Chapter 356: The Expansion of the Supply Chain Industry
The time soon came to early August.
Yang Wendong came to a Carrefour supermarket in Admiralty. The local store manager Li Bochao and several people from the head office came to accompany him, as well as Wang Zhiqun of Honor Electronics, because today was also the launch of Honor TV day.
"Lao Wang, how many TV sets can be sold in Hong Kong a year now?" Yang Wendong asked curiously.
Wang Zhiqun replied: "Last year, a total of 18,000 TV sets were sold in the entire Hong Kong market, and this number is expected to rise this year. 20,000 TV sets should not be a problem. Now Hong Kong's economy is getting better and better. People When I have money, the thing I want to buy most is a TV. ”
"Indeed, normal families really want to buy a TV." Yang Wendong nodded and said.
In the past life, many people's entertainment threshold was too high to watch TV, but in this era, television is more attractive to people than computers and mobile phones in previous lives.
I still remember when Yang Wendong was young, around the early 1990s. At that time, anyone who had a TV at home was so famous that many people wanted to run over and have a look.
Wang Zhiqun added: "This is because imported TVs are too expensive. Although Hong Kong's import tariffs are not high, the prices sold by Japanese TV manufacturers are very expensive. Plus shipping costs, usually a TV set costs at least 500. Above Hong Kong dollars, normally 700 to 800, or even thousands.
If the price can be cheaper, it is estimated that the sales volume can double again in a year. ”
Yang Wendong glanced at the price in front of his TV and asked: "Our cheapest 469, the bigger ones cost six to seven hundred. This price is not much cheaper than the ones imported from Japan. This is because of the cost. Is it too high?”
Wang Zhiqun nodded and said: “Yes, we still basically use all imported parts, and only a few are self-produced. If we want to completely bring down the price, we have to wait until we can produce qualified products ourselves. Only the picture tube will do.
And. And we must also consider profits. Even if our costs are very low, it doesn’t have to be cheap all of a sudden. As long as it is slightly cheaper than abroad, it will maximize profits.”
“Well, okay. "Yang Wendong nodded and said: "Then let's do this first, open the market first, gain some fame, and then slowly control the industrial chain by ourselves. "
For many products, it is impossible to build the industrial chain first. Terminal, unless you are engaged in the industry chain and then enter the terminal products.
In the past, the mainland's automobiles and home appliances also developed in this way. Assembly production lines were first purchased, then assembled domestically using imported parts and components, and then slowly localized. Hong Kong is also following this path today.
"Okay." Wang Zhiqun said with a smile: "Our quality has been confirmed, and Qin Sheng has also given enough advertising, so we will definitely get good results."
"Yeah" Yang Wendong said with a smile.
Now that he controls part of the Hong Kong media, it is much easier for him to promote his products in Hong Kong. As long as there is no problem with the quality, and some products have some creativity, it will be difficult to make them popular.
In the future, we can also use the results and quality inspections in the Hong Kong market to confirm problems, and then enter other markets with peace of mind.
At 9 o'clock in the morning, the Carrefour supermarket opened. After many people entered through the door, some went to the vegetable selling area, while others went to the household appliances area.
A few days ago, Oriental Daily and Hong Kong China Daily did a lot of publicity, claiming that the first TV set produced in Hong Kong was about to be launched. It was cheap and sold in limited quantities. This naturally aroused the interest of many people.
Home appliance area:
On a large horizontal cabinet, there are 15 TVs. There are three models in total, namely 14-inch, 17-inch and 19-inch. They are all black and white TVs. machine.
The programs of Li’s TV station are also shown on the TV, because this is the only choice
In front of the cabinet, dozens of people gathered together, looking at the three types of TVs in front of them. There was also a price sign on the side of each TV, which was 469, 669, and 869 yuan respectively.
“The 469 one is so cheap. With this size, a Japanese TV costs at least over 600 yuan?”
“But I think it’s still expensive. The Japanese one sells for more than 600 yuan. You made it in Hong Kong? Why is it sold for more than 400? "
"Are you raised in Japan? Do you want the Hong Kong product to be given to you for free? "
"Why are you swearing?"
"I didn't curse."
The crowd was too big, and there was always everyone there. Yang Wendong, who was preparing to see the sales results from a distance, did not expect that he would actually see a "fight". Fortunately, The supermarket security guards were so powerful that they escorted the two people out.
After Wang Zhiqun learned about the situation, he also informed Yang Wendong of the matter. After hearing this, Yang Wendong said: "In fact, many people have this mentality. They always think that foreign things are good."
"From some aspects, it's not wrong, especially for products with some technical content." Wang Zhiqun also said awkwardly.
Yang Wendong nodded and said: "Yes, so we will also specialize in technology in the future and create some high-quality brands that belong to us Chinese, especially in the electronics industry."
In fact, this was also the case in China in previous lives. Even after 60 years, when the mainland has become the world's second largest economy and various high-tech products are emerging in an endless stream, some people still look down on domestic products.
Of course, one cannot say who is right or wrong in this matter. Even if a late-comer brand rises technologically, it will take a certain amount of time to change consumers' perceptions. This is also the value of long-term brand management.
