Chapter 355: Overseas Expansion of Cinema Lines and Film and Television City
“Okay, I understand.” Yang Wendong nodded and said.
The six-digit peak is only a little bit different from the seven-digit peak, but it feels completely different when you say it. Just like the annual car sales in the previous life, if it reaches 2.9 million+, then you have to make up 300 no matter what. Thousands.
Zou Wenhuai continued: "Next, I am going to sell Waifu. According to this data, Waifu can sell at least 700,000 to 800,000 yuan, and our investment in the film is only 300,000 yuan. Ten thousand,
counting half of the box office to the theaters, plus the hundreds of thousands invested in advertising, we have almost made a net profit of one million Hong Kong dollars.”
"Well, not bad." Yang Wendong smiled and said: "But it is much worse than "Calabash Brothers"."
A net profit of one million Hong Kong dollars cannot be said too much for Changxing Group. But not too little.
Zou Wenhuai nodded and said: "Yes, "Calabash Brothers" has many stickers, toys and even avatar licenses, but our movies basically don't. I have also thought about developing this market, but there is no way. "
Yang Wendong said: "There is no need to force this. It is indeed difficult to develop peripherals for live-action movies. In Europe and the United States, there are still video tapes that can be sold or rented. Hong Kong does not have such conditions. It will take a few years. , There are more TV sets in Hong Kong. Maybe we can try this market, but it shouldn’t be very high.”
Not to mention now, even at the peak of Hong Kong movies in a few decades, there is no way to do it. Peripheral, this may also be one of the reasons for the final decline of the film industry, because the return is too low, unlike Hollywood, where box office is second, and peripheral income is higher.
Zou Wenhuai said: "Yang Sheng, I have also studied American movies, and there may be a money-making model that is not based on box office."
"What model?" Yang Wendong asked.
“Actors.” Zou Wenhuai said: “I have observed that American film actors are also very profitable. Their endorsement fees are very high, and the companies behind them can also benefit from their training. "That's right." Yang Wendong nodded and said, "So you want to focus on cultivating movie stars and then arrange for them to undertake various commercial programs?" br>
“Yes.” Zou Wenhuai said: “In today’s Hong Kong, many brands do not invite celebrities to endorse their advertisements. They promote them in black and white in newspapers. Even if they are on Li’s TV station, they will not invite celebrities to endorse them. Just play the voice and have a few pictures at most
The same was true for early advertising in the United States, but later on, celebrity endorsements began to be gradually adopted, and then it became a habit. Various film companies and even music and television stations made a lot of money by cultivating celebrities. "
"You have a good idea. Yang Wendong smiled and said: "Then you start from now on, choose the corresponding stars, and then train them with all your strength, especially since our movies will be sold abroad, then our stars can also become famous in Southeast Asia and even Japan. In this way, the potential market is larger. ”
Celebrity itself is actually a kind of traffic and even culture. When many ordinary people in other countries pursue celebrities from other countries, it is a failure in the cultural field.
For example, in the previous life, the mainland Hallyu is very crazy, and there are too many people who like Korean stars; of course, before this, Hong Kong Wave was also the same. When Hong Kong culture was at its peak, even Japan had many people who liked Beyond, Joey Wong, Vivian Chow, Andy Lau, etc. Celebrities.
In this life, it is hard to say whether these stars from previous lives will appear due to their own influence, but the development trend of the entire cultural industry is going in this direction.
"This is even better." Zou Wenhuai said with a smile: "Then it seems that I have to work more on Waifu. I should not just look at the price, but also the attractiveness."
Yang Wendong thought After thinking for a while, he said: "We can wait for some movies. After a few years, they will not make any money at all, and then sell them at a low price." Cinemas in Southeast Asia are even free. Hollywood movies often do this, but there is a prerequisite, that is, the stars in these movies are always famous and worthy of promotion."
"Okay. Yes, I understand." Zou Wenhuai naturally knows this.
Yang Wendong added: "As for overseas cinemas, I plan to buy some land in Wanwan and build some theaters by myself. The core of this matter is to invest in real estate in Wanwan, but it involves you, You can also discuss it with Zheng Zhijie. "
Even if you go to Wanwan to invest in land, you must have a commercial purpose. Otherwise, if you go and buy the land without developing it, people will have objections and even refuse to give the land. He It’s not Mr. Li
Investing in supermarkets and cinemas is a good early investment, which is beneficial to your other industries, and the investment is not too much. You can buy the most land with the least money.
And the locations of these land plots are very good, which is a reasonable reason. Otherwise, if you want to invest in a factory, you have to be on the edge of downtown Taipei, and they are not stupid, how can they give it to you?
