Chapter 252 Don’t Jump (2 in 1)
The theme content of the promotional video released by Xu Xiyu is not much different from the original content of "The Annual Meeting Can't Stop".
It’s about the male protagonist Hu Jianlin not understanding the meaning of optimization, so he promoted Xu Yongsen, an employee who should have been laid off, to a salary increase, and the salary increase process was broadcast live.
Of course, in order for this film to put aside "The Annual Meeting Can't Stop", it can still become an independent story. Made some additions to the causes and consequences.
For example, the origin of Hu Jianlin is introduced through two lines.
He emphasized that he was an old fitter who had worked in the factory for more than 20 years. He was inexplicably transferred to the employee relations department of the group, so he did not understand what "optimization" meant.
Another example is why the Guangjin Plan is called the Guangjin Plan because it is homophonic to "layoffs and Guangjin".
The narrative structure of the entire film is similar to "Unexpectedly".
Ma Jie is the main perspective, with some of his inner complaints interspersed to create laughter. At the end of the day, the classic flip mode of "Unexpectedly" was also used.
Ma Jie thought that he had messed up this time and that he would also be optimized.
As a result, the promotion and salary increase for Xu Yongsen divided the troubled employees, and the matter was accomplished by accident.
In the words of the video, that is: "My name is Ma Jie, and my English name is Magic. I never expected that I finally completed this optimization task."
The classic line Blue Star reappears.
Seeing this, Xu Xiyu was extremely emotional, lamenting that the stars and the moon had changed and the world had changed.
Overall, this is a story that most viewers can understand.
It is a short film, and if you look at its content alone, it would definitely not be considered good or interesting.
However, whether a piece of content can generate enough response.
It depends on whether the foreshadowing is sufficient, the contemporary background, and most importantly, who the audience is. Xu Xiyu's film clearly targets the majority of urban migrant workers.
Therefore, Qi Xiangyang, who was watching this promotional video at this time, couldn't get the point of it.
After watching it twice, he turned to his secretary and said, "What is this movie about? Is this movie about layoffs?"
The secretary was able to get the humor in it, and was having fun while watching it.
Now when I heard the boss's attitude when asking questions, I immediately put away my smile and said, "It should be a story about layoffs."
"So, what's the point of this?" Qi Xiangyang didn't mean to belittle, but the content in it really didn't resonate at all.
For example, "layoffs and promotions", he thinks this word makes sense.
He even felt that if his company laid off employees in the future, he could use this as the name of the plan. If nothing else, laying off Guangjin sounded so auspicious.
There is also the word "optimization" that makes many migrant workers feel sick to their stomachs.
Qi Xiangyang didn't think there was any problem. The layoffs are indeed optimizing the company's personnel structure. Are there any disadvantages to this?
After all, the secretary next to him is standing at a different angle than he is. The secretary can really feel what this film wants to express.
Whether it’s “layoffs and promotions” or “optimization,” they all satirize the current workplace environment.
The female secretary felt that if this film really grasped this core, it might really resonate with working people and achieve good box office results.
But can you say this to Qi Xiangyang?
You can't say it, Qi Xiangyang may not be able to listen, and he might even have to teach himself a lesson.
Some people will lose their ability to be "grounded" after staying in "heaven" for a long time.
Therefore, when Qi Xiangyang asked her if this thing was interesting, she hesitated while looking left and right, and finally shook her head and said against her will: "It's really not interesting."
Hearing this, Qi Xiangyang couldn't help but laugh and said: "Xu Xiyu was also anxious, and he picked up all the garbage. Look, I don't know where I got this film.
This is to take advantage of the annual meetings of major companies at the end of the year, and Huaqing has recently been involved in layoffs. He wants to ride on the popularity and make some money. I think he is overthinking. How can movies be so easy to play? ”
"Indeed, Mr. Qi, Xu Xiyu is still too young compared to you." The secretary continued to say against his will.
"What kind of person is he? He is worthy of comparing with me?" Qi Xiangyang immediately pretended after hearing this.
On the other side, netizens on the Internet had completely different ideas than him.
In their opinion, this video is very interesting.
After all, it is the end of the year, which is when office workers are most distracted.
Labels such as [Annual Meeting], [Year-end Bonus], [It seems I haven’t made any money this year], [When will I end my life as a bull and horse], [Year after year, so tiring], etc. all come into my mind.
