Chapter 320 Central Land King Auction
February 12, 1963:
In a building near the Hong Kong Lands Department, a large number of luxury cars gathered here, and there were also There were many reporters, holding cameras and taking photos.
“The person from Land Land is here, it’s John Keswick.”
“Someone from the Keswick family is actually here. It seems that Jardine Matheson attaches great importance to this auction.”< br>
"Of course, every time we buy land in Central, we have to fight for it."
"People from Taikoo are also here, and Wheelock, the land king of Central, is big news every time he appears. Ah."
"Hang Seng He Sheng from Changxing Real Estate is also here.” ”
Under countless spotlights, the bodyguard skillfully opened the door, and Yang Wendong and Zheng Zhijie stepped out of the car.
Many reporters rushed over immediately, but were then stopped by countless security guards. This is the norm here. There will be many security guards at large auctions and conference venues to prevent reporters from harassing real estate tycoons.
Reporters also spare no effort. Just getting a word from any real estate tycoon may affect the market and even real estate prices.
"Yang Sheng, please come this way." A man in formal attire stepped forward and said.
Yang Wendong also followed the guidance and came to an independent elevator, but met an acquaintance.
"Huo Sheng." Yang Wendong said politely: "Long time no see. Huo Sheng is also here for the King of Earth?"
Huo Yingdong said with a smile: "I will not participate in this level of King of Earth. I'm more interested in a few pieces of residential land."
"Huo Sheng is humble." Yang Wendong smiled.
The two entered the elevator, and they were the only ones around them. Huo Yingdong asked: "Yang Sheng, I see that Changxing Real Estate seems to be shrinking its front lines recently. Could it be that the current housing prices are too high? ?”
Yang Wendong replied: “Not really, it’s just that the investment direction has changed, because my Carrefour supermarket has begun to compete with Jardine in property, and I don’t have an advantage in this area;
So I planned to buy land in a suitable location and build properties myself. The cost would be much higher if I did this, so I made a choice and began to shrink some of my real estate business. ”
Even if it is not a listed company, it can be a large-scale enterprise, and the slightest movement will attract attention.
Many financial reporters or some colleagues will also pay attention to these. Even Yang Wendong, knowing the future, has been collecting various information about many consortiums, not very secretive ones, but large investments, personnel transfers, etc.
"That's it. Huo Yingdong nodded and said: "It is indeed a headache to compete with the Jardine Group, especially in the service industry. One property cost can kill the opponent."
As far as I know, Maxim's Food is facing the same situation as you, but they don't have so much money. ”
"Maxim's? I've also eaten their pastries, and I didn't expect that I was targeted by Zhizhi."
Yang Wendong also knows about this company, but he just likes the taste of this catering company, not what it has. As for ideas, there are too many industries in Hong Kong. If the market potential is not huge, he will not participate. Even if he is optimistic about it, he can only invest at most.
Huo Yingdong added: "Yang Sheng, Yihe is different from you. Many of your industries are about exploring new industries and markets and making money from overseas people;
But Jardine Matheson focuses on internal development in Hong Kong. They participate in whatever makes money. When others succeed in a certain field, they will use their property advantages to defeat others.”
“Mastering high-quality business. You can indeed do whatever you want with your position." Yang Wendong nodded.
This model is similar to a certain Antarctic creature on the Internet. You don’t have to do anything. After others make it, it proves that this business direction is good, and then hey hey hey, you did a good job, now it is mine
Huo Yingdong continued: "But when I think about it carefully, it seems that the British and foreign firms are all about the same. Swire may be a little stronger."
Yang Wendong said: "Yes, they are just resting on their laurels. It’s just that this book is too thick, and it will probably last for many years.”
In the early years, a lot of land on Hong Kong Island was worthless, and you didn’t even need to spend money to buy it. You could get the property rights by reclaiming land. And now these are worth tens of thousands of dollars.
It can be said that the wealth that Hong Kong has developed over the years has all turned into the value of land.
"Haha." Huo Yingdong said with a smile: "I hope that one day, Yang Sheng can let them spit out all these books."
"I hope so." Yang Wendong said with a smile: "Come here today , isn’t it just to compete with them?”
In general, the real estate market in Hong Kong is not very competitive, because there are still many areas that have not been developed; but areas such as Central and Causeway Bay are limited, and this cake If you want to eat it, you have to compete or even grab it.
When he started his business in the early years, he always avoided competition with the traditional forces in Hong Kong. But now that it has reached today's scale, if he wants to develop bigger, he must face competition head-on, especially the real estate market in Hong Kong.
In terms of return rate, except for a few Internet companies or Wal-Mart stocks, which have no investment opportunities in ten years, no other industry can compare with Hong Kong real estate.
