Chapter 258 The Expansion of Carrefour Supermarket
[A cross-generational product: plastic bags]
This is the homepage title of Oriental Daily this morning.
Below the title, there is a colorful picture of an old man holding a plastic bag with many different dishes inside.
Next to a newsstand in Admiralty:
"Today's cover of Oriental Daily is specially made in color. Could it be that Oriental Daily also wants to make a color newspaper?" a young woman asked curiously.
"Probably not." A man next to him said: "Oriental Daily and Hong Kong China Daily are both owned by the post-it king Yang Wendong. I guess I borrowed some color equipment internally."
"Oh." The woman nodded and said, "Have you seen this plastic bag?"
"Yes, a friend of mine went to the Carrefour supermarket yesterday." The man replied, "He also I brought back a plastic bag and tried it. It was really strong and could not be broken by two people.
It also did not leak when water was poured into it. It was very light and could be folded into a pocket. I wanted to borrow it. Yes, but my friend refused to give it to me.”
"He's being treated like a treasure," the woman said with a smile.
The man nodded: "Yes, this bag is very convenient to take to the market to buy groceries. You don't have to bring a basket from home. It saves a lot of worry. Others don't know that you are going to buy groceries. "
"Well, then this function is almost the same as what was described in the newspaper," the woman thought. After thinking about it, he added: "It's still early now, why don't we go to Carrefour and buy something casually and get a plastic bag."
"Okay." The man agreed and said, "Then I'm going to ride my bike and I'll take you there with me later."
"Yes." The woman nodded.
Afterwards, the two rode together to Cheung Hing Plaza on Des Voeux Road in Central.
"There are so many people today? Is this a holiday?" After the woman got off the car, she saw that there were obviously more people at the entrance of Changxing Square than before.
"No, although the Chinese New Year is coming soon, this is obviously abnormal." The man thought for a while and said, "I guess he is just like us. When he saw the plastic bags mentioned in the newspaper, he ran over "
"With so many people, there won't be more people at the entrance of the Carrefour supermarket later," the woman said with some sadness.
“Everyone wants a plastic bag, so we have to squeeze in.” The man smiled and said, “Let’s go in and have a look.”
"Yeah."
......
As the two expected, the entrance to Carrefour Supermarket was already crowded with people, much more than normal.
They also followed the flow of people in, bought some goods they needed daily, and lined up at the door...
An hour later, the two of them walked out, holding in their hands I also took two plastic bags.
"It's amazing that such a transparent thing can be so strong." The woman shook the plastic bag with the goods in her hand.
The man said: "Maybe it's just like tape. Tape is also very strong."
"That's true." The woman nodded and added: "Unfortunately, Carrefour supermarket refused. Sell more, or you can buy a few more and take them back for other people to use.”
“I guess there will be more and more in the future.” The man paused and said, “It was also mentioned in the Oriental Daily. There is still a problem with the supply. Things are rare and expensive, so Carrefour will not supply them to the outside world.
When we can produce them in large quantities in the future, we will probably only have one for everyone.”
"We won't be so rare then." The woman smiled.
She found that there were many people around, and like them, she started to study the plastic bag after getting it. It is estimated that the purpose of coming here is just for this bag...
...< br>
In a room inside the Carrefour supermarket, Yang Wendong could see the crowded crowd outside through the window.
"Yes, the news that Oriental Daily and Hong Kong China Daily are selling it together really attracted a lot of people to the supermarket." Yang Wendong nodded and said.
The core factors for effective news: one is that there must be enough traffic for promotion, and the other is that the products or services promoted must be of high quality.
Nowadays, the combined daily sales of Oriental Daily and Hong Kong China Daily are more than 20,000 yuan, and newspapers are not only seen by those who buy them. Many people buy a newspaper.
In this way, it is estimated that 100,000 people will be able to see the message in a high-quality location like the homepage.
Plastic bags themselves are high-quality products. After hearing the introduction, people who have time may come and take a look.
Liu Huayu, who was following behind, said with a smile: "It is better to follow the rules set by Yang Sheng before. Plastic bags are not sold alone, but can only be sold with the goods."
