Chapter 326 Maxim’s Food
The next day, after Yang Wendong came to Changxing Building, Zheng Zhijie also followed.
"Come, sit down." Yang Wendong handed over a can of drink and said with a smile: "This is the herbal tea that Watsons just produced on a trial basis. It tastes pretty good."
"Okay. Thank you Yang Sheng!" Zheng Zhijie took it with a smile, and then saw the name on the can and said, "Tongyi Herbal Tea? This name is easy to remember."
Yang Wendong said with a smile, "The simpler the name, the better. When we are able to enter overseas markets in the future, words like this will be easy to promote.”
The simpler the brand name, the easier it is to promote. Like common words, it is also easier to remember, which is an advantage for early expansion.
He thought about the brand name in his previous life for a long time, but "unification" was the easiest.
Zheng Zhijie studied for a while, opened the can, took a sip, and said: "It's so cold, it tastes better than the ones in breakfast shops."
Yang Wendong said: "Because it's just from the refrigerator Any drink you take out will taste better when it is cold, and the same goes for cola. "
Sugary drinks and even fruits will taste better when they are close to freezing point, because "it is cold. "It will stimulate the taste buds, even in winter.
Zheng Zhijie replied: "That's true, but refrigerators are still relatively rare in Hong Kong."
"When the right time comes in the future, I will also let Honor Electronics produce refrigerators. It’s cheaper.” Yang Wendong said with a smile.
Before the advent of computers, home appliances were the world's largest electronics market. Especially now that we have an opportunity, that is, home appliances have begun to be "electronically controlled", which can be regarded as half a business opportunity.
Of course, the business opportunities are not just for you, but also for other companies. It all depends on who has the strongest capabilities.
At this point, the current advantage is not very big and cannot compare with the computer age more than ten years later. Therefore, Honor Electronics still needs to expand its business step by step.
"That would be even better. Now Hong Kong people's demand for refrigerators is getting higher and higher." Zheng Zhijie smiled.
"Yes." Yang Wendong nodded: "Why do you come to me so early today?"
"Yang Sheng, there are two things." Zheng Zhijie took out a generous roll from his side. He opened the paper and spread it out and said: "The first thing is that we just got the design from Diwang. Bei Jinming Company has completed it. We are going to build a 28-story building with a total of 300,000 square feet (about 30,000 square meters). ), this is the structural diagram of the office building.”
Yang Wendong looked over and saw that it was a square building, nothing special at all. In this era, it was not popular to have many fancy designs. Because the floors are short, there is no need to think too much about wind resistance, height resistance, foundation protection and other designs.
"Inside" Zheng Zhijie began to introduce again
It took a total of 20 minutes to slowly introduce all the details inside the building.
After hearing this, Yang Wendong thought for a while and said: "There are only two floors of parking spaces underground, which is not enough. We need to add two more floors. We have to consider the future. When Hong Kong's economy becomes stronger, there will be more cars."
Although there will be very few cars in Hong Kong in the future, that is only an average. Many people who can work in Central still have cars;
Whether you use this building for yourself in the future It is better to rent it out and have enough parking spaces.
Zheng Zhijie agreed: "Okay, I will discuss it with Bei Jinming again."
"Well, the worst part is, if we don't need so many parking spaces, I can also use the first floor as a business, and Carrefour can be placed in it." Yang Wendong added.
Supermarkets in Hong Kong are definitely different from those in the mainland. Visitors who have been to Hong Kong in previous lives will find that many supermarkets are in commercial buildings. Unlike the mainland, where there are single-family properties everywhere.
It’s not that people here in Hong Kong don’t like stand-alone supermarkets, but the house prices are too high, so all things considered, this is the only way.
That is because I invested early and took into account the future value of the land, so I am copying the mainland model. However, in places like Central, this is the only way to do this in core areas.
Zheng Zhijie nodded and said: "Indeed, the best location for opening a supermarket in Central is inside the building; it is basically impossible to find a separate location to build a new building."
"Well, but try to build it yourself." Yang Wendong asked again: "How is the self-construction of supermarkets in the recent period?"
Zheng Zhijie said: "It is going very smoothly at the moment. In Kowloon, this kind of Properties are easy to acquire. On Hong Kong Island, we have more choices and have acquired 4 old buildings and land.
But now Yihe has begun to follow our example, and I guess they are also being marketed. The rent in the center is unbearable.”
“Yihe still cares about this rent?” Yang Wendong asked with a smile.
Zheng Zhijie replied: "Of course Yihe Group doesn't care, but Yi Feng Supermarket must be operated independently, and they can't bear losses for a long time. I estimate that even if it is a real estate property, they will still have to pay. , at most it’s the same as ours, the brother companies charge less.”
"That's true, there are many internal factions in a large consortium like theirs." Yang Wendong said: "Don't worry about them, we just do our thing."
If you choose an existing property, whether it is renting or buying , there will be situations where resources are extremely tight, because there are not many that meet the conditions, and a lot of them have been occupied by Carrefour before. Coupled with rising housing prices, the cost will only get higher and higher.
But when you buy land and build a building, you have too many choices. People from Yihe saw that they were doing this, and they knew why if they had some brains.
"Okay." Zheng Zhijie continued: "The second thing is the Maxim Food Company you asked me to check before. I have already checked almost all the information. Take a look."
< br>After speaking, he handed over the information.
