Chapter 345 Food Industry Chain Base Plan

“This is a chicken and egg problem.” David seemed to know that he was forcing others into a difficult situation, so he said: “In terms of orders, the United States still needs to see your side. If the cost is too high, I’m afraid it won’t work.”

Yang Wendong said: “David, think about it this way, if I can do it at the same cost as Taikoo or even lower. Then why should I Why should I cooperate with you? Can’t I make my own Coke brand?

If we want to reduce costs, we must work together. Only with sufficient demand can I reduce costs. No one can Industry and commerce will build large-scale factories first, right? Unless you invest more than half of it, then I will consider it."

David nodded and said, "Okay, Eric, you are right."

Yang Wendong added: "It is unrealistic to expect to reach Swire's level in a short time. What I can provide here is that in terms of cost, it can be lower than your factory in Japan;

Waiting for follow-up orders Gradually, I will invest in sugar factories, and then gradually enter related industries to reduce costs. In terms of planning, I will also conduct detailed investigations and demonstrations."

"Okay, then I will do this tonight. Report the matter to the U.S. headquarters. "How about we wait for the U.S. side's opinion and discuss it tomorrow?"

"Okay," Yang Wendong agreed.

The next day, David and his team came to Changxing Building again and said: "Eric, what the PepsiCo board of directors wants is to reach a small-scale cooperation with you first, so that your investment Not a lot;

After the cooperation between the two parties goes well for a period of time, if it goes well and your side can gradually reduce the cost, even lower than that of the Japanese factory, then orders from Southeast Asia will gradually be transferred over, and then we can discuss follow-up cooperation based on demand. How about that? ”

“How big is this small cooperation? Yang Wendong asked,

David said: "1.5 million bottles of Coke a month. I also know that your company has a can production line, and the production capacity should be too large. We can just cooperate like this." ”

“1.5 million Coke a month? Yang Wendong glanced at Zhou Haoran, and then said: "It should be possible, but the details still need to be discussed later." ”

The beverage production lines of this era are incomparable to those of the past. In the past, a small production line could produce hundreds of thousands of bottles a day, but the current mechanical technology is far behind.

A bottle of Coke costs about 2 to 3 cents in Hong Kong, and cans are a bit more expensive due to cost reasons, but this cooperation is indeed not a big one.

David said: "Well, we will fly the raw materials for Coke from the United States. When you can produce it at a lower cost than Japan, then we can consider expanding cooperation in the future."

"Okay." Yang Wendong nodded.

It is indeed impossible for such a large-scale cooperation to reach a high level of intensity soon. Both parties are not confident about the other party. They can only gradually increase the intensity of cooperation. When both parties confirm that this cooperation is good for them, then You can continue to add more money.

As for what we talked about yesterday, it was just the ambition of the highest level of the company. If we reach an agreement on some principled issues and then cooperate later, no matter what the problems or disputes are, we only need to discuss various issues with our subordinates. Just the details.

After the people from PepsiCo left, Yang Wendong said to Zhou Haoran: "We are going to build a refined sugar processing factory. We will import coarse sugar for refining first to ensure that there will be no problems with the supply;

Although the scale of the current cooperation is not large, it will not produce anything. The problem should develop normally in the future, and we also need a lot of sugar."

Zhou Haoran agreed: "Okay, the demand for sugar is still very high now, even if we don't have a beverage factory, we can open it. A sugar factory will not lose money. The investment cost for successful sugar production is not high. There are many workshops in Hong Kong. "

"We don't want workshops, we have to do better," Yang Wendong laughed. Said: "The target should be set higher, and we should aim at Taikoo."

"Okay, in fact, even regular sugar factories can control the scale." Zhou Haoran said: "I will first take over an area If the land is not small, build a small one first, and then expand the scale later when the demand is high.”

"Yes." Yang Wendong nodded and asked: "By the way, does China Resources export jaggery?"

Zhou Haoran said: "In the 1950s, the mainland also supplied some sugar to Hong Kong, but this time It won't work for a few years, the drought is too severe, and it is said that the country has to import sugar from overseas, and"

"And what?" Yang Wendong asked.

Zhou Haoran replied: "White sugar is not only for food, but also has military and military purposes. It is a very good material for military rations and can even be used for gunpowder, so the global market is very strictly controlled. 
I heard that the mainland wanted to import it before, but Western countries refused, or negotiated some conditions. As a last resort, the country could only import a kind of dried fruit called Iraqi candied dates, which can replenish body sugar. ”

"That's it. Forget it, let's import from Southeast Asia." Yang Wendong nodded.

The uses of white sugar are indeed ridiculous. It is said that it can also be used as medical supplies if the situation is solved.

The cooperation with Pepsi can be regarded as a verbal agreement. I will wait for my side later. If there are no problems with the quality and cost control of the trial-produced Coke, then further cooperation will be considered. This is also a normal cooperation process.

