Chapter 387 Happy Reunion and Spring Festival in 1964
February 12, 1964, New Year’s Eve:
Changxing Group has been on holiday for several days, except for some necessary positions, such as supermarkets and factories. Employees, radio stations, newspapers, shipping, etc., many professions are destined to not be able to rest during the holidays like normal people, but will be even busier.
However, the group will also provide them with some compensation policies, such as higher wages, red envelopes, and future paid leave, etc.
This is also the reason why Chang Hsing Group is now crowded with Chinese people in Hong Kong to join. The various benefits, benefits, wages, etc. are no worse than the British-owned Oceanic Bank. Moreover, it is a Chinese-owned capital, and Chinese people Once you enter, you have the opportunity to climb to a high position. Unlike foreign banks, the middle level is basically the end
Yang Family Villa:
Early in the morning, Yang Wendong got up early and went to the seat next to the rockery to have breakfast. For him, although he could rest frequently, only during the Chinese New Year could he be truly shielded from everything. career and a peaceful and leisurely life.
“Meow~~” An orange cat and a gray-white pastoral cat came to Yang Wendong and rubbed their faces against his shoes.
"Here, let's eat for you." Yang Wendong teased the cats with his feet while throwing the egg yolks that he didn't like very much and couldn't eat more to the two cats.
I pay attention to health. He usually doesn't eat high-cholesterol egg yolks, but he also likes to eat egg whites, which is very embarrassing. Although it is not valuable to him, it is not good to waste food.
Just some time ago, he accidentally discovered two kittens and cubs near his home, and then brought them back to raise.
Of course, the Yang family also has dogs, which are necessary for security. The dogs’ noses are stronger than the cameras of a few decades later.
With the wealth of the Yang family, raising an animal will naturally make them live a very good life. It is probably better than the police dog they used to be Director Qi
"Daddy~" Yes, Yang Zhiwen, who was just over one meter tall, ran over and immediately frightened the two cats and ran away.
"Zhiwen." Yang Wendong smiled and said, "Have you been bullying cats again recently? They ran away when they saw you."
Three-year-old children are disgusted by both cats and dogs. This sentence is absolutely true, especially cats. They respect the old and love the young very much. They only target the humans in the middle. If they are bullied by children, they generally will not fight back.
Of course, the Yang family would not bet on this, so the cat's claws were cut off and there were special child care and bodyguards.
“No.” Yang Zhiwen didn’t care about this and went directly to the table to eat.
Yang Wendong smiled and didn’t ask any more questions.
After a while, everyone came to have breakfast. The whole family was together, it was so lively, especially there were two couples twin.
"What do you want to do today?" Su Yiyi asked after finishing the meal.
"Probably not, there is nothing serious today." Yang Wendong shook his head and said, "What? Are you busy?"
Su Yiyi said with a smile: "It's not a big deal, I think although today It's New Year's Eve, but it can't be My family is all staying at home, so I want everyone to go to Central and check out my new flagship store on Queen’s Road.”
“Okay, I want to see you too. Achievements over the years." Yang Wendong said with a smile.
Changxing Group is not involved in the textile industry or the clothing industry. It’s not that it can’t be done, but it’s not necessary, because as a time traveler, it has no advantage in this market; but this is indeed a big market, where can I wait? If you have sufficient capital, you can also start a terminal store chain, similar to ZARA or Uniqlo.
Su Yiyi started her own chain of clothing stores more than two years ago, using the resources of Changxing Group and some suggestions from Yang Wendong.
Bai Yushan also nodded and agreed: "Okay, I I also want to visit Central.”
In the end, Bai Yujie naturally agreed.
The group of people left immediately. The convoy of bulletproof Mercedes-Benz set off quickly and arrived at Central. However, we encountered a traffic jam
"There are so many cars in Hong Kong." Su Yiyi said while sitting in the back seat of the car, looking at the scenery outside.
Yang Wendong said with a smile: "Hong Kong's economy is getting better and better, and naturally more people are buying cars, but the roads in Central are still built before, so traffic jams are normal."
This is A common problem in any city is that in the early years of poverty, funds were limited and it was impossible to build wide roads. However, after economic development, land in the city center is scarce, and demolition is even less possible.
So in most cities there will be many new areas that are very modern, but the old city centers are relatively dilapidated, and are even worse than some towns built later.
"Yes, today is not a work day yet. The minibuses and buses are also blocked. People who work have a headache." Su Yiyi said again.