"Even if I don't tell you, you will do this sooner or later." Yang Wendong smiled and said, "How is the flow of people today compared to when we opened last year?"
"It's still a little worse. "Liu Huayu thought for a while and said: "Before the opening, we invested a lot of money, hired a lot of newspapers, TV stations, plus discounts and the traffic of Changxing Plaza itself." "Yeah" Yang Wendong nodded. Head, said: "It doesn't matter if we can't compare. The main thing is that we now have the magic tool of plastic bags, and people's shopping experience will be further enhanced.
You can put some advertisements later to attract more people. "
"Understood." Liu Huayu agreed.
Yang Wendong asked again: "Are the supermarkets in Admiralty and Causeway Bay ready to open?"
In the second half of last year, Yang Wendong asked Changxing Real Estate to acquire properties suitable for opening supermarkets, but it was more difficult to find properties in Central. But I found one in Admiralty and Causeway Bay, so as soon as the property was acquired, it was immediately renovated and ready for opening.
By the end of the year, the decoration will be almost completed, and then it will be ready to open.
Liu Huayu replied: "It's ready, just waiting for the opening in three days, just in time before the Chinese New Year."
"Well, it's okay to take advantage of the Chinese New Year. Letting more people get used to one-time shopping in supermarkets is also the biggest advantage." Yang Wendong nodded and said: "Plastic bags are also ready. In addition, we will negotiate with China and Brazil to arrange more buses. Good transportation. Basics of Business Services ”
"Okay, I will contact Huang Sheng." Liu Huayu agreed.
In the few months since he came to Hong Kong, he has deeply felt that the multiple businesses within Changxing Group are often of great help.
When you open your own supermarket, you don’t have to worry about property rents. Changxing Real Estate is already ready, and it can even buy real estate much faster than opening a store.
The supermarket is about to open and needs publicity and advertising. Our own group also has newspapers and radio stations. If that is not enough, we can also contact other newspapers and even TV stations.
Now even public transportation can cooperate. With such resources, it is difficult for supermarkets to succeed.
At noon, Yang Wendong also had lunch at the Changxing Shopping Mall above Carrefour.
Just as he was about to leave, he saw a woman approaching, and the bodyguards around her immediately surrounded her like lightning.
This movement naturally attracted the attention of Yang Wendong. Looking at the frightened woman who was at a loss after being searched by the female bodyguard, Yang Wendong stepped forward and asked: "What do you want from me?"
"Hmm~" The woman who came back to her senses pointed to the plastic bag in Yang Wendong's pocket and said, "I want to ask you, do you sell the plastic bag in your pocket?"
"Buy my plastic bag?" Yang Wendong also looked at his pocket and took out the bag inside.
Just now downstairs, he picked up a few bags, thinking that they would be useful if he took them home. Since they were big bags and the material was not very good, it was obvious to fold them and put them in his pocket.
"Yes." The woman nodded.
Yang Wendong asked: "How much do you pay for a bag?" "1 cent?" said the girl.
Yang Wendong asked again: "Do you want to send the bags to other places to sell?"
Good things, excellent businessmen can see their value at a glance;
For many small businessmen, information gap is the most profitable, and now plastic bags must also have information gap.
"Yes." The woman nodded: "My boss is going to buy more plastic bags and send them to the Kowloon Peninsula to sell."
"Okay, let's go." Yang Wendong also No questions asked.
Being favored by these people is enough to show that the plastic bags we launched have huge market potential.
Naturally, he disdains making such a small amount of money, but it can also stimulate Carrefour's business, which is a good thing.
……
Three days later, Causeway Bay.
Yang Wendong took Su Yiyi and his son to the busiest road here.
“There are more people in Causeway Bay than in Central!” Su Yiyi said as she walked.
There are some bodyguards around them, so there is some space, but the others are very close to each other.
Yang Wendong said with a smile: "Normally, Causeway Bay is the most suitable place for shopping now.
As for Central, although there are many businesses, the focus is still on commercial offices."
"Yes, this place is more suitable for ordinary people." Su Yiyi nodded and said: "If the new Carrefour store opens here, won't the business be better?"
