Chapter 327 The enemy of my enemy is my friend
Yang Wendong replied: "As for shares, I want to invest 30%. The amount will depend on the audit of your company later,"
Although I had checked some information here before, but it was all superficial. Before actually investing, you must check everything. After all, it is not a listed company, and many financial and operating data are not reported externally.
The two Wu brothers also looked at each other, and then Wu Zhande said: "Yang Sheng, this ratio is a bit too high."
"Then how much are you willing to sell?" Yang Wendong asked again .
"15%, this is the bottom line for us two brothers." Wu Zhande replied.
Yang Wendong asked curiously: "Why is it just this small amount? This small amount of shares cannot be exchanged for much money. Now Yihe's pressure on you is quite big."
Wu Zhande said: "We, two brothers, are also preparing to list the company in the future. If we give away too many shares now, there may be problems in the future. Yang Sheng should also understand, especially now that Jardine is staring at us."
"You are right to think so." Yang Wendong nodded and said: "But you don't have to worry about me selling my shares to Jardine. Jardine and I own supermarkets and we are also competing now.
In the area of real estate, there have been some conflicts. Although the relationship is not bad, at least it is not good. ”
Wu Zhande said: "Yang Sheng, it's not that I'm overly concerned, but there are no absolute friends or enemies in the shopping mall. Today, two life-or-death enemies may work together on a project tomorrow. This kind of thing is impossible. Rarely."
"You're right." Yang Wendong smiled.
This is true not only between companies, but also between countries. In the past few years, there may have been a war, but in a few years they have become friendly countries again.
In the past, including Yu Gang robbed Wharf and broke up with Yi He, but they worked together again a few years later. Everything was just for profit.
The conflict between myself and Yihe is nothing at all.
Then he added: "This is also a consideration for the future, but right now, shouldn't we consider the present? Land's property assets, even Carrefour, can't get any benefits. You don't have enough funds. Under Jardine's targeting, , you will only lose all your family property."
Wu Zhande replied: "Yang Sheng said that, but if you say so, then even if you invest 30%, it will not be enough."
"Well, that's well said." Yang Wendong praised: "So maybe in addition to investment, we can also reach a better cooperation."
"What kind of cooperation?" The two Wu brothers also came. interested.
Yang Wendong said: "I think you all know the popularity of Carrefour. My idea is to open a pastry shop inside Carrefour.
In this way, you can get a large number of customers, and I can also provide Carrefour customers with more products, killing two birds with one stone. ”
In this era when supermarkets just started, the supermarket was actually a large grocery store. Not to mention pastry services, even cooked dishes were not available.
In the early days, Yang Wendong I don’t want to cook it all at once. One is that it’s not cost-effective from a business perspective. The other is that these foods are safety related and need to be cautious and slow. Introduce slowly.
As for making it yourself, it is impossible. In the previous life, Wal-Mart also introduced professional pastry shops, gourmet food companies, etc. At most, it was very common and nothing special. You can make roasted chicken, coffee, etc.
It’s impossible to make everything yourself because you have a specialization.
"Open a pastry shop in a supermarket?" The Wu brothers were shocked by this idea. They had never thought of it before.
Subconsciously, supermarkets should sell daily necessities, right? At most they sell some fruits and vegetables, but why do they even have a pastry shop?
But if you think about it carefully, it’s actually a good idea.
Yang Wendong added: "Today, Carrefour has 35 stores opened and 7 more stores to be opened, covering all major towns in Hong Kong and Kowloon. In the future, Carrefour will continue to expand and build new stores in every town.
If Maxim’s cooperates with us, it will basically be equivalent to dozens or even hundreds of stores with very large traffic, wouldn’t it be better? ”
"This is indeed a very good cooperation." The two Wu brothers were really tempted.
In terms of popularity, Carrefour’s interior is probably much stronger than some core locations in Central.
Yang Wendong continued: "However, this can be considered a normal cooperation. For a position like this within Carrefour, the price is not cheap. Everything is based on the market. Even if I buy a stake in your company, this cannot be done. Small, at most, you have priority.”
Not to mention the companies you invest in, even the several wholly-owned subsidiaries under you, business cooperation with each other requires normal payment. More discounts.
Unless Yang Wendong personally orders some asset transfer.
But under normal circumstances, he will not do this. This will only happen when a new business starts. Otherwise, companies that are already operating smoothly will have normal transactions.
“It’s good to have priority.” Wu Zhande replied: “If this is the case, I need to go back with my brother to discuss it again, but please Yang Sheng agrees to one more condition.”
Yang Wendong asked: "You said it."
Wu Zhande said: "No matter how many shares we sell to you, I hope that if you sell it again in the future, our Wu family will have priority in recycling it."
“This.” Yang Wendong thought for a while and said, “Even if there are restrictions on my investment, I need to think about it and decide later when we negotiate. How about that?”
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This kind of stock sale and priority recovery mechanism is also normal in some business cooperation, which can be regarded as protecting the interests of the seller. However, there are generally other conditions to hedge the exchange, otherwise the acquirer would not be subject to this restriction for nothing.
