Chapter 406 TVB starts broadcasting, taking the whole Hong Kong by storm
The addition of a pair of children has made the Yang family lively again. Now, Yang Wendong already has 5 children, Su Yiyi has a son and a daughter, and Bai Yushan She has two sons and one daughter, one of whom is a twin. Bai Yujie has not made any move yet.
Yang Wendong is quite satisfied with the current family configuration. The Yang family’s descendants can also be said to be sufficient. After all, this era is not ancient, and medicine is relatively developed, so there won’t be any It's too risky, and I have specially invested in building a world-class medical examination hospital to ensure health and safety, not to mention.
These investments are just a drop in the bucket for today's Yang Group.
A few days later, after various examinations, the two children were found to be healthy, and Yang Wendong gradually felt relieved. Come.
On August 27, Yang Wendong came to an 8-storey building in Tseung Kwan O. On the top floor of the building was written "Hong Kong Television Broadcasting Co., Ltd."
"Hello, Yang Sheng."
Qin Zhiye, Zou Wenhuai, and several TVB executives were already waiting at the door. When Yang Wendong's car stopped, everyone greeted him Come up.
"Everyone." Yang Wendong nodded, looked at the surrounding TVB senior staff, and said to one person: "Lao Qi, TVB will officially start broadcasting tomorrow. On your side, please do a good job in preparations. Are you gone? ”
The Chinese are all I like 8 and 6. For example, a license plate with three 8s or three 6s in the previous life may be more expensive than a car. If there are four or five, it will be even more expensive. Many rich people will rush to get it; even the Olympic Games license plate. The opening time is always 8
Therefore, TVB has set the broadcast date at 8:08 a.m. on August 28, which is also auspicious and will easily resonate with people when promoting it.
The person who was questioned by Yang Wendong was called Qi Ruifan, who was the temporary general manager of TVB. His predecessor used to work at a wireless TV station in Japan and was poached.
Qi Ruifan replied: "Don't worry, Yang Sheng, I have made all the preparations. When you go up later, you can see all the content we have prepared."
"Okay. , I’m looking forward to it too,” Yang Wendong said with a smile.
This sentence is definitely sincere, but it is not about how much money TVB can make in the future, nor is it about how much publicity effect TVB can bring to its own group. Although these are there, they are not a strategy. Sexual help.
What really makes him happy is that after the establishment of TVB, it can finally invest large capital and combined resources to film various TV series and variety shows. If these programs are shot carefully, the quality will not be bad. Even he, a person from the past life, can For those who watch these programs, even in the 2020s, Hong Kong TV series or movies from the 1970s and 1980s are still worth watching.
Having traveled through time for six years, he has always been bored. There are no good entertainment programs to watch. More importantly, these programs can be exported overseas.
Then everyone entered the TVB building. Qi Ruifan also gave Yang Wendong a detailed introduction, walking up one floor at a time, and finally came to a conference room on the top floor.
Qi Ruifan said: "Yang Sheng, the program plan of our TV station is as follows. The morning news will be broadcast at 8 o'clock in the morning. It will last about half an hour and the content will be 15 minutes each of Hong Kong news and international news.
The TV series starts at 8:45, interspersed with advertisements, and continues to play until 11:30; at 12:00, there is also news, and the time is also half an hour; in the afternoon, there are movie programs and TV programs, and cartoons start at 5:00 , and the TV series will be played at 7 o'clock until 11 o'clock in the evening.
Advertisements will also be interspersed during these times, including after 12 o'clock at night, where advertisements or some movies will be randomly selected to play. "
"Well, mainly movies? Is it because there are fewer TV series? "Yang Wendong asked.
Qi Ruifan replied: "Yes, even with Zou Sheng's help, I currently only have 3 TV series, which simply cannot meet the TV station's demand for TV series under normal circumstances. There were many movies in Hong Kong in the past few decades. We can buy the rights and broadcast them on TV. The price is not expensive, because many movies are already outdated. "
Because he then asked: "Then don't you consider buying overseas TV series rights? "
Qi Ruifan said: "I have also considered it, but we are a new TV station, and the quotation given by overseas copyright companies is very high, which is not cost-effective at all. Moreover, when we buy overseas programs, we have to dub and translate them, which is time-consuming. It is also very high. I am not sure whether Hong Kong people will like it or not, and the risk is relatively high;
Relatively speaking, Hong Kong movies are much simpler. You can use them after buying them. And since the price is set based on the previous box office, we basically won’t lose money. "
"Yes, that's right, the culture of overseas countries is still different. Yang Wendong nodded and said: "Then we will try to use previous movies first, and then we will shoot the TV series ourselves to supplement the content." "
"Yes. "Qi Ruifan agreed.
