Chapter 260 Piracy Problems and Brand Promotion
“A person has a bag of rice, a bag of flour, and a piece of bacon, and brings his own basket to put the meat in.”
In the queue, one person is in front and behind the line. shouted.
In the team, the two girls were very happy and excited after watching the people in front get the food.
"Sister, I didn't expect that we had only been here for half a month and we could receive so much food." One of the short-haired women said with a smile on her face.
"Yes, the prices at the market have increased so much recently, even more than previous New Year increases. I can hardly afford to buy meat for my children." Another woman with long hair said, "Now the factory can still It makes bacon and can be stored for a long time without spoiling. Even salt can be used Use less.”
“Yes, even the price of salt has increased recently,” the short-haired woman said sadly, “The third sister is not very literate, so she didn’t get into it at first, so now she can only find an ordinary factory. When I go to work, the salary is lower than us. She doesn’t even have to pack meals, she has to bring her own food.
She has to go to work every day and prepare food in the evening. Sometimes she doesn’t even have time to buy groceries, ugh~”
The long-haired woman said: "She failed the interview. We There was nothing I could do. I asked the old employees. When the factory recruits in the future, they can recommend friends to the leaders internally. Then I will see if I can bring Sanmei in. "
"I will definitely do it. Come in?" the short-haired woman asked.
"How is it possible? There is still an interview required." The long-haired woman said helplessly: "Now I want to come in, so I'm stuck.
I heard that in Changxing Industrial's own company, every candidate must be interviewed. Unless you can reach the sky, it's useless; other companies in this industrial park are much easier."
"It's good to be able to join other companies," the short-haired woman said: "The company's treatment is the worst here. , it feels much better than outside."
The long-haired woman said: "I heard that it was because of the order from the post-it king Yang Wendong and Yang Sheng that all suppliers of Changxing Industrial should not be harsh on their employees. Investigate employee turnover rates, so these companies don't dare to be like the outside world."
"Yang Sheng is such a good person," the short-haired woman said with emotion.
The long-haired girl said: "Yes, he who came out of a squatter should understand the hardships of the bottom class best."
The short-haired girl said again: "I still have to let my third sister learn Braille, as long as she can recognize it more , then the probability of coming in is much higher."
"Yes," the long-haired woman agreed.
"Hurry up, there are still many people behind." Someone from the front of the team said loudly.
The long-haired girl said in surprise: "We are almost here."
Soon, the two of them took the heavy food and finally carried it to their lockers and locked the things.
“I’m exhausted.” The long-haired woman panted, “It’s too heavy and it’s not easy to carry.”
“I’d rather be more tired, the heavier the better. "The short-haired woman is also very tired, but her face is very happy.
This much food is enough for their family to eat for more than a month, and the factory distributes rice and noodles every quarter. Although it is not normally as good as the Chinese New Year, it is enough to save the family a lot of money. expenses.
At this moment, there was a loud discussion next to the lockers, and many people seemed to be very happy.
The two women looked at each other, then stood up and walked forward. When they saw a group of people discussing together, they stepped forward to find an acquaintance and asked, "Ahua, what's wrong?"
"Sister Lin." Ahua said happily: "I just received the news from above that the company will launch cheap food in the future, which is rice, noodles, oil, bacon, sugar, soybeans, and salt.
We You can apply for it once a month, and it will be distributed uniformly. The price is about 30% cheaper than outside. "
"So cheap?" The long-haired woman was a little shocked. If so, then it would be fine. Save a lot of money.
At this time, the short-haired woman asked: "Ahua, is there a limit to this? How much can each person buy?"
"The document didn't say it was." Ahua replied: "It should be okay to buy more, but if you buy too much, it definitely won't work. Everyone knows you want to resell."
Short Hair The woman smiled and said, "No, I just want to buy more for a friend."
"That should be no problem." Ahua replied.
The short-haired girl said happily: "That's great, sister."
"Well," the long-haired girl's eyes lit up. If the two of them can buy it for the third sister, then It will indeed reduce the stress of her life.
In fact, even if this didn't happen, I would still give her some of the food I got for free from the company.
Ahua said again: "Let's go and have a look at the price. We will go to work later."
"Okay~"
February 3rd, Chinese New Year The penultimate day before.