Coupled with Xu Xiyu's deliberate guidance, after these people saw this film, they immediately wanted to complain.
[Layoffs and promotion plan, this is really ironic]
[I don’t know that stupidly invented word, layoffs are just called layoffs, and they have to be called optimization]
[What you said is wrong. For us, it means we have been laid off, but for the company’s leaders, it is indeed optimized (dog head)]
[I won’t watch this movie a second time. A friend of mine felt uncomfortable after watching the corpse]
[I used to think that the slang used by some big companies was extremely powerful. If I didn’t learn to use a few sentences, I would feel uncomfortable]
【What now? 】
【Now? Ha~~】
[Nervous, this "ha" made me laugh inexplicably]
[So, this film is adapted from Hua Qing’s current real situation? 】
[It’s different. Those people at Huaqing changed jobs on their own. Besides, Hua Qing’s incident only came out recently. This movie has already released a promotional video. It seems that it will be released soon, but the time does not match up]
[It is not so much adapted from the real situation of Hua Qing as it is adapted from the situation of some major Internet companies. The optimized Xu Yongsen in the film is a programmer, and he is barely 35 this year]
[Whether it’s a big Internet company or other companies, it’s all the same. This is the end of us cows and horses]
[When will this film be released? 】
[I don’t know, don’t care, click “Want to see” first]
That's right, although Xu Xiyu's movie doesn't even have a shadow, when he released this promotional video, he specifically relied on the functions of each platform.
I made a small interaction similar to "voting". This voting only has one option, which is "want to see".
Just click on it after watching the video.
There is no use after clicking, and there won’t be much follow-up.
The only function is that after clicking, it will display how many people have selected "Want to see". The reason for doing this is to produce data that can be promoted in the stock market.
After all, how many people "want to watch" it seems to be much more valuable than the playback data of the promotional video.
Time passed slowly.
Half a day after the promotional video was released, the cumulative number of people who clicked to watch it on all platforms across the Internet exceeded 500,000.
This data still surprised many onlookers.
Especially those colleagues who have movies to be released recently are full of question marks now.
It's not that they are really worried about competing with Xu Xiyu's movie.
But this promotional video came out too abruptly. The most common thing these people say is: "That's not right, why is there no news at all? I didn't hear that Huaqing is going to release a movie during the Spring Festival."
"Not only have I never heard that it will be released, but I have never heard that Huaqing is filming this movie. Where did this come from?"
Obviously, these colleagues have entered into a misunderstanding at this time.
Xuanfa requires money, and not just a little money.
Therefore, it is rare for a movie to start promoting it before it has even been shot. Generally, it starts promoting it when it is about to be released, which has the best effect and is the most cost-effective.
Even if there is the kind of promotion that starts from the start, the promotional materials are usually posters or simply some graphic news.
There is no one like Xu Xiyu who just put out a promotional video without even forming a complete team.
Therefore, everyone subconsciously believes that the production of "The Annual Party Can't Stop" has been completed and it is scheduled to be released, so they started promoting it.
However, this misunderstanding did not last long.
Therefore, one day later, the cumulative number of "people who want to watch" on the entire network exceeded 2 million. Although when it is actually released, those who want to watch it may not actually go to see it.
But this data still makes some people jump.
It’s not peers who are changing jobs, but employees who have changed jobs.
Others don't know what "The Annual Meeting Can't Stop" is about, but they know it all too well. Isn't this just a short film that was made last week?
Why is it promoted as if you can go to the cinema to watch it right away?
"What the hell is this? Isn't Xu Xiyu's grandson just committing fraud? Trying to use a promotional video to deceive everyone that Hua Qing is now prosperous?"
"That's right, good guy, I've never seen anyone so shameless. I've never seen anyone so shameless."
"No, we have to expose his face, we have to let everyone know the truth!"
With this mentality of not wanting Hua Qinghao, these people began to post comments in the comment areas of major platforms.
For example, what should I say [Trivia: This movie hasn’t started shooting yet, so everyone should leave]
Some people even simply said [As an employee who has just left the quagmire of Huaqing, I want to tell everyone that Xu Xiyu is lying to everyone. There is no such movie]
Although these people add up to only about 200 people.
But the most indispensable thing in this world is people who like to engage in "cold knowledge" and follow the trend. They are obviously doing the job of "copying and pasting", but they still feel that they are "maverick" and "sane in the world".
