Chapter 407 The popular TV series "The Condor" (asking for monthly tickets)
Admiralty, Hong Kong, in front of a branch of Li's TV Station:
At this moment, there are a large number of people queuing in front of the door , if it was an ordinary merchant, it would probably be extremely happy at this moment, but the employees of Li's branch were frowning, because everyone who came here wanted to cancel the cable business.
Even because the first year of the new contract is full payment, many people within one year will come to make trouble and want a refund, which makes everyone embarrassed. If it is just one or two, then just call the police. , but now there are too many people like this, and the police only dare to fight with them when they come.
“Hurry up, it’s 30 today. Are you deliberately waiting until September 1st so that you can charge an extra month of money?”
A woman yelled loudly. Suddenly, many people around her resonated. This is the end of the month. The good thing is that the money paid this month has been used up. The bad thing is that it will be next month soon, so you have to quickly handle the business and cancel the cable TV station. .
A female salesperson said quickly: "Everyone, we are doing business as quickly as possible, but please consider it carefully. Our TV station has been serving Hong Kong citizens for more than 5 years, and the content is deeply loved by everyone. , is it a pity to just cancel it?”
“5 years? 30 a month, I have spent 1,800 in the past five years?” Another woman suddenly felt heartbroken. .
Even though housing prices in Hong Kong are very expensive nowadays, you can buy a small toilet in Central for 1,800.
“Hurry, what can we do if we go back?”
"That's right."
Suddenly, there were more and more impatient people.
The salesperson was still thinking about what to say, but was immediately scolded: "I don't watch free TV, but I watch your paid TV? Their content is not worse than yours? How do you choose at home?"< br>
In one sentence, the salesperson was speechless. In fact, she also watched TVB last night. The content was really not bad, but there were no variety shows. But as long as the TV station is normal, There will definitely be development.
If it weren’t for the fact that she works at Li’s, then she would just want to watch TVB. No one would mind the money, unless the content of the paid TV station is particularly good
Changxing Group Headquarters:
Yang Wendong looked at the scene of queuing at Li's business hall in the newspaper in his hand and said with a smile: "The size of this queuing seems to be bigger than the run on Liao Chuangxing Bank a few years ago."
Qin Zhiye said: "Looking at a single business location, it's pretty much the same. However, Li's is not a bank, and its business is not that complicated. There are only 4 business locations in Hong Kong;
Now this There are people queuing up to cancel services at several business locations. It is estimated that the losses on Li’s side will not be small.” "Yes." Yang Wendong said with a smile.
Not to mention that I have enough resources to invest in TVB. Even in the original history, after the emergence of TVB, it also defeated Li's TV station. In the end, I had to ask the Hong Kong government to change it into a free wireless station. But I missed it first. After the machine, you will become inferior to others step by step.
Qin Zhiye said: "TVB is also preparing to release "The Legend of the Condor Heroes," which has been half-filmed before. In this way, we can not only obtain higher TV ratings, but also use this content to attract More consumers are buying TV sets."
"Okay, I also want to know what kind of results Zou Wenhuai's shooting of the Condor can produce," Yang Wendong said with a smile.
A lot of Hong Kong's history has changed, including the TV version of Jin Yong's novel.
I am now pushing for the early birth of TVB, and I have also acquired a large amount of copyrights from Zou Wenhuai and Jin Yong Gulong, just to promote the early birth of Hong Kong film and television culture.
Qin Zhiye said with a smile: "Zou Sheng is very confident. I have also watched the first few episodes. Both the scenery and the fighting are pretty good. How about I ask Zou Sheng to have someone send the negatives?"
"No, I'll watch it on TV later," Yang Wendong said, waving his hand.
As someone who has read many Jin Yong novels, his expectations for this are actually not very high. He just wants to read it and is not in a hurry.
"Okay." Qin Zhiye added: "In addition, Zou Sheng also hopes that I will do all-out promotion before the TV series "The Condor" is released. He said that only by achieving good results in Hong Kong can we sell a good product. At the Waifu price, this TV series can also be sold to other national TV stations."
"Okay, you will fully cooperate with him." Yang Wendong nodded and said, "Hong Kong has a population of millions, and the economy will become more developed in the future. There is no way to support a TV station, so going overseas is the only way out.”
In the previous life, TVB was so powerful in the 1980s and 1990s. Hundreds of millions of mainlanders grew up watching Hong Kong dramas. But after the 21st century, the mainland’s own films gradually emerged. It might have been better 10 years ago. TVB will be completely abolished after the year.
Although it is also due to the lack of personnel, this is also an indirect consequence of the lack of market. Because without the market, there is no money, which naturally cannot attract enough film and television talents.
Qin Zhiye agreed: " No problem.”
In another building in Central, several ghost guys were sitting together, smoking.
