Chapter 314 Wealth Statistics in 1962 (2)
"Okay." Wang Fengzhi said again: "Then let me report to you on the situation of Changxing Real Estate?"
"Okay. ." Yang Wendong agreed.
Wang Fengzhi continued: "Changxing Real Estate is currently divided into Changxing Real Estate and Changxing Real Estate; Changxing Real Estate developed a total of 14 residential communities and 4 commercial office buildings last year, all of which were sold off-plan.
The total sold area was 2.7 million square feet, the sales volume was HK$110 million, and the total profit was approximately HK$9.4 million.”
"Well, it seems that the profit margin is very low, but in fact it is all done through loans and off-plan properties, and the principal is actually not high." Yang Wendong nodded and said.
The real estate industry is special. If the profit margin is compared with the total sales, it is generally not very high;
But this industry is highly leveraged. If you have a better relationship with the bank, the loan will be With about 80% mortgage and pre-sale of off-the-plan properties, a ruthless person can get 20 yuan for 1 yuan.
So compared with your real investment, it is usually several times the profit.
Wang Fengzhi said: "Yes, there is also the recycling of funds. The same money can be invested in multiple real estate projects."
"Yeah." Yang Wendong nodded and said, "What about Changxing Real Estate?"
Wang Fengzhi said: "Last year, Changxing Real Estate invested a lot of money to purchase properties in Kwun Tong, Tsim Sha Tsui, Causeway Bay, Admiralty and even the Central area. The total investment exceeds 100 million Hong Kong dollars;
About 30 million of it was transferred from Changxing Industrial, and the rest is loans. It is currently operating on a rent-to-loan model, which is barely enough to maintain. < br>
At present, the total commercial construction area of Chang Hing Real Estate in Hong Kong is 5.5 million square feet, of which about 2.3 million square feet are on Hong Kong Island and 3.2 million square feet on the Kowloon side. The industrial construction area totals 1.4 million square feet. Hong Kong Island and Kowloon are almost the same. Half.”
Yang Wendong asked again: “I remember the land’s self-sustaining area is more than 8 million square feet, right?”
Wang Fengzhi nodded and said: "Yes, Land is the company that holds the most properties in Hong Kong, and most of its properties are on Hong Kong Island. They are in prime locations on Hong Kong Island, and Central accounts for about half."
< br>"Then Changxing Real Estate still needs to work hard." Yang Wen Dong smiled and said: "Yehe also owns Wharf. Even if the area of this company is not as good as Land, it is not much different."
My own development has been rapid in the past few years, but Compared with Jardine Matheson, which has controlled Hong Kong's economy for almost a hundred years, the gap is still a bit big.
Wang Fengzhi said: "Yes, we are still far behind in terms of property, but in terms of profitability, it may not be better than us; according to Jardine's public accounts, they also have many loss-making businesses. Especially some overseas projects."
Yang Wendong nodded and said: "That's true, but such large companies can transfer profits legally through many methods, and you can't just look at the listed financial reports."
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"Understood." Wang Fengzhi added: "But I think our group is on the same level as Jardine Matheson. If we are British-owned, we will at least be one of the top foreign companies in Hong Kong." ’
“It’s almost the same, but I won’t consider listing it for the time being, and don’t release these data to the outside world at will.” Yang Wendong shook his head and said.
In the British Hong Kong era, even though the British Hong Kong government and the British government tried to win over the Chinese, the Chinese financial groups were actually relatively low-key. For example, the Ho Tung family in the 1930s, although they often did things in a high-profile manner, they never went anywhere. Publish your profits and assets.
Liao Baoshan, on the other hand, often revealed her net worth data in order to attract idle funds, and ended up being "killed".
Wang Fengzhi agreed and said: "Understood, Yang Sheng can rest assured that the financial data within the group are strictly confidential. Except for a very few, most people only know the relevant data of the business they are responsible for."< br>
"Yeah." Yang Wendong nodded.
Wang Fengzhi added: "Just judging from our business scale and property holding data, people who are interested can still guess some things through investigation."
"Then don't care, outsiders It doesn’t matter if people guess correctly.” Yang Wendong said nonchalantly, “I was too early. I have told some media in Hong Kong not to report too much information about Changxing Group.”
A company that is too big cannot hide it, but public opinion can be controlled, as long as no one discusses it in the newspapers. How many people have the ability to go to various places to investigate information about a group? It's hard to spread the word if you know it.
In the eyes of ordinary people, they only know that a group is very big, but they don't know how big it is.