May 11, Hong Kong, Shatin:

Yang Wendong brought Su Yiyi and Bai Yushan to the beach here:

After Yang Wendong informed them about the cooperation with PepsiCo, Bai Yushan asked: "Brother Dong, are you planning to start the cola industry in the future?"

"It's possible, this is very difficult, I can only say, There is a chance." Yang Wendong said with a smile.

No one can challenge the dominance of Coca-Cola and Pepsi-Cola in this market. It seems that my only chance is to first obtain the beverage industry chain with the help of Pepsi-Cola, and then wait for the mainland to open up and enter the market first.

Bai Yushan nodded and said: "It is more difficult. I think making herbal tea is quite good."

"Well, let's wait for the herbal tea to be launched in a few days and see the feedback from the Hong Kong market." Yang Wendong smiled and said: "If the effect is good, we will prepare to export it to Southeast Asia. There is still a demand for herbal tea in Southeast Asia."

Drinking tea is not a unique preference of the Chinese. Many ethnic groups and countries in Asia share this preference.

"Yes."

A few people walked away for a while, and what came to them were Liu Huayu from Carrefour, Zheng Zhijie from Changxing Real Estate, and seven or eight people behind them.

"Yang Sheng, Mrs. Yang." Zheng Zhijie stepped forward and said, "Our chicken pasture is just ahead."

"Let's go and see our pasture." Yang Wendong smiled. said.

The instinct of the Chinese is to like the land, which may be the inheritance of thousands of years of culture.

When you had money in the early years, you could actually go to the United States to buy land, but considering the inconvenience of transportation, you left it alone.

After everyone entered a large yard, they immediately saw a large number of bamboo fences. Zheng Zhijie said: "Lin Sheng, you should introduce me."

"Okay."

Lin Yuehua, the person in charge of the ranch, said: "Yang Sheng, our ranch here has a total area of 500,000 square feet in the first phase. It is planned to breed 100,000 chickens. It is divided into 25 independent spaces, mainly for hygiene issues... …”

"100,000 is not too much!" Yang Wendong thought for a while and said. Carrefour has now begun to supply roasted chickens, with sales of several thousand per day. It is really so cheap, and it is much more convenient than normal people to buy a chicken and take it home to process.

However, they are still bought from China Resources. After all, Carrefour is more important. It is impossible to wait until the pasture here is built and the chickens grow up before doing this.

Liu Huayu also said: "Yes, if we produce our own chickens, then I would like to lower the price at the supermarket terminal. By then, the problem will be supply."
 At this time, Lin Yuehua said with a smile: "Liu Sheng, Yang Sheng, you don't have to worry too much. This ranch is not a factory. As long as it is built and the corresponding feed comes in, the breeding speed will be very fast, especially Carrefour There is no need for finished chickens there, and the cycle is much shorter than chickens from the market.”

"How long is the cycle?" Yang Wendong asked.

Lin Yuehua said: "It all depends on the type of chicken. The white chicken I have introduced from overseas can be put on the market in about three months if we follow the market model, but according to Carrefour's roasted For chicken needs, one and a half months is enough."

"One and a half months?" Yang Wendong nodded.

The instant chickens in the previous life, with the help of technology, it is said that small roast chickens can be put on the market in 20 days, which is shorter than the hatching time of eggs. The broiler chickens in the normal market only take 40 days. However, Ordinary people can't avoid it, because there are such varieties everywhere, unless you raise them yourself

Lin Yuehua added: "Now we are basically ready for everything, we just need to wait for the staff to become more familiar with it. Breeding capacity has doubled in a short period of time.”

"Okay." Yang Wendong nodded and said, "I won't bother with such professional matters, but one thing is that we must do good hygiene to avoid the emergence of diseases like bird flu."

In the factory, Yang Wendong is most worried about work-related injuries, but work-related injuries are not contagious. One case of harm is just one case of harm. However, once an epidemic occurs in the breeding industry, according to policy, all chickens must be slaughtered.

Let’s not talk about the economic losses. If it is transmitted to humans, it will be even more serious. Although this probability is very, very low, no one dares to bet that many large-scale plagues in human history can be It's all spread from animals.

Lin Yuehua said: "Don't worry, Yang Sheng. We use the experience of large-scale poultry farms in Europe and the United States. In terms of sanitation, there are also dedicated personnel to clean it every day. Labor in Hong Kong is not expensive, and this cost control is much better than in Europe and the United States." . "

"Okay, in the future, you will contact Carrefour directly to determine the supply and demand internally." Yang Wendong nodded and said, "If you need to expand the scale in the future and there is not enough land, then just do it directly. Find Changxing Real Estate ”

The core purpose of engaging in aquaculture in Hong Kong is to have reasonable reasons. To buy land from the Hong Kong government, even if it is agricultural land, it does not matter even if you need to "make up for the price difference" in the future. The land is yours, so you can't escape. You can make a lot of money by developing and reselling it.