Yang Wendong said: "According to the development laws of the West, a subway should be built."
"Subway?" Su Yiyi nodded and said, "I've taken it in Europe before. It's really convenient."
"There will be one in Hong Kong soon." Yang Wendong said with a smile.
The emergence of the Hong Kong Metro will also be a feast for the real estate market.
Faced with traffic jams, even the super rich have no choice but to wait; as for the helicopter, the method used by rich people in previous generations, it is not feasible at the moment because the helicopter technology is not yet mature.
After half an hour, the car finally arrived at Queen's Road. Fortunately, some parking fees here are extremely expensive, so there is a place to park. When Yang Wendong and others came out of the underground parking lot, there was an endless crowd in front of them. , it seems crowded and densely packed.
"There are so many people." Bai Yushan smiled, then looked in one direction and asked, "Brother Dong, is that the Huajin Building you built?"
"Yes, that's the one." Yang Wendong He also looked in the direction Bai Yushan was pointing and said with a smile.
At the beginning of last year, in order to raise funds to buy water, the Hong Kong government auctioned a piece of land on Queen's Road. This piece of land was taken over by Yang Wendong, and then a building, namely Wah Kam Building, was built.
Su Yiyi asked: "This East Building looks very high, is it about to be topped out?"
"Yes, it was originally planned to be built with 28 floors, which is two floors higher than the Changxing Building. , but the land area is smaller, and the total area is not as good as Changxing. "Yang Wendong explained: "Now 22 floors have been built, and there are still 6 floors to go. The water and electricity will be connected later, and it should be completed by the middle of the year. "
Bai Yujie asked: "A little more than a year? Much faster than the Four Seasons Hotel?"
Yang Wendong said with a smile: "Of course, the hotel needs luxurious decoration, and there are many special requirements. The office building is It’s much simpler, as long as the framework is built and the water and electricity are connected.”
This is also the reason why many big guys are reluctant to build hotels when they are short of capital. It is too troublesome and the subsequent operations still need to be managed. , much more tiring than an office building.
Therefore, except for a few who like hotels or are good at hotels, other capitals are not willing to participate. In the original history of Hong Kong capital, although the giants had hotels under their ownership, there were only a few, and they were obviously marginal. business.
"Oh." Bai Yujie nodded.
"Let's go, walk 500 meters east and we'll be there." Su Yiyi pointed in the direction, and everyone followed.
We walked and chatted along the way, and occasionally stopped to buy some snacks nearby. It was very comfortable and comfortable. There were also many bodyguards around, and we followed the host as ordinary people.
Yang Wendong was also very at ease. With children, this is Queen's Road; although gangs were rampant in Hong Kong in the 1960s, they would never dare to cause trouble on Queen's Road. Of course, there were no brainless gangsters. So even in this environment, there were bodyguards Be around.
Soon, everyone came to a large shop with the four characters "Yiran Home" written above it.
In front of the store, a large number of people were flowing, and some people were also attracted.
Bai Yujie said: "The location here is just right." Su Yiyi smiled and said: "Of course it is good, this store is owned by Changxing Real Estate, otherwise, even if you have money, you won't be able to rent it."
"Wouldn't it be a loss if you sell clothes here?" Bai Yujie asked again.
Su Yiyi replied: "There will be losses, but Brother Dong told me that in any chain brand store, it is impossible for every store to make money, as long as the overall profit is enough, those that do not make money, or lose money It’s not a big one and still needs to be operated.
As for the flagship store, don’t worry about losses. It is a brand symbol, so I deliberately chose it on Queen’s Road.”
Yang Wendong also continued: "Yes, this seat is actually a kind of advertisement in itself. Many people who come here, even if they don't come in to buy, may come in when they go to other branches in the future and see the same name again."
Bai Yushan smiled and said, "Yujie, in the future, you have to study more. There is a lot of knowledge in it."
"Okay." Bai Yujie nodded and said.
After a few people entered the store, they immediately placed their children in the children's entertainment area next to it. This was specially prepared for parents with children. Although the Central store is expensive, this location is also necessary.
Because any child will involve the parents' energy, they are not willing to look at the clothes and make a fuss to leave, so having a place to play can keep them quiet, and then adults can look at the clothes and spend money with peace of mind.
Afterwards, a few people started shopping in the store. After Bai Yujie looked at the prices for a while, she asked in surprise: "Sister Yiyi, the price of your clothes is so cheap? It feels like it is almost the same as those in the countryside."
