Chapter 346: Did you come to the amusement park to discuss projects?
Chimelong is on fire.
To be precise, Chimelong, which was already well-known, became even more popular.
Xu Xiyu went to the amusement park with his girlfriend Ke Xinying and an unknown beauty. After coming out, he met a street singer who sang his own song and sang a duet. Then he sang the newly created "Starlight Amusement Park".
The stacking of these three incidents directly took up the popularity of all entertainment sectors and triggered a lot of discussions.
Many people think this is an extremely successful brand marketing.
The main body of marketing is Guangzhou Chimelong.
Some people even began to spread rumors that Hu Ningwei was the daughter of a shareholder of Guangzhou Chimelong.
Not only that, that night, because of the lyrics of "Starlight Amusement Park" "On the left side of the backpack, on the back of the ticket stub, I secretly wrote down my wish while you were not paying attention."
Many tourists from Chimelong began to post photos of their ticket stubs with blessings written on them online.
At first, I just wrote an excerpt of lyrics like "I pray that the stars in the sky will not go out tonight, and I promise to stay with you forever".
Within half an hour, posting ticket stubs had become a "three-line love poem" and "hard-tipped calligraphy" competition.
Some people show their literary talent, and some people show their writing.
Everyone has a bright future.
Suddenly, "Going to an amusement park with your girlfriend and writing blessings on the ticket stub" has become another trend after "the first cup of milk tea in autumn".
Such raging heat.
Such a sudden event.
Chimelong's park operators were dumbfounded.
The head of his department, Zheng Yuanxian, looked at the public opinion and wondered: "No, wait, have we reached a marketing cooperation with Xu Xiyu here?"
"No, I haven't heard of this news."
Hearing this, Zheng Yuanxian thought and asked: "Call and ask the head office to see if it is an activity carried out by the brand department."
"Probably not. How could they not notify us of such activities?"
"Mr. Zheng, do you think there is a possibility that this is an accident? I just checked the ticket purchase information of the park. It seems that Xu Xiyu and the others bought their tickets, and together with their security, they bought 12 tickets in total.
If it is an event, we will definitely give them tickets, and we will also be notified in advance to arrange for the park staff and security to cooperate throughout the process. "At this time, someone interrupted.
"Damn, so, is it really pie in the sky this time?" Zheng Yuanxian's expression gradually became surprised.
"I feel like it's really pie in the sky."
"I'm holding it in my mouth, this is really..." Zheng Yuanxian was just about to sigh a few more words when his cell phone rang with an incoming call.
I picked it up and saw that it was a call from Vice President Wu from the head office. As soon as the connection was connected, I heard Vice President Wu say: "Old Zheng, did you do this marketing campaign?"
Seeing that Vice President Wu asked this question, Zheng Yuanxian was even more sure that this wave of enthusiasm was pie in the sky.
He even wanted to admit directly, "Yes, it was me, Zheng, who planned it. Why don't you give me some credit quickly?"
But his reason told him not to talk nonsense, as it would easily lead to overturning the situation.
So, he stepped back and pretended to be confused: "Ah? Mr. Wu, didn't you do this activity?"
"How could it be me? I will definitely inform you if I do it." Mr. Wu on the other end of the phone was stunned.
"No, how could it be that it wasn't you? We were just chatting here, saying that no one in the company could have thought of such a good plan except you." Zheng Yuanxian said in a sincere tone.
This flattering slap went directly into Mr. Wu's heart, making his tone of voice soften a lot when he spoke next.
After just a few words of greetings, Vice President Wu got down to business and said, "Well, see if you can contact Xu Xiyu, or contact the relevant business person in charge of Huaqing.
Ask Xu Xiyu when the official version of "Starlight Amusement Park" will be released, buy the commercial license for this song, and then invite them to come to our place to shoot the song MV, and then it will be the promotional theme song of our amusement park. ”
Hearing this, Zheng Yuanxian suddenly had an idea and said directly: "Mr. Wu, I think there is no need for us to waste this money."
"How can this be a waste?" Vice President Wu was a little surprised.
But Zheng Yuanxian has his own theory: "Look, whether he bought the license for this song or not, he sang it in front of our door. In other words, "Starlight Amusement Park" has become our Chimelong promotion song. .
I think the most urgent thing we need to spend money on is to put things like [If you love her, bring her to Chimelong] [Life without coming to Chimelong is incomplete].
And [Blessings on Chimelong ticket stubs are the most romantic gifts]. This topic has created a lot of hype. By the way, I want to see if the tickets can be redesigned and the ticket stubs are made into a small postcard style.
In this way, it will be more convenient for tourists to write blessings, and it will also be conducive to collection. As for Xu Xiyu, we have already enjoyed his popularity. Wouldn’t it be a waste to spend money on him again? ”
As soon as these words came out, Mr. Wu fell into a long silence.
Zheng Yuanxian became nervous.
To be honest, it definitely wouldn't cost much to buy a song license from Xu Xiyu. It's not a buyout, it only costs a few hundred thousand to buy a commercial license.
But this is not a matter of hundreds of thousands, it is a matter of saving money for the group.
Spending hundreds of thousands to buy a license cannot prove your worth. However, it saves the group a lot of marketing expenses, which is a great achievement.
It doesn’t matter whether you save a lot of money or not. I, Mr. Zheng, spend every penny for the benefit of the group and consider the group all the time.
Facts have proved that Zheng Yuanxian's suggestion was right. After thinking for a while, Mr. Wu said: "I think what you said makes sense. Let's do it this way. I'll make arrangements."
At this point, the two hung up the phone.
