Chapter 308 Huge Profits in the Cultural Industry
“Hahaha~~” Sanders laughed and said: “Okay, Yang Sheng is really ambitious. If Yang Sheng really wants to participate in the bidding, I, HSBC, will definitely give my full support. You."
Yang Wendong asked: "Why don't HSBC choose Jardine?"
"There is no difference between British capital and Chinese capital." Sanders smiled lightly. Said: "Although Jardine is larger in scale, I am more optimistic about Yang Sheng, or in other words, I am more optimistic about Chinese capital."
"Okay." Yang Wendong didn't ask any more questions and said: "I I need to check the specific information of this land again, and I will reply to you when it is confirmed.”
"No problem." Sanders nodded.
After separating from Sanders, Yang Wendong returned to Changxing Building and called Zheng Zhijie to inform him of the incident.
Zheng Zhijie said: "I haven't heard this news on the market yet. It should still be kept confidential. I will go check the information on that land."
"Yeah" Yang Wendong asked again: "Are there some conflicts between Jardine and HSBC?"
Sanders' words today made him feel as if he did not want to support Jardine.
Zheng Zhijie said: "I have also heard a little bit. It is said that the scale of HSBC has become larger and larger in recent years, which has begun to affect the scale of the Jardine First Consortium. Therefore, in many commercial investments, Jardine began to cut off cooperation with HSBC. , and look for other banks.”
“The battle for first place?” Yang Wendong nodded.
This is normal. Hong Kong, a city as big as sesame, has had many such things, such as the battle for the number one shipping king in the early 1980s; the battle between Jardine Matheson and HSBC for the number one consortium; Hutchison Whampoa and The battle for Jardine's No. 1 foreign trade company.
Just because of the word "name", a lot of conflicts broke out between many big shots and financial groups.
Zheng Zhijie added: "In the past few years, Jardine's scale was still significantly larger than HSBC's. In recent years, HSBC's scale has become larger and larger with the help of cooperation with Chinese-owned factories. Now it has begun to cooperate with shipping companies. Cooperation, coupled with the traditional British business, it seems that it will definitely surpass Jardine in the future.”
Yang Wendong said with a smile: "Compared to HSBC, Jardine Taipan's capabilities are still insufficient. In recent years, the market value seems to be very high, but in fact, the overall business has not grown significantly."
With the growth of its own industry As the scale expanded, he also began to pay attention to other large consortiums in Hong Kong, especially in terms of business, and began to compete. Naturally, the leaders were Jardine Matheson, Swire and others.
Swire is mainly engaged in aviation, beverages, shipping, sugar production, and trade;
Wheelock is engaged in retail, shipping, trade, real estate, and ports;
These are not all It’s a lot, at least these are the core businesses, and Jardine has too many investments, including shipping, trade, real estate, ports, mining, agriculture and animal husbandry, retail, transportation, catering, hotels, etc., whatever he can think of, he can They all do it, and all of them are on a large scale.
For such a large enterprise, having many industries is not a problem, but if everything is not managed very well, then that is a problem.
Of course, Jardine's foundation is too strong, so even though many overseas investment businesses are losing money, overall, it is still thriving.
Zheng Zhijie nodded and said: "Yes, the progress of HSBC over the years is obvious to all. Sanders is now also fully promoting cooperation with many Chinese companies. It is no wonder that Jardine is preparing to gradually disconnect from HSBC. Cooperation."
"It's probably not that easy," Yang Wendong added, "but it's a good thing for us. We can use HSBC's funds to compete with Jardine."< br>
If Changxing Group only engaged in export or shipping, it would have almost no conflict with many local consortiums in Hong Kong;
However, the potential of Hong Kong's internal market is so high that it will be unmatched by any other industry except electronics and the Internet in the future. It is naturally impossible for Yang Wendong to give up.
In this case, there will inevitably be conflicts of interest and competition with the British banks that currently monopolize many banks in Hong Kong.
If you have HSBC behind you, it will also provide you with a lot of help in terms of funds and ZZ.
Zheng Zhijie also said: "Yes, Yihe entered retail supermarkets before and used its capital to suppress others, forcing us to give in a little bit;
But this is also short-term. In the future, the scale of the supermarket industry Even though Hong Kong is such a large area, there will still be direct competition. Being able to reach a joint intention with HSBC for Jardine Matheson will indeed be beneficial to us.”
"Yes, the most important thing is that we have no conflict with HSBC." Yang Wendong nodded and said.
