Chapter 347 Hot-selling herbal tea drinks
“Okay, we’ll see how it tastes after making it.” Zhou Haoran agreed.
Food products look simple, and it doesn’t matter if the proportions are different. However, if you want to prepare the best tasting product, it will be more time-consuming, and everyone’s taste is different, so it is difficult to decide. .
Yang Wendong added: "That's it for today. Watsons will cooperate with Carrefour to make specific plans for the new factory based on demand. Other brother companies will try their best to cooperate."
" No problem/Understood." Several people said at the same time.
After the meeting, Yang Wendong also invited a few people to the Changxing Plaza downstairs, and everyone had a meal of dumplings. This restaurant tasted pretty good.
While waiting, Yang Wendong asked: "Lao Zhou, will Uni-President Herbal Tea be launched soon?"
"Yes, the test on the can is basically OK." Zhou Haoran He said with a smile: "In two days, we are going to put it in three Carrefour supermarkets to see the effect on the first day."
"Okay, let's see the effect later." Yang Wendong said: "In the future, the brand 'Uni-President' will be the main food and beverage brand of Watsons. In the future, our instant noodles, ham sausages, etc. will all use this brand.
Although the name Watsons is available in Hong Kong Fame is not good overseas, and it is difficult to promote it. We also need one that is easy to remember.”
Even if it is as strong as Sony, a Japanese name could not be bothered in the United States before. Later, after changing the name, it took off quickly.
Many times, a simple and easy-to-remember name is crucial to a product. For example, Coca-Cola’s previous name was Tatad Wax. When people hear this name, they will be interested in buying it
"Okay, I understand." Zhou Haoran nodded and said: "The name "Unity" is indeed much simpler, and it is also a word in itself. , it’s easy to translate into English.”
Yang Wendong added: “In the future, beverages and food will be one of the group’s key development markets, and you will also focus on collecting information on overseas food groups in the future.”
< br>Food and beverages can be said to be the basic needs of human beings. Even if the Internet comes, there is no way to replace them. At most, they can change the channels.
Clothing, food, housing, transportation, medical care, energy, and entertainment can be said to be industries that will definitely not lose money. It depends on whether they can stand firm in the industry. After all, so many entrepreneurs are not fools, and they will also want to enter these industries
May 18, 1963, Saturday:
Carrefour Supermarket in Causeway Bay:
A group of couples with their children just came in and saw a huge billboard at the door with the words A strange metal can with the words on the side: [Bringing herbal tea home: Uni-President Herbal Tea. 】
“Bringing herbal tea home?” The leading man took a look and said strangely: “Is this a herbal tea drink?”
The woman next to me also said: "It seems so, but aren't all drinks put in glass bottles? Why is this in a can? Is there herbal tea in this can? It feels a bit weird."
"I want to drink herbal tea, I want to drink herbal tea." The child who was being held by the hand suddenly broke away and ran to the billboard to look at the picture above.
The man smiled and said: "Then go and have a look. As long as it tastes good, it doesn't matter if it's canned. Just go home and open the can."
"Well, during this period I don’t have much water at home, so I rely on buying purified water from Carrefour to survive. "The woman also nodded and said, "The prices of the drinks outside have also increased, and we haven't had any for a long time."
The man said, "Yeah, it's really troublesome to have no water. I heard it's a post-it note." King Yang Wendong spends a lot of effort to buy water, otherwise Hong Kong's water shortage will be even worse. ’
If there is a 10% shortage of water, the price will not increase by 10%. If there is no subsequent replenishment, it will easily increase by 100%. Especially water is not only used for drinking, but also has greater uses in industry and commerce. Many factories They are all competing with residents for water.
After repeated publicity in newspapers, many people in Hong Kong also know that it was Yang Wendong who used dozens of ships to transport water when the drought first occurred, and also toughened the Hong Kong government and asked him to transport it himself The water is given priority to supply domestic water, and water is also distributed free of charge to many slums in Hong Kong. These have greatly alleviated the drought.