Yang Wendong arrived at Changxing Building. At this moment, couplets were posted in many places inside the building. This is a Chinese tradition of enthusiasm for the New Year.
All the senior executives of the entire group also gathered here.
"Everyone, this is the glue that our Changxing Industrial has just developed recently." Wei Zetao introduced to several people around him: "It is not very sticky. The main component is starch. It has no chemical ingredients. It is used to stick couplets. , it's the most suitable."
Zheng Zhijie said with a smile: "Isn't this just boiled rice?"
"Oh, it's different." Wei Zetao explained: "It must be. It’s much better than that, and people nowadays don’t have time to cook rice paste, and they need to light a fire. Wouldn’t it be more practical to spend a few cents to buy our glue?”
Qin Zhiye said: “That’s right, here it is?” I have a few bottles.”
"I want it too." Several others said.
Wei Zetao said: "Don't worry, it's all ready for you, it's all free."
At this time, Yang Wendong walked in.
"Yang Sheng~" Everyone immediately became serious. Although the boss is usually more easy-going, he will still be serious on serious occasions.
"You're welcome, everyone, sit down." Yang Wendong greeted, saw the glue on the table again, and said with a smile: "I heard that this glue is selling well in the market. It seems that Changxing Industrial's research and development capabilities, It’s getting stronger.”
"It has improved, but it is still not very strong." Wei Zetao said somewhat "modestly": "This glue is only the result of slight research and improvement based on folk formulas."
"This itself is A good direction." Yang Wendong said with a smile: "Our Chinese nation has thousands of years of history, and many of the things passed down by the ancients have been verified by the market, but there is no scientific method to unify them. If we grasp this direction for research and development, it will also You will get twice the result with half the effort."
Wei Zetao said: "Yang Sheng is right."
Yang Wendong said again: "Everyone, this time is the first time since the establishment of our Changxing Group. This is the first large-scale meeting before. The main purpose is to summarize the development results of last year and let each business department get familiar with each other.
In addition, each department also needs to communicate about the areas where cooperation is needed in the future. Some large-scale plans need to be informed in advance, and everyone can coordinate here.”
Everyone below also knows what is going on, and naturally there is no problem. "Let me remind you first." Finance Wang Fengzhi said: "This meeting will only talk about some operating data. In terms of finance, each company knows its own. This is a secret belonging to each branch, so there is no need to elaborate here."< br>
“Okay~”
“Understood~”
Several branch managers agreed.
Yang Wendong added: "Let's start with Changxing Industrial. Changxing Industrial is the foundation of our group's development. Without Wei Sheng's efforts, everyone here would not be where we are today."
"Yang Sheng was joking. "Wei Zetao said quickly: "Changxing Industrial is today entirely due to Yang Sheng's invention and strategic leadership. My contribution is just a little hard work."
"Haha, let's talk about it anyway. Realistically." Yang Wendong smiled.
This statement is correct. No matter how high the hard work is, it cannot compare with the credit. Choosing the right direction for a business or a life is more important than all subsequent efforts.
However, although another person may be able to manage it successfully, Wei Zetao is one of the lucky ones in the early days. He was chosen by himself. If he successfully manages the company, he will be the veteran + hero of the entire group.
"Okay." Wei Zetao also opened the file in front of him and said: "Currently, the business of Changxing Industrial is divided into two major business divisions.
One is sticky notes, sticky hooks, sticky mouse boards, etc. The core business also includes the glue production business
The other is plastic-centered trolley cases, spin mops, toys, plastic trading departments and other businesses related to plastics. ”
Yang Wendong asked: "Isn't the adhesive hook also plastic?"
Wei Zetao explained: "The adhesive hook is indeed made of plastic, but its core is glue, so it is classified in the adhesive business department. ”
"Yeah, that's right." Yang Wendong nodded.
Wei Zetao added: "Currently the viscose business unit is located in Tsim Sha Tsui, and the plastics business unit is located in Kwun Tong. This is also to take into account the relationship needs of the governments in the two places.
Viscose The core of the business is sticky notes. With the opening of our fourth phase factory, sticky notes can basically supply global demand. Last year, we exported a total of 680 million sticky notes.”
"680 million?" Yang Wendong thought for a while and asked: "The global demand should be more than this, right?"
