Chapter 189 The Return of the King of Volume, Shocking the Advertising Industry
"15 million, accounting for 15% of the shares, Chenxi Entertainment is actually willing to make such a determination?"
Sui Lingfang got the accurate information and immediately called Zhang Guang. Zhang Guang didn't say anything and instead called the CEO of Tianding Entertainment.
The president couldn't help but question.
Zhang Guang thought: "It's a bit high. I thought Chenxi Entertainment was only willing to hold 5% of the shares. It would be enough to invest 5 million. After all, Chenxi Entertainment's previous external investment did not exceed 10 million."
In Zhang Guang's vision, investing 10% should be the most ideal situation.
But who would have thought that Chen Xi would be so aggressive in investing in "Assassination", and suddenly achieved 15%!
The CEO frowned: "Are they defrauding us?"
Zhang Guang shook his head: "I asked Jinli's agent, and she said that Chenxi's president asked shareholders for instructions and received a reply from them."
He paused and revealed another piece of gossip that Sui Lingfang intended to pass on to him.
"It is said that the shareholders of Chenxi Entertainment are very wealthy. After hearing that Chenxi wanted to invest in an online movie, even Jinli was interested.
That shareholder also wanted to spend 50 million, accounting for 50% of the shares. Later, he found out that Gu Cheng was not willing to give that much, and we wanted to participate, so he regretfully gave up. ”
Sui Lingfang's original words were naturally not like this.
Their shareholder, Mr. Xiao, is richer than Tian Ding imagined.
If he can't get 50%, Mr. Xiao won't want to invest anymore, and he feels it's boring.
Later, the CEO of Chenxi tried his best to persuade and apply here and there, and finally he was reluctantly approved for an investment quota of 15 million yuan.
That Mr. Xiao said: "Let's just have fun and spend some money."
certainly.
Zhang Guang would definitely not tell his exact words to his CEO, otherwise it would be too arrogant.
Lightly embellished with whitewash.
"This..." The CEO of Tianding Entertainment hesitated.
He has thought about withdrawing from the investment. Tianding currently wants to invest only 5% of the share, investing 5 million.
But when I think about the drama that my own artist mainly invests in, and uses my own artist as the starring role, my company will be outperformed by Chen Xi.
It’s a bit ugly in appearance!
Zhang Guang suddenly thought of something and said cautiously: "President, do you think Chenxi Entertainment wants to poach Gu Cheng, so it is so interested in his drama?"
The president cursed a few words secretly in his mind.
He had heard about some third-tier small companies before. Although they had no connections in the entertainment industry, they were very rich.
Now he finally sees it!
Is this to use money to hit people and use money to open roads?
Gu Cheng is an artist they trained!
Every member of March Day, whether individual member or all members, has great commercial value.
The CEO of Tianding Entertainment said with a gloomy face: "Then we will invest 20 million and hold 20% of the shares!"
Zhang Guang raised his eyebrows and immediately agreed.
He immediately told Gu Cheng the good news.
-
After Jinli returned to Nancheng, he immediately went on vacation.
She clocked in at the company in the morning, studied mathematics in the morning, physics in the afternoon, and chemistry after returning to her apartment in the evening.
Suddenly, she was even more powerful than a high school student.
[Li Bao is great, talking about "The Years I Got Up Early and Was Greedy in the Dark in the Third Year of High School"! ]
[666, I started studying high school physics! ]
[Grade 1 Mathematics has finally started studying in the second half of the semester! ]
Some netizens even think that Jinli has gradually developed the demeanor of a top student.
[Have you noticed that in the past, koi fish were only good at physics, but recently they are also very fast at math, and they are not lagging behind in chemistry either! ]
[Yes, the accuracy rate has improved! ]
[Family members, I have made a schedule for Jinli during this period. Let’s roll it up together\(^o^)/~! ]
[Are you devils, studying 12 hours a day...]
[As long as I can sit still, I am a great god! ]
Jinli didn't know that her return as the God of War would make many office workers, students, fishermen, and people taking exams tremble a little bit who had been watching the live broadcast.
As an ordinary person, forget it if you can't compare with ordinary people.
But why can't she even compare to the vase star who has nothing but beauty?
The most sad and tearful thing is...
Jinli is not a vase yet.
ah.
Even sadder.
Another week passed like this, and the photos and promotional advertisements shot by Duomi Cosmetics came out first!
In major stores, at the most conspicuous entrance, Jinli's photo is placed at the front of a row of goods.
At the same time, there is also a newly launched rainbow special edition koi thumb puff. The gorgeous colors immediately attracted many tourists to stop and watch.