Zheng Yuanxian happily opened the song again and looked at related topics.
It doesn't matter if you don't look at it, he immediately laughed out loud when he looked at it.
I saw a business and finance blogger with many fans posted a video. In the video, he said: "It is rumored that Chimelong spent 15 million on a marketing campaign with Xu Xiyu this time. Whether this marketing is worth it, let me analyze it for you..."
"Hahahaha, fifteen million, all on the street, these people really dare to say that." Zheng Yuanxian turned to the people next to him and said.
After saying that, he added in his mind: Pass it on, the more numbers are passed on, the more money he will save for the group.
At the same time, in a hotel, after washing up, Xu Xiyu and Ke Xinying, who were lying on the bed, were also watching relevant news.
Seeing that the public opinion was getting more and more outrageous, Ke Xinying frowned and said, "Do you want to send a Weibo to clarify?"
"Don't say it yet." Old God Xu Xiyu shook his head comfortably.
"Why?" Ke Xinying was a little confused.
Hearing this question, Xu Xiyu hesitated for a while.
Still turning to Ke Xinying, she said: "What would you think if I said that my people are fueling the public opinion on the Internet, including the 15 million spread by ourselves?"
"???" These words made Ke Xinying stunned for a moment, and after a moment she asked calmly, "So, Chimelong really gave you money, and this time you took me and Hu Ningwei there to play, is it a business cooperation?"< br>
"That's not true." Xu Xiyu shook his head.
"..." Ke Xinying thought in another direction, "So, are you setting up a similar anchor price for your future cooperation?"
The anchor price she talks about is actually similar to how many artists hype how much their endorsements are and how much their remuneration is.
The purpose is to let the market have expectations, which will facilitate negotiations and increase one's own worth.
But Xu Xiyu's purpose was obviously not this. He shook his head and said: "It's not to give myself an anchor price. Let me ask you, how many domestic brand chain theme parks do you know?"
"Chimelong, Happy Valley, and Fantawild." Ke Xinying searched in her mind.
Coincidentally, the parent companies of these three companies are all from Guangdong. Fantawild is an industry under Huaqiang Fantawild Culture, a subsidiary of Pengcheng Huaqiang Group;
Happy Valley is an industry under Pengcheng OCT Culture; Chimelong is just an industry under Guangzhou Chimelong Group.
"Yes, these are the better chain brands operating in China. So, if I want to build a Huaqing IP-themed park in the future, cooperating with them is the best choice." Xu Xiyu said.
"Wait, wait, wait." Ke Xinying could no longer keep up with the train of thought, "You mean, you want to build a theme park based on Huaqing IP?"
"To be precise, we cooperated with one of them to build it. If we can't build it ourselves, there is a high chance of it overturning." Xu Xiyu smiled and nodded.
He now has a game company and an animation company under his control. At Parallel Chongcai, in addition to "Journey to the West", he will definitely produce other games in the future.
Not to mention animation companies, "Wall-E" and "Coco" are just appetizers. In the future, it is also possible to produce well-known IPs such as "Nezha", "Zootopia", and "Frozen".
It would be a waste if we didn't build a theme park.
In addition, Xu Xiyu also has a bold idea.
He is going to adapt "Westworld". As he said before, the background of "Westworld" is that tourists go to this world created by robots to play roles. It is considered a real-life RPG game.
In this case, why not take advantage of the launch of this IP to build a giant "Western World" immersive live-action theater in reality?
Of course, the "Western World" mentioned here is just a nickname, not necessarily the western United States.
This is not something he imagined out of thin air. On Earth, Shang Hai has a giant immersive theater called "New World" Manor.
There are hundreds of story lines, and each tourist has his own identity and mission. The six hours of immersive performance left a very deep impression on him.
In the future, as Huaqing produces more and more film and television works, the number of games launched by Parallel Chongcai will become larger and larger. There will be a lot of content accumulated for visitors to explore.
This is not only a matter of making money, but the fame and influence earned will be beyond imagination.
Just imagine, one day in the future, domestic and foreign players will be able to play games launched by Parallel Color.
How does it feel to discover that in China, there is an immersive experience theater built based on game scenes, and you can even play a game character in it?
Of course, it's too early to tell any of this.
Eat the meal one bite at a time.
Things have to be done bit by bit.
For Xu Xiyu now, whether it is a theme park for animation and game IP; or a theater for immersive experience.
Hua Qing cannot rely on its own strength.
Huaqing can create content, but the management, construction, operation of the park and even a series of other complicated and small things all require time to accumulate experience.
The management of these brand theme parks has accumulated experience in this aspect. Therefore, it is necessary to cooperate with them to try.
At the same time, it is also to attract more stakeholders to share risks.
This is Xu Xiyu's last purpose of bringing Hu Ningwei and Ke Xinying to the amusement park this time.
He wanted to attract the attention of the amusement park authorities and let these people find him.
After saying these thoughts to Ke Xinying, Ke Xinying's expression was wonderful.
She looked at Xu Xiyu, and the corners of her mouth and eyes twitched for a long time.
Then, someone turned over and sat on top of him.
The quilt slipped.
Her smooth back was exposed.
The long hair scattered on the back adds a third of whiteness to the smoothness.
It's a pity that the beautiful body does not bring any charming atmosphere to this moment.
I saw Ke Xinying, her eyes widened at first, looking at Xu Xiyu under her in disbelief.
Then, he rubbed the bastard's face with both hands.
While rubbing it, he became angry and said: "Xu Tiedan, you are still not a human being! It's in vain that I was moved to tears by you. Now you tell me that when you did all this, all you thought about was business?!"
< br>
(End of chapter)