In the short term, he is not planning to start a bank, because in the financial industry, Chinese capital currently does not have the capital to expand. This has nothing to do with money, but with ZZ.
And currently many of his industries need to cooperate with HSBC. Opening a bank at this time is not conducive to other businesses.
When the time is right, it is not too late to start a bank. There will be many opportunities in the future.
Zheng Zhijie added: "Then I will go and investigate the situation between Jardine and HSBC carefully."
"Yeah." Yang Wendong thought for a while and said, "But as long as we understand this matter, don't tell HSBC publicly. There are many things that don't need to be explained clearly."
"Okay." Zheng Zhijie agreed.
The time soon came to 1963.
It has been 5 years since we arrived in Hong Kong in this era.
On January 3, after getting up, Yang Wendong jogged for 30 minutes on an internal road around his home. This is an important step in maintaining health: proper exercise.
After coming back, I rinsed briefly and went to the table outside, which contained milk, bread, steamed buns, fried eggs, several kinds of fruits and other foods.
After taking two bites, Bai Yushan and Su Yiyi came over. Yang Wendong gave them two eggs respectively and said: "This fried egg tastes good."
"Yeah" Su Yiyi immediately separated the egg whites from the yolks, and then fed the egg whites to her son.
It’s just that Xiao Zhiwen seems to have just gotten up and doesn’t want to eat.
Yang Wendong handed over another bottle of milk, and he drank it.
"This child is still too picky about food." Yang Wendong said with a smile.
Su Yiyi said: "There are too many delicious foods at home, and you often bring back snacks from outside. How can he not choose?"
"Well, this is my responsibility." Yang Wendong nodded. He indeed doted on his child a little too much.
After breakfast, Yang Wendong interacted with his son for a while. Xiao Zhiwen took out a bunch of Lego building blocks and started playing with them, while Yang Wendong watched from the side.
Su Yiyi came over and asked: "What are you looking at?"
Yang Wendong smiled and said: "I'm looking at this building block. The person who invented it is really a genius."
Su Yiyi asked curiously: "Your Rubik's Cube is also good?"
" The Rubik's Cube is good, but it's just an adult toy." Yang Wendong shook his head and said, "Compared to this kind of building blocks, they are not as popular in the market. The difference is too far."
Su Yiyi said with a smile: "Step by step, I think the nearest Calabash Boy is quite popular." "Well, the results are not bad." Yang Wendong nodded. Head, said: "I hope that the new products in the future will be the same."
Su Yiyi asked: "Are you ready to launch new products?"
"Yes." Yang Wendong said: "But we have to launch new comics first."
Around ten o'clock in the morning, After Yang Wendong arrived at Changxing Building, he directly called several people in charge of the comic business.
"Old Wu, how are the Black Cat Sheriff comics going?" Yang Wendong asked directly.
Wu Hailin replied: "Yang Sheng, all the character painting models have been made, and the plots of the first 10 episodes have also been released. We are going to submit it to Comic Weekly in a week.< br>
Here is the first comic episode, please take a look. "
"Okay. " Yang Wendong took it and looked at it for a while.
If it was the time when he just traveled through time, the plot of Black Cat Sheriff, or the previous Calabash Baby, would be very interesting to him, a person who has experienced the explosion of information and culture in his previous life.
But after a few years, after the baptism of time, his threshold for entertainment has also changed. It was not as high as before, but after watching it for a while, he still felt that it was interesting.
A few minutes later, he quickly read the plot of the first episode. After closing the newspaper, he said: "The plot is okay. However, we still need to find ways to simplify the dialogue in comics. Our customers are mainly children and students. The simpler it is, the more people will understand it. ”
If they can be made into cartoons, these stories can be seen by children who are not in school, and even three-year-olds can understand them.
But now that we don’t have this condition, we can only make comics. This is a huge limitation, but there is nothing we can do about it.
Wu Hailin agreed and said: "Okay, I will limit it again and try to use the simplest words."
Yang Wendong nodded and said: "Then prepare for release like this."
“Okay.” Wu Hailin replied.
Yang Wendong asked again: "How is the sales of comic and cartoon stickers?"
It is difficult to register a sticker as a patent because it is already available overseas, but comic and cartoon stickers do not need to be registered as a patent because it The above is copyrighted.
In most countries, copyright protection laws are much stronger than patents, because laws restrict patents to prevent patent holders from not improving for a long time and hindering others from innovating, but there is no such thing as copyright. .