Yang Wendong asked again: "What about the news? Is it too late in terms of content? "
Qi Ruifan said: "I have enough time. Many of TVB's reporters who work on content are also transferred from Oriental Daily. They have rich experience. The only difference is that they used to write articles and now they have to make videos. , but the essence of copywriting is actually the same, as long as you adapt to it;
There are also professional photographers. I have also hired some people from Li's TV station and several film companies in Hong Kong. They are qualified for these jobs;
As for overseas news, I basically directly choose some major overseas news companies. News and then just turn it around. ”
“Have you paid the copyright? "Yang Wendong asked.
Qi Ruifan shook his head and said: "No, we all took excerpts. It is not considered a copyright infringement. It's just that the things are the same, but the content is still different. "
"Okay, let's do this first. "Yang Wendong could only agree.
Changxing Group started by relying on patents and copyrights, so it pays more attention to this aspect and generally does not infringe on others.
However, news is a fuzzy area. Even in the Internet age, reprinting news is legal as long as it is clearly stated that it is "reprinting". Nowadays, if you describe major overseas news in your own way, then Naturally, there is no possibility of infringement.
And even if you want to pay the copyright fee, it is impossible. Every day hot news is broadcast by different media, and the news is also time-sensitive. By the time you go over to talk to them, the news will have expired.
Therefore, in large overseas markets such as Europe and the United States, companies compete to see who can publish news first. The second one is meaningless because many people will have seen it. Outside the market, basically That is to say, if overseas content is directly reproduced, even verbatim, European and American media may not pursue it.
Qi Ruifan added: "Yang Sheng, the current advertising area is not completely full, because many people don't know the number of people in charge of our TV station, so they are not willing to invest first.
So I arranged these blank advertising times to all play advertisements for our own group's internal products. ”
“It doesn’t matter. Yang Wendong smiled and said: "When the TV station has more viewers in the future, they may have to queue up if they want to buy it." "Qin Zhiye also said: "Yes, according to the market research I did, many people in Hong Kong have been looking forward to our free TV station for a long time. "
"The world has been suffering for a long time. "Yang Wendong nodded and said: "But we still need to continue to promote our TV station so that everyone with a TV in Hong Kong knows about our TV station. ”
Although there is a saying that jokingly says that free is the most expensive, but in the media and the Internet, free is the foundation. With these foundations, we can then slowly cut the leeks.
Of course, this cut is absolutely fair, and those who are willing to take the bait are just like Internet games. You can play it if you don’t really need to pay for it. It’s just relatively unsophisticated, but for most people, it’s better than the card charging model. It’s much better, and you can’t live a life of idleness. As for those who are willing to spend a lot of money to recharge, as long as they are not minors, there is no problem. The recharger will at least be happy.
This is especially true for today’s Hong Kong TV stations, Li’s The TV station used to be an absolute monopoly. The TV content was not good, and the monthly fee was 30 Hong Kong dollars. At this price, you can buy an inferior TV set in a year.
Qi Ruifan smiled and said: "Okay, Oriental Daily has promoted TVB many times in a row. In addition, I have also arranged for people to go to various shopping malls and amusement parks in Hong Kong to distribute flyers.
Be able to visit frequently Those in shopping malls are basically wealthy, and they most likely have TVs in their homes. "Yes, we can develop this aspect of publicity in the future," Yang Wendong added, "But our goal is. , let all Hong Kong families have TVs. After TVB becomes successful, I think there will be a lot more people buying TVs.”
Honor Electronics has been gradually trying to produce TVs and all its components in Hong Kong. Although it is not absolutely impossible yet, the smaller the import ratio, the lower the cost will be.
It’s just that the cost of TVs is low and useless, and the cost of watching TV must also be low. Previously, Rei’s charge was 30 per month, which scared off many people, just like the mobile phones in the previous life. At that time, the huge traffic fee was normal.
