Chapter 439 Food production base and hot-selling ham
Re-expansion of the theater chain is actually a small matter. Hong Kong is basically stable. Overseas, it will take time to wait. My own funds are still there. It is not suitable for large-scale investment in the real estate industry in Southeast Asia.
The time has quickly arrived in April, and Hong Kong’s housing prices have fallen by almost 15%-20% since January.
This ratio may not seem like a lot, but many people are leveraged real estate speculators, and the ratio is higher. When encountering such a decline, they immediately finish their business; and in order to cash out and repay debts, they are forced to sell their houses at a low price, and then In addition, banks also tightened their money supply, and as a result, the real estate market gradually began to spiral downward. At this point, even if the gods come, they can’t save Hong Kong real estate
However, this drop is still too little for Yang Wendong. According to the original history, by the end of this year, the drop will exceed Half, and it will rise a little bit in the first half of next year before hitting the bottom again.
In other words, within 2 years, he does not need to consider the Hong Kong real estate market, unless a very high-quality location appears, which in fact there is, because the Hong Kong government has repeatedly put up high-quality locations for auction in order to save the real estate market. So you just have to wait, wait until the time comes, and see if it's worth it.
Of course, because of the emergence of Yang Wendong, historical development will inevitably change, but the general trend will not change.
In mid-April, Yang Wendong came to Shatin, which now houses the largest chicken farm in Hong Kong and is also a relatively famous food processing base in Hong Kong.
A conference room:
"Yang Sheng." Zhou Haoran from Watsons pointed to a map and introduced to Yang Wendong: "Now we have 5 chicken production bases in Shatin. , a grain processing plant, a refined sugar processing plant, a beverage factory, two instant noodle processing plants, a large snack processing plant, and here is our ham processing plant. ”
"Very good." Yang Wendong looked at the red circle on a map of Shatin in front of him and asked, "How many workers are there in these factories?"
Although they belong to his own industry, for these small Yang Wendong only knew about the existence of the factory, but the specifics were not clear. That is to say, he came to Shatin today specifically to find out more about it.
Zhou Haoran said: "With a total of about 2,000 employees, including clerks, our group has now become the largest employer in Shatin Town."
"Well, it can create so many jobs. That's pretty good." Yang Wendong nodded and said, "In the future, we will continue to develop overseas markets. Only by exporting more can we create more jobs. The demand within Hong Kong alone is limited. ”
The demand within Hong Kong is actually not low, but it is far behind overseas. For Changxing Group, controlling the Hong Kong market is what it should do. Exporting overseas requires hard work. Only with more exports can Hong Kong's economy become better. Even if the mainland opens up in the future, it will also receive greater help.
"Understood." Zhou Haoran said with a smile: "I have set up a snack business department internally to produce various biscuits, potato chips, etc., and then rely on Changxing Trading's channels for export. I have several million Hong Kong dollars a year. With a turnover of 300 to 400 people, it is not a problem.”
“Yes, you can make your own decisions about these small industries. If it succeeds, the headquarters will fully support it,” Yang Wendong nodded.
A large group will actually carry out different businesses internally. Most of them fail or perform mediocrely, but as long as one out of 100 can become bigger, it will be a profit for the group. Logically, it is the same as venture capital in the previous life. The same goes for funds.
“Thank you Yang Sheng.” Zhou Haoran added: “Yang Sheng, judging from the current snack sales data, it also has great potential. For example, potatoes, we import them from the mainland. If this potato It's impossible to sell it by shipping it to other places, and the transportation cost is too high; but when it's made into potato chips, it can be sold in various stores in Europe and the United States.
But we don't have a brand at the moment, so the price can't be higher. Rely on the quantity and cheap route.”
"Food and beverages themselves take a long time to develop. It is not like Changxing Industrial, and it is not even comparable to Honor's home appliances." Yang Wendong said: "You have to find ways to improve the taste of various snacks. , let our overseas personnel do some market testing;
As long as you make delicious food and sales increase quickly, then with a certain amount of advertising investment, you will get results quickly. Snacks are a very It’s a big market, but whether you can make it bigger depends on you.”