Moreover, Xu Xiyu still has a lot of black men.
As a result, it didn't take long for these employees' comments to gradually spread.
It was at this time that Shan Xinbao, who was responsible for connecting with the company's publicity department for public opinion monitoring, immediately ran to the chairman's office to report.
"Boss, things are just as you expected. Those employees who quit have really started to say that the movie has not started filming yet, and some people say that you are lying to everyone."
As soon as these words came out, Xu Xiyu couldn't help but said happily: "If they don't say it, I should arrange for someone to say it myself."
"Hahaha." Shan Xinbao felt silly and happy when he heard this.
The world is like this, some people always overestimate their own importance.
Just like those employees who changed jobs, they thought they could influence Xu Xiyu by telling everyone that "The Annual Meeting Can't Stop" has not started filming yet.
In fact, that's not the case at all.
Because whether "The Annual Meeting Can't Stop" has been filmed or not, in fact, the netizens who are discussing it most enthusiastically are not paying attention at all.
Now everyone seems to be discussing "The annual meeting cannot be stopped." In fact, what I was complaining about was my workplace. "The Annual Meeting Can't Stop" is just an introduction and a pretext.
This is the "misinterpretation" that Xu Xiyu told Ke Xinying before. Misinterpret everyone's grievances about the workplace into concerns about "The Annual Meeting Can't Stop".
As long as the resentment persists, the attention of "The Annual Party Can't Stop" will not disappear, even if the film has not yet started filming.
In the office, Shanxin Baole continued to ask after finishing: "Then shall we proceed as planned?"
"Yes, don't miss any of the three things." Xu Xiyu nodded.
The three things he said were simple.
The first thing is to spread a "saying" within the company.
This statement is: Originally, Mr. Xu used "The Annual Meeting Can't Stop" to confuse the public, which almost caused the stock price to rise. As the stock price rises, financing becomes easier. Once the company has sufficient funds, everyone will have a good life.
As a result, those employees who had changed jobs came out to cause trouble again.
If you don't believe me, go check it out online. These people are tirelessly saying that the filming of "The Annual Party Can't Stop" hasn't started yet.
They just don’t want everyone to have an easy time!
The purpose of spreading this incident is to create a common enemy for all Huaqing employees.
If this enemy is Donghai or some other company, it will be too big. It must be specific to individuals, or groups that have contact with everyone.
These job-hopping employees are spread across all major departments of Huaqing, and everyone knows them more or less.
Originally, after changing jobs, some people said that those who stayed were "discarded products", which made everyone feel angry.
Now the business line of the company here seems to be improving, and these people have popped up again.
Traitors are hateful, and people who become traitors and come back to cause trouble are even more hateful.
Instead of fighting for face and reputation, we Huaqing people cannot be looked down upon by others.
In this way, employees can "share the same hatred" and once again strengthen their feelings for the company, which is conducive to the development of the company and Xu Xiyu's deeper control of the company.
As for the second thing, it's very simple.
That is to take advantage of someone saying that the filming of "The Annual Party Can't Stop" has not yet started, and I will focus on introducing this movie.
Through introduction, to create a concept, this is Hua Qing’s film dedicated to all “workers”.
It was Xu Xiyu who, after seeing all the darkness in Hua Qing's past, decided to make a movie on behalf of "beating workers" to accuse "bad workplace habits".
The purpose of doing this is naturally to gain a good impression.
To be a boss, you should either be like a pony horse and simply not appear in front of the public. In this way, it doesn't matter whether the public likes or dislikes you.
But Xu Xiyu obviously can't learn from Brother Tengzi.
Because he is a public figure himself, the public's perception of him will be better, which will also be of great benefit to the development of the company.
Of course, the above two things are just incidental purposes.
The third thing is the core of Xu Xiyu's subsequent operations.
He wanted to use the old employee to break the news that the filming of "The Annual Meeting Can't Stop" has not started yet, and break another story by the way.
Exploded in the name of job-hopping old employees.
Let me just say [As someone who has just escaped from the quagmire of Hua Qing, I am telling you a piece of news. The main project that Xu Xiyu really likes is called "New Myth: Wukong".
At present, there seem to be two investors who have invested 500 million together. However, Donghai is also competing for this project. I think Xu Xiyu cannot compete. 】
(End of chapter)