Chapter 339 TVB TV station is acquired
"Yang Sheng, that's Li Xiaohe over there. Their Li family owns a large number of street shops in Causeway Bay, and even many of the streets are owned by them."
Qin Zhiye pointed out Looking at a man in his early 50s on the front left, he introduced: "I once had a chat with Zheng Sheng. In Causeway Bay, the Lee Family are the real land kings, and even Land Land cannot compare with them."
Yang Wendong nodded. The head said: "After all, they were the four major families in Hong Kong. It is normal to have some background."
Speaking of the four major families in Hong Kong, many people will think of the four super consortiums headed by Li Jiacheng; but in In the 1930s, there were four major Chinese families in Hong Kong, namely the Zhou Yongtai family, the Ho Qidong family, the Li Peicai family, and finally the Lee Hysan family.
After the war, these four major families have basically kept a low profile, also because the founders of the families are old or dead, and the second and third generations can only maintain their status and cannot exert the strength of the former founders.
Lee Mingze and Lee Hsiao-ho are now the heads of the Lee family. With the wealth of their ancestors, they own a large number of high-quality properties in Causeway Bay, as well as a large soda factory. They also serve as directors of Hong Kong British American Tobacco Co., Ltd., Cathay Pacific Directors of airlines and Shanghai Commercial Bank, etc.
"That's over there" Qin Zhiye went on to introduce other people,
There were both Chinese giants and some large overseas media companies.
At this time, Li Xiaohe came over and said with a smile: "Yang Sheng, I have admired your name for a long time."
Yang Wendong nodded and said: "I have heard of the name of the Li family a long time ago."
Can you not have heard of it? King of smoke and soil!
There is too much business in this world. Even if it involves digging out manure, Yang Wendong will not say he doesn’t like it. As long as it can make money, there are some things that cannot be tolerated.
However, Li Hysan was later killed by a gun in the street, which can be regarded as the natural reincarnation.
Li Xiaohe said again: "Yang Sheng, can we discuss how about giving this TV station license to me? Can I let my elder brother cooperate with your company in the property? I guarantee you will not lose money."
"Li Sheng is joking, there are still many consortiums competing for this license." Yang Wendong said: "Did you tell them all this?"
Li Xiaohe shook his head and said: "That's not true, others I am not worried about the five consortiums, because they want TV stations for the sake of economic benefits, but I observe that Yang Sheng should be the same as me. In this way, we are not just considering the economy.
So the auction will most likely be an internal conflict between you and me. Instead of taking advantage of the Hong Kong government, how about we cooperate?”
“ Since Li Sheng also said that I was doing it for economic benefits, how could I agree to such a deal with you?" Yang Wendong asked.
Li Xiaohe paused for a moment, and then said: "How about this, let's cooperate, and after the TV station is acquired, I can ask you to become a shareholder, how about it?"
"I don't care about the shares. What I want is management rights." Yang Wendong smiled lightly and said, "Can you give me this?" "
Yang Wendong said: "Let's just consider bidding."
"Okay." Li Xiaohe also saw that he couldn't convince Yang Wendong, so he didn't force it.
The bidding officially began soon, but in the first step, the price was not directly auctioned, but some responsible persons from the Hong Kong government openly sat down with people from seven consortiums to negotiate the future operation model of the TV station.
For the Hong Kong government, how much money can be earned from this TV station license is a trivial matter. What is more important is that it needs to reach agreement with multiple bidders on many details before bidding.
If the bidding consortium agrees, then continue to participate; if it disagrees, then withdraw; of course, many things can be negotiated.
Everyone discussed together for more than two hours, including various legal restrictions, authenticity requirements for advertising content, press freedom in interviews, intellectual property protection, government image maintenance, social responsibility obligations, etc.
This made many overseas consortiums very angry. They thought it was very "unfree". Even a local media company in the UK had objections.
In this way, noisy and noisy, in the end, Japanese and American capital withdrew, and finally only 5 companies were left. These 5 companies also agreed to the Hong Kong government’s requirements, and some non-core bottom line details were also Can be negotiated later.
At noon, everyone had a simple meal and rested for an hour. At 2 p.m., the bidding officially started.
The starting price is HK$2.6 million.
Yang Wendong was not in a hurry to participate, but looked at everyone one by one and was busy increasing the prices one by one.
When the price reached HK$4.1 million, only Li Xiaohe and ITV were left on the scene, still competing. In the end, the British TV station also fell silent.
“4.2 million.” Yang Wendong raised his hand directly.
This is not a real estate auction, so there are not that many requirements, and there are no placards. There are only a few in total. Everyone can just raise their hands to bid. Each bid only needs to be no less than an increase of 100,000.