For the snack industry, Yang Wendong, a time traveler, can only give some advice or invest appropriate funds. and resources.
The supermarkets I have invested in overseas are still in their infancy. It will take at least ten years for them to grow up, and they cannot be counted on now.
Zhou Haoran nodded and said: "Understood, I have also hired many people from Taohua Datong who are responsible for seasoning, but there is no way to guarantee whether the taste can be good."< br>
"This progress is indeed difficult to control." Yang Wendong asked again: "Taohua Datong makes soy sauce, right?"
Zhou Haoran replied: "Yes, soy sauce, oil consumption, soy sauce or some kitchen They are involved in condiments. They are also the largest condiment company in Hong Kong. They also produce paper. and beverage and milk businesses, but the scale is very small.”
“It’s quite chaotic.” Yang Wendong smiled: “There doesn’t seem to be much help between these businesses.”
The company. Diversification is naturally necessary, but it should also be diversified in a regular manner, and it is only suitable for large companies.
Zhou Haoran said: "In fact, many companies in Hong Kong are like this. They are inexplicably diversified. Unlike our group, everything is based on the industrial chain."
As far as Watsons' food and beverage business is concerned, they all help each other. For example, there are beverages first, then sugar production, and then the sugar production industry is used to develop some snacks. In addition, Changxing Trading also has The business of purchasing grain from overseas was established in Shatin. Processing plant, the by-products of the processing plant can also be used to feed chickens, and when the chickens grow up, they can be sold to Carrefour.
Everything is related to each other and promotes internal development, and the factory is still together , transportation via dock and own boat, perfect.
For ordinary factories, it is a complete dream to replicate this. It is estimated that even giants like Jardine will find it difficult to achieve this.
"That's right," Yang Wendong nodded and said: "From now on, Shatin will be our food and beverage industrial park. In the future, we must learn from the Plastics Industrial Park in Kwun Tong."
"Okay. "Zhou Haoran smiled and said, Then he said: "Yang Sheng, my medical device company also wants to be located in Shatin. The first business is band-aids and bandages. The scale is not very big. We can't receive many orders in the early stage. We will see the development later." .”
"Okay, you can do whatever you want. This is also your internal decision." Yang Wendong said: "As I said again, if the development is good, I will support it. If the development is not good, then just leave it up to you."
Yang Wendong generally supports the business that each subsidiary decides to do, as long as it is not too unreasonable, and allows his subordinates to have enough freedom to display their abilities. In short, it is to raise Gu and then look forward to the birth of the Gu King.
"Thank you Yang Sheng." Zhou Haoran said: "Then let's take a look at the ham sausage factory equipment. Dongsheng has been studying it for more than half a year and finally developed the equipment." "Okay, let's go. Look, I also want the ham to come out soon." Yang Wendong nodded.
Ham sausage is an early idea, and it is easy to make. Just mix the starch with the meat. Although the taste needs to be adjusted, it is not very time-consuming;< br>
But packaging is difficult, because this thing is different from ordinary sausages. It cannot be stored for a long time, so it has high requirements for sterilization and sealed packaging. This research is very laborious.
In the food or beverage industry, it is difficult to design an efficient packaging solution that will not easily cause the internal ingredients to deteriorate. Therefore, professional food packaging companies are sometimes more profitable than the front-end food industry. , such as Tetra Pak packaging.
The factories in Shatin are also together, but they avoid the polluting chicken farms.
The group of people walked for less than ten minutes and arrived in front of a workshop. Zhou Haoran said: "Yang Sheng, this is our factory. The person coming over there is the director of the pottery factory."< br>
The somewhat chubby director of the pottery factory came over and said, "Yang Sheng, Zhou Sheng, welcome."
"Hello." Yang Wendong nodded and said, "Today we are here to see the equipment and production process of ham sausage."
"No problem." Director Tao said with a smile: "Please, please , it is now being produced inside the factory.”
