Chapter 259 Planning for the Cultural Industry
The day after the supermarket in Causeway Bay opened, the supermarket in Central also opened.
There are still 3 properties under renovation, and they will be opened one by one when everything is ready.
In this process, as terminal sales increase, they will also have a stronger say in the procurement supply chain, thereby reducing the price of terminal goods. This is why chain supermarkets can gradually replace department stores. Super root cause.
Otherwise, no matter how good the service experience is, it will be difficult to beat the cheap price, unless you take the high-end route. However, in the supermarket industry, or any industry, the needs of the ordinary class will be the largest market. .
The smooth opening of the three supermarkets also made Yang Wendong feel good. Carrefour will definitely develop normally without any major accidents.
Waiting until the real estate crisis in 1966, I acquired enough properties again, which would be enough for it to become a retail giant in Hong Kong.
Unless large consortiums such as Jardine Matheson and Swire also participate in the shopping, this may pose a threat to Carrefour.
As the boss, Yang Wendong has done all he can to provide Carrefour with all kinds of early support. Subsequent funding and resource needs in all aspects will be easily met internally as long as they are reasonable.
Later, we need to look at the ability of the team headed by Liu Huayu.
February 1st is coming soon, and the Chinese New Year will be celebrated in 5 days.
On this day, Yang Wendong came to the Changxing Industrial Park in Kwun Tong.
"Yang Sheng." Wei Zetao naturally came to the administrative downstairs to greet him.
Yang Wendong smiled and said: "I come here often, so you don't need to come down to greet me every time, so as not to delay your business."
"It's okay, just come down and leave now. Let's go." Wei Zetao said with a smile.
Yang Wendong nodded and said, "Yes, let's walk around the park. I'll also take a look at the development of the park."
"Okay." Wei Zetao said, "Then I'll lead the way."< br>
Then the two walked towards the inside of the park, accompanied by several heads of departments from Changxing Industrial.
Along the way, Wei Zetao introduced the products produced in each building, as well as the names and general conditions of some of the companies leasing out.
“It seems that Hong Kong’s toy industry is developing really well.” Yang Wendong said with a smile.
Wei Zetao nodded and said: "Yes, as early as more than ten years ago, Hong Kong's plastic industry, from its early stages of development, mainly produced various small toys;
the famous plastic flowers in the past few years, and our Although the several plastic products of Changxing Group are quite famous, in terms of industrial scale, they are still inferior to hundreds of plastic toy factories."
"Well, there is basically no profit. ? These companies?" Yang Wendong asked again.
He still remembers that in the year he traveled back in time, when the sticky mouse board had some success, the first property he acquired was a small factory that produced plastic toys.
At that time, he also talked with the property sales boss. Although he made many kinds of toys, they were all OEM and the profits were slim.
Wei Zetao said: "Yes, they are all OEMs with very low profits. However, after they come here, they can directly purchase plastic particles imported from Wanwan. The cost has been reduced a lot and the profit has been slightly higher."
“Well, but it’s not enough.” Yang Wendong added: “In the past, Hong Kong’s factories were sandwiched between trading houses at the front and rear ends. Materials, one side is the export channel;
Now that the raw materials are under our control, we will release some profits to them appropriately, but the export channel is still not good.”
Although doing business is to gain. The highest profit, but Yang Wendong's principle is to try to be mutually beneficial. Even if he takes the initiative, he will not exploit his partners to the death.
In the early years, Changxing Industrial calculated the profits of the plastic factories that produced their own products. They would not be very high, but they were not very low either.
The same goes for the plastic particle trade. He will not follow the example of the foreign companies in the past and force Chinese-owned factories to death. This is not cost-effective in the long run, especially when these factories can be moved to Bay Area or other Southeast Asian regions in the future.
Wei Zetao also understood after listening and said: "Does Yang Sheng want to be an export channel for toys?"
"I can't do overseas channels, but exporting from Hong Kong is still possible. "Yang Wendong smiled and said: "Don't we have many overseas customers for our Rubik's Cube in recent years?