"Okay." Wu Zhande thought for a while and said, "In that case, I will go back to find a lawyer to draft a cooperation memorandum of understanding. After signing, we will provide the company data to you. You can also come for review.
We can consider specific cooperation after the valuation is available. Details. ”
A memorandum of understanding is actually similar to a gentleman’s agreement, guaranteeing some data exchange and business secrets before future cooperation. Otherwise, if the acquisition negotiation fails, the acquirer will have many of the other party’s business secrets. , which is very unfavorable to the acquiree or investor.
Before business cooperation or even national cooperation, this document must be signed, which is regarded as the first step and prerequisite for formal cooperation.
"Okay." Yang Wendong agreed: "As soon as possible, I don't want to be in arrears for a long time."
Carrefour itself is facing competition. In the early days, when there were few stores and there was no conflict, Just run it normally.
But now in places like Central and Causeway Bay, the customer coverage of both parties has overlapped, so we need to add some more attractive business services here, and pastry is one of them.
However, if you do this, your opponents can directly copy it, so you have to do your best. Maxim's Food was able to become the number one restaurant group in Hong Kong in the previous life, so it is naturally your best choice.
Not to mention, his own investment can still make a profit, and it can also support him in the price war with Jardine. Although this scale will not affect Jardine much, it may be a little bit.
"Okay." Wu Zhande agreed: "I will sort out the financial data in the next few days."
"Then I hope we can have a happy cooperation in the future." Yang Wendong smiled He smiled, stood up, shook hands and said.
Afterwards, after chatting for a while about catering management, the Wu family said goodbye and left.
After Liu Huayu and Zheng Zhijie sent them away, they returned to their boss’s office.
Yang Wendong smiled and asked: "How do you feel?"
Zheng Zhijie replied: "I think they should agree. At most, it is a matter of cooperation details."
Liu Huayu also said : "Yes, Jardine has too many properties on Hong Kong Island and has strong funds. At this scale, even Carrefour has to avoid its edge.
Even if my business is good, The low cost control is not worth the advantages of other people’s properties; let alone Maxim’s, the pressure must be very high.”
“Yes, if you have your own house, you can do anything in the service industry. Half the battle is over." Yang Wendong smiled and said, "But don't worry too much. In a few years, even if Changxing Real Estate can't surpass Land, it can still reach the same level."
The closer the business center is, the higher the proportion of rent costs in operations. This is a situation that occurs in any place.
Zheng Zhijie said: "Understand, our strategy now is to hold properties ourselves. When the scale increases, the weakness in this area will be gone. At that time, it will depend on whether Land is willing to continue to provide unlimited support. Yifeng Supermarket is burning money.”
When the operation is stronger than the other, they all have their own properties, so if a price war begins, it’s time to compete in operation.
"Well, the operation aspect needs to be improved." Yang Wendong asked again: "How are the prices of the cheap goods such as eggs and rice mentioned before?"
Liu Huayu replied: "Now, in terms of eggs, we have reached the lowest level in Hong Kong. From feed import, sea transportation, chicken raising, and internal transportation in Hong Kong, we do everything ourselves. In addition to raising chickens, we have invested in several chicken farms. .
Rice flour cannot be said to be the lowest, because there are many varieties of rice, and some are cheaper. The ones we purchase from Europe and the United States with China Resources cannot be said to be the lowest in terms of price. "
"Well, okay, the staple food is indeed not a single one, but eggs are. Yang Wendong nodded and said: "In addition to this, we also need to improve our service. The introduction of Maxim's Food is one direction, but in addition to this, we also need to make cooked food." "
Chinese people like cooked food very much. In his previous life, Yang Wendong often bought it to satisfy his craving.
"Cooked food? "Liu Huayu also understood immediately: "I understand, there are many well-known old deli shops in Hong Kong, and I will also introduce them. ”
“Yes, these cooked foods are all gathered together, which is also very attractive to customers. "Yang Wendong said: "And it can also increase Carrefour's income. ”
After decades of exploration in supermarkets in the previous life, supermarkets in China, Europe and the United States have various delicatessens inside, because this is really a win-win situation for all parties.
Now that supermarkets have been present in Hong Kong for a few years, it is time to increase their appeal.
Zheng Zhijie said: "Yang Sheng, this is a very good idea, but it can be copied by Yifeng, right?"
"Yes, it is possible." Yang Wendong replied: "But We are still one step ahead, so you will follow We need to arrange people to find the most suitable century-old stores, sign an agreement with them, and introduce our supermarket.
In addition, we can invest in shares or buy them directly. In this way, even if Yi Feng plagiarizes, they can only do it. Choose someone else.”
Liu Huayu agreed: "I understand, the core is that we have to find the best deli first."
"Yes." Yang Wendong nodded and said: "In the food industry, it all depends on the taste. This depends on you. I have a good eye for it.”
“Okay, I’ll go look for it right now,” Liu Huayu agreed.
Yang Wendong said again: "Okay, in addition, Maxim's will also keep an eye on it. The enemy of my enemy is a friend, and I am also prepared to focus on investing in them."
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(End of this chapter)