Chapter 346 Opportunities of Instant Noodles and Ham Sausage
"Shatin Food Base." Yang Wendong thought for a while and said: "Theoretically, it works. The group's current resources are indeed very rich. With mutual promotion and help, , it can be done.
But there are many types of food, and we can’t do it all. Do you have any specific plans?”
Liu Huayu said: “This is very simple, we can do it. Supermarkets have various food retail data every day. We can choose the best-selling products, and then investigate the group's resources and choose a few to try.
As long as we can make it, Carrefour's. Sales volume can also be used as a guarantee, and if Carrefour can sell well, it means that there will be markets for exports to other parts of Asia, and we are not lacking in channels.”
Yang Wendong asked again: "Then what do you think is better first?"
Liu Huayu said: "I observed the sales of Carrefour food some time ago, and I think instant noodles and sausages are more suitable."
"Instant noodles?" Yang Wendong was a little moved. In fact, he had considered it a long time ago.
It’s just that his previous physical industries were all related to plastic products and paper. It would be a bit risky to rashly enter an unfamiliar field. After all, instant noodles are not his original invention. Even if he squeezes in, that is There is no big advantage in competing with other peers.
But now our own retail industry is also small-scale, with shipping and grain trade, and the expansion of other industrial chains, eventually bringing a closed industrial loop to the instant noodles industry.
Liu Huayu explained: "Instant noodles were invented by a company in Little Japan in 1958. They are also called instant noodles. They are made of flour, dried by equipment, and then added with ingredients;
In this way Come, anyone can eat it conveniently, whether soaked in water or eaten dry. Because it is very convenient, the sales in Japan are very good, and some are exported to Hong Kong, but the price is expensive and not many people buy it.
I’ve tasted it too, and it’s pretty good. If we can produce it in Hong Kong, it will definitely sell well and even be exported.”
“I know about instant noodles.” Yang Wendong nodded. , and asked: "This thing should also be patented, right?"
Changxing Group started with patents, so it also attaches great importance to patents, and a big company must abide by the rules when doing things. Many products, A patent is required to produce it.
Liu Huayu replied: "There is a patent. Its holder is called Momofuku Ando, who is also the founder of Nissin Foods. Although they have exclusive patents on instant noodles, they do not produce them alone, but open up their business to anyone." Anyone who wants to can buy a patent license from him."
"Well, that's good," Yang Wendong asked, "So have you contacted them?"
A normal patent. , if the inventor is an ordinary person, the easiest way to make a quick profit is to license it.
The early sticky notes of Changxing Group were characterized as office supplies, so the terminal can easily control sales. In addition, the product is very simple and can be produced quickly, so that it can succeed on its own.
Liu Huayu shook his head and said: "That's it. If the group establishes a food production company, I shouldn't get involved."
"Okay, you are right. Your suggestion is very good, but it really shouldn't be done by you." Yang Wendong thought for a while and said, "In this case, give me the sales list of Carrefour's various food products, and I will read it first. Once again;
You can investigate various relevant information here, select a few items, and check in more detail. In a few days, we will convene an internal meeting to discuss the matter with relevant personnel. "
Liu Huayu agreed: "Okay, I have checked a lot of information, and I will sort it out in detail in the next two days."
As a subordinate, when you make a suggestion to your boss, Then you need to investigate many aspects of information. Even if the boss may only need to check one piece of information, or even not look at it, it is much better than having to check it urgently when the boss needs it.
Of course, if a project involves too much money, then you need to ask for instructions
On May 14, in Changxing Building, a number of group executives gathered to attend a meeting.
After Yang Wendong came in, everyone stood up.
"Sit down." Yang Wendong waved his hand and said: "Today we will discuss business directly. Lao Liu proposed to build various food processing factories in Shatin, including the four major industries of instant noodles, sausages, biscuits and potato chips. Like this.