They are overseas chain toy stores in many countries, or local toy import traders. , now that we have channels, it shouldn’t be difficult to add some toys, right?”
In fact, when Yang Wendong created the Rubik’s Cube, he didn’t expect it to make a lot of money, let alone sticky notes and suitcases. , even the sticky hook is far inferior.
But it has a unique characteristic: it is a representative of high-IQ toys.
It also has the characteristic of self-propagation, although the speed is very slow.
In the past few years, Yang Wendong has occasionally asked about the progress of the Rubik's Cube. Although the sales volume is not very high, many toy dealers around the world will choose to purchase it because there is no other similar product that can replace it.
Of course, there is also the problem of piracy, but the sales volume of the Rubik's Cube is not very high. Even if the individual units are not cheap, the total quantity is not large. Many large dealers will not do such illegal things with little profit. .
This has allowed Changxing Industrial to gradually establish contact information with many dealers around the world, which is the most important channel in the toy industry.
"Yes, we have channels in many countries in Europe and the United States." Wei Zetao nodded and said, "Yang Sheng wants to participate in Changxing Trading and also participate in the toy export business?"
Changxing Trading was originally established to Undertaken the plastic trade between Formosa Plastics and Hong Kong, the main customer is also Changxing Industrial, so the trading company is listed under Changxing Industrial and is also managed by Wei Zetao.
After all, for such a small-scale company, it is impossible to report directly to the big boss, but being able to carry the word "Changxing" must be valued by the boss.
Yang Wendong nodded and said: "Yes, the channels are almost the same now. Naturally, I need to try my best to take advantage of this advantage, whether it is our own other toys or other companies' toys."
The channel has been connected, and the resources are available. By introducing other people's toys, you can also make a profit.
Of course, channels are not random. They are also a resource in themselves and are selective. Not all toys in Hong Kong can be sold.
"Okay, I understand. I will ask our customers and the factories in Hong Kong to see if their needs and production can be matched." Wei Zetao nodded and said.
"Well, okay." Yang Wendong said again: "What do you think about our own toys?" Wei Zetao said: "Now our plastics industrial park has enough factories, plus these few Our talent training in the past few years has been sufficient, then No matter what toy you make, there is no problem in terms of production capacity;
It’s just this toy product. If you don’t do OEM, you can only compete with other Hong Kong counterparts for business and do various things. Small toys.”
Most of the toys in Hong Kong are OEM, but there are also a few original and patented ones.
For example, toy water guns are in extremely high demand and come in many varieties. Without a patent, anyone can produce them. However, if too many people produce them, there will be no profit as if they had a patent.
“Since I want to export to my Hong Kong counterparts, I will naturally not compete with them for business.” Yang Wendong smiled and said, “Behind these toys is actually the cultural industry. You said Barbie, Rice Mouse toys can sell hundreds of millions a year. Isn't it a kind of culture? "
"Yes, only when you have culture can you make good toys." Wei Zetao nodded and said, "Many European and American toy companies don't have it themselves. The production factory is entirely for others to produce.
They just need to do a good job of cultural promotion so that many children and even adults will like their animation.”
"It's very well said, so if you want to make good toys, you must do a good job in the cultural industry." Yang Wendong said: "Otherwise, at most we will only eat some of the lowest-end OEM profits in the toy industry or the low-end toy market.
If this is the case, it is better not to do it and focus on other industries.”
“But the cultural industry is synonymous with the economy,” Wei Zetao reminded: “Generally, only the economy is good. Only a country or region can develop a good cultural industry.
Take Hong Kong as an example. Our current TV penetration rate is less than 1%. This cultural industry is not easy to promote. ”
“ I know, but it's not absolutely impossible." Yang Wendong paused and said, "In this case, you first check how many people in Hong Kong can paint, especially those who are good at painting, and find out their information.
It would be even better if you can find their products. "
"Yang Sheng, do you want to make comics first? "Wei Zetao thought for a moment and said, "This is a good idea. "
"Yes, if we can't do TV programs first, then we can only do comics. "Yang Wendong nodded and said.
