are the best sold in Wanwan?"
"Yes, the demand for spin mops is very high in Wanwan. "High, many people like it," Wang Hongyuan explained. Although the number of people in Wanwan is several times that of Hong Kong, the area is much larger and the cleaning area is larger, so they are more inclined to use spin mops."
"Yang Wendong nodded, in his memory. , the spin mop seems to have been invented by people from Wanwan.
It should be that the locals have relatively high demand in this area, which led to the inventor seizing the opportunity.
Wei Zetao, who was standing next to him, said: "The sales volume of sticky notes in Wanwan is average, because there are not many companies in Wanwan, there are fewer suitcases, and there are not many people traveling in Wanwan. .
Adhesive hooks are not bad. This thing is a hard requirement. No matter what the environment, adhesive hooks are better than using nails to drill holes in the wall.”
“Well, the product positioning is not good. Same, local needs are different," Yang Wendong said with a nod.
Post-it notes are used by companies, and trolley cases are high-end. They are not suitable for Wanwan, which has just developed its economy. Hong Kong is only slightly better.
The sticky hook on the spin mop is a civilian product with an ordinary price.
Wang Hongyuan then said: "Yang Sheng, recently some factories that make pirated sticky hooks and spin mops have appeared here in Wanwan, and we have also jointly suppressed them through dealers.
It has some effect. But it cannot be completely eliminated.”
“No need. It must be completely eliminated." Yang Wendong said: "According to the Japanese model, don't be too competitive with these factories. Some of them you don't know where they are.
Just let our agents keep an eye on the sales points. They should still have this ability.”
When dealing with piracy, we also need to pay attention to cost-effectiveness, as long as we can eliminate most of them. The partner Changxing Industrial chose on the Wanwan side was a businessman with connections to high-level officials in Wanwan.
One side produces legal goods, the other side produces personal connections, and both parties cooperate to open up the market.
The situation in Japan is actually similar, but Japan is a large place and is divided into several regions.
Wang Hongyuan replied: "We are already doing these things. Huahui is also using some black and white relationships to specifically attack some grocery stores;
That's it. It’s so hard to get the news across, even if they try to get it into the newspapers, many people won’t know about it.”
"Then just start with the big cities." Yang Wendong didn't care. In an era of slow information transmission, it will definitely be twice as difficult to combat piracy.
Unlike the mobile Internet era, when a news comes out, it can be found on the entire Internet, and it can even be accurately pushed based on interests, hobbies and needs.
"Okay." Wang Hongyuan agreed.
Yang Wendong said again: "In addition to the normal business of Changxing Industrial, you also need to do one thing for me."
Wang Hongyuan asked: "Yang Sheng, please tell me."
< br>
Yang Wendong said: "Help me collect some large-scale factories in Wanwan, or factories with great development potential. These information will be sent to Hong Kong at intervals in the future."
If there is an opportunity. After investing in Wang Yongqing, Yang Wendong remembered that there were many large industrial companies in Future Bay. If they could invest early, the return rate might be higher than that of Hong Kong real estate.
As for Hong Kong, there are basically no industrial factories that can become big in the future. Investment in Hong Kong is only suitable for real estate.
Of course, Europe, the United States, and Japan also have such opportunities, but these countries started very early, and even if there are any unicorns in the future, they will be relatively few.
“Okay, I will check once a month.” Wang Hongyuan agreed.
He didn't know the boss's purpose, but he still had to carry out the boss's orders.
After two days of visiting Wanwan, Yang Wendong returned to Hong Kong with most of the people, while a small number stayed to negotiate with Wang Yongqing and his attorney about subsequent shareholdings.
Before investing in shares, a comprehensive financial review of Fu Mao is also required. This is also the normal process of acquiring shares.
After returning to Hong Kong, Zheng Zhijie from Changxing Real Estate came and said: "Yang Sheng, we have completed the application. By the end of the month, that is, in a week, we will be able to participate in the real estate auction."
< br>"Okay." Yang Wendong nodded and said: "Then just wait for that day. This is also our first time to participate in a real estate auction."
Since you want to do real estate, you will have to participate in the Hong Kong government auction sooner or later. After all, this is the formal way of the real estate industry.
It is not impossible to professionally collect old buildings and then demolish them to build new ones, but it is very time-consuming and must be very involved in the underworld to be successful;
Although Yang Wendong does not care " "Black", but I don't want my industry to be too closely related to these people.
