Chapter 440 Hot-selling KFC
Ham sausage is a best-selling food in many places, and it is even more special than instant noodles because it can also enter the European and American markets.
Zhou Haoran agreed and said: "Okay, I am already increasing my production capacity and will soon be able to enter the Wanwan market."
"Okay, that's it." Yang Wendong said again : "Ham sausage can be said to be the core food we want to promote in the future. We need to invest more in this area. Find Wang Yu from Changxing Film Company as the spokesperson. He is already quite famous in Wanwan.
< br>As for the Japanese or Southeast Asian markets, if he is not successful, he can also find local celebrities to endorse. In short, we must take the first step.”
Although the ham sausage itself has some patents, it is impossible to have a monopoly on these things. There were so many new food and snacks in the previous life, and none of them could not prevent others from producing them.
But as long as we occupy the market first, gain the first-mover advantage, and then use the industrial chain to reduce costs and secure the market, only in this way can long-term stability be achieved.
"Understood." Zhou Haoran said with a smile: "I have eaten a lot of ham sausage, and I don't think I dislike it. It seems that it will definitely become our core product."
"This is naturally better. In this way, we will also achieve something in agriculture. "Yang Wendong thought for a while and asked: "Where do we buy our pork? China Resources?" "China Resources bought some of it, and some from dealers in Southeast Asia." Haoran replied: "We bought it together with Carrefour, we have both."
Yang Wendong nodded and said: "Okay, the demand for pork will be huge in the future. Make preparations in advance and try to buy it from the mainland, as long as their prices can be lower than those in Southeast Asia."
Although in the past life on the Internet, People joke that ham sausage is full of starch, but it usually contains 10-20% meat, otherwise it won’t taste good at all.
Starch is naturally easy to talk about. The grain purchased by Changxing Trading from Europe and the United States can be sent directly to Shatin, but meat has to rely on the outside world. Chickens can be raised in Hong Kong, but pigs are not easy to operate. The pollution is also really heavy.
And selling meat to Hong Kong is also one of the ways for the mainland to obtain foreign exchange. Its own ham is exported. Once it really makes achievements overseas, the demand for meat can also be obtained by the mainland. More foreign exchange, killing two birds with one stone. But the premise is that the price must be lower, otherwise we will not be able to achieve long-term economic cooperation.
As for whether the mainland's food will be consumed, in fact there is no such problem. As long as there is foreign exchange earned, more food can be imported, which can actually help solve the domestic food shortage problem...
If you want to ensure enough food for a long time, you have to rely on industry to solve the problem of fertilizers, and this also requires a huge amount of foreign exchange to import such technology and equipment from abroad. Historically, the most famous 43 major purchases in the mainland in the 1970s included complete sets of Fertilizer equipment is also one of the fundamental factors that can solve the domestic food problem in the future.
"Okay, I'll contact the people from China Resources right now." Zhou Haoran said.
Yang Wendong nodded and said: "In terms of production, we should increase production capacity as soon as possible. As for research and development, we can also try to make other flavors of ham, such as corn flavor, chicken flavor or even beef flavor. ,
Not everyone likes to eat pork flavor, or some people like it and won’t always eat the same flavor.”
There were many kinds of ham sausages in the previous life. , this is not a high-tech product, and it is not difficult to research, but it may take some time to choose a flavor suitable for the market.
Zhou Haoran agreed and said: "Understood, we are already studying other flavors of ham internally."
"Okay, that's it." Yang Wendong said: "I hope this year, I can be in Watsons' year-end performance Go up and see the performance of ham sausage, It is comparable to the core products of several other companies. ”
Those in the manufacturing industry generally have their own core products. Changxing Industrial has several, and Honor Electronics also has them, but they are not as good as the others. Not as good as Changxing Industrial, but full of potential.
As for Watsons, there is a lot of difference. Although there are herbal tea and Pepsi OEMs, the former has limited market space and the latter has very low profit margins. And ham sausage can be said to be the only one with a hit product. Product with potential.
If it succeeds, it will not only earn high profits, but also drive a large number of jobs in Hong Kong, earn foreign exchange domestically, and even the grain business of Changxing Trading will be beneficial.