"Understood." Wang Zhiqun continued: "When our TV production is stable, Yang Sheng, I want to try to enter the field of white home appliances." "White home appliances?" Yang Wendong said: "Simple white home appliances Electrical technology is not difficult, but these are large items and the transportation cost is very high. We can only export them, which is not easy to make.”
Monitors and TVs are not included. They are light, but white goods are heavier and larger. Before containers became popular, transportation would be super troublesome.
Wang Zhiqun said: "I know, so I want to start with some parts. For example, our current electric fans and hair dryers all need motors, so I will make motors.
The first is what I need, and the second is That is, you can do export business. The motor is relatively small and export is convenient. Thirdly, That is, if we enter finished products in white home appliances in the future, at least washing machines, refrigerators and air conditioners will need motors."
"Start with small parts?" Yang Wendong thought for a while and said, "What's your idea? It's possible, but the difficulty is very high. Is it purely relying on technology to compete with overseas counterparts?”
“Yes, but if we want to be stable in the home appliance industry, we must have relevant technology,” Wang Zhiqun said: “And the road is It’s also done step by step. This motor has a wide range of uses and we also have needs. , relatively speaking, the technical requirements are relatively simple;
After we meet our own requirements in the future, we will slowly try to contact other Japanese and even European and American electrical appliance brands to become their suppliers, and then gradually Develop and develop new technologies.”
"That's okay." Yang Wendong nodded and said, "Although it is different from our previous product development route."
Before, both Changxing Industrial and Honor Electronics relied on creativity first. Enter the terminal civilian market. After success, you will have orders, then gradually enter the supply chain, and then use the mature supply chain to enter other terminal industries. This is a normal way for a consortium to expand.
Now, although fan orders are used to produce motors, Yang Wendong’s own fan is not promoted. Even if the company develops normally, and the sales volume is not very good, the motor orders it can bring , probably not very many. If you want to develop well in the motor industry, you have to rely on your own strength.
Wang Zhiqun said with a smile: "Yes, but Yang Sheng doesn't need to worry. The motor industry also has a high demand for manpower, which is in line with Hong Kong's current development model. Compared with Japan, Europe and the United States, it still has a cost advantage;< br>
In fact, there have been several companies in Hong Kong specializing in motor production in the past few years. They are also engaged in export business, and their development is getting better and better. ”
"Nowadays, the copper wires in motors are mainly wound by people?" Yang Wendong also knows a little about motors.
Wang Zhiqun nodded and said: "Yes, but it also has the cooperation of machines. It is semi-manual, and the demand for labor is also very high."
"That's good." Yang Wendong said: "Then you should try it first. The market potential of the motor industry is indeed very large."
Human society is inseparable from electricity, and anything that involves kinetic energy conversion requires motors. , from basic home appliances, factories, cars, buildings, and even the cooling fans in various computers and game consoles more than ten years later, there are also motors.
In the original history, Hong Kong also had a company. A large manufacturing group that has survived into the 21st century is called Johnson Electric, and its main products are various motors.
Of course, it can survive successfully because it moved its factory to the mainland early.
Wang Zhiqun said with a smile: "Okay."
Yang Wendong added: "In the future, if you have any internal projects that you want to launch, as long as there is a reasonable market plan, you can do it. I basically support it, so you have to be bold and try it yourself.”
As a time traveler, he certainly knows some of the hot products in the future, but it is impossible for a large industrial group to only do these. For the rest, you need to rely on the team you recruit.
And because this is Hong Kong, many industries do not have supply chains, so you can only build them one by one. Although it will be a little harder in the early stage, once you succeed, everything will be worth it, and if you want to do it well The self-sustainability of the supply chain also needs to rely on teams rather than individuals. Even time travelers cannot help much in terms of technical quality.
"Okay, let's make the motor first." Wang Zhiqun said with a smile: "Tomorrow I will set up this business unit and strive to bring the motor industry to the forefront of Asia."
"Yes, ambitious." Yang Wendong nodded and said: "But don't waste too much time in the early stage. Buy the technology that needs to be bought, and dig the people that need to be dug. It is more cost-effective to invest in the early stage in exchange for time."
"Understood." Wang Zhiqun replied.
Following a boss like this is really great for professional managers like them. The boss doesn’t care about the small investment, but only values the future earnings, which also allows them to flex their muscles.
Yang Wendong glanced at the crowd discussing TV not far away and said, "That's it. Just wait a few days and see the sales of TVs."
This TV is not an innovative product. It is no different from other TVs. It is just cheaper. We will just wait for the final data.
Wang Zhiqun said: "Okay, I will let you know when the data comes out."
A week later, August 16:
Wang Zhiqun came to Changxing Building again , smiled and reported: "Yang Sheng, in the past seven days, we sold a total of 223 TV sets."
"223?" Yang Wendong did the math in his mind, and then said: "That's not bad. .”
Wang Zhiqun said: "Yes, this is only the sales volume of Carrefour. When the TVs are sent to other shopping malls later, the sales volume will increase a lot."
"Well, okay, you can decide this internally "Yeah." Yang Wendong nodded and asked: "I remember the microwave oven will be on the market soon, right?"
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(End of this chapter)