However, the human capacity to fight natural disasters is limited. Even Yang Wendong cannot have water all the time. Therefore, once the water source is insufficient for many days in a row, the life of ordinary people will not be easy. I can pray that Yang Wendong can bring fresh water as soon as possible
And the capitalists will not let go of any opportunity to make money. When there is a shortage of water, the prices of various commodities will skyrocket, and the price of drinks will naturally rise even more.
After the three of them arrived at the beverage area, in the center of the place, they were visiting a round table with a large number of "cans."
The man stepped forward curiously and saw a ring close to the iron sheet above the "can".
The waiter on the side introduced: "Hello, sir, this is the unified herbal tea that our Watsons Beverage has just launched. You can drink some, it was just taken out of the refrigerator."
After saying that, she brought the tray in her hand close to the family in front of her, and specially took a small cup for the child.
"Rirui, you have to say thank you, auntie." The woman quickly said to her son who got the paper cup.
"It's okay. Your son is so cute." The waiter said with a smile.
The child named Ruirui didn't speak after taking a sip, then he finished another sip, and then said: "I want to drink more."
"Okay." The waiter smiled and gave the child another glass. .
The couple next to them also finished the cup of herbal tea, and a cool breath penetrated directly from the mouth to the stomach. It felt really comfortable after drinking it.
The man asked: "This herbal tea feels less delicious than the ones at the herbal tea stalls."
The waiter introduced: "Of course, this is how much our Watsons spend. Within a month, I visited hundreds of herbal tea shops in Hong Kong to select the best flavors, and then optimized the flavors;
Moreover, in herbal tea shops, customers can only drink something slightly cold. Most herbal tea shops do not have large refrigerators. As for our herbal tea drinks, you can buy them and store them in the refrigerator. You can drink them whenever you want. , full of ice flavor, and the effect of relieving heat is definitely much better than drinking it at the stall. "
"That's right, this herbal tea is best drunk at noon when it's hottest. "The man nodded and said.
The logic is this. It is best to drink herbal tea when it is hottest at noon, but who wants to run out to drink it in the middle of the day? It is too hot on the way back and forth, even if you have money, people will give it to you. Come over, the herbal tea has also become "hot" tea.
The woman next to me asked: "What is this can?" Do you need a can opener when you get home? ”
What they just drank was just drinks, put in paper cups.
Since the taste is pretty good, I naturally have to ask about the packaging.
The waiter introduced: "No, you can open this with your fingers. It's a can. Just listen to the name and you'll understand the meaning. Look, that's it." After that, she opened the can easily, " Bang~" the sound sounded.
“It’s so simple, simpler than a glass bottle?” the man said in surprise.
The waiter said: "Yes, the structure of this thing is simple. Any adult or even an older child can open it without using tools. This is also the latest technology in the United States. Our Watsons is the first in Hong Kong. A beverage company with cans ”
Although the Swire Group is large, it is obviously inefficient. They inspected the cans earlier, but the process was very slow. As a result, Watsons was one step ahead.
"Then this herbal tea drink costs 5 cents a bottle?" The man asked again: "This price is much more expensive than Coke."
The waiter smiled and said: "You two, these are different drinks , there is no comparison. Our herbal tea contains not only sugar, but also many tea-type nutrients. Moreover, you also need to compare and go to a herbal tea shop. Our prices are actually about the same. You can also think about it when You can drink it whenever you want.
Besides, our packaging is also made of metal. You can sell it as scrap metal. We at Watsons will specifically recycle the packaging in the future."
" I know the bottles will be recycled." The man asked curiously: "But the glass bottles are either broken or not damaged. What if your metal can is deformed?"
Although glass is brittle, it is very hard, so many drinks and beers can be recycled.
The waiter smiled and said: "It can be recycled. Although this can is made of metal, its wall thickness is very hard. Most people will not be able to change its shape without deliberately damaging it."
" How much does it cost to recycle one?" the man asked again.
The waiter shook his head and said: "I don't know about this. It depends on the company's policy, but I can definitely sell it for a little money."
"Okay, then I'll buy 6 first. This group." The man finally said.
It’s only three yuan, which is not a big problem for their family. It’s not like they drink it every day. Anyway, he often goes to the breakfast shop to drink herbal tea. It takes time and energy to go back and forth. Now that he has bought this herbal tea drink, it’s not a good idea to drink it at home. Better?