And my influence will definitely grow in the future. It is hard to say whether the butterfly effect will affect companies such as Apple, Microsoft, and Google. Even if the American Internet will dominate the world, it is hard to say whether I can be selected.
But the rate of return on real estate in Hong Kong cannot be changed.
"Haha, Yang Sheng is right." Huo Yingdong nodded and said: "In the field of real estate, British capital actually doesn't understand operations at all, and is far inferior to our Chinese capital." Yang Wendong said: "Then Let’s start from today.”
Huo Yingdong also said: “I wish Yang Sheng a successful start today.”
"Thank you." Yang Wendong said with a smile.
After Huo Yingdong left, Yang Wendong said to Zheng Zhijie: "Old Zheng, after today's matter is over, help me check this Maxim's food."
"Maxim's? Okay. Yes, in fact, I am also their customer." Zheng Zhijie said with a smile
Yang Wendong added: "If it is Yihe's opponent, then we can push him behind."
"Understood." Zheng Zhijie agreed.
After entering the venue, looking around, there are many bosses of Chinese real estate companies. Today, it is not just land kings, ordinary real estate companies are participating, but also for other land.
"Yang Sheng."
A familiar voice came from behind. Yang Wendong turned around and saw that it was He Shanheng, so he said: "He Sheng, long time no see."
< br>He Shanheng smiled and said: "Yang "Sir, it's a pity that we can't cooperate this time due to competition. I hope you can understand."
"Of course, Hang Seng Bank has developed so well in recent years, so it is natural that it should build a new headquarters." Yang Wendong. smiled.
This is human nature, and normal people will not affect cooperation because of this, not to mention normal competitors are not enemies.
"That's good." He Shanheng added: "Yang Sheng, if only you and me are left to bid later, can we discuss it in advance to prevent the Hong Kong government from taking advantage?"
Yang Wendong asked: "How to discuss it? Can you give it to me?"
At present, they are the only two Chinese people known to be interested in this land. Although many other Chinese investors can afford it, they basically will not participate.
If it is a project that is sold directly for cash after development and encounters a strong competitor, Yang Wendong may also consider cooperation to avoid being left behind by the bidding party.
But if both parties want to maintain self-control, that will be difficult.
The Hong Kong government’s bidding is often a conspiracy. Everyone wants high-quality land, and ultimately they will profit.
He Shanheng said: "We, Hengsheng, can make profits in other ways, or if there is similar land in the future, I don't have to participate."
"He Sheng, I will not give up this land. "Yang Wendong paused and said: "He Sheng might as well consider this proposal to avoid losing both sides."
"Then it depends on the bottom price in our hearts." He Shanheng also saw that Yang Wendong was not willing to do it. Will give up.
Yang Wendong said: "He Sheng, in fact, it is difficult to say anything if you have a place."
"Haha, yes, I worry too much." He Shanheng smiled,
He I also understand that both parties do not want a direct conflict of interest, otherwise the other party will suffer too much loss, and there will always be a gap in their hearts. However, no one dares to give up huge benefits.
Soon, the auction officially started:
The plots in front are all for warm-up, but for many companies, they are already considered the "King of Land" at their own company level. Yes, many medium-sized real estate companies are enthusiastically participating in the auction.
Yang Wendong watched for a while and suddenly asked: "Old Zheng, are there any medium-sized real estate companies among the British investors in the auction?"
Zheng Zhijie shook his head and said: "No, among the British investors, the main ones are real estate companies. , they are either large companies or small ones, and there are fewer and fewer medium-sized ones. They are mainly unable to survive due to competition from Chinese capital, or they have been acquired by large foreign companies such as Jardine Matheson, Swire, and Wheelock. "
"Yeah" Yang Wendong nodded.
With the rise of Chinese capital, the first to be killed are medium-sized British-owned companies. Small ones can always survive and do some small business because they have many companies, but large ones cannot yet do so.
Zheng Zhijie added: "And the large British-owned real estate companies actually have little development experience. They are basically the same as Land, buying land or their own land, building houses and renting them out."
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"It is indeed outdated." Yang Wendong smiled.
This is how things were done in the early 1950s. Ever since Huo Yingdong created off-plan properties and public stalls, Chinese-owned real estate has completely entered a rapid development path, but British-owned real estate still clings to its former wealth.
"Dealed."
The auctioneer roared, a piece of residential land with a total price of 6.7 million Hong Kong dollars was successfully auctioned, and the winner was Huo Yingdong.
I saw him smiling broadly and extending his hands to the crowd around him.
At this time, the auctioneer said again: "Everyone, the next piece of land is also the last piece of land for this auction. No. 213 Queen's Road, Central, with an area of 26,300 square feet and a starting price of HK$28 million."
PS :Asking for monthly tickets
(End of this chapter)