Zou Wenhuai asked: "Yang Sheng, the theater over at Wanwan has some relationship with Dao Shang. Wouldn't it be bad for us to participate? And the laws there seem to have restrictions, right?"
“I know, so nominally it was invested by one of my partners in Wanwan, who is also very influential in Wanwan.” Yang Wendong nodded.
"Okay, in this case, we will have more guarantees on the Wanwan side." Zou Wenhuai nodded and said: "Cathay Pacific's movies were actually not as good as Shaw Brothers before. But because Cathay has a very good relationship with Wanwan theaters, it is still doing well. "Well, when I have the opportunity in the future, I will try to expand into theaters in other Southeast Asian countries," Yang Wendong said.
The economies of Southeast Asian countries will basically take off in the next few decades. Investing in theaters there can be regarded as accomplishing multiple things with one stone. And if you want to promote Hong Kong culture, you must master the theaters in Southeast Asia. Line, otherwise when the Jurassic comes, everything will stop.
"That would be better." Zou Wenhuai paused and then said: "Yang Sheng, I have negotiated with the Hong Kong government about the Tseung Kwan O Film and Television City we talked about before. At present, the Hong Kong government can Give us 120,000 square feet of land, but it can’t be commercial land, it can only be industrial land.”
“No problem, the price of industrial land is cheaper,” Yang Wendong said, “However, this area. Is it enough? We will also consider the TV station in the future. "
The Hong Kong government is not a fool. They also need to control the land transfer, otherwise who will participate in their bidding? Therefore, most of the land with nominal uses will not be classified as commercial land.
Zou Wenhuai said: "That's enough. I know Yang Sheng wants to be bigger, but the Hong Kong government also has auditors. They will also refer to Shaw Brothers' existing studios or overseas ones. If our requirements are too big, we can also pass But."
"Okay, just follow the rules." Yang Wendong nodded and asked, "How much does it cost per square foot?"
Zou Wenhuai said: "The land in Tseung Kwan O is not good. It’s expensive. Industrial land costs 3 Hong Kong dollars per square foot, totaling 360,000. Including various buildings and dormitories, the total cost is estimated to be around one million Hong Kong dollars.” That's enough money." Yang Wendong smiled: "After "The Condor", are you going to make any movies? Or Jin Yong's novels?" Zou Wenhuai replied: "Yes. We are preparing to shoot "The Condor". Now that the movie "The Condor" has become famous, if we follow up with "The Condor", many people will definitely watch it;
However, due to the increase in funds and personnel, I am also planning to make two more movies, both martial arts movies, similar to the Shaw Brothers style. "
"That's OK, you can explore it yourself. Yang Wendong nodded and said: "But be careful not to infringe on Shaw Brothers, otherwise you will be sued. And if we want to develop better, we have to find ways to be original."
Look for excellent screenwriters throughout Hong Kong, increase their income a little, and attract the best talents to join our company. ”
To achieve success in any cultural industry, you have to rely on your own creativity and imitate others. Even if you are more serious and imitate without breaking the law, you will not be able to achieve great success,
Besides, the things produced by Shaw Brothers are not very good, and Yang Wendong doesn't like them
"Okay." Zou Wenhuai agreed.
A few days later, July 9th.
Zou Wenhuai came to Yang Wendong's office in Changxing Building with a large drawing.
"Yang Sheng, we have taken over the land for the film and television city in Tseung Kwan O." After Zou Wenhuai finished speaking, he opened the drawing in his hand: "This is the drawing I am planning to build for the film and television city. Please ask me. Take a look."
"Let me take a look." Yang Wendong also took it with interest.
Zou Wenhuai then introduced: "Let me introduce to you. The entire film and television city is divided into 12 parts, namely ancient city buildings, modern buildings, streets of the Republic of China, props warehouses and some dormitories.
It has basically covered our current shooting needs. As long as it is built, we don’t have to worry about location constraints when shooting movies, and we don’t need to spend a lot of money to build a lot of props and buildings ourselves for every movie.”
< br>"Yes, okay." Yang Wendong nodded and asked: "Is the budget about the same?"
Zou Wenhuai said: "Yes, the budget is 710,000, which is a little higher, mainly because of the additional cost." We moved into a dormitory because sometimes we take photos of night scenes. After the shooting, we don’t have to go back. Otherwise, the road is dangerous and it’s easy to waste time.”
“Okay, let’s do that. ." Yang Wendong agreed: "I will go and see it when the film and television city is built."
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(End of this chapter)