"It must be far more than this." Wei Zetao said: "We have also found a lot of piracy, and we are also related to Dealers cooperate to fight against piracy, but this problem always arises, and the compensation is not much, and it is also very energy-consuming. In many cases, the compensation is not even enough for legal fees.”
"This problem is indeed unsolvable." Yang Wendong nodded and said: "Try your best to cooperate with dealers, develop the existing market, and then find ways to improve the quality and distance yourself from piracy."
The problem of piracy cannot be avoided in the 21st century, let alone now.
Wei Zetao nodded and said: "I understand, there are also a lot of pirated copies of products such as sticky hooks and sticky mouse boards, but in terms of quality, they are indeed not as good as us."
"Yes." Yang Wendong nodded: "Piracy people generally want to make quick money, and are unlikely to invest heavily in improving quality."
"Understood." Wei Zetao added: "Yang Sheng, I think Make certain publicity investments in Europe and the United States to build the brand
Now we have a lot of products, including trolley cases, sticky notes, and future toys, all of which require branding. ”
“Yes. Yang Wendong nodded and said: "Brand is indeed very important. This is a matter of recognition. In addition, since sales are coming to an end, advertising is also needed to grab the market from pirates." "
The best way to deal with piracy is to build a good brand. If the brand recognition is high, more people will definitely buy genuine products.
"Okay. "Wei Zetao added: "According to our selling price, the total sales of post-it notes exceed HK$80 million, which is currently the highest sales volume of a single product in Changxing Industrial. ”
“What about the sticky mouse board and sticky hook? "Yang Wendong asked again.
The price of sticky notes in various countries around the world is different. In the early days, they were sold to the United States for 50 pieces for one dollar. Later, when other European markets were developed, the price was almost 30-40 pieces for one dollar.
Not cheap but not expensive either, almost 30% to 40% profit margin, mainly because if it is too expensive, it will breed piracy. In the long run, in the end, it will only be Backfire on yourself.
Wei Zetao said: "The total sales of sticky mouse boards and sticky hooks are about 10 million Hong Kong dollars, and piracy of these two products is even more serious.
Because their structures are simple, Glue is also very common and can be produced in any workshop or even by hand. "It seems that the only way to expand the market is to establish a brand." Yang Wendong continued.
The simpler creative products are, the easier they are to be pirated.
After all, sticky notes require a small production line to produce, and they also require special glue, which becomes the threshold for piracy.
The sticky mouse board and sticky hook are ten times easier to make than sticky notes.
"Yes, so the main task of Changxing Industrial this year is to promote the Deli brand overseas." Wei Zetao paused and said, "The advertising budget has not been set yet, but it must be a lot of money."
It’s okay, you still have to invest when you need to. "Yang Wendong said nonchalantly: "Once the brand is ready, the investment today may be returned several times in a few years.
And we have other items from the same brand, which are always a good deal. ”
Just like Coca-Cola, because it is so famous, even if Coca-Cola suddenly launches a coffee that has never been made before, many people will definitely try it.
This is the brand Many people may not try new off-brand products.
Of course, when it comes to safety products, people pay more attention to the brand. Deli's products are not so brand dependent, but they still have brands. Better than nothing.
“Understood. "Wei Zetao continued: "In the glue factory in Tuen Mun, we already have 4 production lines, with a total production capacity of 65,000 tons last year.
Our internal demand is almost 20,000 tons, and the other 45,000 tons are needed by 3M's tape company in Hong Kong. "
"Their factory is really big. Yang Wendong smiled.
The factory has just opened less than a year ago, and its demand for glue has more than doubled.
Wei Zetao explained: "The main product of the 3M factory It's just ordinary tape. This thing is so common, and the annual production output is measured in millions and millions.
The glue demand for a single roll of tape is more than a hundred times that of our sticky notes, so the demand for glue is very high.
Even this year, our glue factory still has an expansion plan to double its production capacity. However, the specific details have not yet been discussed. I will give it to you, Yang Sheng, to review after it is finalized? ”
“Is it all 3m’s needs? "Yang Wendong asked.
"Part of it is that 3m tape is selling well in the Asian market and is preparing to expand. "Wei Zetao replied: "But I am also preparing to do the export business of glue. ”
……
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(End of this chapter)