"Maxim?" Yang Wendong also thought about it, then took the information and started reading it. Zheng Zhijie introduced: "Maxim's Food was established in 1956. The founders were two brothers, Wu Zhande and Wu Shunde. Their first business was a Western restaurant. Their business capabilities were very strong and they quickly became famous in Hong Kong's upper class society.< br>
About 1960, Maxim's began to expand into coffee, bread, cake and pastry shops. The taste was very good and very popular among Hong Kong people. It is said that their turnover exceeded 1,000 last year. Ten thousand Yes, it is definitely one of the best in this industry.”
“10 million?” Yang Wendong nodded and asked, “This amount of revenue shouldn’t interest Yihe, right?” br>
Zheng Zhijie replied: "It may not be possible alone, but now Maxim's Food is mainly developed near Central. If it expands to multiple places in Hong Kong, then it is probably not a problem to increase the number several times."
"That's right. Their food tastes really good. I've eaten there several times." Yang Wendong nodded and said, "So Yihe is also interested in their business?"
Zheng Zhijie said: "Yes, at first Jardine wanted to acquire Maxim's, but the two Wu brothers disagreed. Later Jardine gave in and wanted to acquire 51% of the shares, but it still failed. After that, Jardine began to develop its own catering business. < br>
Landmark took advantage of its large number of properties to force some Maxim's properties that rented its properties to close, and then opened similar properties next to Maxim's. This is completely hurtful."
"Theirs. The purpose is to force the Wu brothers to sell the company to them." Yang Wendong naturally understood.
This is actually a normal business war in the shopping mall. You use your strengths to hurt others and bully the small ones, forcing you to submit. This was also the case in Internet business wars in previous lives;
Because he was behind Carrefour, Yihe probably knew the strength of Changxing Group, so they did not use the same tactics.
Zheng Zhijie nodded and said: "Yes, in fact, in the early years, many Chinese-funded companies encountered these problems after they became bigger, including British-funded foreign companies such as Jardine Matheson and Wheelock. , is to use these means.
It may be better after the 1950s. At least the Hong Kong government has stopped participating in this kind of thing for the sake of face. Otherwise, Chinese-owned enterprises will have no chance of success. ”
"Shopping malls are like battlefields. As long as you don't break the law, you can do anything." Yang Wendong smiled: "If you can control the law, then there will be no problem."
In fact, the business environment in Hong Kong is The improvement is due to the decline of Britain on the one hand and the inability to control so many colonies forcefully. The second reason is that the results of the 17-challenge battle in the north made Western countries have to be wary, and they did not dare to go too far in many things.
When the mushrooms explode next year, the environment may be better.
Zheng Zhijie said: "Yes, Land lost 3 yuan and Maxim lost 1 yuan. After a long time, the Wu brothers will not be able to bear it. "
" Almost." Yang Wendong nodded. Head: "Once the Wu brothers sell Maxim's, Jardine will get a high-quality asset for free, and the scale may be even greater in the future."
In the original history, Maxim's was sold to It acquired Jardine and became a catering giant under the Jardine Group.
It is estimated that this is because of the impact of the 1965-67 economic crisis, which made Jardines restrained. Otherwise, it would be impossible for a normal small business to sustain itself for 7 years under Jardines' efforts.
Zheng Zhijie asked: "Yang Sheng, do you want to acquire this Maxim's?"
"No, we are not familiar with catering, and there is no advantage in acquiring it." Yang Wendong shook his head and said: "But the industry itself is also Not bad, plus they can also consume Yihe’s energy, so we can just invest.”
There are too many profitable industries. Even if you are a god, you cannot run all the industries by yourself. The advantages of time travellers. It is related to finance and many future civilian products, not the service industry. Unless it is a new industry like supermarkets, if others are not doing it, you will have an advantage if you enter the market first.
In the traditional catering industry, Changxing Group may be able to make money by participating in it, but compared with the energy and resources expended on other suitable industries, it is not cost-effective.
Therefore, in these industries, if you want to make profits, it is better to invest in future winners. In this way, you can save yourself energy and gain some potential allies.
Zheng Zhijie asked again: "Then let me contact the Wu brothers?"
Yang Wendong nodded and said: "Okay, but keep it secret first, don't let the people in Yihe know first."
"Okay." Zheng Zhijie agreed.
On the third day, Yang Wendong met the two Wu brothers from Maxim's Group in Changxing Building. The two of them came to Changxing Plaza to "play" and then went up there through a special elevator.
"Hello, Yang Sheng." The two Wu brothers said politely immediately after meeting.
Yang Wendong smiled: "Hello, you two, I am a loyal lover of Maxim's pastries."
The eldest brother of the Wu family, Wu Zhande, smiled and said: "Thank you Yang Sheng for the compliment. This is an honor for me. "
Wu Shunde, the second brother of the Wu family, said: "Yang Sheng, our Maxim's Pastry Shop is also planning to rent a store in Changxing Plaza. When the time comes, you can taste it often."
"Haha, okay, but I'm afraid that if I eat too much, it will be bad for my health." Yang Wendong smiled, then went straight to the point and asked: "You two, I'm calling you this time, you should know Is that my purpose?”
Wu Zhande said: “Zheng Sheng didn’t tell us the specifics, but we guess that you want to invest in our Maxim’s?”
"Yes." Yang Wendong nodded and said, "What do you two think?"
Wu Zhande asked: "How much does Yang Sheng want to invest? How many shares will he get?"
(End of this chapter)< br>