The emergence of free wireless TV stations can greatly stimulate the TV market and make people want to buy. In this way, TV stations can also gain more users, so that they can sell advertising space to make profits. , kill multiple birds with one stone, this is an absolutely mutually beneficial relationship.
August 28, morning.
"Ding~~~" the alarm clock rang, and a young man who looked like a student immediately jumped out of bed and turned on the TV.
"Axuan, why did you get up so early?" asked a middle-aged woman.
A Xuan said with a smile: "Mom, TVB started broadcasting today. I have to watch it early to see if there is anything interesting."
"What is TVB?" the middle-aged woman then asked road.
Ah Xuan said: "It is Hong Kong TVB, which can broadcast TV programs through radio signals, so that we can watch TV at home for free without having to connect to a cable."
"Wait, free? You mean we don't need to spend 30 a month on cable bills?" As a housewife, a middle-aged woman is very sensitive to household expenses.
HK$30 a month is a very heavy financial burden for ordinary working-class families, but there must be a TV in the family, otherwise life will be too boring.
A Xuan replied: "Yes, but it depends on the quality of this wireless TV station. If the quality is good, our family won't have to spend an extra 30 per month."
Middle-aged woman He also came over, watched the news program on the TV, and said after a while: "It seems to be similar to Li's TV station."
"It's almost pretty good." Ah Xuan explained: "After all, this is It is a new TV station, even if it is backed by Yang Wendong, the king of post-it notes, it cannot keep up with Li's immediately;
But as long as you give it time, it will definitely get better and better, and we will be able to watch it by then Free TV.”
"Yes, then I have to take a look." The middle-aged woman immediately decided: "If the quality is good, I will stop using Li's TV station in the next few days, otherwise I will have to pay another 30 next month;
I don’t know how much meat I bought for 30 yuan. I use it to watch TV. If I don’t watch it, I feel like I’m losing money. If I watch too much, it will affect my life, work and study. It’s so worrying.”
“. "Axuan was a little speechless, but he didn't dare to say too much for fear that he would be driven away to do his homework.
Such a situation also occurred in many places in Hong Kong at the same time. When everyone knew that there was a free When it came to the TV station, everyone started watching it immediately;
If it can be free, as long as it is not too bad, who would choose to charge?
Therefore, many Hong Kong families spend their day in front of the TV, especially the students, who are during the summer vacation. Although the TV programs are not their favorite, even the news and even advertisements are not what they like. It is much better than reading books and newspapers.
Not to mention there are many movie programs, although they are all from the past, but since they are all free, what can you complain about?
Early the next morning, Qi Ruifan and Qin Zhiye came to Yang Wendong's office in Changxing Building.
Qi Ruifan reported: "Yang Sheng, we have probably confirmed that our average ratings yesterday were 23%, and about 16,000 households in Hong Kong watched our TV programs.
This ratio It’s not high, but it’s because our promotion hasn’t been widely known in Hong Kong, so many people still don’t know about our TV station. If they knew about it, the ratings would definitely be higher.”
"How did you get this rating?" Yang Wendong asked curiously.
Qi Ruifan said with a smile: "This is learned through interviews and sampling surveys. It will not be absolutely accurate, but it is basically close to ten."
"Okay, this is the first "You've finally walked out." Yang Wendong nodded and said, "Then we'll continue to advertise in major newspapers, and there will be users. They will also spread this information to each other. I think that in a short time, our TVB will become the largest TV station in Hong Kong. "
Free vs. paid, that is a dimensionality reduction attack, even for overseas TV stations. Paid programs generally have very impressive content. Obviously, Li's TV station does not have this capability.
In the following days, Hong Kong China Daily, Oriental Daily, Ming Pao, and Galaxy Daily all began to use covers to promote this new TV station in Hong Kong.
At the same time, leaflets were also distributed on a large scale in various places. Together with the sales of TV sets in Carrefour, TVB programs were broadcast directly in supermarkets with the words "Free TV" hanging on them, which also attracted a lot of people's interest. , after some inquiries, the desire to buy also increased greatly.
In addition, the quality of the content is better than that of Li's and it is free. In just seven days, TVB's ratings increased from 23% to 51%.
PS: Please give me monthly tickets
(End of this chapter)