This is also the benefit of any product that can be sold globally. Even though a ham sausage is very small, if it can be sold for hundreds of millions or even billions, the demand for raw materials alone can drive the economy of a region and even affect it. Some local government policies, etc.
"Don't worry, Yang Sheng, we will work hard to make the ham sausage good." Zhou Haoran agreed.
The three core industries of Changxing Group are Changxing Real Estate, Changxing Industrial, and Changxing Shipping. There are many other first-level subsidiaries. Although they are at the same level, there is still a big gap.
Three supers and multiple strong ones are the current structure of Changxing Group. Those who are "strong" also want to become "super", but it is very difficult.
For service-oriented companies such as Changxing Media and Changxing Film Company, it is almost impossible to achieve this goal in the short term, because business is inherently limited, and the group's policy is that even if each subsidiary expands, it can only do Similar business, rather than doing other profitable industries, such as real estate finance
But there is still an opportunity for Watsons, because as long as product manufacturers make achievements and the group's resources are tilted, they can expand production, similar to Changxing Industrial, where one product is sold all over the world.
The same thing can be done by Honor Electronics, but the products there have very high technical requirements, and the possibility of success in a short time is not high. On the contrary, there is a certain possibility of new creative food and beverages. of.
On April 25th, in front of a shop front in the middle of Paksha Street, Causeway Bay, a dragon and lion dance performance was being held lively, with a large number of flowers beside it to wish for the opening of a new shop. established.
On the top of the store, there are three big characters: KFC.
Yang Wendong also wore sunglasses, and was accompanied by Bai Yujie and several assistants and bodyguards, watching from the opposite side.
The dragon dance and lion dance performances were very exciting, and Yang Wendong was mesmerized by the various movements. In this era, there are few entertainment projects, and many people in the art performance field have studied hard. "One minute on stage." , "ten years of meritorious service on stage" refers to these people.
“Okay, okay~~” Many people were also applauding nearby. Obviously, this performance was still very good.
After the meeting, the performance ended. A woman held a loudspeaker and said loudly to everyone below: "Hello everyone, Hong Kong citizens, today is the opening of our first KFC store in Hong Kong. "Back in the day, KFC is a Western-style fast food chain store in the United States. Its main business is fried chicken, burgers, French fries, cola, etc."
The woman above introduced, and a group of people below were also listening, not only Is it because she said it well, or because there is a scent inside the store that is very attractive
After a while, the woman finished speaking, and under the photo taken by reporters, several KFC executives and Zheng Zhijie cut off their red clothes. Bu, KFC officially opened.
The crowd soon poured into the KFC store, and Yang Wendong, Bai Yujie and others also followed in, but it was already too late, and the seats in the store were quickly occupied.
“There is no room. Bai Yujie looked at the many other people standing and said, "How about we go find the store manager here?" "No, I'm just here to take a look. Don't bother them who are already very busy." Yang Wendong shook his head and said: "And it's full now. We can't let customers give up their seats to us, right?"
In the service industry, customers are always regarded as God, as long as the other party is not unreasonable. That’s it.
"Then let's go queue up, buy something and take it away to eat?" Bai Yujie asked again.
"Okay." Yang Wendong nodded and said, "I also want to see how it tastes on the first day."
In fact, he had already tasted various KFC food flavors before, but that was specifically It is made in a laboratory, but now it is mass-produced, and the things produced must be completely different
The queue was very long. Yang and Bai waited in line for about 20 minutes before it was their turn. This was because the area was large enough and there were 12 cashiers. After getting their own handwritten numbers, You need to go to the other side to pick up the food.
Then I waited for another 20 minutes before I got my food.
After coming out, Bai Yujie said: "It took me an hour to queue up. This business is really good."
"It's normal for a new store to open. This is also one of the streets with the largest flow of people in Causeway Bay." Yang Wendong smiled and said: "And today is still the first day. I guess the business may be better in the future."
Historically, KFC entered Hong Kong in the 1970s, but it ceased operations after two years, mainly because it directly imported American tastes. Any catering company that does this is seeking death.