A blond ghost guy said: "Everyone, everyone has seen the success of TVB. Now many Hong Kong citizens want to withdraw their cooperation with us;
This will be our biggest crisis since entering Hong Kong. Please think about it, what should we do now? "
"Fuck, these Chinese are so abominable, they always want to steal our British business. "A rice-haired ghost guy said with an angry face.
"That is, some businesses in Hong Kong should not allow Chinese to enter, especially the media. "
Many ghost guys were also discussing with each other.
The blond ghost guy sitting at the top looked miserable and immediately said: "The current Hong Kong is no longer completely decided by our British capital. , don’t you know better than me about the situation in Singapore? ”
After hearing this, everyone present also shut up, because they knew that the British Empire could no longer control the local forces in Southeast Asia, so it had to let many countries become independent. It originally wanted to keep Singapore, but in this small area , it doesn’t work either.
Therefore, in other places, the only way to win over local forces is to win over. Otherwise, no matter how arrogant you are, you will have to get out, and the losses will be even greater.
The blond ghost man continued: "Besides, this matter has nothing to do with Chinese and British capital. If today's TVB TV station in Hong Kong was run by other British capital, wouldn't we be facing the same situation today? "
The scene was silent for a while. At this time, a blonde woman said: "Mr. Awell, judging from the development of TV stations in Europe and the United States, cable TV stations are inherently unable to compete with wireless TV stations, because the former The latter is free. Consumers are not fools when faced with free TV stations;
The only way to break the situation is to learn from Europe and the United States. Their limited TV stations basically have no advertisements and only have a large number of high-quality programs. In this way, It forms a misplaced competition with wireless TV stations that have a lot of advertising, so that cable TV stations can protect their own group of customers.”
"Phoebe, you are right." Avril nodded and said, "It's just that Hong Kong has such a small population. How can we support us in producing high-quality programs?"
This is the core issue. After the program is produced, , it is the same whether it is shown to one person or to 100 million people, but the recoverable profits are different. If a place has a small population, it is impossible to produce any good programs.
Not to mention Hong Kong, even Europe is also stuck in this problem. Even if the economy of Europe as a whole is not as good as that of the United States, it is not much different. However, the language is different, which has led to national TV programs such as Germany, France and Italy. Very average, far inferior to Britain and the United States.
Phoebe paused and said: "There is really no way, unless we buy overseas program copyrights, but..." Everyone present knew that this method would not work. It had been tried before, but in Hong Kong With such a small population and an economy that is far inferior to Europe and the United States, we are losing money.
Therefore, I can only produce some programs on my own. In small places in Hong Kong, I have no choice. But now that there is a competitor, it is still a free TV station, which is completely different.
Everyone discussed this for a long time, but there was still no solution, and there was no way to start. Finally, Awell said: "Then everyone should go back and think about it. In addition, I estimate that TVB will also lose money by broadcasting this way. , it depends on how long they can last.”
The others looked at each other and wanted to say something, but none of them said it;
Although he is British, they all know the name of Yang Wendong. This Chinese upstart is second only to Yihe in terms of financial resources. , HSBC, Swire, how could they care about such a small amount of money? What follows is bound to be a bloody battle.
September 8, the eleventh day of TVB broadcasting:
Qi Ruifan came to Changxing Building again and handed Yang Wendong a document and said: "Yang Sheng, this is the estimated financial data. In the past few days since we opened, our daily loss is about 3,000 yuan."
"3,000 per day? That much?" Yang Wendong asked.
Qi Ruifan explained: "Yes, but it is also because our early investment will be amortized over the first five years. For this alone, the amortized cost per day is 3,500 yuan;
In addition There are also transmission tower maintenance, electricity bills, all labor, filming fees, copyright purchase fees, etc. However, our current revenue is not enough, mainly relying on a few advertisers, plus customers within the Changxing Group, otherwise the losses will be even greater.”
"If that's the case, it doesn't matter." Yang Wendong said: "There are always too few TV users now, and you can't collect a lot of TV advertising fees. This will have to wait until there are more TV sets in Hong Kong. ”
If the customer base is too small, it will inevitably make it difficult for the TV station to operate. This also needs to gradually follow the social and economic development, so the TV station will definitely lose money in the early stage;
But in business, few projects are successful from the beginning. Most of the things that can make money are those that burn money in the early stage and make money later. For example, the Internet companies in the previous life, the thousands of group wars, online ride-hailing wars, and payment wars in the mainland almost made the whole people celebrate, but after the burning, the whole people became giant leeks. .
Of course, TVB will not do this. It is impossible for it to charge viewers.
Qi Ruifan nodded and said: "Yes, I am also preparing to launch more high-quality programs as soon as possible. , as long as our program is good enough and can become a gossip in Hong Kong society, it will definitely attract more people to buy TV sets.
On September 10th the day after tomorrow, TVB is going to broadcast "The Legend of the Condor Heroes". I think it will attract a lot of people.”