The waiter smiled and said: "Okay, I'll wrap it up for you."
Until the afternoon, people gathered around the stall at the Uni-President Herbal Tea Department from time to time.
Many people are very interested in this new can packaging.
Not far away, Yang Wendong, Liu Haoyu and Zhou Haoran looked at the crowd and said with a smile: "It seems that our first drink has done well."
Zhou Haoran said with a smile: "Yes, the cost of our herbal tea is similar to that of going to herbal tea stalls, and the taste is better than theirs, so many people naturally choose to buy it;
Especially those who have refrigerators at home, the herbal tea is chilled , and it’s very refreshing to drink in the summer.”
Although many century-old shops have their own flavors, these are very few. Most shops can’t compete with the ones specially developed by large companies, unless they are some incompetent ones. Achieve long-term storage and freshly prepared food.
"Well," Yang Wendong nodded and said: "We will continue to track the real experience of customers later. When Hong Kong completes the market launch, we will prepare to enter the Bayan market first, and then Southeast Asia."
< br>A beverage market in Hong Kong can only support a small beverage company. If you want to grow bigger, you must export.
Before cans, the shipping cost of glass bottle beverages was extremely high, and almost all could only be produced locally. Even if Swire, which is a OEM for Coca-Cola, has its own fleet, the price of shipping its Coca-Cola to Southeast Asia is extremely expensive. If not The industrial foundation in Southeast Asia is too poor, and Coca-Cola will not choose Swire as its production base in Southeast Asia.
Now, it is your own opportunity. Especially in Southeast Asia, there are no herbal tea drinks. This is the opportunity for your own brand. Once you get the first impression, it is almost more than half the success.
"Okay." Zhou Haoran agreed.
Liu Huayu also said: "I will also arrange for all Carrefour supermarkets to focus on promoting unified herbal tea. Overseas, I can't help much."
"It's okay." Yang Wendong Smiling: "Carrefour may soon enter overseas markets. At least the Bayan market can be considered."
Although Hong Kong is the foundation of Carrefour, and it has not yet completely won this market, it does not mean that it cannot explore other overseas markets before that. In fact, the impact will not be big.
Early overseas expansion does not require a lot of investment. The most important thing is to understand the overseas market, plan for the future, etc. One store is enough.
The most important thing is to make achievements and then attract local leaders to cooperate. This is a long-term solution.
"Yes, I understand." Liu Huayu said: "The market in Wanwan is very similar to Hong Kong. The economy is also developing well. It is indeed the best place for our foreign investment."
"Then let's do a basic investigation." Yang Wendong said again: "Wanwan will be a key investment place for our group in the future, and we must also pay attention to it." ’
If it were now 15 years later, Yang Wendong would definitely choose to build the mainland into one of his own production bases and large markets, but it is too early. It is impossible to put all the production bases in Hong Kong. Wanwan is a good one One of the choices, especially in some areas that Hong Kong cannot cover.
As for the future, as big capital parties, both parties will turn a blind eye. Capital tycoons are not celebrities. Sanctions by either party will have very serious consequences, even for many people in Wanwan itself. It’s no problem for capital to invest in mainland China.
Of course, Wanwan can only be used as one of the temporary bases. We will still go to the mainland in the future, and the market is not big. I can only say that if you can, fight for it.
"Okay." Liu Huayu agreed.
A few days later, on May 22, Uni-President Herbal Tea began its largest publicity. Oriental Daily, Hong Kong China Daily and even Ming Pao began large-scale publicity, claiming that you can take herbal tea home, which also caused a stir A lot of people are interested.
In terms of channels, they have been prepared for a long time. From supermarkets to ordinary grocery stores, even rival Yi Feng Supermarket has put Uni-President Herbal Tea on the shelves.
The morning of May 23:
Zhou Haoran came to Yang Wendong's office with a smile on his face and said with a smile: "Yang Sheng, the sales data for the whole day came out yesterday, and a total of 100,000 yuan was sold. 37,000 bottles of herbal tea.”
Yang Wendong said: “37,000, 100 people buy one bottle?”
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(End of this chapter)