Su Yiyi said with a smile: "My Yiyi Home itself is a low-price, high-volume route. Look at the clothes I have here. In fact, there are more clothes in the warehouse at the back. After being picked away, , new ones will be available immediately;
Even though the warehouse here is small, there is a large warehouse next to Central, which can be replenished at any time. Therefore, the profit from one piece of clothing is small, but the larger the quantity, the better. It’s no less profitable than other stores that sell thousands of items but sell less.”
“It’s true, there are people at the cashier.” Bai Yujie looked at the busy cashier and said. .
Yang Wendong also came over and said: "This is called small profits but quick turnover. In the countryside, Yiran's clothes are cheaper, and more people will buy them."
Yiranzhijia's strategy is actually learned from Uniqlo in its previous life. It relies on huge quantities and small varieties to evenly spread various operating costs and reduce prices to the extreme.
Facts have also proved that many businesses are most profitable with this small profit but quick turnover model, such as Wal-Mart, Uniqlo, Coca-Cola, etc. Even though some brands with high positioning make a lot of money, they are still in the minority. .
Taking one of the most well-known industry automobiles as an example, those who make super luxury cars are all supported by ordinary positioning brands, otherwise they would have died early. Among luxury brands, BBA’s profits are actually not as good as Toyota Volkswagen. , and there are only these three, there are many ordinary car brands similar to Toyota Volkswagen
Su Yiyi said with a smile: "But even so, this store is still very loss-making. If it weren't for the store itself, I’m afraid I won’t be able to sustain it.”
“Having your own property is also an advantage,” Yang Wendong said unequivocally: “In doing business, you have to use all your advantages and have your own property. Then it’s even more important to make good use of it.”
Competition in the shopping mall is never fair, only the final outcome is determined.
"Well" Su Yiyi nodded, and then said: "Yujie, see if there are any clothes you like, you can take some back."
"That won't work, I have to pay Money." Bai Yujie said with a smile.
After shopping in the store for more than an hour, Yang Wendong couldn't stand it anymore. Women are really good at shopping.
Just a piece of clothing. If Yang Wendong comes to buy and sees a good one, there is an 80% chance that he will try it on and buy it. Even if he wants to choose, trying on two or three items will be enough. He felt it was a waste of time.
But women are not like that. They will keep trying, especially when several women are together, commenting on each other
So, the bored Yang Wendong came to the children's area and played Man to Death with his children. It was a young man.
At noon, several people also found a restaurant nearby and then went back.
In the afternoon, Yang Wendong was still writing couplets as before, and then someone posted them,
"Brother Dong, your words look much better." Su Yiyi came to the side and smiled. said.
"Of course." Yang Wendong said with a smile.
Now his calligraphy is very good, mainly because he has learned from a teacher.
After a while, when the words were finished, Yang Wendong said with a smile: "Okay, everyone can prepare for dinner."
The tradition of the Yang family is that on the night of the 30th, dinner Of course it's cooked by your own family. This means that someone will prepare the dishes and other dishes.
"So are you planning to cook tomato fish this year?" Su Yiyi asked with a smile.
Yang Wendong shook his head and said: "That's not possible. I'll prepare a new thing this year, and I guarantee that you will like it."
"So mysterious?"
"You will know later." Yang Wendong He smiled and asked: "By the way, what about you? Do you still make meatballs?"
"Yes, everyone likes to eat meatballs." Su Yiyi said with a smile.
“Haha, yes~”
In the evening, the dishes prepared by everyone were served.
Su Yiyi looked at the dish brought by Yang Wendong and said, "Is this pickled fish?"
"Yes, I specially asked someone to bring some from the instant noodle factory." Yang Wendong smiled. said with a smile.
There is no pickled fish in this era, or in Hong Kong. He didn’t expect it at first, but when pickled instant noodles came out, there were raw materials.
"It smells so good, I have to try it." Bai Yujie said with a smile.
Yang Wendong said: "Come, eat some and take a look. This is the same as tomato fish. It has no spines, but it is artificially processed. You still have to be careful." , there may be thorns, and there are no such talents on the market, so the chef can only follow the instructions, which is considered a novice.
“Yeah~”
After everyone agreed, they started eating one after another.
“It’s delicious, these pickles are more delicious than fish~”
"Yes, there are these fans, the taste is just right."
Seeing everyone eating happily, Yang Wendong raised the milk and said with a smile: "Here, let's have a drink first, and wish everyone a happy new year."
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(End of this chapter)