Wu Hailin replied: "The Calabash Baby series stickers were launched in mid-October last year. It has been almost 80 days since today. A total of 10.5 million stickers have been sold in Wanwan and Hong Kong. Each one leaves the factory. The price is 5 cents, and our turnover is almost 500,000 Hong Kong dollars."
"10 million? Is it only slightly less than the population of the two places?" Sean asked in surprise.
If the subsidiary's business is not a project with large data, it is usually reported once a quarter. He really didn't know that stickers had such sales.
Wu Hailin explained: "Yang Sheng, this sticker is different from comic newspapers or booklets. Many people will buy many different stickers at once, and some will buy them several times, so even if there are only hundreds of thousands of children I like Calabash Man comics, but the number of purchases will be dozens of times the number of people, and the price is also cheap, how much does it cost?”
“Well, what’s the profit margin?” Yang Wendong asked again. .
He is not very familiar with some small products. If it were not for the fact that it was the first product in the cultural industry, he would not have bothered with the amount of hundreds of thousands.
Wu Hailin said: "The price we get from Changxing Industrial is 3 cents a piece. They should have a 30% profit. I will make a net profit of 2 cents. Terminal, one piece is between 0.08-1 cents”
Yang Wendong nodded and said with a smile: "It's a huge profit."
The cultural industry is owned by Changxing Culture Company. In this area, Changxing Industrial is equivalent to an OEM. In the future, the design will include character copyrights. The same goes for toys.
Wu Hailin said: "Yes, our profits in newspapers are very low, we don't even make much money, and there are many people who buy one newspaper together.
But comic stickers , those who want to buy can only buy it themselves, and the profit margin is higher."
"We make comics, and we actually want to make money from them." Yang Wendong smiled and said, "In the future, Comics Weekly will. There is no need to pursue your own profit margin, it is enough to maintain normal operations;
Even if the peripheral products make a lot of money, then in the future, the comics will be published in separate volumes, and they will not pursue making money themselves. The core purpose is to let more people know about our various cartoon characters. ”
Whether it is books, newspapers, or other means, it is difficult to get someone who is not familiar with it to pay for it. Consumers are also more sensitive to the price of this kind of thing. Once it is expensive, It’s human nature to be reluctant to buy.
But if you’re familiar with it, that’s it. It’s completely different, they will be happy to pay for it, so derivative peripheral products are the source of profit.
In the cultural industry in the previous life, many cartoons themselves were not profitable, but as long as they become famous, one can become famous. Copyrighted IP can generate financial returns from countless areas.
"Okay. "Wu Hailin said.
Yang Wendong asked again: "How are you learning Japanese?"
Wu Hailin replied with a smile: "I can do some basic conversation, and I can also read some simple Japanese children's comics. When I encounter words I don't know, I just Check the dictionary or ask the teacher."
Yang Wendong said: "Okay, learning a language itself is very laborious, but Japanese comics are not better than ours. If you want to learn their essence, you must first learn the language and understand the culture;
Now that you can understand some basic comics, let’s start from here and slowly start to learn their creative ideas.”< br>
“I understand.” Wu Hailin agreed: “The quality of Japanese comics is indeed much better than that of Hong Kong and even the mainland.”
"Normally, culture is linked to the economy. Only when the economy is strong can you have your own culture." Yang Wendong then added: "In addition, you also need to know more about the development of Western science and technology. Our comics may also include these in the future. You need to understand the plot first, and then you can have the ability to conceive on this basis.”
Many of the comics in Japan or the United States have something to do with technology, such as Transformers and Doraemon. (Tinker Bell), even Dragon Ball, and more.
If the creators don’t understand the public’s understanding of technology, they won’t be able to create these plots.
Even if it is a science fiction plot, the future technology involved in it needs to be based on modern technology, otherwise it will be fantasy.
Wu Hailin nodded and said: "I am also learning this aspect."
Yang Wendong said: "Okay, that's it. Changxing Culture will prepare to launch many different comics this year. You also need to pay attention to human recruitment, especially those who are good at comic drawing and plot design."
The time traveler can only roughly know the plots of some classic animations, movies, and TV series in the previous life. Not to mention the details, even many important contents have been forgotten.
Therefore, after providing the basic background and framework, we must rely on many talents in the industry to expand the entire story and shape the characters.
Wu Hailin paused and said: "Yang Sheng, there are indeed some problems in this area."
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(End of this chapter)