Chapter 318 The Layout of the Television Industry
The Hong Kong Governor’s advance notification, although not very helpful to the competing radio stations, can be regarded as a kind of "optimism" for oneself.
After returning to Changxing Building, Yang Wendong immediately called Qin Zhiye of Changxing Media and Wang Zhiqun of Honor Electronics.
The assistant made tea for the three of them and then left, leaving only the three of them.
"Old Qin, let me tell you some good news." Yang Wendong took a sip of tea and said, "The Governor of Hong Kong told me this morning that the TVB has been implemented and the license is about to be announced."
"Really? That's great." Qin Zhiye said happily: "Once there is a TV station, then our Changxing Media can become the largest media in Hong Kong."
Without a TV station, everything will be False, this has long been proven overseas.
When the economy is very bad, people tend to read newspapers. When times are better, radio stations become the main channel because they can broadcast live.
When television came along, the other two had to step aside.
Although newspapers and radio stations can still exist even if television appears, they are far from comparable in terms of influence and communication efficiency.
Of course, TV also has shortcomings, that is, the time is fixed, and it cannot be like a newspaper, where a lot of content can be added, and the content can change frequently every day, etc.
No matter what, TV stations are much better than newspapers.
Yang Wendong shook his head and said: "The TV station has implemented it, but it will not directly give us the license. Instead, it will compete with other consortiums."
"Understood." Qin Zhiye nodded and said : “But our group has a strong influence on TV stations. I have already prepared all the necessary information and early preparations. This is our biggest advantage.”
The competition is absolutely fair, but I have already prepared it. There must be some advantage. The closer the bidding time is, the greater the advantage will be.
Yang Wendong asked: "If the TV station belongs to us, have the number and location of the signal transmission towers been selected?"
Qin Zhiye nodded and said: "After the selection is made, I am going to place this transmission tower on the Peak of Victoria Peak." ."
"Peak Mountain "You really know how to choose a location?" Yang Wendong smiled: "There are many Hong Kong dignitaries there?"
Taipingshan was originally called "Hard Head Mountain" a hundred years ago. , known as Xianglu Peak in ancient times, with an altitude of 554 meters, is the highest mountain in Hong Kong Island.
Halfway up this mountain, you can overlook most of the prosperous areas of Hong Kong Island, Victoria Harbor and the Kowloon Peninsula opposite. Therefore, it was favored by the early British Hong Kong dignitaries; the dignitaries of the Hong Kong government, the heads of foreign companies, HSBC Taipan and so on all live here.
The first Chinese to settle here was Ho Tung. However, Ho Tung is not considered a Chinese, which is a bit controversial
With today's worth of Yang Wendong, he can also afford the location of Victoria Peak. However, this requires waiting for an opportunity, because there are fewer villas in the middle of Taipingshan than in Central buildings, and there is no opportunity to sell them. If I take the initiative to buy them, it will be sent to my door to be ripped off.
Qin Zhiye replied: "That's okay. I plan to build it on the top of the mountain. It is far away from the villa area in the middle of the mountain and will not interfere with each other.
With the height of Taiping Mountain, the signal is enough to cover "Hong Kong Island"
Yang Wendong asked again: "What about Kowloon?"
Qin Zhiye replied: "The area in Kowloon close to the Victoria Harbor can also receive signals. The signal may sometimes be a bit poor. I have asked Japanese experts to check this;
The main businesses in Kowloon are currently The area is still next to Victoria Harbor, so most people's needs can be met
More to the north or the New Territories, not for now. Consider that when the population and economy increase there, you can also choose to install signal towers in the mountains in the New Territories." "Okay." Yang Wendong asked again, "Is the equipment also from Japan?" >
Qin Zhiye said: "Yes, the only countries that can make communication equipment are Europe, the United States and Japan. Choosing Japanese ones is much cheaper and easy to provide after-sales service."
"That's okay." Yang Wendong nodded and said, "Let Little Japan come up with a better plan. As long as we win the bid, we can choose them."
The Hong Kong government's auctions, including real estate , it is not about selling first, but requires detailed follow-up development planning.
However, real estate is relatively simple. If it is too different from the Hong Kong government's plan, there will be no problem. However, projects like public services have much higher requirements. In many cases, planning is even more important than the amount of bidding funds.
"Okay." Qin Zhiye agreed.
Yang Wendong added: "I will be responsible for the funds, so you don't have to worry about it. However, many consortiums will be interested in this kind of project, so you need to visit some big consortiums in Hong Kong, especially British ones. Get them involved
I guess these British investors will not seek management rights of the TV station. They do not understand that the cooperation model is that I will be the majority shareholder and the manager, and then give them the other shares. ”
Although I want to go it alone, there must be many consortiums participating in this kind of public project. If I go it alone, many large consortiums will help others and benefit the family, and my probability of success will not be high.
The most important thing right now is to get it. Giving up part of the equity is just a pure economic gain. When the British capital retreats after more than ten years, there will be plenty of opportunities to take it back.
Qin Zhiye said at the thinking meeting. : “The British capital with which we have a better relationship is HSBC. "
"I'll go talk to Sanders about this. Yang Wendong nodded and said: "There will be some other cooperation in the future. You can contact other British companies, or people like Hang Seng and East Asia. If they are not interested, they can also participate a little." ”
TVB's future economic potential is limited, unlike a factory built by itself with future ideas, so it doesn't hurt to give up its shares.