"Okay." Wang Fengzhi said again: "Next is Changxing Shipping. As you know, Yang Sheng, the number of ships of Changxing Shipping last year, excluding the new ships purchased at the end of the year, totaled 37.
Currently second-hand Half of the ship is transporting water and half is transporting goods to Changxing Industrial. It only brings some goods when it comes back from Europe and the United States. The profit margin is not very high. After deducting loan repayments, the net profit for the year is HK$10.28 million.
The five new ships are leased to Japanese companies, with a total rental fee of US$3.7 million. After deducting revenue and loans, our own profit is US$1.4 million, which is approximately HK$7.5 million.”
“ Well, the profit margin of this new ship is indeed much higher." Yang Wendong nodded.
Many shipping companies will also buy new ships after they have money, which is also the reason why new ships are more profitable. If it weren't for the plan for the crisis in the Middle East, he would have purchased a new ship like a normal ship owner.
Wang Fengzhi replied: "Yes, and the business is relatively simple. We only need to ensure the normal operation of the ship.
However, our second-hand ship business is special. Transporting water and transporting trolley cases are not too profitable. , there are often not many goods on the return trip from Europe and the United States, so the profit margin is not high, otherwise a total profit of HK$15-20 million would not be a big problem."
"Well, it will be better when the drought in Hong Kong is over. "Yang Wendong paused and then said: "In addition, I will discuss with Lao Wei after the year to increase the freight rate appropriately. Changxing Industrial's profitability is already very strong."
Early establishment of Changxing Shipping. The first purpose was to transport trolley cases by ourselves, thereby reducing costs and ensuring Changxing Industrial;
Because at that time, Changxing Industrial was the foundation of the entire group, and it needed to make its data the best-looking .
Now, Changxing Industrial is still the most important, but considering walking on multiple legs, it is also necessary.
Wang Fengzhi added: "No matter what, Changxing Shipping's large purchases at the end of the year will inevitably lead to a surge in loan repayment pressure next year. Even if profits are not transferred, it may still need to mobilize funds from Changxing Industrial."
"Yes, the debt pressure next year is not small." Yang Wendong nodded and said.
Before the ship is delivered, the customer does not need to provide a lot of funds. Such large projects are delivered in installments, but after all, it is 50 million US dollars. Even a small part of the upfront payment is a huge economic benefit. Stressed out. This is also the reason why many shipping companies are unable to expand quickly. They have insufficient capital chains. That is, no matter how bold they are and how confident they are in the shipping market, they can only expand step by step.
Wang Fengzhi smiled and said: "But as long as we get through it and wait for the ship to be delivered, the profit will be very high, especially the rent for oil tankers is much higher than that for cargo ships."
"Yes, otherwise who would dare to invest like this How much money should I put in?" Yang Wendong nodded and said.
A 120,000-ton oil tanker is worth more than 10 million U.S. dollars. In this era, if you cannot pay back the capital in three years, it means that your business is too bad.
The price given by the Japanese leasing company is US$8 million per year, and Changxing Shipping is responsible for operation and management. After various expenses, taxes, etc. are removed, it is its own net profit.
As for Dong Haoyun, who handles business on his own, a 100,000-ton tanker full of oil may earn millions of dollars from a trip to Europe and the United States, and sometimes even more.
When the crisis in the Middle East occurs, this price will double or even increase several times.
Wang Fengzhi then concluded: "Yang Sheng, the three businesses of Changxing Industrial, real estate and shipping are currently the three core businesses of Changxing Group. This business is followed by Changxing Media, which had a turnover of 4.8 million and a total profit of HK$2.5 million last year.
The main improvement is that the daily sales of Oriental Daily exceeded 30,000 copies, and there are also commercial radio stations. The price of radio has dropped, the number of listeners has tripled, and advertising revenue has increased a lot."
"The profit margin is 50%," Yang Wendong said with a smile.
Wang Fengzhi replied: "This is normal. The real estate is our own. We have eliminated the bulk of the expenditures of general media companies. In addition, keeping up with the development of Hong Kong's economy, more people buy newspapers and advertising There are also many businesses, so profits have more than doubled compared to last year.”
Yang Wendong nodded: "Yes, yes."
Wang Fengzhi added: "It's just a pity that Changxing Media can basically only operate in Hong Kong. According to the situation of the Hong Kong newspaper industry, it has basically come to an end. , unless Hong Kong’s population and economy further develop.”