A few people also followed Director Tao and walked around in front of the factory production line. This production line is not very big. There are two bifurcated production lines in front, one is responsible for production. Starch, the other one is responsible for making meat into minced meat, but these front ends are also cut manually
After the ingredients on both sides are gathered together, they enter the equipment to mix evenly, sterilize at high temperature, and then pass through the corresponding equipment Extrusion, and in the front, workers have also packed the plastic sausage bags, then molded, sealed and packaged, and finally cut and produced. The workers then took out the ham sausage, placed it on the shelf and left.
Yang Wendong asked: "How many ham sausages can be produced in one production line in one day?"
Director Tao said: "This equipment can produce 1,200 ham sausages an hour, which is about 28,000 hams a day. However, sometimes equipment maintenance is needed or problems may occur. Our daily production plan is 25,000 ham sausages."< br>
"Then we can produce 100,000 pieces here a day." Yang Wendong said, looking at the three idle production lines in other locations.
Director Tao said: "Yes, as long as there is an order, it will be fine. If it is not enough, I can also place an order with Dongsheng, and they can deliver the equipment quickly."
" It seems that our business department needs to work harder," Yang Wendong said with a smile.
Zhou Haoran also said: "Yes, the production speed of this ham sausage is much faster than that of drinks."
"How much does one cost? How much do you plan to sell it for?" Yang Wendong asked again.
Zhou Haoran replied: "We have roughly calculated that the cost of raw materials is about 4 cents, mainly flour, not much meat. Considering the factory, equipment and labor, if the quantity is large, , the amortized cost will be about 5.5 cents, so my ex-factory price will be 8 cents.”
"You get 8 points here, but when you get to the terminal, it's probably 1.5 to 2 cents." Yang Wendong thought for a while and said, "It's not cheap, but it's not very expensive either. As long as it tastes good, there will still be many people paying for it. ”
Over the years, Hong Kong’s economy has developed rapidly, and people’s wages have also risen rapidly, and so have prices.
In 1958, when Yang Wendong first traveled through time, a bowl of noodles at a roadside stall in the countryside cost 3 cents. Now, it basically costs 1 yuan. In places where everything needs to be imported, prices The rise is also terrifying.
Zhou Haoran said: "Almost, I have already discussed it with Liu Sheng. The first batch of ham sausages will be delivered to Carrefour's cabinets soon."
"Okay, I'm also looking forward to this data. "Yang Wendong nodded and said.
Ham sausage was once very popular in the mainland, and it has also been sold in many countries around the world. This thing is always popular in any era;
And there is one difference, That is, whether it is ham sausage or instant noodles, they are actually very good military supplies or disaster relief supplies, and they have enough calories. It is enough, not easy to break, and can be eaten without heating. But now, the earth is not peaceful. There was actually a war every year before the 1980s.
On April 20, this day, 46 Carrefour supermarkets in Hong Kong Advertisements for ham sausages are placed at the door, with colorful paintings on them.
"Ham sausage? A kind of sausage?"
Many people were confused after seeing it, but when they saw the price of 1.5 yuan for ten pieces, they immediately thought it should be pretty good. How can sausages be so cheap?
So, many people came to the designated snack area. There were several salesmen here, with a lot of food the size of fingernails on a plastic plate in their hands, and said: "You can try our ham sausage. ”
Many people were naturally interested after seeing it, and it was free anyway. After taking a bite, they immediately felt that it tasted good, very soft, but also had a bit of meaty taste. Although it was not an endless aftertaste, it was At least not bad.
The salesperson introduced several different flavors of ham sausage, and some people also raised their own questions, which were answered one by one.
Many customers didn’t think much about it, so they took a pack of ten sticks and put them in their baskets. After all, ten sticks only cost 1.5 yuan, which is like a meal.
From morning to evening, The salesperson also kept repeating his actions, and the ham sausages on the shelves were constantly decreasing and then being replenished.
The next morning, Liu Huayu and Zhou Haoran came to Yang’s store together. Wendong's office, and reported: "Yang Sheng, the data on ham sausage came out yesterday. A total of 53,000 packages were sold, with a total turnover of 80,000 yuan."
"Yes, you are here too. Prepare to export." Yang Wendong said with a smile: "Open the Wanwan market first, and then go to Japan. We also need to make more money in Japan."
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(End of this chapter)