Of course, now that we have done this, we need to do it well. When the refrigerated transportation technology has not yet matured, the cost of raising local chickens will definitely be lower, just because the superficial profit margin is very low, and Hong Kong’s normal Capital just looks down upon it, just like the milk company for decades.

Lin Yuehua said: "Okay, if we consider supplying the Hong Kong market, we will definitely continue to buy land and build new pastures in the future, and as long as there are enough people, the speed of production capacity expansion will be faster and faster. "

"Well" Yang Wendong said with a smile: "From now on, this industry will depend on you."

Lin Yuehua said: "No problem, I promise to make our aquaculture products a success in Hong Kong. The largest supplier.”

"Okay, you are ambitious." Yang Wendong said with a smile.

The crowd then walked around the chicken farm and saw a large number of eggs in several egg incubators at a stable temperature, waiting for the chicks to hatch.

“Basically, this chicken can be self-sufficient?” Yang Wendong asked with a smile.

Lin Yuehua replied: "Yes, I bought a lot of eggs and chickens in the first batch, and I can produce them myself later, but I will occasionally buy some good chicken seeds in the future,"
 "Not bad." Yang Wendong nodded.

After the breeding industry is completed, except for food, there is basically no need to purchase "raw materials", which is convenient.

At noon, after having a light meal, Yang Wendong took Liu Huayu and others to a nearby small pier.

Lin Yuehua introduced again: "Yang Sheng, this is the dock we built. It is very easy to dock a small boat of several hundred tons, so all kinds of feed can be loaded from here;
 Although this wharf is small, even if our current breeding scale is expanded dozens of times, the unloading capacity of the wharf will still be sufficient.” There is a whole breeding system, except that food needs to be imported.”

At this time, Liu Huayu said: "Yang Sheng, actually I have another suggestion here. I have also consulted with Wei Sheng and Ji Linsheng and think it is feasible."

"What suggestion?" Yang Wendong asked.

Although he is a time traveler, he only controls the strategic direction. Many things are far inferior to professionals. Moreover, the knowledge that a time traveler knows is also limited. Therefore, many times he will listen carefully to the team. suggestion.

Liu Huayu said: "Changxing Shipping purchases grain for China Resources. Incidentally, Changxing Trading will also purchase rice and transport it back to meet the needs of the Hong Kong market and Carrefour;

It’s just that the rice shipped by sea is all rice. After arriving in Hong Kong, you still have to go to the factory. There was no such company in Hong Kong before. Therefore, it was sent to Guangdong Province or Bayan for operations, and then sent to Hong Kong. This cost money and time. Most importantly, these Rice bran is the best animal feed.”

"You mean, we build a rice processing factory ourselves?" Yang Wendong also understood what Liu Huayu meant.

Liu Huayu said: "Yes, there is such an industrial chain in the Bay Area and the Mainland. The bran produced can be cultured. In the past, there were no large-scale breeding farms in Hong Kong. Due to the demand for milk production, Dairy International, We don’t eat bran very much, so we can’t get rid of it after making it.

But now that we have our own breeding, we can achieve more with one stone.”

“Okay.” Yang Wendong thought for a moment and then agreed: "You and Lao Wei will discuss it and build a grain processing factory here in Shatin. There happens to be a port here, which is convenient for entry and exit. Once the chaff is made, it can be directly pulled over to feed the chickens." 
"Okay." After Liu Huayu agreed, he added: "Yang Sheng, I have a bigger suggestion here. Many of the best-selling foods at Carrefour can actually be made ourselves.

Now that we are in Shatin, we have a source of meat, a terminal for importing and exporting starch, and our own shipping. In addition, I heard that Watsons is also planning to build its own sugar factory. Basically, we can do most of the food processing sheds ourselves. Did it. "

"That's true of you. Yang Wendong agreed.

As several industries try to expand their industrial chains in depth, the group will eventually have more and more resources in its hands, making it easier to enter other industries.

This is also the fundamental reason why many large consortiums in Japan, South Korea and even the mainland in the future are involved in so many industries. When the terminal controls many industries, it can do whatever it wants. Making money, and the essence of a consortium is to expand profits. In many cases, even the big boss of the company may not predict that it will develop like this in the early days.

Liu Huayu continued: "So my idea is that we. The group has built Shatin into a base for the food industry chain, using various resources of the group to minimize the cost of processed food;

In this way, Carrefour can obtain a very cheap source of goods. At the same time, new industries can also use the group's resources to export and process food, which is very marketable anywhere in the world. ”

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(End of this chapter)