Chapter 292 Discovering Advantages and Preparations
After separating from Zhao Chengguang, Yang Wendong immediately asked his assistant to call Liu Huayu, Qin Zhiye and Zheng Zhijie.
"Come, sit down." Yang Wendong greeted a few people and said, "I have something to tell you. I just got the news that Real Estate is planning to open a supermarket like us."
The three of them looked at each other, and then Liu Huayu said: "I Here, several of their subordinates have indeed been poached. I have asked before, but they didn’t tell me which big company is going to build a supermarket;
I don’t know if it’s because they signed a confidentiality agreement or because they signed a confidentiality agreement. I don’t even know which one it is?”
"I haven't received any news about the resignation of senior executives here. No senior executives left?" Yang Wendong asked again.
The headquarters office has the personnel rights of each subsidiary, but it only applies to senior, middle-level and lower-level ordinary employees. It is not the responsibility of each subsidiary.
Liu Huayu said: "Yes, the highest position is a deputy store manager in Causeway Bay, or the person in charge of the warehouse or purchasing department;
Some people at the store manager level have also been contacted. But they ignored each other."
"Well, it's very good." Yang Wendong was a little curious: "Logically speaking, Land Land should be willing to pay high salaries to avoid being poached. Our management model is pretty good.”
Liu Huayu smiled and said: "It's also because we are the number one supermarket in Hong Kong. It may not be so good if they leave. Those who can become store managers also have to look at the future;
Another one, Yang Sheng Everyone in Hong Kong knows that you care about employee welfare, and they will definitely It was only after much thought that I decided not to be moved. After all, it is impossible for Chinese to be top-notch in British-owned companies.”
“Well, this is also the benefit of high welfare, as it can recruit more people. Talent, and a greater chance of retaining people," Yang Wendong nodded.
The first reason for the high welfare of Changxing Group is that he himself wants to give the people at the bottom some conditions to live a slightly better life;
The second one is that the company is a time traveler. Once it gets on the right track, Basically, it will develop extremely fast, and there will basically be no problems with the strategic direction. The only thing left is execution, which requires an urgent need to rely on everyone in the company;
In this case, retaining talents with high salaries and benefits is the top priority. In addition, wages in Hong Kong are not high, and the extra expenses will not be much, but it can allow the company to develop stably, and the overall return will be obtained. Just higher.
Liu Huayu said: "Yes, although Land & Land has money, it is not possible to spend unlimited amounts of money to recruit people. However, with their energy, there is no problem in going overseas to recruit people like we did in the early days. "
Yang Wendong smiled and said: "If they go overseas to recruit people, there is a high probability that they will be white ghosts. It is impossible for Jardine to let the Chinese control the power of the subsidiary, and they have chosen the wrong place to recruit people. That’s useless.”
Including Hong Kong now and the mainland in the future, foreign investors rarely let their investment industries be handed over to Chinese people, and most of them are managed by foreigners.
And the most important thing is that even if Jardine goes out to find professionals, there is a high probability that it will not be able to recruit Wal-Mart. Although Wal-Mart's model may not be suitable for Hong Kong, the models of other supermarkets may even be used in their own country in the future. Can't hold on.
Zheng Zhijie said: "Yang Sheng and Liu Sheng, in terms of operational capabilities and experience, Real Estate is definitely not as good as us, but they have too many properties, which is an innate advantage;
Although Changxing Real Estate is developing very fast, in terms of real estate, compared with land It’s still far behind, especially on Hong Kong Island.”
Yang Wendong nodded: “Yes, this is also Land’s advantage, so I need your departments to cooperate with each other to deal with this future competitor. "
"Yang Sheng, please speak," Liu Huayu said.
Yang Wendong said: "The first is publicity. We need to let people know about Carrefour first. This is an advantage;
So Lao Qin, for your news interviews, you can look for more topics within Carrefour, so that when people watch the news, they remember Carrefour Supermarket, especially some interesting things, and try to go to the supermarket as much as possible. In addition, the discount page We also need to place more advertisements, Lao Liu, please cooperate well. ”
“Okay/Understood. "Liu and Qin agreed.
Yang Wendong added: "The same goes for the radio station. Furthermore, Li's TV station is invited to do more news and be seen on TV. Watching is the most memorable thing. Profound. "
"Okay. Qin Zhiye replied: "It's a pity that Li's TV station has too few customers, less than 10,000. If Hong Kong is like European and American cities, most families have TV sets, then our promotion will be much better." "
" Ten thousand family customers are actually tens of thousands, and they are all high-income people, which is not bad. Yang Wendong said: "But it would be really good if more families had TVs." ”
Hong Kong TVB is only 3 years away from the establishment of the project. If it is suitable, he would also like to try to promote the project in advance;
With his current resources, he can also participate in the competition.
