Chapter 291 Yihe enters the market and the competition begins
Next, Yang Wendong followed Wei Zetao to check out various workshops, and finally came to the place where the Rubik's Cube is produced.
"How much can this little toy sell in a year now?" Yang Wendong picked up a Rubik's Cube and asked with a smile.
This toy that I attached great importance to in the early years is now performing mediocrely within Changxing Industrial.
Wei Zetao replied: "Almost more than 1 million, mainly there are many pirated copies. We can only control some local markets with relatively complete regulations."
"Yes." Yang Wendong nodded and asked again: "I heard that someone in the UK has published a book about how to restore the Rubik's Cube?"
In the past few years, the Rubik's Cube has basically been a free-range model. , relying on its own characteristics of "high IQ toys", it has gradually become popular among highly educated people.
Among the many people who are proficient in mathematics, some people discovered the mathematical logic contained in it and participated in the research. In the end, people naturally found a method for stable recovery.
Wei Zetao said: "Yes, a professor of mathematics at the University of Oxford in the UK has compiled a complete method to crack the Rubik's Cube, which can make the Rubik's Cube return to normal from any angle.
We confirm After that, he was given 10,000 Hong Kong dollars as agreed in the previous promotion.”
"Yes." Yang Wendong nodded, and then said: "Okay, the popularity has passed. Next, I have to prepare the next publicity method. I want to launch a Rubik's Cube Restoration Competition."
"Competition? "Wei Zetao also understood immediately: "What Yang Sheng means is to let multiple people get together and compete to see who recovers faster?"
"Yes, that's pretty much the idea." Yang Wendong nodded.
In the early days, very few people knew about the Rubik's Cube, so it was impossible to hold such a competition, and I did not have the energy and financial resources to do such a thing on a global scale.
Even cooperating with local people is not that easy, because television time in this era itself is a very scarce resource.
Now that a few years have passed, the Rubik's Cube itself has become famous, and it has a certain financial strength, then it can try to operate this matter.
Wei Zetao thought for a while and said: "This is indeed a good publicity method, but it best requires the cooperation of the TV station."
Yang Wendong said: "Yes, look for them over there. Cooperation is enough. Although they have fewer users, this is what Hong Kong has now;
Try it in Hong Kong first. If the effect is good, try it in other countries. ”
There is no TVB in Hong Kong today, only one Li's, which is the future Asia Television;
Because it uses a cable channel model, the fee is expensive, HK$35 a month. At this price, the number of users is less than 10,000.
Not a very ideal partner, but that's all for now.
Wei Zetao nodded and said: "Okay, I'll discuss it with the people at Li's TV station."
"Hmm~" Yang Wendong said again: "The purpose of launching this Rubik's Cube competition is also to increase the number of people The popularity of the Rubik's Cube, but in the end, I don't want to rely on the Rubik's Cube To make money, we should use its unique characteristics to open up our toy channels.
In this way, when our own toys come out, it will be easier to open up the market, but there is still a prerequisite for the cultural industry. Make achievements.”
"Understood." Wei Zetao said with a smile: "If the toys themselves are not well-known, then they can only make some water gun toys or animal models like other toy factories;
Even if they make dolls, they will be sold no matter how beautiful they are. If you don’t give the price, you will definitely be manipulated by the dealers.”
“Yes.” Yang Wendong asked again: “What are the results of other toy factories now in terms of channels?”
Wei Zetao replied. Said: "Changxing Trading has contacted the channels we met through Rubik's Cube to find new customers for some toy factories in the industrial park;
At present, there are some achievements. The trade volume last month exceeded 100,000 Hong Kong dollars.”
Yang Wendong said: "Okay, let's continue to expand channels. Then when our other toys come out, it will be much better."
Just like today's Honor Electronics can easily solve many supply chain problems, he is on the Rubik's Cube The investment is to have more convenient channels after the toy industry starts in the future.
If the cultural industry wants to export, it will take some time.
The time will soon come to July 15th:
Tsim Sha Tsui East Food Market:
This has become the most famous food market in Tsim Sha Tsui, not because of its good quality or considerate service, but because there was once a young man who set up a stall selling rat traps here and today he has become Hong Kong's top Chinese tycoon.
Many people even come here specifically to have a look.