"It shouldn't be bad." Yang Wendong smiled and said: "This Carrefour in Causeway Bay has two floors. Building, with an area of more than 30,000 square feet, is larger than the Central store.”
In a place like Central, where land is at a premium, the area for opening a supermarket is severely restricted. Even if it is your own shopping mall, you cannot only consider supermarkets.
In other places, things are much better. Although the land prices in Admiralty and Causeway Bay are not cheap, there are still options. Therefore, when Changxing Real Estate purchases properties, it takes the area into consideration. Just buy the big one.
Even if we want to open to the Kowloon Peninsula in the future, we can directly acquire a land area of 100,000 square feet and open a store.
However, the expansion of supermarkets must also consider many factors, so it should not be too hasty.
"That's great." Su Yiyi said with a smile: "From now on, my still home can also follow behind."
Yang Wendong said: "Lao Zheng has already bought dozens of the shops you want. There is no need to follow Carrefour."
"That won't work. Follow Carrefour, there is a lot of traffic." Su Yiyi said with a smile.
"Okay." Yang Wendong nodded.
A few people soon arrived in front of an 8-story building. Although it was a little small, it was very large.
At this time, Zheng Zhijie next to him said: "Yang Sheng, I wanted to buy all of this building at first, but the landlord didn't agree, so in the end I could only buy the bottom two floors."
"No one wants to sell this location. It's not bad if you can buy the second floor." Yang Wendong said with a smile.
The housing prices in Hong Kong in 1962 were already very high. The price of commercial land in Central had exceeded HK$1,000 per square foot, which was 2.5 times that of 1958, and it was still growing.
Real estate speculation has also reached a very crazy level. Under this situation, many properties in good locations are basically not for sale.
"Then shall we go in?" Zheng Zhijie asked again.
“No need, it’s all the same inside.” Yang Wendong waved his hand and said, “Just look here.”
"Okay." Zheng Zhijie agreed.
……
The time soon arrived at 9 a.m., the store manager cut the ribbon, a large number of balloons rose into the sky, and the supermarket door officially opened.
A large number of onlookers also poured in.
“It seems that our supermarket is already very well-known in Hong Kong.” Yang Wendong said with a smile.
Zheng Zhijie nodded and said: "Yes, the shopping experience at Carrefour Supermarket has been deeply rooted in the hearts of the people. Those who have never been there also want to have a look.
In addition, there is a 50% discount on the first day. As soon as the plastic bag event was publicized in the newspapers, everyone in the area would definitely come over. "
"Well, let's go in and take a look," Yang Wendong said again.
Although he is not professional, the boss can also be a service experiencer, especially since he has a lot of experience in his previous life.
……
The crowd at Carrefour Supermarket in Causeway Bay was no less crowded than in Central. Even though they had been prepared, there was still a long queue at the cashier.
“Not bad, I will continue to buy properties like this later.” Yang Wendong said with great satisfaction.
"Okay." Zheng Zhijie said.
Liu Huayu next to him also said: "Yang Sheng, don't worry, as long as the staff is in place, I will open a new store as quickly as possible."
"Okay." Yang Wendong said again : "Old Liu, the supermarket's initial stage is almost over. After that, we need to focus on business expansion;
Form a scale advantage as soon as possible and then integrate the procurement chain. Only in this way can we be considered truly successful. ”
In the original history, supermarkets in Hong Kong appeared in the late 1960s and early 1970s, and developed very slowly, so it took a long time to attract the attention of big capital.
And Now that I am building a supermarket in advance, I will spare no effort to invest in it in the next few years, which may lead to the consequences of big capital in advance.
Although I am not very worried, I need to prepare early.
< br>As long as you occupy a lot of positions as quickly as possible and can reduce costs as you expand, then even if others enter the market, they will definitely not be able to compete with the successful pioneers
"Understood." Liu Huayu nodded and said: "This year, I plan to open ten new supermarkets. In addition, I will also train a large number of skilled workers to prepare for next year and beyond."
"Okay, then this area I'll leave it to you." Yang Wendong nodded.
As a time traveler, he knows that the future of retail is supermarkets, and he can provide some suggestions, but the actual operation requires professionals.
This is true for many of its industries.
……
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(End of this chapter)