Qin Zhiye said: "Yes, but the price of TV sets is indeed very expensive. The cheapest one costs four to five hundred, and consumes a lot of electricity. Plus the cost of cable TV, it is indeed not something that ordinary families can afford. It’s affordable.”
“It’s also a problem that TVs need to be imported.” Yang Wendong nodded, and then said: “Let’s not talk about this for now.”
Although black-and-white TVs were an "antique" in previous lives, and many people born in the 1990s had only heard of them, in this era, they are considered an industry with high technological content; Samsung and many Japanese electronics giants in previous lives all came from He made his fortune by making black and white television sets.
The radio industry in Hong Kong has just started, so it is naturally impossible to have the production capacity for televisions, so everything is imported.
When he and Hong Kong's electronics industry become more developed in the future, he will also participate, which will coincide with the base demand of TVB.
Zheng Zhijie said: "In terms of real estate, over the past year, I have been acquiring various properties suitable for supermarkets on Hong Kong Island. However, the real estate boom has been very hot recently. Many of the properties I am interested in are not willing to be sold;
Even if I try to increase the price, they won’t sell it anymore. I can’t increase the price indefinitely. Therefore, so far, I have only 6 properties that meet the needs of supermarkets, and I am ready to build them. "
Yang Wendong said: "Then change the policy. Instead of buying, rent it, sign a 10-15 year agreement, and expand the supermarket as soon as possible, but avoid land acquisition. Real estate, or some British-funded companies, otherwise it will be more troublesome to be cheated in the future.”
"Okay." Zheng Zhijie nodded and said: "Since Land is going to be a supermarket, it will definitely prepare the property first. It is unlikely that this kind of property will be rented to us."
Yang Wendong asked again : "In the towns over there in Kowloon, Carrefour doesn't exist yet, right?"
"No." Liu Huayu replied: "Because of the limited manpower team and from the perspective of logistics and transportation, we all in Hong Kong Island "
Yang Wendong thought for a while and said: "In this case, Changxing Real Estate will first go to the towns in Kowloon to buy land directly and build buildings by itself; the land there is also cheap, so try to buy a bigger one. It's best to consider parking spaces as well.
Starting from today, we will also gradually build a transportation chain on the Kowloon Peninsula. Although the cost is definitely higher than that on Hong Kong Island, it can also increase our total purchase volume. ”
It is actually a matter of time before Carrefour enters Kowloon. If there is no external pressure, it will definitely do so next year and the year after that.
“Okay, leave this matter to me.” Zheng Zhijie agreed.
All properties to be used by brother companies are the responsibility of Changxing Real Estate. After they are built or rented, and then transferred, the cost also needs to be settled, but it is usually the cost price or a small profit.
Yang Wendong added: "The third aspect is to make the supermarket its own characteristics." "Features?" Liu, Qin, and Zheng were a little confused.
Yang Wendong said: "In the past, if there were no competitors, then normal operations would be enough. Now that there are, we have to have our own advantages;
I will give you the simplest one. There are hundreds of thousands of people in the supermarket. Not every product needs to be profitable, so we can make some profit concessions for some products with high demand and sell them at cost price or even at a loss to attract customers;
As long as customers If you are attracted by this, there must be some people who cannot just buy this, right? They are buying other products, and we can also make a profit. The most important thing is to attract people.”
< br>In business, as a capitalist, Yang Wendong will not discount desperately when there are no competitors.
As long as Carrefour Supermarket outperforms its counterparts in department stores and small grocery stores in terms of price control, that is enough.
Now facing a possible strong enemy, it is natural to come up with some business ideas from the supermarket in the previous life.
“This is indeed a good method.” Liu Huayu nodded and said: “When he was at Wal-Mart, Sam Walton actually had a similar idea, offering discounts on some products that people often buy to attract people. "
Yang Wendong nodded and said: "Yes, we need this too, so I am going to promote rice. This is a necessity that every Hong Kong person needs to buy frequently. Products;
And Changxing Shipping has also taken over China Resources' imported grain business. We bring some back ourselves, so our costs are lower than China Resources. It is definitely the lowest rice price in Hong Kong. ”
Many of Hong Kong’s staple foods are imported from the mainland, but now that the mainland needs to import them, the food in Hong Kong is actually imported overseas.