“This is the information of all bidders.” Zheng Zhijie handed over another document.
Yang Wendong opened it and said, "Are they mainly Chinese real estate companies? Why are there so few British real estate companies?"
Zheng Zhijie explained: "This is because British-owned real estate companies in Hong Kong prefer to buy land and then build office buildings and then collect rent, while Chinese real estate companies tend to build residential or commercial buildings and then cash out funds quickly.
The land launched by the Hong Kong government this time is mainly for residential use, so there are more Chinese real estate companies participating."
"Yes, OK." After reading the information, Yang Wendong put away the information. , he basically doesn’t know much about them.
This is normal. The Chinese-owned real estate companies that have been active in 1966 are expected to suffer heavy losses in the next wave of crises. Only a few will survive into the 1970s and 1980s, and the four major families in the future are probably still struggling. Still sitting.
Zheng Zhijie handed over another document and said: "Yang Sheng, this is the plan for our new office building. Look, this building is still going to have 12 floors, but each floor has an area of 13,000 The total land area is 156,000 square feet, which is much larger than the Hong Kong and China Building where we are now.”
"Is this the area that was obtained after several old buildings were demolished?" Yang Wendong asked after seeing the architectural graphics.
Zheng Zhijie said: "Yes, there are three old buildings with a total area of almost 18,000 square feet. The floor area ratio given by the Hong Kong government is 8. We used some connections and it rose to about 8.6 ."
Yang Wendong looked at the information for a while and asked: "There is no bidding for this building yet?"
"No, I will wait for you to confirm the approximate data. After that, we can open the bidding for the design." Zheng Zhijie replied: "The bidding for the subsequent buildings will also be after the design."
Yang Wendong nodded and said, "That's OK, just follow the normal process. Remember. Come on, this building may be the headquarters of Changxing Real Estate in the future, or the headquarters of Changxing Group in the future. You can’t be careless about quality.”
Nowadays, except for the Cheung Kong Industrial factory, all of my own industries are located in the Hong Kong China Building. There will be no problems in the short term, but it will be difficult to say over time.
Especially as a time traveler, he knows the future, and with sufficient funds, the expansion speed of any industry must be very fast, so he needs to prepare future office space early.
Otherwise, knowing that land prices would plummet crazily in 1966, he would not need to consider spending money on a house at this time, mainly for the needs of his future industry. "Okay, don't worry, Yang Sheng." Zheng Zhijie agreed, and then said: "Yang Sheng, there is one more thing. During this period, except for the Lanya Cinema, the other cinemas on Hong Kong Island are basically unwilling to sell. .
So I want to buy land or old buildings in various places on Hong Kong Island, and then demolish them and build cinemas. ”
Yang Wendong agreed and said: "Okay, you can build it yourself. There are not many theaters in Hong Kong now."
Hong Kong's economy is developing extremely rapidly in this era, but theaters can't keep up.
If you build it early, you will have a first-mover advantage, because there needs to be distance between theaters.
The time soon came a week later, Tuesday, August 30th:
The Hong Kong government held a grand auction inside Alexandria Building in Central. Yang Wendong also followed Zheng Zhijie. Came here quietly.
"I really don't know many people here." Yang Wendong said softly after taking a look at the people around him.
Zheng Zhijie said with a smile: "Yang Sheng, your previous career was mainly in the industrial field. Naturally, you don't know many people in the real estate field. Let me introduce you to them."
"Okay." Yang Wendong nodded.
Afterwards, Zheng Zhijie introduced many wealthy groups at the scene from a distance, and Yang Wendong simply listened. None of these people would become famous after the 1970s, and there was nothing worth making friends with.
Suddenly, Zheng Zhijie said the name of an acquaintance: "Yang Sheng, that person is Zheng Yutong, the son-in-law of the jewelry king Zhou Zhiyuan."
"Zheng Yutong?" Yang Wendong immediately looked at him and saw a young man about 30 years old chatting with older people around him.
But he looks younger, but he seems to have a higher status, and people around him are a little bit flattering to him.
Zheng Zhijie asked: "Yang Sheng has heard of Zheng Yutong?"
"Yes." Yang Wendong nodded. This will be the future head of one of the four major families in Hong Kong. .
Unlike Li Jiacheng, who was still making plastic flowers, Zheng Yutong entered real estate a few years ago and has developed very well.