Yang Wendong said: “This year I will let Oriental Daily go overseas and enter other countries. However, this is indeed very difficult. Sing Tao Daily is considered a leader in this regard. The work is relatively good, but the effect is not very satisfactory.”
Wang Fengzhi said: “Yes, our Hong Kong newspapers are mainly to please the Hong Kong people. When they go overseas, they have to re-edit the content. It’s like starting over;
And some countries will have many restrictions on overseas media.”
"Yes." Yang Wendong agreed: "So don't have too many expectations in the short term. Instead of expecting the newspaper to go overseas, it is better to count on Changxing Culture. Pure cultural stories will be more popular."
The media groups that were able to develop well overseas in the previous life had only one characteristic, and that was that they had strong ZZ power behind them, mainly American capital. Otherwise, it would be almost impossible to control the power of public opinion in other countries.
The United Kingdom in this era is not bad in strength, but they are unlikely to endorse Chinese capital in Hong Kong.
Wang Fengzhi said: "That's okay, my children like Calabash Baby."
"Yes, animation, movies, novels, TV series, and music are the main forces going overseas." Yang Wendong nodded and said.
In fact, even in the United States, the main force in exporting culture is not News Corporation, but the culture hidden in Hollywood or American TV series.
After all, even if newspapers and TV stations are controlled by American capital, they still have a lot of hostile stares. Even the United States itself has DP competition, but in movies and TV series, as long as it is not illegal, the output can be done openly and honestly. That's no problem.
Wang Fengzhi added: "In Changxing Culture, the sales volume of Comic Weekly, including Wanwan, is almost 30,000 copies per issue, but the various stickers launched have sold more than 600 Ten thousand copies;
Both the sales and profits are far greater than the comics themselves.”
“Of course,” Yang Wendong nodded and said, “These are just stickers, toys. It hasn’t come out yet, and it will enter the Chinese areas in Southeast Asia later this year.”
A sticker costs just a few cents. Precisely because it is cheap and is a "derivative" that is easy for people to buy, the sales volume is particularly high.
And the comic weekly is sold out. Unless there is another single volume, there will be no follow-up business. However, stickers can be sold endlessly. Some people will buy the same one repeatedly, and you can also produce other appearances here. of.
Similarly, the same goes for toys.
Wang Fengzhi smiled and said: "That would be even better. Last year, Changxing Culture's total profit was about 200,000 Hong Kong dollars, which is not a lot. But looking at the market trend, it is estimated that it will surpass Changxing Media next year."
"Well, this new industry mainly depends on trends, and profits are not important." Yang Wendong said.
Changxing Real Estate, Industry, and Shipping are all involved in capital operations, that is, they require large amounts of loans, so profits are very important.
Others, what matters more is the future trend.
“Okay, then now only Honor Electronics, Watsons and Carrefour are left.” Wang Fengzhi continued to report: “At present, Honor Electronics is already profitable. With its electric mosquito swatter and hot water kettle, it made a profit of HK$370,000 last year. .
Firstly, it is about to open up markets outside of Wanwan and Hong Kong, and secondly, rice cookers have also started to be sold.
Looking at sales alone this year, profits will definitely increase, but in the United States. Bian’s R&D investment is an uncertain amount, which I can’t confirm.”
"Well, it's okay. The electronics industry is an enterprise that focuses on research and development, and investment from the United States is inevitable." Yang Wendong said nonchalantly: "It's okay to lose money in the past few years. As long as these research and development are successful, we will definitely be able to make back our investment ten times in the future. A hundred times.”
What the United States is currently developing is naturally the magnetron for microwave ovens. This thing already exists, but miniaturization is difficult.
For an electronics company, having a direction is only one of them. It is also necessary to be able to produce the products in the minds of travelers.
Traditional electronics companies, even companies like Sony, Apple, and Samsung in the future, need to carefully choose the direction of technology when investing in research and development, because if they make a mistake, they will suffer serious losses and waste the most important thing. For example, in the early 21st century, many Japanese giants bet heavily on plasma TVs, and 20 years later, Japanese automobiles bet heavily on hydrogen energy
In order to avoid risks, many large companies may even invest in several directions together, knowing that they may Some directions will fail but you still have to invest.
But after the time traveler knew about the discovery, he devoted all his efforts, and the research and development costs were reduced too much. This is the advantage of the time traveler in technology research and development.
The only pity is that there is a shortage of electronic talents in Hong Kong. Currently, we can only go to the United States to engage in this kind of research and development.
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(End of this chapter)