"Fresh vegetables, just delivered from the mainland." An aunt shouted loudly.
"A little of this, a little of this, and a little of that radish, two." A woman came over and said one by one.
"Okay." The aunt weighed the dishes one by one in a familiar manner, and then told the price.
The woman didn't seem to be short of money and didn't bargain. She immediately took out the cloth bag behind her and prepared to put the vegetables in it.
The aunt suddenly said: "Miss, why don't you use a plastic bag? This plastic bag costs 2 cents each, and you can put all the vegetables in it."
"Plastic bag? "The woman asked in surprise: "Isn't it only Carrefour that has plastic bags?"
The aunt smiled and said: "That was before, listen. They said that plastic bags have now been supplied to the whole of Hong Kong. Because we have some connection with Yang Sheng, we got them first."
"Oh, so that's what happened." The woman understood. He came over and said, "But I already brought a cloth bag. Your plastic bag also costs money, so let's do it next time."
The aunt said: "Miss, if you use this cloth bag to carry vegetables, it will definitely get dirty, right?"
The woman nodded in agreement.
The aunt continued: "If the bag is dirty, you have to go home to wash and dry it, and you have to work with yourself to use water. With so much time and energy, isn't it better than a 2-cent bag?
Even if this bag is dirty, just rinse it with water and it can be folded and used in other places, right?”
“Yeah, that’s okay, just buy one. ." When the woman heard it, she felt it made sense.
Compared with cloth bags, plastic bags do not need to be washed; compared with paper bags, plastic bags are not easy to break; compared with baskets, plastic bags are lighter and can be folded;
No one knows when they put it in their pocket. Go for what? It’s not expensive in itself, so even if you forget to bring it, you can just buy another one.
If you think about it carefully, there is really no more convenient bag than this.
In the following days, plastic bags began to appear not only in Dong Cai Chang, but also in the entire Hong Kong. From high-end shopping malls to the most ordinary grocery stores, plastic bags were found in almost every store.
For a time, people suddenly discovered that life was too convenient.
No longer do you need to prepare a big basket at home and take it to the place where you want to buy things. Because of the basket, it is inconvenient to do many other things. Now, just put a plastic bag in your pocket and go out directly. You can go to play and do business first, and when you are ready to go home, you can go to the place where you want to buy something.
It’s okay even if you forget the bag, a bag only costs two or three cents.
Changxing Plaza:
"Sheng Zhao, come, have a drink." Yang Wendong said with a smile and a toast.
Zhao Chengguang said quickly: "Yang Sheng, let me respect you."
In just four years, a young man who he gave him the opportunity to cooperate with has now become a giant in Hong Kong's business world. Zhao Chengguang can't Dare to be the same as before.
Yang Wendong smiled and said: "Zhao Sheng, our relationship is more than just a cooperative relationship. I am also very grateful for your help to me."
At that time in 58 years, if not Cooperating with Zhao Chengguang, we rented the warehouse and the subsequent rodent control tasks at the dock. Even if we succeeded in starting a business later, we would not be as fast as we are today.
Although it cannot be said to be a great favor, as it was a business cooperation at the beginning, Yang Wendong was still very polite to Zhao Chengguang, and he was given priority in various internal cooperation within Hong Kong.
"Yang Sheng is so polite." Zhao Chengguang smiled and said, "I would also like to thank Yang Sheng for taking care of me in the past few years. My business has expanded more than ten times."
"That's right." Yang Wendong asked again. He said: "I have to thank Zhao Sheng for promoting plastic bags this time."
Zhao Chengguang said: "Yang Sheng, your plastic bag is actually the same without me. It is so convenient and easy to sell. , many people are rushing to get it."
Yang Wendong said with a smile: "Haha, it's normal. After Carrefour adopted plastic bags, its sales increased by nearly 30%."
Zhao Chengguang said. : "Congratulations to Yang Sheng for taking his career to the next level. However, I heard that many people are now shipping plastic bags at high prices and selling them to nearby Southeast Asian countries."
"As expected, these people have some insight." Yang Wendong nodded and said, "But it doesn't matter. I am already preparing to increase production capacity. When the time comes, we will do this business ourselves."
"That's good. "Zhao Chengguang smiled, and then said: "Yang Sheng, there is something I want to tell you."