Zheng Zhijie continued: "Zheng Yutong developed a real estate project with hundreds of villas in North Point last year. It is said that he made millions. If he comes here this time, he will probably be our strong rival." '
"Well." Yang Wendong said: "Then let's see who is bolder."
Zheng Yutong's nickname in his previous life was called Shark Bold Tycoon. It is said that it was because of his extraordinary investment He is fierce, and he will win any project he likes even if he loses money.
However, this "losing money" is obviously the judgment of a person without vision. In fact, he made a lot of money in the end.
Soon, the auction officially began.
The land auctioned this time is mainly residential and industrial land, with a small amount of commercial land. The first ones to be auctioned are naturally the land on the fringes of Hong Kong Island or Kowloon.
Although these plots of land are large in size, the atmosphere on site is very bland.
Zheng Zhijie said: "Yang Sheng, the location of these pieces of land is not very good, especially the transportation, not even China and Pakistan, so real estate developers are not very interested in these lands."
“Well, there is no bus Not really.” After hearing this, Yang Wendong asked: “Have the two bus companies in Hong Kong been listed?”
In this era, there is no subway, and the main means of transportation in Hong Kong is the bus, just like in the 80s and 90s. The same as the mainland in the 1990s.
Cars are too luxurious, and many people who live and work in Central cannot afford them.
Human rickshaws are only suitable for short-distance travel. Moreover, the Hong Kong government has banned this mode of travel in busy areas, and it will soon be replaced by taxis in the future.
“No.” Zheng Zhijie replied: “I heard that KMB is preparing to go public, but I’m not sure about CMB.”
“Okay, help me check these two companies tomorrow. The specific information of the bus company," Yang Wendong said again.
There are two franchised bus companies in Hong Kong. CMB controls Hong Kong Island, and KMB controls Kowloon. They monopolize areas just like power companies. The profitability of buses itself is far inferior to that of electricity or telephone.
...
The bidding continues, and some small plots of land or plots of ordinary location were won after several rounds of competition.
More than half an hour later, a 9,000-square-foot piece of land in the Central area was put on the table, which immediately aroused everyone's interest.
In the end, Shar Dantong won the land at a price of HK$1.88 million, which aroused awe at the scene.
Then came this 60,000-square-foot residential land in Admiralty, priced at a low price of HK$1.5 million.
Just after bidding, Sha Biantong raised his hand again: 1.6 million.
The scene was filled with noisy discussions again. No one could have imagined that after Zheng Yutong bid for a piece of high-quality land, he would also compete for the next piece.
Zheng Zhijie said: "Yang Sheng, Zheng Yutong has a very good relationship with Hang Seng Bank. It is because of this that he has been so domineering in the real estate market over the years."
"The cooperation between real estate and banks, It's really perfect." Yang Wendong smiled. If it weren't for Liao Chong Hing Bank's trouble next year, he would have thought about long-term cooperation with them.
Zheng Zhijie asked: "Shall we follow now?"
"Wait a minute." Yang Wendong didn't pay attention and waited until the end.
On the scene, several people followed the price, and the price of the land soon reached HK$2.45 million, which was basically close to the dividing line of profit after acquisition.
At Yang Wendong's signal, Zheng Zhijie stretched out his hand to hold up the sign and quoted: "2.5 million."
"Changxing Real Estate, bid 2.5 million." The auctioneer said excitedly.
Other real estate developers are also looking at Yang Wendong. They all know that this is the sticky note king who became famous last year and has now entered the real estate industry.
But it’s normal. No matter what they do originally, many businessmen in Hong Kong will get involved in real estate to some extent after they gain scale.
“Is there a higher price?” the auctioneer on the stage said loudly again.
“2.55 million.” Zheng Yutong suddenly raised his hand and said.
“Wow~” Many people at the scene discussed softly. In their opinion, even if there is still money to be made from this price, it will not be much.
“2.6 million.” After receiving Yang Wendong’s signal again, Zheng Zhijie raised his sign again and raised the price to a new high.
This price made Zheng Yutong hesitate for a moment, and then he saw him discussing it with the people around him.
"2.6 million for the first time." The auctioneer looked in the direction of Zheng Yutong, obviously hoping that he would continue to increase the price.
However, after delaying for a long time, seeing that he had no intention of continuing, he could only announce: "2.6 million for the second time, 2.6 million for the third time, the deal is done."
… …
PS: Please give me a monthly ticket
(End of this chapter)