Li Xiaohe frowned slightly, raised his hand and said: "4.3 million."
"4.5 million." Yang Wendong increased the chips. In the auction, sometimes doing so can save money. Li Xiaohe paused for a while and continued to raise his hand: "4.6 million."
"4.8 million." Yang Wendong continued without any expression.
Li Xiaohe frowned and was about to continue to add more money when a person next to him immediately stopped him and whispered: "Second brother, the eldest brother has a limit on this fund, and if you add more money, I'm afraid you will completely offend Yang Wendong. This will be very important to our Li family." It is also very disadvantageous. There is no need to offend such a Chinese upstart."
"But I don't want to give up this TV station," Li Xiaohe also said in a low voice.
"But our Li family's financial resources may not be as good as those of the Yang family." The person next to us continued: "If we continue to fight, you won't get the TV station, and you will make enemies of the family. This is not good for us. Yang Wendong is obviously determined to get the TV station."
"But..." Li Xiaohe was still unwilling.
The person next to me said again: "Since there is a second TV station, maybe there will be a third one in a few years. According to the Hong Kong government, Li's cannot bid for the new TV station this time. Then Yang Wendong will take it. If you go to this TV station, you will definitely not be able to participate in the next one. You should wait, right? There is no benefit in forcing competition now.”
".Okay." Even though he was unwilling to give up, Li Xiaohe had no choice.
And this kind of bidding does not give him enough time to think about it. He must either enter or give up. It has to be decided in one minute.
Whether he continues to fight and lose as much as possible and makes enemies of the family, or wait a few years, he also knows which option is better.
The person in charge of the Hong Kong government auction on the stage saw that Li Xiaohe seemed to have given up. After questioning once, there was no result, and then officially dropped the hammer: "4.8 million, transaction, Hong Kong TVB license, and Changxing Media Company obtained .”
“Bah bang bang~~~” Many people below applauded.
Several people also came over to congratulate Yang Wendong and Qin Zhiye, and they both responded politely.
Li Xiaohe led his men and left without looking back. When he got outside, he sighed and said, "I don't know when the Hong Kong government will issue licenses next time."
The person next to him said: "I have long said that Yang Wendong will definitely not give up television. His industrial layout obviously needs television very much. If you don't believe it, you will come to compete with him, but in the end he will be given at least more He paid hundreds of thousands of Hong Kong dollars.”
“It’s only a few hundred thousand Hong Kong dollars, which is a drop in the bucket for Yang Wendong.” , in a real estate auction, it is normal to spend millions more due to competition."
"But if you continued just now, you might offend him," the person next to him reminded.
"Go back." Li Xiaohe said: "I can't get a TV station license in Hong Kong. I have to find a way to try in Southeast Asia."
"Do you like being a TV station so much?"
"Yes, I want a TV station."
After dealing with business colleagues, Qin Zhiye and Yang Wendong met with Hong Kong government officials to discuss follow-up cooperation. In terms of funds, they will also call the Hong Kong government in batches. .
After the two came down and came to the car, Yang Wendong said: "According to the previous plan, we will immediately purchase signal equipment from the United States, and the construction of the signal tower will also start immediately. I will within a year, Let’s build a TV station.”
Historically, TVB's bidding ended in 1965, and it was not officially launched until 1967, which took two years.
No one knows exactly why the efficiency is so low. It is most likely related to funds and investment.
Because under normal circumstances, you must first obtain a license, and then go around the world to find corresponding manufacturers, find suitable signal transmission locations, purchase various equipment needed for signal towers, etc.;
Because These inquiries also require a lot of money. If you make preparations in advance but fail to obtain a license, you will lose a lot of money.
However, Yang Wendong is determined to get the TVB license, and he also hopes to start broadcasting as soon as possible after getting it, so he has done research in advance and is waiting for the license auction to be successful before placing orders directly with various companies. Can.
Qin Zhiye agreed: "Okay, according to the plan, the equipment from the United States will arrive last, and it will take about 8 months. I have also chosen the location of the signal tower. I can get it after negotiating with the Hong Kong government in a few days." , I have also ordered the materials for the signal tower. They will be delivered in two months, and then I will arrange for someone to build the tower first. "
" Okay," Yang Wendong nodded. : "After the American equipment arrives, it will still need to be debugged for a while, right?"
"Yes." Qin Zhiye replied: "It needs to be debugged, and then you need to go to many places in Hong Kong to actually test the signal strength. What about the United States? An expert nearby has already come to see it, and he said there should be no problem, but we still need to test it before we start broadcasting again;
Even if there are some problems that cannot be corrected in the short term, we still have to know in advance and think about it later. There is a way to solve it."
"Okay." Yang Wendong said again: "It's almost a year."
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(End of this chapter)