"Yes, it is a good way to use the fame of Jin Yong's novels." Yang Wendong agreed: "Jin Yong is very famous. When the time comes, if you ask him to write a review in Mingpao, the popularity will be even greater."< br>
at In an era when there were almost no TV stars or movie stars, the fame of a literary celebrity like Jin Yong was very scary. Even for many people, they didn’t care about Yang Wendong, but they cared about Jin Yong.
Qi Ruifan again Said: "Actually, what I want to do is to randomly give some viewers the original books signed by Jin Yong. I think this will also be helpful."
"Okay, this is also good marketing." Yang Wendong nodded. : "But you Go find Jin Yong yourself, I will not participate.”
Although my relationship with Jin Yong seems to be good, I will not come forward for such a trivial matter. In that case, my own face will be lost. It's so worthless.
"Okay, no problem." Qi Ruifan agreed.
On the evening of September 10, at 7:30, the Yang family also sat in front of the TV, preparing to watch "The Legend of the Condor Heroes".
Soon, the TV program started, and shocking music began to play, along with the male and female protagonists, different supporting roles, and different swords and swords.
"Brother Dong, this music is really It sounds good." Bai Yushan said: "Is it sung by someone from TVB?"
Yang Wendong shook his head and said: "No, Hong Kong Commercial Radio under Changxing Media has been focusing on cultivating music talents for a long time. There are composers, lyricists, and people who can sing;
After so many years of hard work and operating at a loss, it has also cultivated many relevant talents and produced many good songs. The theme song and interlude of "The Condor" were all composed by them. "
Bai Yushan asked curiously: "Since you are losing money, why do you keep doing it? ”
Yang Wendong said with a smile: “That’s because at the beginning there was only one channel through which music could make money, but when I look at the development path of European and American music, I know that there will definitely be other ways in the future;
It’s too late to start just waiting until then, so we need to get up early to cultivate relevant talents. This art team is not a factory. If you want to develop, it’s useless to throw money at it. You can only rely on time. If you suffer early losses, then wait until the market matures. You can make money. "
Bai Yujie then said: "Can we make money from the TV station now? ”
Yang Wendong said: "Yes, TV stations will be one of them, and although TVs are expensive, people will be much more dependent on them than radios, and music will also become famous with some TV series;
Again In the future, when the economy gets better, maybe like Europe and the United States, you can sell records and tapes to make money from music. At that time, it will be a golden opportunity for music. "
Any art that wants to be popular must be successful. It must have sufficient profitability to attract talents to create, otherwise it will inevitably decline.
This is true for movies, TV series, music and even variety shows. In the previous Internet era, there was too much pirated music, which caused a major gap in mainland music. It was not until the emergence of Douyin that music had a way to monetize and profit, and it recovered It has gained a little vitality, but it is still not as good as the peak in the years after 2000
Su Yiyi said with a smile: "Brother Dong's layout is very deep. The investment made many years ago was not worth it at the time, but Later I discovered that each one is valuable.”
"Haha~" Yang Wendong smiled and said: "Let's watch TV, the plot has begun."
On the TV, the first thing that appeared on the TV was the background introduction of the Song Dynasty. It took about a minute, and then it was finished. Yan Honglie did not chase him, and then fled to Niu's house Village, the place where all tragedies begin
Then, I watched it at 9:30. There were 2 episodes in total, and there were many advertisements in the middle
“It’s great to watch, and the fight is really exciting. Just like in the movie," Bai Yujie said with a smile.
“It’s indeed not bad.” Yang Wendong nodded and praised.
Although there are no special effects, relying on one's own martial arts ability, guidance and Wia, these fights are full of fists, swords and swords. Although they are not as good as those between the 90s and 2010s, they are better than the fights in various cerebral palsy fairy tale dramas after 2010. Much more.
Su Yiyi said: "Two episodes in one day?"
Yang Wendong said: "What are you thinking about? Today is the first day, so there are only two episodes, and there will only be two episodes in the next week. , respectively on Wednesday and Saturday.”
In previous lives, many people watched TV all at once, but in fact, this is how the mainland likes to do it. In many places overseas, it is filmed and broadcasted at the same time. , This can also avoid the high-cost filming of a TV series and then completely throw it away, which will cause heavy losses.
And if the content is popular and played slowly, it can also ensure that subsequent advertising revenue will be higher. It is a multi-purpose model, but the audience does not like it very much.
"Ah~" the three women complained.
Yang Wendong said with a smile: "But if you want to watch it, you can go to the TVB Building in Tseung Kwan O, where you can watch the next 20 episodes."
The next afternoon, Qi Ruifan came to report again , and said with a smile: "Yang Sheng, our "The Condor" is a hit. The ratings last night haven't been calculated yet, but they are estimated to be no less than 65%;
And this morning, I was On the street, I heard many people discussing the TV series "The Condor"? "
At this time, Liu Huayu from Carrefour also knocked on the door and said, "Yang Sheng, this morning, I'm here. TV sets are also suddenly selling like hotcakes. ’
PS: Please give me a monthly pass
(End of this chapter)