"What?" Yang Wendong asked.
Zhao Chengguang said: "The Land Group is preparing to enter the supermarket field. Their people have contacted me and want me to supply them with some of the goods."
"Oh, as expected, it still works. Yihe." Yang Wendong was not surprised. He had known about a consortium planning to build a supermarket a few months ago.
Mainly because of the supermarket business, it is not just about profits, but also cash flow;
There were no supermarkets in Hong Kong before, and Hong Kong’s big consortiums might not pay attention to overseas, but when Yang Wendong opened Carrefour in Hong Kong After that, this business model appeared before our eyes.
Zhao Chengguang said: "Yes, Land has a large number of properties on Hong Kong Island. If they want to enter the market, they will be able to open supermarkets in a very short time, and the number will not be small. "
"If there is a profitable business, everyone wants to do it, that's normal." Yang Wendong said happily: "Come and compete normally, I'm not afraid of him."
No one. Everyone wants to have a monopoly business, but it is basically impossible in the service industry. Even if a monopoly can be achieved, it will only be achieved after multi-party competition.
Historically, it was a competition between Parknshop and Wellcome, with the consortium behind it being Hutchison Whampoa and Jardine Matheson. The two parties had been competitive for decades, but had not formed a substantial unilateral monopoly.
Although I have introduced the supermarket model to Hong Kong about ten years ago, other consortiums are not blind. They naturally want to do it after seeing it. This is normal.
And if you want to achieve a monopoly, you can also take advantage of this competition opportunity to promote the development of the supermarket industry, and ultimately achieve a duopoly, and then compete.
Zhao Chengguang asked: "It seems that Yang Sheng is not afraid of Yihe anymore?"
Yang Wendong smiled lightly and said: "There is nothing to worry about, although in terms of financial resources, I am not as good as them. But in any industry, you will not be successful just because you have money;
The supermarket looks simple, but it is not easy to do it well. ”
Carrefour’s current business model is formed by imitating Wal-Mart and then gradually changing it according to local needs.
The supermarket industry seems simple, but if you want to do well and become stronger, you need to learn something It's too much, especially since he has already formed a first-mover advantage, and latecomers will have to pay a higher price if they want to keep up.
Zhao Chengguang said: "That's good. "
Yang Wendong glanced at Zhao Chengguang and said: "Sheng Zhao, if Real Estate asks you to supply, you can just supply it normally. It's not a big deal. If you don't supply, they will find someone else, but There is a condition. ”
"Yang Sheng, please tell me." Zhao Chengguang asked quickly.
Yang Wendong said: "The price you give them is slightly more expensive than the price you give us. The channels in your hands are also the price advantage formed by Carrefour's strong purchasing quantity.
< br>This is also good for you. You can make more money. In terms of price, you can control the price and find other people. It is also a The price is fine."
"Okay." After Zhao Chengguang agreed, he said, "How about we get 50% of the extra profit I make?"
He also knew, If there were no orders from Carrefour, his channels would not be as smooth as they are today. His own industry also depends on Carrefour.
"Okay." Yang Wendong thought for a while and said, "Zhao Sheng, we have been cooperating for a long time. How about I invest some money and join your trading company?"
Channels are something that only one supermarket can do. To be able to control some high-value commodities and a large number of ordinary goods, we still have to rely on traders.
Even Wal-Mart in the 21st century cannot do all its own direct purchases. At most, it can use enough time to slowly and gradually optimize the supply chain.
Therefore, how to deal with the relationship with large traders is also more important. You cannot prevent other companies from supplying goods to other retailers, but it will not be pleasant if others take advantage of your purchasing volume to lower the price and then supply. .
Then investing in it is also a way.
"Okay, no problem." Zhao Chengguang said without any hesitation: "Then I'll go back and sort out the company's accounts. Don't be ridiculous, Yang Sheng. My place is still quite messy."
Yang Wendong said: "Understood. It just so happens that we can take this opportunity to formalize the accounting and company management. If we want to grow bigger, we still need to adopt corporate management. We may even have a chance to go public."
"Okay" Zhao Chengguang nodded. , and gradually began to have some ideas in my mind.
PS: Please give me monthly tickets
(End of this chapter)