Firstly, these four items are the most in demand at Carrefour. If you can supply them yourself, you can reduce costs. Secondly, these are the four items. The demand overseas is not low, and we can also open up the market specifically. "
Zheng Zhijie said with a smile: "I think this idea is very good, and it can serve multiple purposes, and it can also make full use of our group's capabilities. All kinds of resources, I have absolutely no problem here. As long as you say a word, Yang Sheng, I will immediately communicate with the Hong Kong government to buy land and build houses on a large scale in Shatin.
The Hong Kong government itself is also thinking about developing the central New Territories area. They will definitely be happy if we build a factory in Shatin. As long as the scale is large enough, I can definitely keep the land price to the lowest. "
"Well, the real estate aspect is not a big problem. "Yang Wendong nodded and said: "And even if the group wants to invest heavily, it will do it step by step, and it will not buy a large area of land immediately. ”
Although by hoarding land in unprosperous areas of Hong Kong, the losses due to the real estate crisis in 1966 will not be huge, but it is not an urgent need, and there is no need to rush to throw money into the water. No matter how small it is, there will still be losses. .
"Okay. Zheng Zhijie agreed: "Just let me know if you need anything." "
Zheng Yuhua, who is in charge of shipping, also said: "I have no problem here. Whether it is a large ship or a small ship, I can provide it. If the wharf in Shatin is not enough in the future, I can also expand it. I just carry it. The needs of a large enterprise do not have high demand for terminals. ”
‘Well, okay. Yang Wendong said: "Old Zhou, you are an expert in beverage invention and should have knowledge of the food industry. What do you think of this?"
"From a development perspective, this is the right thing to do." Zhou Haoran looked at the information and asked: "Liu Sheng, have you considered the raw materials for these products?"
"Considered." Liu Huayu said: "The main material of instant noodles is Flour can be easily purchased by Changxing Shipping from the United States, and the price is low. We can also produce the chicken in instant noodles ourselves, and the chicken in a bag of instant noodles can only be said to be diced chicken, which is very small, only a few grams. < br>
The same goes for biscuits. The main material is flour, and the sugar will be provided by Watsons’ future sugar factory. Again, at worst, you can buy it directly from Taikoo;
The raw material of sausages is pork. , we don’t have this, we can only buy it, the raw material of potato chips is potatoes, the same is true for this, we can just go to China Resources.”
Zhou Haoran smiled and said: "You can also find China Resources. China Resources' three express trains have reduced the price of meat a lot now."
"Well, that's okay. Since everyone thinks it's okay, then this The project will be approved first." Yang Wendong nodded and said: "In the early stage, we will build a medium-sized food factory in Shatin, and then try to produce it. Later, we will decide how to develop according to market demand." The reason why consortiums are easy to appear in Japan and South Korea is that ZZ. In addition to the reason, another reason is that the mainland is too small, resulting in many goods needing to be imported, which is costly.
In order to reduce costs, large consortiums have to launch projects themselves and gradually optimize the industrial chain. This is different from the mainland in previous generations.
If Carrefour can buy various supplies at very cheap prices in Hong Kong, it will not go to the upstream of the industrial chain. The same is true for Changxing Industrial. If the early plastic products were not controlled by foreign companies, the prices would be increased wantonly. , then he may not necessarily think of investing in the future "Formosa Plastics Group".
"Okay." Liu Huayu agreed: "What is the name of this food company? Which subsidiary is it under?"
Yang Wendong thought for a while and said: "It will be under Watsons, but your Carrefour is now It’s a big customer, so you two still need to negotiate and cooperate together.”
Zhou Haoran and Liu Huayu agreed: "Okay."
Yang Wendong added: "I am not an expert in food, so I won't ask too many questions about many things, but I also have an idea. "Listen."
"Yang Sheng, please speak," Zhou Haoran said quickly.
Most of the time, the boss's ideas need to be implemented as long as they are not too outrageous. Not to mention, no one will doubt his boss's achievements over the years.
Yang Wendong continued: "Actually, I am not very optimistic about these four products: potato chips and biscuits. The market demand for these two products is indeed very, very large, but the competition is also very fierce. Plus these two products The product is not very sensitive to transportation costs, so we don’t have any special advantages.”