"Okay." Qin Zhiye nodded and said. Yang Wendong looked at Wang Zhiqun again and said: "Old Wang, now that we have a TV station, you should know what is missing, right?"
Wang Zhiqun said with a smile: "Understood, Yang Sheng, now Hong Kong society still lacks cheap televisions. "
"Yes," Yang Wendong said: "Radios were relatively expensive at first, which seriously affected radio listeners. The same is true for televisions now, and it will only be more serious, because televisions are more expensive. The price is more expensive.”
Wang Zhiqun replied: "I have been negotiating with RCA in the past few months. At first, they still refused to let go of the production technology of picture tubes. Later, I negotiated cooperation with Thomson Company in France, and they were willing to sell the complete set of technology to us. < br>
Then RCA relented, and now I’m talking to these two companies about price, technology transfer and some supply chain issues at the same time.”
Yang Wendong asked: “In addition to price, these two companies have other issues. What Ming Are there any differences? Or advantages and disadvantages? "
Wang Zhiqun said: "RCA has no obvious shortcomings and their technology is relatively mature. Thomson has a problem. Many French technologies , It is not in line with international standards.
If we build a supply chain in Hong Kong, we will only have to use their technology until the end, or we will have to start over.”
"That's not good." Yang Wendong frowned and asked: "Do you know what technology is used in little Japan?"
Wang Zhiqun said: "It is also from the United States. It is said that Japan also introduced it from Europe and the United States. Technology finally chose the United States, mainly because the United States is the largest market.
But Japan later carried out research and development on many levels, including colorization, miniaturization, etc., which made their products more advanced. The technology is almost catching up with or surpassing that of the United States, but the foundation is still American technology.”
“Then we must also give priority to American technology.” Yang Wendong thought for a moment and said, “Following the needs of the mass market is the best. Correct. "
He is a time traveler who knows nothing about the old technology of picture tubes. He doesn't even know the name of the technology. This is a blind spot of non-competitive advantage.
But it is always right to follow the popular line. Japan in this era is not as stubborn as it would be a few decades ago, and always likes to be different from others.
Wang Zhiqun agreed and said: "Okay, then my focus is still on negotiating with RCA. Thomson will make a spare tire to lower the price."
Yang Wendong said again: "Then the picture tube Can several core components of the picture tube be produced in Hong Kong once the technology is available? "
Wang Zhiqun replied: "Some of them are not possible, and they may need to be imported. The four core components of the picture tube are high-purity. Glass, phosphors, metal materials and getters
Currently, we can buy metal materials and process them in Hong Kong, but other materials have to be imported.
However, if we build an industrial chain in Hong Kong in the future, high-purity glass can be produced in Hong Kong, but phosphors and getters cannot be produced in Hong Kong. "
" Are they available in Japan? "Yang Wendong asked.
Wang Zhiqun nodded and said: "Yes, Japan can basically make these things, probably the most basic metal element materials. Japan may need to import them. It can be said that Japan has them. The whole industry chain. "
Yang Wendong thought for a while and asked again: "Is there a TV industry chain in Wanwan? "
Wang Zhiqun shook his head and said: "No, there is a Shengbao TV over there in Wanwan, which is engaged in communications, televisions, radio stations, washing machines and other businesses. It is just a complete assembly. Except for some shell parts, the core All are imported from Japan. ”
Yang Wendong said: "Okay, let's do this first. We will build the assembly plant first, and then we will slowly consider localizing production. For some things that cannot be localized, we will try to find as many suppliers overseas as possible to balance demand. , to avoid being choked by suppliers. "
The complexity of televisions is much higher than that of radios. It is a bit unrealistic to produce the entire industry chain in Hong Kong in a short time.
If you can realize some parts, that is enough. The rest can only be purchased overseas like other factories. As long as there are multiple suppliers, it is acceptable.
And as far as he knows, RCA will invest in a large color TV factory in Wanwan in a few years, and there should be a corresponding industrial chain, which will be convenient for him.
“Okay, I will reach an agreement with RCA as soon as possible.” Wang Zhiqun replied.
Yang Wendong continued: "RCA's production line has a large production capacity. We have not considered buying it before, but now that it is almost there, we need to prepare early for such a high production capacity and channels."
year A production line with a production capacity of 500,000 units is definitely not something Hong Kong can afford.
Wang Zhiqun said: "Yang Sheng can rest assured about this. I have my own channels in Southeast Asia through electric mosquito swatters and have communicated with them. As long as the quality and price of our TVs are acceptable, They can try to introduce it."
"Okay, it seems that the electric mosquito swatter is really valuable." Yang Wendong smiled.
For a new product, it is easiest to open up new markets. Because there are no competitors, it is easy to contact various channels.
So even if the demand for the electric mosquito swatter itself is not very high, you can get to know the channel through this, and it is worth it even if you don’t make money. When other normal home appliances of your own are launched in the future, I don’t say that you will definitely be able to access these channels, but at least through communication, It’s much more convenient than just knowing each other.
Of course, this kind of help is limited and only effective in the initial stage. Whether it can stabilize the channel ultimately depends on price and quality, that is, cost-effectiveness, or if you have the ability in the future, high technology will do.
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(End of this chapter)