Chapter 378 Hot Pickled Cabbage Flavored Instant Noodles
December 31, 1963, the last day, in the top-level conference room of Changxing Group:
A wave of fresh fragrance came over, and Yang Wendong smelled it deeply. mouth, and said with a smile: "This smells really good."
At this moment, floating in the conference room was the most famous instant noodles flavor in the previous life, and it was also sauerkraut flavored.
Zhou Haoran said: "Yang Sheng can have a taste and give us some evaluation."
"Okay." Yang Wendong took the chopsticks, took a bite, and said, "Yes, it tastes good. How is this sauerkraut made?"
The first instant noodles launched by the Uni-President brand were quite satisfactory, using It is a regular chicken flavor. It will be launched on the market first, and then other flavors will be slowly studied.
As a time traveler, Yang Wendong also recommended braised, spicy, pickled cabbage, seafood and other flavors to let the R&D department of Uni-President Food I went to research similar flavors myself, and now the first sauerkraut flavor is finally out.
Zhou Haoran smiled and said: "It's from China Resources. They have a store specializing in sauerkraut. After our researchers brought it back, they changed some of the flavors and made it."
< br>"Well, that's it." Yang Wendong thought for a while and said, "Can I apply for a patent for this seasoning bag?"
Zhou Haoran nodded and said: "Yes, I have registered the patent, but if there is any infringement, it will be difficult to sue because the ingredients are very similar. If others adjust the ratio a little, the taste will be different." It’s a little different, so it’s hard to figure it out.”
“Well, the patent law is indeed not perfect,” Yang Wendong nodded and said, “But the food industry. Domain, the most important thing is brand building. The most important thing is that the brand is famous.”
Take a simple potato chip as an example. In fact, the taste of each brand is similar, but Lay’s can sell it. The best and most expensive is because of the fame;
Of course, you must have a patent, this is to protect yourself, but the core of the food industry is to create fame and have adequate advertising.
Zhou Haoran agreed and said: "Understood, our unified brand has already gained some fame in Hong Kong with herbal tea. Our sales of chicken-flavored instant noodles are pretty good, and we have gained a firm foothold. .
Now that we are about to launch sauerkraut instant noodles, Changxing Media will need to carry out large-scale publicity. "
" Well, okay, you go contact Qin Zhiye yourself, and he will cooperate with you. "Yang Wendong paused and then said: "When TVB starts broadcasting in the future, then the support for you will be even greater. ”
The chicken-flavored instant noodles previously launched by the unified brand were quite satisfactory and had no special features. They were just to gain some production experience first, so they did not focus on the sales end;
But after all, It is produced locally in Hong Kong, plus part of the industrial chain Self-controlled, the cost is definitely much lower than that imported from Japan, so it is also very popular, but it is indeed not a hot product.
The sauerkraut instant noodles launched today is an innovation, and there are Only by combining innovation with advertising promotion can we achieve the best results
Zhou Haoran agreed: "Okay, I'm going to launch it in a few days. In this way, including the time for publicity and distribution, most ordinary citizens in Hong Kong can buy instant noodles before the Chinese New Year."< br>
“Are you planning to let consumers buy instant noodles for the New Year?” Yang Wendong said with a smile.
Zhou Haoran nodded and said: "Yes, we have done tests, and many people still like to eat instant noodles, especially children. After eating, they feel like they can't stop, and they insist on eating it;< br>
We have also tested the sauerkraut flavor, and the evaluation is still very good, much better than the chicken flavor. "
"Well, okay, then follow your plan." Yang Wendong. Nodding, he added: "However, food safety and hygiene must be strictly controlled. If you can produce it yourself, it is better to produce it yourself, which can also reduce costs."
Even in the 21st century when food supplies are sufficient, Yang Wendong in his previous life occasionally wanted to try instant noodles, and he also liked pickled cabbage-flavored instant noodles until 2022.
But now he makes instant noodles, as well as other beverages and foods. They are definitely very strict on food safety.
Zhou Haoran said: "Understood, I am already planning to build a seasoning production workshop. In the future, except for the most basic raw materials, we will produce them ourselves during synthesis.
However, in the short term, the sauerkraut still needs to be imported from China Resources, mainly because I am not sure about the scale of investment when I am not sure how much the market will accept.”
The panel of instant noodles is all. Instant noodles are universal, but seasonings are not, so naturally it’s not easy to invest in them first.
"That's true." Yang Wendong replied: "The ones imported from China Resources should be fine. Hong Kong has been eating China Resources sauerkraut for many years, so there shouldn't be any problems."
The most worrying thing is actually what Technology and hard work, and if the goods are just being processed and the dust and other things have not been properly dealt with, it is actually not a big problem.
Of course, it must be avoided if possible. If you want to control it well, you must either produce it yourself or carefully supervise the suppliers. But nowadays, suppliers in the mainland do not buy much sauerkraut for their own instant noodles, so it is naturally impossible. Ran over to supervise
Zhou Haoran smiled and said: " Yes, China Resources has been supplying Hong Kong for more than ten years, and there have been few problems. "
Yang Wendong added: "But since we are making food, we also need to purchase some more advanced Western bacterial testing equipment. Our beverages and various commodities are inspected;
Or Carrefour can conduct spot checks on the food of all suppliers. They should also pay attention to this risk. Once something goes wrong, there will inevitably be joint and several liability. "
Although there is not much R&D cost in making food, quality cost must be invested, because once quality problems occur, a brand may be ruined.