And inside the store.
The video playing next to the radio was also a promotional advertisement shot by Jinli. She transformed into a mermaid and had a wonderful adventure under the sea.
When night falls, she walks from the ocean to the shore again and embarks on a wonderful adventure with every product of Domi Cosmetics.
While some people were waiting in line, they saw the commercial shot by Jinli and couldn't help but be fascinated by it!
For five minutes, both the special effects and Jinli's bright and youthful face made people feel warm in their hearts.
Someone specially took a video and posted it on the Internet, and said excitedly: "The texture of a blockbuster!!"
[+1]
[This is the most willing time for Duomi to spend money! ]
[This commercial makes Jinli so beautiful, she really looks like a mermaid, especially the underwater scene. In terms of design art and composition, I think it can definitely be entered into the award]
There are also special awards for advertising.
It is relatively unpopular among netizens, but people in the industry are paying close attention to it.
You may not win the "Best Creative Award". Some advertisements have a good grasp of light and shadow composition and mirror reversal.
But as far as the "Best Aesthetics Award" is concerned, the promotional video of Duomi Cosmetics may really win.
This makes colleagues who specialize in advertising feel trembling.
This advertisement for Domi Cosmetics is really incredible!
And Duomi also spent 15 million in publicity funds wisely.
Duomi has not done any online promotion.
Online promotion is a bottomless pit. Countless traffic is delivered every day, and it can be spent in less than a week.
But offline promotion is better, at least the advertising space can be used for more than a month.
This time, the advertising focus is on offline stores, including supermarkets, bus stations, subway stations, and high-speed rail stations.
This has caused Domi Cosmetics store business to skyrocket!
In offline stores, the best-selling products are generally not low-end products, but mid-to-high-end products.
Those gift boxes worth hundreds or even thousands of dollars were sold directly due to Jinli's promotion! burst!
In a store.
From the moment the store opened, many people lined up to buy koi good-luck gift boxes. Some people occasionally spoke a few foreign languages into their mobile phones.
The store clerk went to find out more and found out that many people were purchasing on behalf of others!
The purchasing agent from country M said: "I am going home on vacation this month. In the past few days, I suddenly received a customer from country M asking if I could buy koi good luck makeup gift boxes in China. She is a fan of Jinli."
The purchasing agent from Country
Other purchasing agents spoke one after another.
"The design of Domi is very beautiful. If you buy a set of gift boxes, you can also get a set of rainbow version koi thumb powder puffs. I always advise customers to buy the gift boxes directly. The price is not expensive anyway."
"My customer also asked me if I could get Jinli's signature. Unfortunately, I called Duomi to ask, and they said they didn't have products signed by Jinli, not even in printed form. It's such a pity!" "Buy If you buy a large amount, can you give me some signed photos or posters of Jinli? The printing is also good, Jinli turns into a mermaid so beautifully..."
The clerk passed the purchasing request up.
Finally, it reached Mr. Nan’s desk.
This is the first time Duomi Cosmetics has officially hired a celebrity as a spokesperson, and it doesn’t understand the operation of the fandom.
They are old and affordable brands, with affordable prices, and they cannot reap the dividends of celebrity fans.
But since the Jinli advertisement went online and the high-end gift boxes in the store were sold out, Mr. Nan suddenly understood the operation of the fan circle.
Maybe...
Duomi should try to release some Jinli posters first?
Because this detail was not included in the contract, Mr. Nan made a special call to talk to Sui Lingfang.
As a popular star with the blessing of luxury endorsements, Jinli's commercial value is already very high.
Even if it's just a small detail, Duomi Makeup has to pay a fee.
-
"Want to publish my poster and give it away as a mid-to-high-end gift box?"
Jinli was a little surprised, "Why does Duomi always think that one thing is the same?"
Sui Lingfang spread her hands helplessly: "Aren't we the same?"
Jinli laughed.
She mentioned: "But I think this is no different from launching my joint model. If it is a joint model, the contract standards are different."
Sui Lingfang was stunned, an idea flashed in her mind, and a light flashed in her eyes.
Jinli was right.
Isn't this equivalent to launching a joint model?
Hey!
Celebrities promote co-branded models, but they can get a share of sales!
For the last rainbow special edition thumb puff, Duomi had already signed a supplementary agreement with Jinli, so he could still get dividends.
This time...
Sui Lingfang was gearing up, her eyes burning with fighting spirit.
must! take! Down! -
Duomi is not the only one who has made Jinli famous through advertisements.