I have my own ship to return by, and I can also buy overseas grain with China Resources' big orders. This price can definitely reach the extreme of Hong Kong's imported grain.
Liu Huayu's eyes lit up and he said: "It's true, as long as we can control the price of rice to the lowest, we will definitely be able to attract many more people to come to Carrefour steadily."
Zheng Zhijie also He said with a smile: "Yes, I didn't expect that Changxing Shipping, which helps transport grain to the mainland, can also help Carrefour."
Qin Zhiye said with a smile. : "Then leave this publicity to me. I will put a hot headline on the Oriental Daily newspaper. Now the price of food in Hong Kong is getting more and more expensive, and it has indeed become a headache for the citizens."
"Yes, it would be nice if prices could be lowered." Yang Wendong nodded: "Water is already a headache now, but it would be nice if food could be made cheaper."
This can be regarded as killing multiple birds with one stone. It attracts people with low food prices and then guides them to spend money at Carrefour for a long time, which is a good thing for everyone.
However, this is also a large order for China Resources to buy snacks in bulk. Otherwise, if I go to the United States to buy it alone, the price will not be so low.
Liu Huayu added: "In addition to rice, I will go back and think about which necessities can be operated in this way. After all, not everyone cares about slightly cheaper rice. We need multiple commodities to be operated in this way. ”
“Usually for food "Yang Wendong paused and said: "In addition to rice and noodles, there are also some common vegetables and fruits. You can choose a few that can control the cost;
We all import meat and cannot operate it, but we can. Try eggs, they are in particularly high demand.”
"Eggs?" Liu Huayu thought for a moment and said, "If we purchase eggs directly from the countryside, we can really give it a try. Maybe we can provide funds to support some people to expand chicken farms."
"Well, yourself Let's figure it out. We can offer some special products so that no competitor's cost can be lower than ours. That's our advantage." Yang Wendong nodded.
A lot of food in Hong Kong does not actually come from the mainland, but a lot of it is imported from Southeast Asia, including meat;
It can be said that the Hong Kong government deliberately controls it to achieve a balance between the two sides.
Similarly, Hong Kong currently has agriculture, which naturally includes raising chickens and producing its own eggs.
The main reason is that due to current transportation conditions, egg transportation is particularly easy to damage and the cost is extremely high. It is better to raise chickens in Hong Kong and import and transport feed that is easy to transport.
"Okay." Liu Huayu paused and then said: "Yang Sheng, there is actually something unique to us."
Yang Wendong asked in return: "You are Talking about plastic bags? "
"Yes." Liu Huayu said with a smile: "It seems that Yang Sheng has also thought of the significance of plastic bags to supermarkets. At present, Hong Kong and even Asia have We have it;
As long as we control this, any competitor will be subject to this.”
"Well, I know, and I'm ready to do this." Yang Wendong nodded and said, "But don't count too much on this, it can only be effective in the short term;
Our plastic bags sell so well , then others will definitely do it, even if I control the raw materials through Formosa Plastics There will be people from other big companies researching it, and in a year at most, someone will be able to make it."
There is no doubt that plastic bags are a hot product, let alone without a patent. Yes, there is a high probability that it cannot be defended. Once the materials are available, a small workshop can also make it.
Therefore, the initial pricing of Changxing Industrial's plastic bags was not very high, just to sweep the market first and reduce the profit margin for others to get started.
But no matter how we do it, it is impossible to have an exclusive monopoly. This is impossible, so we can only slow down a little bit.
Liu Huayu nodded and said: "It's not bad to have a year and a half."
"Okay, let's do this first." Yang Wendong added: "In this kind of service industry, there will definitely be people Competitors don’t exist in Hong Kong, but there will be when they go abroad. In fact, there are only With competitors, we can learn and grow in the process of competition, so this is a good thing.”
Carrefour’s ambitions cannot be the same as Li Huagua’s previous life, which was to monopolize Hong Kong. Desperately sucking blood in this city.
It is also necessary to go international. Last but not least, in the future, we will also have to enter the mainland and some Southeast Asian countries after the reform;
So competition will be inevitable.
"Understood." Liu Huayu said: "When I was in the United States, there was also a lot of competition, and Wal-Mart also grew up step by step."
Yang Wendong nodded and said, "Yes, I have experience in Hong Kong. It is better to go abroad than to have problems abroad.
In addition, you need to send people to Wal-Mart occasionally to see if there is anything worth learning about their operation model. ”< br>
Liu Huayu agreed and said: "Okay."
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(End of this chapter)