Zhou Haoran also agreed: “Yes, we can only say that we mainly rely on Carrefour’s demand in the early stage, and then try. Look at other places and exports."
"Well, you can discuss this yourself." Yang Wendong said again: "What I want to say is that I am more optimistic about instant noodles. This thing has only been out for a few years and it is also very high. Foods high in calories, high in salt and oil are very suitable for a place with an average economy, so I ask you to focus your resources on this area in the future.”
In the previous life of the 21st century, instant noodles were called junk food and were criticized verbally and in writing. But those born in the 70s or 80s should have memories. When they were young, instant noodles were the best food, and many children wanted to take a bite.
The core logic of this is that instant noodles themselves are not junk food, they are just high in calories, salt and oil. In the material-rich mainland of the 21st century, eating too much of this kind of food will affect the three highs and lead to malnutrition.
But in poor places or places affected by natural disasters, this kind of thing is an excellent tonic. But now billions of people in Asia are basically in a state of poverty, although their economic consumption capacity is limited. , but there will definitely be enough market for instant noodles.
"Okay." Zhou Haoran agreed.
Yang Wendong asked again: "I remember that the instant noodles in supermarkets are now in barrels, right?"
Liu Huayu replied: 'Yes, in paper barrels. ’
"Old Wei." Yang Wendong looked at Wei Zetao, who had no presence at the side, and said with a smile: "I called you here today because I have an important matter for you."
"Yang Sheng, please tell me. ." Wei Zetao said quickly, he was also curious about what he was doing, and it was indeed useful.
Yang Wendong said: "The cost of instant noodles in paper barrels is high, and the transportation cost is also high, so I want to try to install instant noodles in sealed plastic bags. Changxing Industrial now has some achievements in the field of plastics. We have R&D capabilities, so I need to rely on you for this matter.”
In the previous life, the price of barreled instant noodles was basically two or three times that of bagged instant noodles, but the size was about the same. The core was packaging cost and Transportation costs are high, and in this era, there are no containers and truck technology is not as good as in previous generations, so transportation costs are even higher. On the contrary, the flour itself does not actually cost much
"Instant noodles in plastic bags?" Wei Zetao After thinking for a while, he said: "It should be possible. I'll go back and arrange for someone to study it."
"Well, okay, whether our instant noodles can sell well in Asia depends on you." Yang Wendong smiled and said: "Remember, you need to register a packaging patent."
Once low-cost bagged instant noodles appear , it definitely has a chance to become the mainstream demand in the market, at least people who travel frequently will choose this. Bagged instant noodles can also be eaten dry, take up little luggage space, and can quickly replenish calories and salt. It is simply perfect.
Even, under special circumstances, it is very convenient as military food
"Okay, no problem." Wei Zetao agreed.
"That's okay." Yang Wendong said: "Old Zhou, the food factory is handed over to you. The first thing you need to do is to get the Japanese patent. Although it seems that there is no problem, it is true that we produce Foundation.”
Zhou Haoran replied: "Okay, I will go to Japan tomorrow. Nissin Food has authorized many companies, and the price is not very expensive. Because it is too expensive, other people will just find ways to get around it, or even file a lawsuit." I can’t tell.”
“Okay, let’s get this done as soon as possible.” Yang Wendong nodded and said, “The next one is sausage. I’m not optimistic about this either, but I think so. Yes, we make another sausage-like food, I call it ham sausage.”
What many people don’t know is that ham sausage was actually invented in the 1980s, and before that, sausage was. Mainstream, its interior is also full of meat.
“Ham sausage?” Zhou Haoran asked: “What is this?”
Yang Wendong said: “Not everyone needs to eat pure meat. For meat sausages, what more people actually need is proper meat and a lot of starch, so my idea is to combine starch with meat to make sausages
Although it is just an idea now, according to my estimation, this kind of ham sausage will be softer and not greasy in taste. I predict that this market will be bigger. ”
“Starch + meat? "Zhou Haoran thought for a while and said, "You can give it a try. ”
“Then make it yourself first. Yang Wendong said: "And the debugging ratio will also take some time." ”
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(End of this chapter)