Within a few days.
The still photos and advertising campaign of Qinglan Light Luxury Bag are also released!
As an affordable luxury brand.
Qinglan is well-known internationally and has opened stores in popular cities in many countries.
When Jinli was filming Qinglan's commercial, a netizen took a magical picture, and Qinglan cleverly put this "divine scene" in the advertisement.
In addition, Qinglan's marketing and publicity costs are much more generous than Duomi's.
The moment the advertisement went online, I directly bought a pop-up window promotion on major social platforms!
In a short 15-second advertisement, Jinli is so beautiful that people can't take their eyes away.
She is like the carefree wind on the grassland, the free and lively bird in the forest of the steel city, and the lazy and charming cat on the country road.
Jinli squinted her eyes slightly and raised her head to face the sunset. Romantic gold sprinkled on her face, coupled with the music of the last century, made everyone feel her relaxation.
——Be free to be yourself anytime, anywhere, anywhere.
She can wear urban white-collar clothes, carry a briefcase, and dance happily under the bonfire on the grassland; she can also wear national costumes, carry a distinctive bag, and shuttle around in the subway...
Life should not restrict yourself.
But the freedom to be yourself.
[What a beautiful person, what a beautiful scene. How come this advertisement expresses aesthetics better than Domi? ! ]
[Domi is the illusory beauty of the exhausted flowers, while Qinglan is the true and open-minded beauty of the world. The styles are different and cannot be compared]
[Both ads are ready to compete...]
[The hard-shot pictures are also out. They are obviously rigid and rigid movements, but I just think she is super casual, free and easy when carrying the backpack! ]
[Kamisa, I can actually see such a divine picture, and suddenly I die without regrets...]
Although Jinli is only the spokesperson for the Huaguo District.
However, Qinglan will also put on Jinli's photos and advertisements in international stores. Spokespersons from each country will have publicity opportunities in international stores.
At this time, how much the turnover can increase depends on the celebrity's popularity.
But one thing needs to be clear.
High-end customers are hard to find no matter which brand they work for. They rarely pay for products specifically for a certain celebrity, but rather consider them based on themselves.
But if a star is too controversial.
Customers will also feel dissatisfied with the brand because they feel that the celebrity does not match the brand's tone, and thus will not buy it.
But if the brand switches to the next spokesperson and senior customers think it is OK, they will continue to buy.
It is difficult for someone to have a soft spot for a brand for a long time, and it is also difficult for someone to be dissatisfied with a brand for a lifetime.
Qinglan’s international store.
After putting Jinli's photo on it, there was an unexpected wave of purchases.
There are also promotional videos inside the store.
The store clerk found that many customers decided to buy the same style of Jinli after seeing the advertisement.
The customer said: "I think she is very free and I like her state very much."
"What kind of human elf is this?"
"The migrant workers are so envious of her condition!"
It seems that by putting on the same bag as Jinli, you can reach Jinli's state. This is not only because the bag is beautiful, but also because the customer feels spiritual comfort.
Low-end products are priced.
Mid-range products focus on ingredients.
High-end products tell stories.
And a good story will suddenly hit people's hearts at a certain moment and make them cry.
Not long after, Qinglan’s clerk discovered it again.
Customers in the store wanted to buy the same bag Jinli carried through the advertisement.
As for the customers outside the store, many of whom had not been members of the store before, they clearly came over and asked to buy Jinli's same style bag.
Although these customers are not very young, they are not insignificant in society.
With their wages, they can afford light luxury.
"I used to be a fan of Pink Girls. I still have their song CDs and would listen to them from time to time..."
"Jinli is the weakest among the pink girls. Seeing how well she is doing now, she feels like a grown-up girl."
"Can you please help me forward my letter of thanks to Jinli? Although I wrote it to the entire group, I am really grateful that their songs helped me through my difficult youth..."
Qinglan Head Office.
After receiving feedback from various stores, including international stores, everyone couldn't help but feel excited.
It has only been five days since the advertisement was launched, and the sales have already been the same as last month!
Especially the bag Jinli was carrying in the advertisement was sold out and became a hot item!
The director of Qinglan said happily: "I made the right bet to choose Jinli as the spokesperson this time. The pink girl's international influence is so powerful that the sales volume of international stores has been boosted!"
< br>
Someone whispered: "There is still a brand's advertisement that has not been released yet."
The director couldn't help but paused and said with emotion: "Yes, and Fang Fei..."
The influence of this brand is much stronger than Qinglan!
Piao Piao, hungry, comparing one's heart, rice~