He may find a way to promote TVB in advance, but it won't be that fast. Besides, the preparation of the TV station also takes time. Even if he gets the license today, he wants to wait until he can It will take a long time to start broadcasting.
But comics are much simpler. As long as you have creativity and painting talent, you can create a work of art.
As a time traveler, although he does not remember the specific plot of any comic or animation, he still knows the general plot of some famous comics.
As long as there are more painting talents and story writers, even if it is impossible to replicate the hit classics of the previous life, it may still be possible to be one level behind.
"Okay, I will arrange for someone to investigate this information." Wei Zetao agreed.
"Well" Yang Wendong said again: "You and Qin Zhiye should also contact each other, and you can do this together.
He has media channels there and has some connections with culture. Find this It should also be faster to breed people, and the development of the cultural industry will have a lot to do with them in the future. Instead, you may just produce toys.”
"Understood." Wei Zetao said with a smile: "For us, we have no problem making products, but not culture."
"Okay, let's do this for now. The Chinese New Year is coming soon, so we can let Oriental Daily release the news, so that They can also come to the door themselves," Yang Wendong added.
Wei Zetao agreed and said, "Okay."
The two of them walked and chatted, and soon arrived at a place where they were queuing up.
Yang Wendong asked: "What are you doing here?"
Wei Zetao replied: "Yang Sheng, this is giving out New Year's goods."
"New Year's goods?" Yang Wendong asked again: "What are you giving away?"
Profits of Changxing Industrial last year We set a new high and built an industrial park with 10,000 people at our feet. Therefore, we gave all employees an extra month before the Chinese New Year. Salary;
In addition, there are enough New Year’s goods to ensure that the employees’ families can have a good New Year, and that after the beginning of next year, everyone can work harder.
He, the boss, naturally understands this. I know, it’s just that he signed it a long time ago, and now I have forgotten the details;
Wei Zetao said: "Each employee is given 20 kilograms of rice, 10 kilograms of flour, and 2 kilograms of bacon, or salted fish and chicken;
These things can be stored for a long time, and it is difficult to give out more of others."
"That's enough." Yang Wendong nodded.
In this era, the average middle class in Hong Kong cannot afford a refrigerator, so naturally there is no way to store food. This also makes the expensive food easy to spoil.
Wei Zetao added: "Yang Sheng, one more thing. Our budget was set in November last year, and the supplies were purchased recently. During this period, the prices of food in Hong Kong were about the same. It has increased by 15%-20%, so the budget has increased a bit.”
"It's increased so much?" Yang Wendong was a little surprised.
In places where the Engel coefficient is large, for wealthy people, a slight increase in food prices will not have much impact, but for ordinary people, food basically consumes most of the family's income.
Wei Zetao explained: "The main reason is that the price of food in the mainland has increased a lot. As you know the situation in the past few years, not only food, but also many materials that need to be imported from the mainland are very expensive. Less."
"Yes, Lao Zheng once told me that the prices of building materials imported from the mainland have also increased a lot." Yang Wendong nodded: "It's just because housing prices have increased so much. This increase has little impact.”
Even if the domestic economy is not good and supplies are scarce, many supplies in Hong Kong come from the mainland, for no other reason than the short distance.
Hong Kong is also an important place for earning foreign exchange in China, and the two complement each other.
Although Hong Kong's economy is not bad, it is highly polarized. For ordinary people, rising material prices are unbearable. This is why many countries care about inflation.
Wei Zetao said: "Yes, our materials are purchased directly from China Resources, and we can't get much preferential prices, but they are still much cheaper than the market or even your supermarket;
So Sister Wang came up with an idea, that is, we can distribute more supplies, but this is paid. Employees need to pay the cost price, and we don’t make any money. We can buy it directly from China Resources.”
“Okay, yes. Give it a try." Yang Wendong naturally agreed.
There is nothing he can do about the rising prices in Hong Kong, but since he has tens of thousands of people under his command, it is much cheaper to purchase some supplies collectively, which is also beneficial to everyone.
PS: Please give me monthly tickets
(End of this chapter)