Now, after KFC entered Hong Kong, Yang Wendong asked people in Hong Kong to send people to the United States to learn various management operations, and at the same time to improve the flavors introduced in the United States. Many Chinese must be recruited Everyone likes the taste.
Including Yang Wendong and many senior executives of Changxing Group, they have been to the laboratory many times to eat it, and then sent some to Carrefour stores to find people to test for free, which ultimately took several months. The time was determined.
After taking a bite of the chicken nuggets, Bai Yujie said, "This tastes really good. It tastes better than the ones I fried at home before."
"Of course, I am a professional after all." Yang Wendong smiled and said, "But it tastes better with this sauce. The sauces in the United States are still good."
Sauce, yes The core of fried food is the original sauce brought directly from the United States. Although Chinese food is far better than Western food in this area, the sauce is still not comparable.
The basic food in Europe and the United States is very poor. Meat can only be fried or deep-fried, and vegetables can only be steamed. Therefore, in order to taste better, they have done a lot of research on sauces.
Bai Yujie said with a smile: "That's not necessarily true. Maybe we in Hong Kong can also develop a more delicious sauce. I prefer the oil-consuming flavor."
"Yes. If KFC gains a foothold in Hong Kong or Asia, we may also develop better seasonings in this area later," Yang Wendong said.
Bai Yujie asked: "Are you planning to build KFC throughout Asia?"
Yang Wendong replied: "Yes, under normal circumstances, there should not be many people who don't like fried food, especially in the Asian economy. It has just developed, and normal people have not tasted many of these fast food in Europe and the United States.”
In the previous life, when KFC first entered the mainland, it was so popular. There were huge crowds of people outside the KFC store in Kyoto, including many wealthy families. You all want to hold your wedding at KFC, so don’t be too embarrassed.
In the first year, it became the KFC store with the highest turnover in the world. At that time, foreigners were dumbfounded. No one could have imagined that the mainland, with such a poor economy, could actually have such spending power.
Although times are different now, some parts of East Asia today are still somewhat similar to the mainland at the beginning of the reform in the previous life. Even though the taste is different, people's taste for high-calorie "fried" foods or high-sugar "cola" The needs should be similar.
Of course, there is another core reason, which is that the world is now controlled by the West. Even in the Chinese cultural area, there are too many powerful people. The same is true in Southeast Asia. Even Japan, which is very shielded from overseas culture, has gradually declined in its original history. Accepted KFC, McDonald's and even Starbucks, etc.
The next day, Tian Shengyi, the head of KFC in Hong Kong, came to Changxing Building and met Yang Wendong.
"How were your results yesterday?" Yang Wendong asked.
Tian Shengyi replied: "Yang Sheng, yesterday's sales totaled 13,000, from 9 o'clock in the morning to 9 o'clock in the evening yesterday, 12 hours. When I just came here today, the store was not open yet. But there are already many people waiting in line at the door. "
"Okay, it seems that Changxing Media's previous promotion was pretty good," Yang Wendong said, "TVB also broadcast it last night. His grades should be good every day;
In these days, let everyone in Hong Kong who can afford to spend money come and taste it as soon as possible, especially children, who will be the most loyal customers. "
Anyone who often went to KFC in the past life will find that most families bring their children to eat.
"Okay, we will also launch various family packages here. Tian Shengyi agreed and said: "This will also make it easier for our employees to pack." ”
The various set meals in fast food restaurants are not only to attract people, but also to reduce the workload of employees and avoid the probability of errors; otherwise, there are dozens of different foods, and if each customer is allowed to order at will, the combination There will be thousands of them, and it will be easy to make mistakes and give customers a bad experience.
Yang Wendong asked again: "When will the store in Admiralty open? ”
"Next month, Changxing Real Estate's property in Admiralty will give us a little later." Tian Shengyi continued: "The decoration there will be a month late, and the staff training needs to be learned at the Causeway Bay store."
"Okay, you can do this at your own pace." Yang Wendong also said: "Personnel training is the top priority. We should train enough fast food technicians as soon as possible. When the time is right, I will prepare They even built a branch in Wanwan. ”
KFC’s service seems to have little technical content, but it is more difficult to make every food taste the same.
"Understood." Tian Shengyi agreed.
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(End of this chapter)