"Okay, I will discuss this matter with Liu Sheng. "Zhou Haoran agreed.
The time soon arrived on January 1, 1964.
On this morning, Yang Wendong came to the outdoor table for breakfast and brought a paper Packaged instant noodles
After Su Yiyi saw it, she asked: "Is this the pickled cabbage-flavored instant noodles you mentioned before?"
"Yes, it was just produced by the Shatin factory." Yang Wendong smiled and said, "Over there. I have been working on a paper barrel packaging production line for a month, and it is in production 24 hours a day these days."
As he talked and worked, Yang Wendong quickly made instant noodles and held them down with a book.
After smelling the smell, Bai Yushan said: "This pickled cabbage smells much more fragrant than chicken."
"Yes, the chicken flavor is actually relatively bland." Yang Wendong Said: "In the future, Uni-President will also develop spicy, braised or seafood flavors. Such strong flavors are actually suitable for instant noodles."
Since the flavors are already high in oil and salt, it doesn’t matter if you add a little more heavy flavor. If it weren’t for the fact that Hong Kong people generally have lighter tastes, then he would definitely have spicy or braised ones first; “I don’t eat spicy food.” Bai Yushan He shook his head and said.
"I won't eat it either." Yang Zhiwen said while eating egg whites.
“Haha~”
After a while, the instant noodles were soaked, and a burst of fragrance overwhelmed all the food on site, and everyone was greedy.
Yang Wendong also gave a little to everyone and said: "Everyone has a taste. If you like it, I will bring some more later, but you only need to eat this once or twice, don't eat too much."
People in the Yang family are not short of nutrients and calories. It is true that instant noodles are not delicious in large quantities. They can only be eaten once in a while.
"Okay." Everyone tried it one after another and the taste was good. Even Yang Zhiwen also took a few bites.
Afterwards, everyone naturally wanted to have more, so the nanny immediately ran away with a few more boxes~
While waiting, Bai Yushan asked curiously: "Brother Dong, this paper Is the packaging also produced by Wanwan? ’
"No, this is bought from Japan." Yang Wendong shook his head and said: "The paper mill over there in Wanwan still uses waste paper production technology. This kind of paper can be used to make office paper or even toilet paper, but it is Food packaging is definitely not possible.
When there is paper produced from pulp in Wanwan, we will consider doing this. ”
In terms of health and safety, companies must have a bottom line and not be greedy for a while. The only benefit is short-sightedness.
“When will this pickled cabbage flavored instant noodles be launched?” Su Yiyi asked.
Yang Wendong said with a smile: "In a few days, the media will start to work hard."
Three days later, January 4th:
Oriental Daily and Hong Kong China Daily began to put pickled cabbage-flavored instant noodles on their homepages, and they were in color, so that people could see the whole picture at a glance.
“Sauerkraut flavored instant noodles? Can this be delicious?”
“It should be possible, right? We usually eat porridge or noodles, wouldn’t it be delicious if we add some pickles and sauerkraut?”
“That’s true, but sauerkraut is still a little worse than chicken, right?”
"What's so bad? Which instant noodle shop gave you chicken drumsticks? Just get diced chicken smaller than my son's fingernail. How about replacing it with tastier pickles?"
"Then go buy two packs and try them. Try?”
“It’s only available at Carrefour, go check it out, I haven’t visited a supermarket for a long time~”
In Carrefour supermarket in Tsim Sha Tsui:
There are many people at the moment We have already gathered around the snack area, firstly because there is a billboard advertising it at the door, but also because your fragrance is so strong that half of the supermarket can smell it, so it naturally attracts a lot of people.
"Don't be anxious, everyone has it." The salesperson quickly maintained order: "I have both soaked and boiled ones here. They will be ready in a while, and everyone will taste a little."
For this first-day promotion, Carrefour has specially cleared out all The shelves in the nearby area were also equipped with more than 20 electric hot pots, but it turned out that they were still not enough at the moment~
After a while, the soaked and boiled instant noodles were ready, and the salespersons also hurriedly picked them up. Disposable paper cups, take a little of each portion and pass it out.
After the surrounding people took it, they quickly stepped back and gave way to the people behind them, and then they all started eating:
“It’s really delicious.”
"Yeah, it's much more delicious than chicken."
"It's even more delicious than the noodle shop downstairs in my house."
"I have to buy some to take home. This is more convenient than eating out. If there is too much, just soak it in water~"
After tasting it, many people immediately started shopping on the nearby shelves. The taste is indeed so attractive.
After a while, the container was empty, leaving only some chicken-flavored instant noodles also imported from Japan.
Soon, several salesmen nearby began to replenish the goods, and they were very busy for a while.
Not far away, Yang Wendong looked at the crowd in front and said with a smile: "This pickled cabbage instant noodles is much better than the chicken-flavored ones."
"It is said that chicken instant noodles are popular in Japan. When we first came out, there was a shortage of food," Zhou Haoran said with a smile, "But after we arrived in Hong Kong, because the price was high and the income here was low, it didn't happen anymore.
Now we have sauerkraut. Instant noodles are also a new flavor, and the price is much cheaper, so that’s it.”
“Is the production capacity available?” Yang Wendong asked.
Zhou Haoran said with a smile: "No problem, the production speed of instant noodles is very fast, and the equipment is also made by Dongsheng. It can easily increase production capacity."
PS: Please give me monthly tickets
It's the 8th, everyone Everyone has made a fortune in stocks, ~hehe~
(End of this chapter)